Everli
Everli is an Italy-headquartered online grocery marketplace connecting consumers to 90+ partner supermarkets through personal shoppers and last-mile delivery, serving individual consumers via D2C channels and retailers via a white-label B2B platform.
- Company typePrivate
- Founded2014
- HeadquartersMilan, Italy
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Everli does
Everli is a Milan-based online grocery marketplace founded in 2014 that connects Italian consumers to 90+ partner supermarket brands — including 12 of Italy's top 13 retailers such as Lidl, Carrefour, Conad, Esselunga, and Coop — through a network of 2,000+ personal shoppers who pick in-store and deliver to homes across 50+ Italian provinces, with international operations in France and the Czech Republic. The platform's core technology integrates directly with retailer inventory management systems via API, enabling real-time product availability, pricing synchronization, and order routing, and it underpins a white-label B2B solution that allows retailers to launch branded e-grocery services without infrastructure investment.
The company monetizes through multiple revenue streams: a marketplace commission (take rate over 23% on $81 million of 2024 GTV), per-order delivery and service fees (from €2.99), product markups on variable-weight items, the Everli Plus subscription program (€7.99/month to €49.99/year), and the newer white-label B2B licensing motion. Its hybrid D2C and channel-partner GTM targets individual consumers seeking convenience in Italy while positioning the platform as digital infrastructure for European grocery retailers pursuing online transformation without in-house technology investment.
Everli firmographics
Firmographics- Name
- Everli
- Legal name
- Everli S.p.A.
- Website
- https://everli.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Everli is an Italy-headquartered online grocery marketplace connecting consumers to 90+ partner supermarkets through personal shoppers and last-mile delivery, serving individual consumers via D2C channels and retailers via a white-label B2B platform.
- Ownership category
- akta.pro rank
Everli industry classification
Industry- Product category
- Online Grocery Marketplace
- NAICS
- Grocery and Convenience Retailers (4451)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Grocery & Specialty Food Marketplaces (CRAFABAE)
- akta.pro secondary industry
- On-Demand Grocery Delivery Marketplaces (AFAIAMAB)
Keywords
Where Everli is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Everli business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Transaction Fees: Everli charges a take rate on gross transaction volume processed through its platform. In 2024, the company achieved approximately $81 million in gross transaction volume with a strong take rate over 23% and gross margins around 22%. The transaction-based model aligns with retailers' sales volume.
- Everli Plus Subscription: Subscription service offering free standard deliveries for orders of €75 or more, plus discounted express delivery (under 2 hours) at 25%+ savings. Pricing tiers include €49.99 annually, €17.99 quarterly, or €7.99 monthly, with a 14-day free trial available for annual subscribers.
- Delivery and Service Fees: Fees for delivery services including standard delivery starting from €2.99, with additional service fees and potential surcharges for cash payments, heavy orders, and variable-weight products. The company also earns fees from special delivery time slots.
- Product Markups: Everli adds a markup to grocery product prices compared to in-store retail prices. For variable-weight products (produce, meat, fish, deli items), a percentage surcharge is applied as a security deposit against price variations based on actual weights purchased.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Delivery - starting from €2.99 per delivery |
| Subscription | Annual | Everli Plus Annual - €49.99/year |
| Subscription | Monthly | Everli Plus Quarterly - €17.99/quarter |
| Subscription | Monthly | Everli Plus Monthly - €7.99/month |
| Freemium | Pay-as-you-go | New Customer Discounts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Everli product offering
Product offeringCore offering
Everli operates an online grocery marketplace in Italy connecting consumers with over 90 partner supermarket brands (Lidl, Carrefour, Conad, Esselunga, Coop, etc.) through a network of 2,000+ personal shoppers who pick products in-store and deliver them to customers' homes. The platform also offers a B2B white-label e-grocery solution enabling retailers to launch branded online grocery services without upfront CapEx or OpEx.
Product overview
Everli operates as a unified online grocery marketplace platform in Italy, connecting consumers with partner retailers (Lidl, Carrefour, Conad, Esselunga, Coop, and 90+ others) through a hybrid model combining scheduled and instant delivery. The core Everli platform serves as the main marketplace, while Everli Plus provides a subscription add-on for fee-free deliveries and discounts. The White-Label E-Grocery Solution extends the platform to B2B channels, enabling retailers to launch branded services. The Everli App provides mobile access to the full marketplace functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Everli Online Grocery Marketplace Italy's online grocery marketplace connecting consumers with over 100 partner supermarket brands (Lidl, Carrefour, Conad, Esselunga, Coop, and others) through a network of personal shoppers who pick orders in-store and deliver them to customers' homes. Users select products from preferred supermarkets, build carts via web or mobile app, and schedule same-day or future delivery.
- Everli Plus Subscription
Quantifiable outcome
- Gross transaction volume of $81 million in 2024 with take rate over 23% and gross margins around 22%
- +4 more outcomes
Companies that use Everli
Customer profileNamed customers13 records
Ideal customer profiles2 records
Everli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature3 records
Everli partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered supporting, core and minor.
- Helbiz DoosupportingSerbian subsidiary of micromobility.com Inc. providing software development services to Everli S.p.A. as part of Everli's technology development operations.
- Ortoli Rosenstadt LLPsupportingLegal counsel to Everli for the proposed SPAC merger transaction.
- Lidl ItaliacoreMajor German discount supermarket chain operating in Italy with hundreds of stores. Everli enables online ordering and delivery from Lidl stores across Italy as one of the key retail partners in Everli's network.
- CarrefourcoreInternational hypermarket and supermarket chain. Strategic partner enabling Everli customers to shop from Carrefour stores across Italy with home delivery service.
- ConadcoreItalian cooperative supermarket group with extensive national network. Key retail partner in Everli's marketplace offering grocery delivery from Conad stores.
- Coop Alleanza 3.0coreMajor Italian consumer cooperative with hundreds of stores. Partner supermarket brand available on Everli's online platform.
- EsselungacoreLeading Italian supermarket chain known for quality products. Key retail partner offering products through Everli's marketplace.
- CoopcoreItalian cooperative retail chain identified as dominant grocery alliance partner in Italy's quick commerce market alongside Glovo, Deliveroo, and Everli.
- GlovominorQuick commerce competitor identified in market research alongside Everli as dominant platforms in Italy's quick commerce sector operating through retailer partnerships.
Scale indicators13 records
Recent moves8 records
Expansion highlights3 records
Everli competitors and assessment
Company assessmentDirect peers
- Picnic: Dutch online grocery delivery company with a hub-and-spoke model serving the Netherlands, Germany, and France. Directly comparable to Everli as an online grocery operator focused on scheduled, efficient last-mile delivery from partner/owned fulfillment centers.
- Glovo: Barcelona-based multi-category delivery marketplace (owned by Delivery Hero) operating across Southern Europe including Italy, with a strong grocery/quick-commerce vertical. Directly comparable to Everli as a marketplace connecting consumers, retailers, and couriers for on-demand grocery delivery.
- Getir: Turkish-origin 10-minute grocery delivery platform operating across Europe including Italy. Comparable to Everli via its rapid-delivery grocery marketplace model, though focused on dark-store inventory rather than in-store picking from partner retailers.
- Deliveroo: London-listed on-demand food and grocery delivery marketplace operating in Italy and other European markets. Comparable to Everli via its three-sided marketplace model for restaurant/retail fulfillment and last-mile delivery to consumers.
- Rohlik Group: Czech-based online grocery retailer (Knuspr in Germany, Rohlik in CZ) with vertically integrated warehousing and delivery across Central Europe. Comparable to Everli's white-label / B2B grocery logistics thesis, though with inventory-holding rather than pure-marketplace model.
Regional players
- Bringmeister: German online grocery delivery service (part of Edeka) operating a partner-retailer model similar to Everli. Comparable business model connecting established grocery retailers with consumers for scheduled home delivery, though confined to Germany.
Broad incumbents
- Carrefour Drive: Click-and-collect and home delivery service operated by Carrefour in Italy, leveraging the retailer's hypermarket footprint. Comparable to Everli's marketplace offering for Carrefour products, while also representing a potential direct competitor for Carrefour's online grocery volumes.
- Ocado Group: UK-listed online grocery technology and logistics provider offering its Ocado Smart Platform to global grocery retailers. Comparable to Everli's white-label B2B e-grocery solution as an enterprise platform enabling retailers to launch online grocery operations.
- Esselunga (online): Leading Italian supermarket chain that operates its own direct e-grocery service and is also a partner retailer on Everli. Comparable as an established Italian grocery retailer with significant investment in online channels, representing both a partner and a potential competitive threat.
Emerging players
- Jiffy: UK-based rapid grocery delivery startup operating a dark-store model in select European cities. Comparable to Everli's on-demand grocery delivery proposition though with a smaller geographic footprint and inventory-led rather than marketplace approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Everli social profiles
Digital presenceEverli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Everli leadership team
Management profileNumber of profiles
Profiles6 records
Everli subsidiaries and ownership
Company hierarchySubsidiaries1 record
Everli funding detail
Funding detailFunding overview
Funding rounds11 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Everli M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Everli
What does Everli do?
Everli operates an online grocery marketplace in Italy connecting consumers with over 90 partner supermarket brands (Lidl, Carrefour, Conad, Esselunga, Coop, etc.) through a network of 2,000+ personal shoppers who pick products in-store and deliver them to customers' homes. The platform also offers a B2B white-label e-grocery solution enabling retailers to launch branded online grocery services without upfront CapEx or OpEx.
Is Everli a public or private company?
Everli is a private company. It is classified as private equity controlled and is currently operating.
When was Everli founded?
Everli was founded in 2014. It employs 101 to 250 people.
Where is Everli based?
Everli is headquartered in Milan, Italy, in the Europe region.
How does Everli make money?
Four revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are everli Plus Subscription, delivery and Service Fees and product Markups.
Who are Everli's main competitors?
Direct peers on record are Picnic, Glovo, Getir, Deliveroo and Rohlik Group. Bringmeister is listed as a regional player. Broad incumbents are Carrefour Drive, Ocado Group and Esselunga (online). Jiffy is listed as an emerging player.
Does Everli have an API?
No public API is recorded for Everli.
What industry is Everli in?
Everli's product category is Online Grocery Marketplace. Its primary akta.pro industry code is CRAFABAE, Grocery & Specialty Food Marketplaces, with a secondary code of AFAIAMAB, On-Demand Grocery Delivery Marketplaces. Its NAICS code is 4451 and its SIC code is 5411.