Pleasant View Surgery Center

What Pleasant View Surgery Center does

Pleasant View Surgery Center is a physician-owned outpatient ambulatory surgery center located at 4171 W. Expo Parkway in Post Falls, Idaho, serving patients from Post Falls, Coeur d'Alene, and Spokane. Founded in 2009 and operating continuously since 2012, the facility delivers same-day surgical procedures across five specialty verticals: orthopedics, neurosurgery/minimally invasive spine, hand surgery, podiatry, and interventional pain management. It is fully accredited by AAAHC and certified by CMS, and is consistently rated among the safest surgical facilities in the region under CMS guidelines.

The company's technology stack is modest and oriented around patient experience and billing rather than clinical innovation. Patient pre-registration is handled through One Medical Passport, an online portal that allows patients to complete health questionnaires and medical history before the procedure date, after which a nurse reviews the information and contacts the patient. Billing and patient payments are processed via the ProfitStars SmartPay portal, with CareCredit available as a financing option. The facility supports 14 affiliated physicians across five specialties, and procedural volume is anchored by referring physician practices including Stowell Orthopedics, Coeur d'Alene Spine and Brain, Creswell Foot & Surgery, Spokane Spine Team, and Inland Northwest Anesthesia & Pain.

Revenue is generated through facility fees charged for use of the operating rooms, recovery rooms, and nursing care, billed separately from professional fees charged by the performing surgeon, anesthesia provider, and pathology services. Patients receive a payment estimate the day before surgery, with full payment due on the day of service; insurance is billed post-procedure. Patient acquisition is driven primarily by physician referrals rather than direct consumer marketing, with secondary touchpoints including the company website (pleasantviewsc.com) and a post-procedure satisfaction survey administered by the Nurse Administrator. The center operates as a private, for-profit, physician-owned entity without institutional investors or a parent company.

Name

Pleasant View Surgery Center

Legal name

Pleasant View Surgery Center

Website

https://pleasantviewsc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Pleasant View Surgery Center is a physician-owned outpatient ambulatory surgery center in Post Falls, Idaho, delivering same-day procedures across orthopedics, spine, podiatry, hand surgery, and pain management to patients in North Idaho and Spokane. The facility is AAAHC-accredited and CMS-certified.

Ownership category

akta.pro rank

Product category

Ambulatory Surgical Center

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Outpatient Care Centers (6214)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

akta.pro secondary industries

Orthopedic & Spine Surgery Centers (HLAFAIAG), Pain Management & Interventional Procedure Centers (HLAFAIAH), Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL)

Keywords

• Outpatient surgical services
• Ambulatory surgery center
• Orthopedic surgery
• Pain management procedures
• Same-day surgical care

Headquarters

HQ city

Post Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Outpatient Surgical Procedures: The facility generates revenue through providing outpatient surgical procedures across orthopedics, spine, podiatry, hand surgery, and pain management. Patients receive a payment estimate the day before their procedure, due in full on the day of service. The center bills insurance after the procedure, with refunds issued for overpayment. Separate bills are issued by the facility, surgeon, anesthesia, and pathology providers.
2. Facility Fee Revenue: As a physician-owned outpatient surgical center, Pleasant View Surgery Center charges a facility fee for use of the surgical facility, operating rooms, recovery rooms, and nursing care — separate from professional fees charged by the performing physician, anesthesia provider, and pathology services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pleasant View Surgery Center is a physician-owned outpatient ambulatory surgery center in Post Falls, Idaho, providing same-day surgical procedures across five specialties: orthopedics, spine/neurosurgery, podiatry, hand surgery, and pain management. The facility operates as a CMS-certified, AAAHC-accredited cost-effective alternative to hospital-based surgery, serving patients from North Idaho and Spokane. Revenue is generated through facility fees for use of operating rooms, recovery rooms, and nursing care, billed separately from surgeon, anesthesia, and pathology professional fees.

Product overview

Pleasant View Surgery Center operates as a physician-owned outpatient surgical facility offering a unified suite of medical services centered on same-day surgical procedures. The core offering is outpatient surgical care across five specialty areas: Orthopedics, Neurosurgery/Minimally Invasive Spine, Hand Surgery, Podiatry, and Pain Management. These surgical services are supported by patient-facing digital modules including the One Medical Passport pre-registration system and a Patient Payment Portal powered by ProfitStars. The center provides end-to-end patient journey services including pre-operative instructions, day-of-surgery preparation, post-operative recovery care, and billing/payment processing—all within a single facility designed as a cost-effective alternative to hospital-based procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedic Surgery Outpatient surgical procedures for musculoskeletal conditions including joint replacement, arthroscopy, fracture management, sports medicine, knee/shoulder/elbow surgery, and arthritis surgery, performed for adult and pediatric patients referred by their physicians.
• Neurosurgery and Minimally Invasive Spine Surgery Spine surgical services including minimally invasive techniques, microscopic surgery, spine fusion, artificial disc replacement, and complex spinal reconstruction, performed by affiliated neurosurgeons on an outpatient basis.
• Hand Surgery Surgical and reconstructive procedures for hand and upper extremity conditions including trauma, reconstructive surgery, and orthopedic hand surgery with microsurgery capabilities.
• Podiatry Surgery

Quantifiable outcome

• Consistently rated among the safest surgical facilities in the region under CMS guidelines
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Creswell Foot & Surgery PLLCcoreStrategic or Co-development PartnerOwned by Dr. Joseph A. Creswell, DPM, who serves as a podiatric surgeon at Pleasant View Surgery Center. Creswell Foot & Surgery PLLC is Dr. Creswell's private practice providing expert foot and ankle care to the local community, with surgical procedures performed at PVSC.
• Kootenai HealthcoreStrategic or Co-development PartnerDr. Kate Kuhlman-Wood, MD (orthopedic hand surgeon affiliated with PVSC) has hospital privileges at Kootenai Health in Coeur d'Alene, ID. This represents a referral and care continuity relationship between the surgical center and the regional hospital.
• Northwest Specialty HospitalcoreStrategic or Co-development PartnerDr. Kate Kuhlman-Wood holds hospital privileges at Northwest Specialty Hospital in Post Falls, ID, where some procedures may be performed if higher-acuity care is required. This complements PVSC's outpatient scope.
• Valley General Medical CenterminorStrategic or Co-development PartnerDr. Kate Kuhlman-Wood holds privileges at Valley General Medical Center in Spokane, WA, supporting patient care continuity for procedures requiring hospital-level resources.
• Spokane Spine TeamcoreStrategic or Co-development PartnerDr. Lee Sandquist, D.O. (general neurosurgeon) and Dr. Greg Crisp, MD (interventional pain) are both affiliated with Spokane Spine Team. Surgical procedures for their patients are performed at Pleasant View Surgery Center.
• Inland Northwest Anesthesia & PaincoreStrategic or Co-development PartnerDoran Thomas, CRNA, MAE (anesthesia provider affiliated with PVSC) co-founded Inland Northwest Anesthesia & Pain with Dr. Greg Crisp in January 2013. The practice provides anesthesia and pain management services for surgical patients at PVSC.
• One Medical PassportcoreTechnology or IntegrationOnline patient pre-registration platform used by Pleasant View Surgery Center. Patients complete their health questionnaire and medical history online prior to their surgical date. The system integrates with PVSC's clinical workflow, with a nurse subsequently reviewing the information and contacting the patient.
• Coeur d'Alene Spine and Brain, PLLCcoreStrategic or Co-development PartnerFounded by Dr. Jeffrey J. Larson, MD, a board-certified neurosurgeon and spine surgeon. Coeur d'Alene Spine and Brain is Dr. Larson's private practice, with surgical procedures performed at Pleasant View Surgery Center.
• Stowell OrthopedicscoreStrategic or Co-development PartnerDr. Richard Lee Stowell's private orthopedic practice. Dr. Stowell is a fellowship-trained orthopedic surgeon specializing in shoulder and elbow surgery, with procedures performed at PVSC.
• Blake Stringham, DO — Independent Anesthesiology PracticecoreStrategic or Co-development PartnerDr. Blake Stringham is a board-certified anesthesiologist with a chronic pain fellowship, providing anesthesia and interventional pain management services at Pleasant View Surgery Center.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• HCA Healthcare: HCA Healthcare is a large national hospital and ASC operator with a growing footprint in outpatient surgical services. While HCA operates at a much larger scale, its outpatient surgery strategy and orthopedic/spine service lines are directly comparable to PVSC's specialty mix.
• United Surgical Partners International (USPI): USPI is the largest ASC operator in the U.S. and a subsidiary of Tenet Healthcare. It operates hundreds of ambulatory surgery facilities, many through joint ventures with hospitals and physicians — directly comparable to PVSC's physician-owned, multi-specialty model.
• Surgery Partners: Surgery Partners is a publicly traded ASC operator (NASDAQ: SGRY) with a network of surgical facilities across the U.S. While PVSC is a single-site ASC, Surgery Partners is the most cited comparables anchor for multi-specialty ASC valuation, capital structure, and operating benchmarks in the U.S. ASC market.
• AmSurg: AmSurg (now part of Envision Healthcare) operates ASCs and physician practices across the U.S., with significant exposure to orthopedics, GI, and pain management. Directly comparable to PVSC in scope of multi-specialty ASC services and physician ownership economics.

Emerging players

• Regent Surgical Health: Regent Surgical Health is a privately held ASC management and development company that partners with hospitals and physicians to develop and operate outpatient surgical facilities. Comparable to PVSC in its physician-aligned, multi-specialty ASC model and governance structure.
• OrthoIndy: OrthoIndy is a physician-owned orthopedic specialty group in Indianapolis that operates an outpatient surgery center and ASC services. Directly comparable to PVSC in its physician-owned, multi-specialty orthopedic focus and ASC operating model.
• ASD Management: ASD Management is a national ASC management company that provides operational, billing, and consulting services to physician-owned ASCs. While not a direct operator, it is a comparable strategic model and a potential partner for PVSC if it sought external management support.
• Pinnacle III: Pinnacle III is a privately held, multi-specialty ASC management and development firm that partners with physicians and hospitals. It is comparable to PVSC through its focus on building and operating orthopedics, spine, and pain management ASCs — a portfolio aligned with PVSC's core specialties.

Regional players

• Kootenai Health: Kootenai Health is the regional health system serving Coeur d'Alene and Post Falls, Idaho, where PVSC-affiliated physicians (notably Dr. Kate Kuhlman-Wood) hold hospital privileges. Represents the primary health system competitor and referral partner in the local market.
• Spokane Spine Team: Spokane Spine Team is a regional spine and pain practice in the greater Spokane market. Physicians affiliated with Spokane Spine Team (Dr. Lee Sandquist, Dr. Greg Crisp) perform surgeries at PVSC, making it both a customer and a regional peer for spine and pain management surgical services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pleasant-View-Surgery-Center-854167401456013
• LinkedInlinkedin.com/company/pleasant-view-surgery-center-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pleasant View Surgery Center