Magic 3D

What Magic 3D does

Magic 3D is a specialist 3D animation and visualization studio operating as an innovation division of Mangold & Mangold Unternehmenskommunikation GmbH & Co. KG, headquartered in Ingelheim am Rhein, Germany. The studio produces 3D animations, photorealistic visualizations, product films, commercial and educational animations, and medical/scientific 3D animations ("Scientific Storytelling") for enterprise clients, with a documented capability to output hybrid 3D assets that can be deployed both as standard digital content and as holograms at trade shows. Underlying production is built on industry-standard render engines (Arnold, Redshift, V-Ray for offline; Unity and Unreal Engine for real-time) combined with in-house 3D mapping techniques (Bump, Normal, Parallax, Displacement) and an internal 3D Lab for testing new software and render engines.

The studio serves globally leading enterprises and select startups across four primary verticals: industrial and manufacturing (Continental, Jenoptik, THM, Evonik), medical and pharmaceutical (Boehringer Ingelheim, MSD, Bruker), telecommunications and technology (Deutsche Telekom), and lifestyle/consumer. GTM is sales-led and consultation-driven, with a 5-step production process (consultation, briefing, storyboard, 3D animation, sound design) and key account management led by Daniel Dietrich. Revenue is project-based professional services priced at €840 net per day or €105 net per hour, with milestone-based billing (30/30/40) for projects above €10,000, and ancillary income from hardware rental of displays and holographic systems for events.

Name

Magic 3D

Legal name

Mangold & Mangold Unternehmenskommunikation GmbH & Co. KG

Website

https://magic-3d.de

Company type

Private

Operating status

Operating

Short description

Magic 3D is a German 3D animation and visualization studio (a division of Mangold & Mangold) that produces product films, medical animations, and hybrid holographic content for enterprise clients in pharma, industrial, telecom, and consumer sectors.

Ownership category

akta.pro rank

Product category

3D Animation and Visualization Services

NAICS

Industrial Design Services (541420), Industrial Design Services (54142)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

3D Product/Explainer Animation (MPAHACAD)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), 3D/CGI Animation Production (MPADACAB)

Keywords

• 3D animation services
• 3D visualization
• Medical animation
• Holographic displays
• Product film production

Headquarters

HQ city

Ingelheim Am Rhein

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. 3D Animation Production Services: Custom 3D animation production for enterprise clients, including product videos, medical animations, industrial animations, and advertising films. Projects are scoped through a 5-step process (consulting, briefing, storyboard, animation, sound design). Pricing is project-based with daily/hourly rates (€840/day, €105/hour per AGB).
2. 3D Visualization Services: 3D visualization production (static and animated) for architecture, products, processes, and characters. Used for print, digital presentations, and marketing materials. Revenue is project-based and forms part of the agency's creative services.
3. Hardware Rental: Rental of hardware including displays for holographic presentations and holographic systems used in trade show and event contexts. Mangold & Mangold explicitly lists 'Vermietung Hardware' (hardware rental) as a core business activity.
4. 3D Studio Services: Studio services for 3D production including use of in-house 3D Lab for testing new technologies. Production may include hybrid animations deployable as holograms at events.
5. Consulting Services: Consulting services for holography, VR, AR, and 3D mapping projects, as well as recruiting and consulting services listed under Mangold & Mangold's core data processing activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Magic 3D is a specialist 3D animation and visualization studio producing high-quality 3D animations, 3D visualizations, and 3D studio services (including holography, VR/AR, and 3D mapping) for global enterprises and startups. The company serves industrial, medical, technology, and lifestyle clients through a five-step production process (consultation, briefing, storyboard, 3D animation, sound design). It also rents hardware for holographic presentations at trade shows and events.

Product overview

Magic 3D is a specialist 3D animation and visualization studio operating as an innovation unit of Mangold & Mangold Unternehmenskommunikation GmbH & Co. KG, based in Ingelheim am Rhein, Germany. The company provides a portfolio of interrelated 3D production services centered on two core offerings — 3D Animation and 3D Visualization — supported by specialized service modules for Product Film Production, Commercial Film Animation, Educational Film Animation, and Medical 3D Animation (Medical Animation). An overarching 3D Studio service extends into adjacent innovation areas including Holography, VR, AR, and 3D Mapping, alongside hardware rental. All services follow a structured five-step workflow: consultation, briefing, storyboarding, 3D animation production, and sound design. The company serves global enterprises and startups across industries including medicine, technology, lifestyle, and industrial manufacturing, with notable clients such as Telekom, Mercedes-Benz, MSD, Boehringer Ingelheim, and Jenoptik.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Animation
• 3D Visualization 3D visualization services covering architecture, processes, and character rendering, transforming concepts and CAD data into photorealistic static or animated imagery for enterprise clients.
• Product Film Production End-to-end product film production including consultation, briefing, storyboarding, 3D animation, and sound design, optimized for digital deployment across virtual events, websites, and social media.
• Commercial Film Animation Advertising film animation using 3D techniques to create emotionally engaging and innovative commercial content for digital distribution.
• Educational Film Animation Instructional and educational film animation that communicates complex information in an informative and engaging way, covering consultation through to full production.
• Medical 3D Animation (Medical Animation) Scientific storytelling and medical animation making the invisible visible, explaining biological processes, treatment methods, medical devices, and drug mechanisms for pharma, medtech, and healthcare communications.
• 3D Studio Services Comprehensive 3D studio offerings including holographic projection, VR/AR content, and 3D mapping projects, along with hardware rental for displays and holographic installations.

Quantifiable outcome

• Up to 25% increased attention through sound design integration in 3D animations
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Arnold (Autodesk)coreTechnology or IntegrationArnold is a production-quality, physically-based ray tracing renderer acquired by Autodesk in 2016. Magic 3D uses Arnold for offline rendering of high-end 3D animations and visualizations, enabling photorealistic outputs with economic resource usage through stochastic methods. Arnold is one of the most popular renderers in the industry.
• Redshift (Maxon)coreTechnology or IntegrationRedshift is a GPU-accelerated render engine marketed as the world's first fully GPU-accelerated renderer. Developed by Maxon. Magic 3D uses Redshift for fast, feature-rich offline rendering with near real-time preview capabilities.
• V-Ray (Chaos Group)coreTechnology or IntegrationV-Ray is a render engine available as standalone software and as a plugin for 3ds Max and other graphics programs. Particularly strong in architecture, design, and environment visualization. Chaos Group received an Academy Award in 2017 for V-Ray's concept, design, and implementation. Magic 3D uses V-Ray as part of its render pipeline.
• Unreal Engine (Epic Games)coreTechnology or IntegrationUnreal Engine is a real-time 3D creation tool from Epic Games, originally developed for the gaming industry. Epic Games describes it as 'the world's most open and advanced real-time 3D creation tool.' Magic 3D uses Unreal Engine for real-time rendering in gaming and VR/AR applications, and as part of their holographic animation pipeline.
• UnitycoreTechnology or IntegrationUnity is a real-time 3D development platform used for gaming, VR, AR, and interactive content. Magic 3D uses Unity alongside Unreal Engine for real-time rendering applications in gaming and immersive experiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Das Element: German animation and VFX studio producing commercials, product films, and visualization content. Directly comparable to Magic 3D in service mix (3D animation and visualization for marketing and product storytelling) and client profile.
• Rise | Visual Effects Studios: Germany-based VFX and animation studio serving feature film, episodic, and advertising clients. Comparable to Magic 3D in its Germany base, project-based delivery model, and high-end 3D animation capabilities for commercial and brand work.
• Sehsucht: Hamburg-based animation and creative studio producing high-end 3D/CGI commercials, product films, and brand content. Directly comparable to Magic 3D in project type (3D product/explainer animation for global brands) and European enterprise client base.
• Psyop: Globally operating animation and production studio with strong work in medical, scientific, and product visualization. Comparable to Magic 3D in scientific storytelling, medical animation, and product/explainer animation for enterprise and pharmaceutical clients.
• Realtime Department: German studio specializing in real-time 3D, VR, AR, and interactive visualization using Unreal Engine and Unity. Overlaps directly with Magic 3D's real-time rendering and VR/AR capabilities, particularly for product visualization and immersive enterprise experiences.
• Iconic Engine: German animation studio delivering 3D character animation, VFX, and motion graphics for advertising, film, and brands. Comparable to Magic 3D as a Germany-based 3D animation services provider with an enterprise/commercial focus.
• Trixter: German 3D animation and VFX studio delivering high-end character, creature, and product animation for feature films, games, and advertising. Closely comparable to Magic 3D as a Germany-based, project-driven 3D animation studio serving enterprise and entertainment clients.

Regional players

• Vitamin B Creative: German creative and content production agency offering 3D visualization, animation, and product film services. Comparable to Magic 3D as a Germany-based creative studio with 3D animation capabilities serving B2B brands, though typically at a smaller scale.

Broad incumbents

• Mediakind: Global media services and technology company with a creative and content production arm that includes 3D, VFX, and motion graphics capabilities. Comparable to Magic 3D as a broader incumbent that overlaps in enterprise content production and 3D animation services.
• Mackevision (Accenture Song): Germany-headquartered global leader in CGI, 3D visualization, and real-time content, especially for automotive and industrial brands. Now part of Accenture Song, it operates as a much larger incumbent in the same product visualization and 3D animation space as Magic 3D.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magic3dde
• Instagraminstagram.com/magic_3d
• Pinterestpinterest.com/magic3dde

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic 3D