What Eismann does

Eismann S.r.l. is an Italian private limited company headquartered in Sona (Verona), operating a direct-to-consumer premium frozen food home delivery service across northern and central Italy. The company distributes more than 350 SKUs spanning ice cream, pastries, snacks and bread, vegetables, potatoes, fish and seafood, meat, pizzas, ready meals, fruit, non-frozen specialties, coffee, and diet-specific lines (vegetarian, vegan, BIO, lactose-free, gluten-free). Its primary technology asset is a certified cold chain (Catena del Freddo Certificata) that maintains product quality from production through last-mile delivery, supported by an e-commerce storefront (shop.eismann.it) and dedicated iOS/Android applications. Customer orders are fulfilled either through scheduled home visits by personal sales consultants (incaricati) on a 2-3 week cadence or via online/app ordering, with payment processed through PayOne and standard marketing integrations (Google Analytics, Google Ads, Facebook Pixel, Pinterest, Hotjar).

Eismann's commercial model is built on recurring direct-to-home visits by assigned personal consultants who take orders in person, supplemented by digital ordering channels. There is no subscription or minimum purchase obligation beyond a €20 first-order threshold; registered customers receive free home delivery, including to-the-floor service. Products are priced individually per unit/kg/liter, positioning Eismann above discount supermarkets and at a premium quality tier (example SKUs range from €1.85 for squid sticks to €17.75 for a Margherita pizza). The company serves Italian households seeking premium frozen convenience, with a claimed 800,000+ cumulative customers and 300,000+ active purchasing families. Revenue is generated on a one-time transactional basis per order with no recurring subscription commitment, and the customer base is entirely B2C with a single nonprofit partnership (Città della Speranza) representing negligible commercial activity.

Name

Eismann

Legal name

EISMANN S.r.l.

Website

https://shop.eismann.it

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Eismann is an Italian premium frozen food retailer delivering 350+ SKUs directly to consumers' homes across northern and central Italy via personal sales consultants and an e-commerce platform. It serves Italian households seeking convenient, high-quality frozen meals without supermarket trips.

Ownership category

akta.pro rank

Product category

Frozen Food Home Delivery

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Online Cold-Chain & Frozen Food Delivery (AFAIAMAL)

akta.pro secondary industry

Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Frozen food delivery
• Home grocery delivery
• Premium frozen foods
• Direct sales consultancy
• Italian frozen foods

Headquarters

HQ city

Borgo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Eismann generates revenue through direct sales of frozen food products to individual consumers. Customers place orders through personal sales representatives visiting their homes or via the online shop and mobile app. The purchase is completed during the sales representative visit. Products are sold on a one-time transaction basis with no subscription requirement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Eismann sells premium frozen food products directly to Italian households through a personal consultant-driven home delivery model. The assortment spans more than 350 specialties across ice cream, pastries, snacks, bread, vegetables, potatoes, fish and seafood, meat, pizzas, ready meals, fruit, and diet-specific lines (BIO, vegetarian, vegan, lactose-free, gluten-free). Orders are taken in-home by consultants visiting every 2-3 weeks, online via shop.eismann.it, or via the iOS/Android mobile app, with free home delivery and no subscription obligation.

Product overview

Eismann is a premium frozen food home delivery service operating in Italy. The company offers over 350 specialty frozen food products across multiple categories including ice cream (gelati), pastries (pasticceria), snacks and bread (snack e pane), vegetables (verdure), potatoes (patate), fish and seafood (pesce e frutti di mare), meat (carne), pizzas, ready meals (primi piatti e piatti pronti), fruit, non-frozen specialties, and cafeteria items. The product portfolio also includes diet-specific offerings such as vegetarian, vegan, BIO/organic, lactose-free, and gluten-free products. Products are delivered directly to customers' homes through personal consultants with no subscription fee required. The company emphasizes premium quality ingredients, gentle processing to preserve taste and freshness, and a certified cold chain.

Differentiator

Problem solved

Functional benefit

Products and services

• Gelati (Ice Cream) Frozen ice cream assortment sold directly to Italian consumers for home storage and consumption; includes tubs, cones, cups, sandwich formats, bars, and mixed multipacks.
• Pasticceria (Pastries and Desserts) Frozen pastries and baked desserts including plumcakes, torte, and other baked goods for Italian households; the Plumcake all'albicocca was featured as a new launch in 2025.
• Snack e Pane (Snacks and Bread) Frozen savory snacks and bread products including arancini, olive all'ascolana, gyoza, mini spring rolls, and assorted bread items for at-home aperitifs and quick meals.
• Verdure (Frozen Vegetables) Frozen vegetables including peas, spinach, and batter-fried vegetable mixes for everyday side dishes and recipes.
• Patate (Frozen Potatoes) Frozen potato products including French fries, zigzag cuts, rustic skin-on potatoes, oven-bake thin cuts, and rosti for everyday and entertaining use.
• Pesce e Frutti di Mare (Fish and Seafood) Frozen fish and seafood including salmon fillets, squid, octopus, calamari, fish fillets, and seafood specialties, including MSC-certified fish options.
• Carne (Frozen Meat) Frozen meat products including chicken fillets, burgers, meatballs, kebab, lamb skewers, and assorted prepared meat items.
• Pizze (Frozen Pizzas) Frozen pizzas including Margherita, prosciutto e funghi, Supreme varieties, and specialty pizzas featuring Italian DOP ingredients such as gorgonzola and speck.
• Primi Piatti e Piatti Pronti (Ready Meals) Frozen first courses and ready meals including cannelloni, pizzoccheri, risotto, and other prepared main courses for convenient at-home dining.
• Frutta (Frozen Fruit) Frozen fruits for desserts and smoothies.
• Specialità non Surgelate (Non-Frozen Specialties) Non-frozen specialty food items sold alongside the frozen assortment to broaden the at-home offering.
• Caffetteria (Coffee and Cafeteria) Coffee and related cafeteria products sold through the home delivery channel.
• Diete e Preparazioni (Diet and Specialty Lines) Diet-specific and dietary-preparation frozen food lines including vegetarian, vegan, BIO/organic, lactose-free, and gluten-free options.
• Contorni (Side Dishes) Frozen side dishes sold to complement main course offerings.
• Prodotti Novità (New Products) Rotating assortment of new product arrivals and seasonal offerings made available to customers through the consultant, online shop, and app channels.
• Home Delivery Service Free home delivery of frozen products directly to customers via assigned personal Eismann consultant, with delivery to the floor and no subscription requirement.
• Milan Express Delivery Service Express frozen food delivery service targeted at Milan-area customers seeking faster delivery than the standard consultant cycle.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

One partnership is on record.

• Città della SperanzaminorStrategic or Co-development PartnerEismann supports Città della Speranza, a foundation dedicated to pediatric onco-hematology research. Customers can purchase a shopping bag for €3.50, with proceeds going toward funding research initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Esselunga a Casa: Home-delivery arm of a leading Italian supermarket chain offering frozen and grocery delivery, competing for Eismann's convenience-oriented Italian customers.
• Picard Surgélés: Premium specialty frozen-food retailer with home delivery, closely comparable in premium frozen assortment but primarily serving France rather than Italy.

Emerging players

• Everli: Italian online grocery delivery platform competing for the same convenience-seeking Italian household spend that Eismann targets.
• Cortilia: Italian online food and grocery delivery service targeting quality-focused households, overlapping on Eismann's DTC food delivery and Italian consumer base.

Direct peers

• Bofrost: European frozen-food home-delivery company that, like Eismann, sells premium branded frozen products directly to Italian households via representatives and pre-order delivery.
• Schwan's Home Delivery (Yelloh): Direct-to-home frozen food delivery business built on route-based personal delivery, mirroring Eismann's consultant/home-delivery model in the US market.

Broad incumbents

• Ocado: Online-only grocery delivery operator with strong cold-chain logistics; a broad incumbent in home food delivery overlapping Eismann's e-commerce channel.
• Iceland Foods: Frozen-food-focused grocery retailer with home delivery; overlaps on frozen assortment though it operates a store-led model in the UK.

Others

• Thermomix / no: Direct-selling consumer brand relying on in-home representative networks similar to Eismann's consultant model, though in kitchen appliances rather than food.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/eismannitalia1
• Facebookfacebook.com/eismannitalia
• Instagraminstagram.com/eismannit
• TikToktiktok.com/@eismannit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eismann