What Save Brasil does

SAVE Brasil (Sociedade para a Conservação das Aves do Brasil) is a Brazilian bird conservation nonprofit organization (OSCIP) founded in 2004 as the exclusive BirdLife International partner in Brazil. The organization operates species-specific conservation programs — including work on the critically endangered Bicudinho-do-brejo-paulista, Rolinha-do-planalto, Jacutinga, and migratory shorebirds — across 9–10 Brazilian states spanning the Atlantic Forest, Cerrado, Pampa, and Amazon biomes. It directly manages two private reserves totaling approximately 955 hectares: RPPN Pedra D'Antas (362 hectares, Pernambuco) and Reserva Natural Rolinha-do-planalto (593 hectares, Minas Gerais). Technical operations include thermal-drone-based canopy bird monitoring developed in partnership with Universidade Federal de Viçosa, citizen science data collection integrated with Cornell Lab of Ornithology's eBird platform, a Plano de Voo bird release program covering 10 registered areas in São Paulo state, and a published two-volume IBA (Important Bird and Biodiversity Areas) inventory covering 237 sites and 94 million hectares across Brazil.

The organization's revenue model combines two streams: (1) individual monthly recurring donations through the tiered "Amigos da SAVE" membership program at R$20, R$100, and R$200+ per month with associated benefits and partner discounts, and (2) institutional grants from foundations, international conservation organizations, and government agencies — including Fundação Grupo Boticário, Chester Zoo, American Bird Conservancy, Durrell Wildlife Conservation Trust, Mohamed bin Zayed Species Conservation Fund, and Environment and Climate Change Canada. Go-to-market relies on a community-led model: volunteer engagement via the Citizen Scientist and Vem Passarinhar Sampa programs, public birdwatching events, and digital channels (Instagram, Facebook, YouTube, newsletter). The organization is governed by a Conselho Deliberativo (Board of Directors) and Conselho Fiscal (Fiscal Council) and was formally recognized as an OSCIP in 2016. In April 2026, Alice Reisfeld assumed the Executive Director role following the planned transition from founder Pedro Develey, who led the organization for over two decades.

Name

Save Brasil

Legal name

SAVE Brasil - Sociedade para a Conservação das Aves do Brasil

Website

https://savebrasil.org.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SAVE Brasil is a Brazilian bird conservation nonprofit (OSCIP) and the exclusive BirdLife International partner, operating species-protection projects, two private reserves totaling 955 hectares, and citizen science programs across 9–10 states, funded by tiered individual donations and international institutional grants.

Ownership category

akta.pro rank

Product category

Wildlife Conservation

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), Land Trusts & Protected Areas (BPAGAGAC), Wildlife, Biodiversity & Habitat Conservation Administration (BPAIAMAG), Environmental Conservation & Sustainability Volunteering (EDAIAGAB)

Keywords

• Bird conservation
• Wildlife habitat protection
• Endangered species recovery
• Citizen science monitoring
• Private nature reserves

Headquarters

HQ city

Pinheiros

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Donations (Amigos da SAVE Program): Monthly recurring donations from individual members at tiered levels: R$20/month (basic), R$100/month (intermediate), and R$200/month (Amigo Aves Raras premium tier). Members receive benefits including partner discounts, event access, and annual gifts.
2. Institutional Grants and Project Funding: Funding from foundations, governments, and international conservation organizations to support specific conservation projects, research initiatives, and habitat protection programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SAVE Brasil is a bird and habitat conservation nonprofit that runs field projects for threatened and endangered bird species across nine to ten Brazilian states, manages two private nature reserves (RPPN Pedra D'Antas and Reserva Natural Rolinha-do-planalto) covering approximately 955 hectares of Atlantic Forest and Cerrado habitat, and engages communities through a monthly donation membership program (Amigos da SAVE), citizen science initiatives (Cidadão Cientista, Vem Passarinhar Sampa), and educational publications.

Product overview

SAVE Brasil (Sociedade para a Conservação das Aves do Brasil) operates as a conservation NGO, not a technology product company. Its offerings consist of bird conservation programs and projects, a donation/membership program (Amigos da SAVE), citizen science initiatives (Cidadão Cientista and Vem Passarinhar Sampa), management of two nature reserves (RPPN Pedra D'Antas and Reserva Natural Rolinha-do-planalto), a bird release program (Plano de Voo), and educational publications. The core work centers on protecting endangered bird species and their habitats through field projects, community engagement, and scientific monitoring across multiple Brazilian biomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Amigos da SAVE Donation Program A membership/donation program offering monthly giving options starting at R$20/month with tiered benefits including partner discounts, exclusive events, and access to SAVE Brasil's nature reserves. Designed for individual supporters of bird and habitat conservation.
• RPPN Pedra D'Antas Nature Reserve A 362-hectare Private Natural Heritage Reserve (RPPN) in Serra do Urubu, Pernambuco, protecting one of the last remaining fragments of Atlantic Forest and home to 13 globally threatened bird species. Offers guided visits on weekends.
• Reserva Natural Rolinha-do-planalto A 593-hectare private nature reserve in Botumirim, Minas Gerais, protecting the only known population of the critically endangered Blue-eyed Ground Dove (Rolinha-do-planalto). Ex-situ breeding and reintroduction programs are conducted with partner zoos.
• Cidadão Cientista Citizen Science Program A citizen science initiative that trains and engages volunteer bird watchers to monitor biodiversity across Brazilian states, contributing observation data to the global eBird platform (Cornell Lab of Ornithology).
• Vem Passarinhar Sampa

Quantifiable outcome

• Created RPPN Pedra D'Antas (362 hectares) and Rolinha-do-planalto reserve (593 hectares) for permanent habitat protection.
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

24 partnerships are on record, tiered core, major and minor.

• BirdLife InternationalcoreStrategic or Co-development PartnerSAVE Brasil is the exclusive BirdLife International partner in Brazil, representing the global conservation alliance operating in over 120 countries. The organization shares BirdLife's priorities, policies, and conservation programs, benefiting from international network access, methodologies, and funding opportunities.
• IUCN (União Internacional para Conservação da Natureza)coreStrategic or Co-development PartnerSAVE Brasil has been an IUCN member since 2018. IUCN is a civil organization dedicated to nature conservation and responsible for categorizing species conservation status globally through the Red List. IUCN has over 1,400 member organizations.
• ABC (American Bird Conservancy)majorStrategic or Co-development PartnerNon-profit organization with mission to conserve native birds and their habitats in the Americas. SAVE Brasil is a member of ABC's Rede de Reservas Naturais Parceiras (Partner Natural Reserves Network).
• Rede de ONGs da Mata Atlântica (RMA)majorStrategic or Co-development PartnerNetwork acting to defend, preserve, conserve, and recover the Atlantic Forest biome. Through information exchange, political mobilization, and mutual support among NGOs, the collective maintains a national agenda working with government to improve legislation and develop protection mechanisms.
• Municipal Government of GuararemamajorStrategic or Co-development PartnerPartnership for bicudinho-do-brejo-paulista conservation, resulting in creation of Refúgio de Vida Silvestre do Bicudinho (2,373 hectares) in October 2019.
• GuaranaturemajorStrategic or Co-development PartnerLocal NGO partnership for bicudinho-do-brejo-paulista conservation project in Guararema.
• Parque das AvesmajorStrategic or Co-development PartnerPartner in Rolinha-do-planalto conservation project, contributing to ex-situ conservation programs and breeding management.
• Instituto Estadual de Florestas (IEF) - Minas GeraismajorStrategic or Co-development PartnerState environmental institute partnered for support of Parque Estadual de Botumirim management and rolinha-do-planalto conservation.
• Aves ArgentinasmajorStrategic or Co-development PartnerBirdLife International partner in Argentina, co-leading the Alianza del Pastizal initiative for Pampa grassland bird conservation.
• Guyra ParaguaymajorStrategic or Co-development PartnerBirdLife International partner in Paraguay, co-leading the Alianza del Pastizal initiative for Pampa grassland bird conservation.
• Aves UruguaymajorStrategic or Co-development PartnerBirdLife International partner in Uruguay, co-leading the Alianza del Pastizal initiative for Pampa grassland bird conservation.
• Secretaria de Meio Ambiente, Infraestrutura e Logística do Estado de São Paulo (SEMIL)majorStrategic or Co-development PartnerPartnership for Plano de Voo project - bird release and monitoring program operating within SEMIL's wildlife release program, with 10 registered release areas in São Paulo state.
• Manomet Inc. / Western Hemisphere Shorebird Reserve Network (WHSRN)majorStrategic or Co-development PartnerPartner in shorebird conservation programs including Costa Norte project, Lagoa do Peixe project, and ISS Brasil citizen science program for migratory shorebird monitoring.
• Environment and Climate Change CanadamajorStrategic or Co-development PartnerSupporter of shorebird conservation projects in Brazil including Costa Norte and Flyways Brasil projects.
• Prefeitura Municipal de GalinhosminorStrategic or Co-development PartnerMunicipal government partner in Flyways Brasil project for shorebird conservation in Rio Grande do Norte.
• Instituto OIKOSminorStrategic or Co-development PartnerPartner in Jacutinga conservation project.
• WWF BrasilmajorStrategic or Co-development PartnerConservation organization partner supporting Jacutinga project and other conservation initiatives.
• PDA - Protected AreasminorStrategic or Co-development PartnerPartner in Jacutinga conservation project.
• ICMBiomajorStrategic or Co-development PartnerInstituto Chico Mendes de Conservação da Biodiversidade - federal conservation agency partner for Mata Atlântica do Nordeste project and Lagoa do Peixe national park support.
• Cornell Lab of OrnithologycoreTechnology or IntegrationDeveloper of eBird platform used by SAVE Brasil's Citizen Scientist project for data collection. Observation data from monitoring activities is submitted to eBird for global bird occurrence records.
• CETRAS-SP (Centro de Triagem de Animais Silvestres)majorStrategic or Co-development PartnerWildlife triage center providing rescued birds for Plano de Voo release program.
• Prefeitura Municipal de São Paulo - Secretaria de Verde e Meio AmbientemajorStrategic or Co-development PartnerMunicipal government partner providing wildlife from Divisão de Fauna Silvestre for bird release program and co-organizing Vem Passarinhar Sampa events.
• Universidade Federal de Viçosa (UFV)majorStrategic or Co-development PartnerUniversity partnership for thermal drone monitoring research. Professor Fabiano Rodrigues de Melo operated drone equipment during crejoá expedition in Bahia.
• Toledo ZoomajorStrategic or Co-development PartnerZoological institution partner in Rolinha-do-planalto conservation, contributing to ex-situ breeding programs.

Scale indicators7 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• National Audubon Society: Large US bird conservation nonprofit with similar IBA-program heritage, citizen science engagement, and habitat reserve ownership. Comparable in mission and program architecture, though operating in a different geography at materially larger scale.
• BirdLife International: Global alliance of which SAVE Brasil is the exclusive Brazilian partner. Directly comparable as the umbrella organization that defines SAVE Brasil's conservation priorities, methodologies, and access to international funding.
• WWF Brasil: Large Brazilian branch of WWF with a multi-biome, multi-species conservation mandate. Comparable as a partner organization on the Jacutinga project and broader landscape-level conservation work, though operating with significantly greater scale and scope.

Regional players

• Instituto Chico Mendes de Conservação da Biodiversidade (ICMBio): Brazilian federal conservation agency that partners with SAVE Brasil on Mata Atlântica do Nordeste and Lagoa do Peixe projects. Comparable as an entity operating protected areas and managing endangered species conservation in overlapping geographies.

Direct peers

• Guyra Paraguay: BirdLife International partner in Paraguay and co-leader of Alianza del Pastizal with SAVE Brasil. Directly comparable as a regional BirdLife national partner applying identical alliance frameworks and conservation methodologies.
• American Bird Conservancy: Western Hemisphere bird conservation NGO that operates the Partner Natural Reserves Network of which SAVE Brasil is a member. Directly comparable as a bird-focused conservation nonprofit operating private reserves and providing project funding to partners in the Americas.
• Aves Argentinas: BirdLife International partner in Argentina and co-leader of the Alianza del Pastizal initiative with SAVE Brasil. Directly comparable as a sister BirdLife national partner operating the same membership, reserve management, and species-conservation model in a neighboring country.
• Aves Uruguay: BirdLife International partner in Uruguay and co-leader of Alianza del Pastizal. Directly comparable as a regional BirdLife national partner focused on bird and habitat conservation with membership-based donor engagement.
• SOS Mata Atlântica: Brazilian nonprofit dedicated to protecting the Atlantic Forest biome—the same biome central to SAVE Brasil's Pedra D'Antas reserve and Bicudinho project. Directly comparable as a Brazilian conservation nonprofit working on Atlantic Forest habitat protection, policy advocacy, and donor-funded reserves.

Others

• Fundação Grupo Boticário: Major Brazilian conservation funder that supports SAVE Brasil's Jacutinga reintroduction and IBA publications. Comparable as a key institutional funding partner in the Brazilian conservation ecosystem, though operating as a foundation rather than an implementing NGO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SAVEBrasil
• Facebookfacebook.com/SAVEBrasil
• LinkedInlinkedin.com/company/savebrasil
• Instagraminstagram.com/savebrasil

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Save Brasil