News 4 San Antonio

What News 4 San Antonio does

News 4 San Antonio (WOAI-TV) is a local broadcast television station and NBC affiliate serving the San Antonio, Texas metropolitan area and Bexar County. The station is owned and operated by Sinclair Broadcast Group, one of the largest U.S. local television broadcasting companies, and operates as a free-to-consumer local news service. Its product portfolio centers on 24/7 local news, weather forecasting with radar and maps, sports coverage anchored by San Antonio Spurs NBA reporting, and an investigative journalism unit branded 'Trouble Shooters.'

The business is built on a multi-platform distribution architecture: over-the-air broadcast television (NBC affiliate), the news4sanantonio.com website, native iOS and Android mobile applications, and active accounts on Instagram, Facebook, TikTok, and X. Content extensions include lifestyle programming under 'SA Living,' original podcast series such as 'Criminally Obsessed' and the 'Immigration Crisis Podcast,' community segments like 'Pay It 4-Ward,' and editorial verticals covering investigations, education, and flood coverage. The technology stack is described as standard broadcast and digital news delivery with no proprietary AI/ML features disclosed.

Revenue is generated entirely through advertising across two streams: traditional television advertising sold against broadcast inventory during news, weather, and sports programming, and digital advertising on the website including display, sponsored content, and affiliate shopping guides. Content is provided to consumers at no cost, with no subscription or paywall model. The customer base consists of San Antonio-area general consumers (audience) and advertisers (revenue payers), with national ad sales centralized at the Sinclair parent level.

Name

News 4 San Antonio

Legal name

Sinclair Broadcast Group

Website

https://news4sanantonio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

News 4 San Antonio (WOAI-TV) is a Sinclair-owned NBC affiliate local television station serving the San Antonio metropolitan area with free broadcast news, weather, sports, and investigative content delivered via TV, website, mobile apps, and social media, monetized through advertising.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast news
• Television news station
• Weather forecasting
• Investigative journalism
• Local sports coverage

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Revenue generated through broadcast television commercials and ad placements during news programming, weather segments, and sports coverage targeting San Antonio viewers.
2. Digital Advertising: Revenue from digital ad placements on the news4sanantonio.com website, including display ads, sponsored content sections, and affiliate shopping guides.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

News 4 San Antonio (WOAI-TV) is a local NBC-affiliated broadcast television station providing 24/7 local news, weather forecasting, sports coverage, and entertainment content for the San Antonio metropolitan area and Bexar County. The station distributes content across broadcast television, a responsive website, native iOS/Android mobile apps, and major social media platforms, generating revenue primarily through television and digital advertising placements.

Product overview

News 4 San Antonio (WOAI-TV) is a local broadcast television news station serving the San Antonio metropolitan area as an NBC affiliate. The station operates as a multi-platform news organization offering a core broadcast television product complemented by digital properties including a responsive website, mobile applications for iOS and Android, and original content series. Key product offerings include 24/7 local news coverage, real-time weather forecasting with radar and maps, investigative journalism under the 'Trouble Shooters' brand, lifestyle content through 'SA Living,' and original programming series such as podcasts and community features. The station distributes content across broadcast TV, web properties, mobile apps, and social media platforms, with shopping guides and specialty content series serving as supplementary digital offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• News 4 San Antonio (WOAI-TV) Broadcast News Local broadcast television news station serving the San Antonio, Texas metropolitan area as an NBC affiliate, providing 24/7 news coverage across multiple platforms including broadcast TV, web, and mobile. Targeted at general consumers in San Antonio and Bexar County.
• Weather Forecasting & Maps Real-time weather reporting service for San Antonio including current conditions, multi-day forecasts, radar maps, allergen tracking, and hurricane center alerts. Targeted at San Antonio area consumers needing local weather information.
• News 4 San Antonio Mobile Application Native mobile application for iOS and Android devices enabling on-the-go access to local news, weather, sports, and video content for San Antonio area consumers. Available on the Apple App Store and Google Play Store.
• SA Living Lifestyle content brand and section covering home buying advice, community features, food and restaurants, home decor, and seasonal content. Targeted at San Antonio area consumers interested in local lifestyle topics.
• Trouble Shooters Investigative Unit Investigative journalism unit producing in-depth investigative reports on local issues including medical bills, property taxes, flood relief fund allocation, and other community concerns. Targeted at San Antonio area consumers seeking accountability journalism.
• Shopping Guides Curated shopping content featuring product recommendations, deals, and buying guides across categories including tech, home, beauty, and fashion. Targeted at San Antonio area consumers seeking purchase recommendations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Sinclair Broadcast GroupcoreOthersNews 4 San Antonio (WOAI-TV) is owned and operated by Sinclair Broadcast Group, one of the largest television broadcasting companies in the United States. Sinclair provides the station with corporate resources, advertising sales infrastructure, and content syndication.
• NBC NetworkcoreStrategic or Co-development PartnerNews 4 San Antonio operates as an NBC affiliate, broadcasting NBC network programming alongside local news content. This affiliation provides access to NBC national news, sports coverage including Olympics and NFL, and entertainment programming.
• CulinariaminorGTM or Marketing PartnerNews 4 San Antonio partners with Culinaria, a local San Antonio culinary organization, to promote local restaurants and culinary events through food segment coverage and Restaurant Week promotion.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sinclair Broadcast Group: Parent company and largest US operator of local TV stations. Comparable as the corporate operator of WOAI-TV and as a benchmark for broadcast station economics, ad-sales infrastructure, and portfolio strategy.
• Nexstar Media Group: The largest US TV station owner, operating affiliates of all major networks. Directly comparable on broadcast station economics, retransmission consent, and multi-station operational scale.
• Hearst Television: Operates NBC and other network-affiliated stations in major US markets. Closely comparable given the NBC-affiliation model and emphasis on local news production at scale.
• Gray Television: Large multi-station broadcaster with a comparable mix of network affiliates and local news-heavy operations. Relevant for station-level margin and ad-revenue comparisons.
• Tegna: Major US operator of local network-affiliated stations with a comparable broadcast-plus-digital local news model. Useful benchmark for affiliate station P&L dynamics and digital revenue mix.
• E.W. Scripps Company: Operates a portfolio of local TV stations plus national networks. Comparable on local broadcast station economics, particularly for mid-to-large market affiliates similar to San Antonio.

Direct peers

• KWEX-DT (Univision 41): Spanish-language Univision affiliate in San Antonio, competing for the bilingual and Hispanic viewer segment and corresponding local ad dollars through a parallel over-the-air + digital news platform.
• KSAT 12: ABC affiliate in the San Antonio market and the station's principal local direct competitor for viewers, local news, and ad spend. Operates the same broadcast-plus-digital-plus-mobile model in the same DMA.
• KENS 5: CBS affiliate serving San Antonio, competing head-to-head for network news, NFL coverage, and local advertising inventory in the same DMA with the same broadcast + digital distribution model.

Emerging players

• Graham Media Group: Smaller but digital-forward local station operator with a comparable NBC-affiliated station portfolio and strong digital news products — useful as a benchmark for digital ad innovation in local TV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/news4sa
• Facebookfacebook.com/News4SA
• Instagraminstagram.com/news4sa
• TikToktiktok.com/@news4sa
• LinkedInlinkedin.com/company/woai-tv-news-4

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about News 4 San Antonio