MediaX
MediaX is a Mumbai-based, founder-led integrated creative, media, and technology agency serving startups and enterprises across India with branding, performance marketing, OOH advertising, production, and AR-enabled web development across D2C, education, healthcare, and F&B sectors.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MediaX does
MediaX is a Mumbai-based, privately held integrated creative, media, and technology agency founded in 2015. The firm operates with a reported headcount of 1–10 and is founder-led by Yash Guwalani. It delivers a six-module service portfolio covering Outreach & Marketing Solutions, Film & Photography, Media Solutions (performance marketing), Creative & Branding, Website & AR development, and Out-of-Home (OOH) advertising. Underneath the core agency sit four wholly-owned sub-brands: MediaX OOH for outdoor advertising placements, MediaX Click as an in-house production house, MediaX Performance+ for data-driven paid media and CRO, and Happening In as a city and entertainment content property. The technology stack spans Shopify eCommerce builds, Adobe Figma-based UI work, AR-enabled web experiences, and standard Meta/Google ad platforms — with no proprietary platforms, APIs, or AI models disclosed.
MediaX serves a hybrid client base spanning enterprise accounts (Mia by Tanishq, Dr. MPS Group of Institutions, MedsPartner, Alan Truman/Nykaa, Traviante) and a long tail of SMB and startup engagements across D2C, F&B, dairy/A2, education, healthcare/IVF, skincare, fashion, and travel. Its commercial model combines one-off project fees (for branding, CGI, campaigns, and brand strategy) with monthly retainer support for social media management and ongoing consultations. The agency sells primarily through 30-minute consultation bookings, targeting both startups and enterprises in the Indian market — the only disclosed operating geography. Documented client outcomes include ROAS improvements (e.g., 0.8 to 4.0 over three months), lead generation at scale (12,000+ leads for Gaupalam Vedic; 3,903 leads for an education institution), and conversion rates (13.2% lead-to-appointment for an IVF centre). No revenue, funding, or ownership structure is publicly disclosed; the company appears to be bootstrapped and founder-led with no venture capital, private equity, or conglomerate backing identified in the source material.
MediaX firmographics
Firmographics- Name
- MediaX
- Legal name
- MediaX
- Website
- https://mediax.co.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MediaX is a Mumbai-based, founder-led integrated creative, media, and technology agency serving startups and enterprises across India with branding, performance marketing, OOH advertising, production, and AR-enabled web development across D2C, education, healthcare, and F&B sectors.
- Ownership category
- akta.pro rank
MediaX industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
Keywords
Where MediaX is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
MediaX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Project-Based Services: One-off delivery of branding projects, CGI projects, marketing campaigns, brand strategy engagements with upfront project fees
- Retained Support: Monthly retained activities including instant consultations, social media management, reporting, and ongoing marketing support with recurring retainer fees
- Performance+ Services: Dedicated performance marketing services under Performance+ sub-brand, delivering data-driven digital marketing with media, creative, and conversion optimization for sustainable revenue growth
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | One-off Project: Delivery of individual branding, CGI, marketing campaign, or brand strategy projects |
| Subscription | Monthly | Retained Support: Monthly retained activities, social media management, reporting, and ongoing consultations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
MediaX product offering
Product offeringCore offering
MediaX is an integrated creative, media, and technology agency that delivers branding, creative design, performance marketing, film and photography, website and AR development, and out-of-home advertising services to brands across India. The company bundles one-off project work with recurring retainer support, and operates specialized sub-brands for OOH advertising, production, and performance marketing.
Product overview
MediaX is an integrated creative, media, and technology agency that operates as a unified platform offering multiple service modules. The core agency provides six interconnected service areas: Outreach & Marketing Solutions, Film & Photography, Media Solutions (performance marketing), Creative & Branding, Website & AR Development, and Outside of Home (OOH) Advertising. Supporting these are three sub-brands: MediaX OOH (specialized outdoor advertising), MediaX Click (production house for film and photography), and Happening In (city entertainment guide). The Performance+ subsidiary offers dedicated performance marketing services. The company serves diverse industries including e-commerce, education, healthcare, real estate, D2C brands, and B2B businesses, providing end-to-end solutions from brand strategy and creative development to digital marketing and campaign execution.
Differentiator
Problem solved
Functional benefit
Brands
- MediaX OOH: Specializes in Out-of-Home (OOH) advertising, delivering innovative campaigns through strategic placements and creative concepts
- Happening In
- MediaX Click
- MediaX Performance+
Products and services
- MediaX Core Agency (Integrated Communications) Full-service integrated communications agency offering six interconnected service areas: Outreach & Marketing Solutions, Film & Photography, Media Solutions (performance marketing), Creative & Branding, Website & AR Development, and Outside of Home (OOH) Advertising. Targets startups, enterprises, and D2C brands across India.
- MediaX OOH
Quantifiable outcome
- Mia by Tanishq reached 955,446 accounts and 570,875 views in 30 days
- +9 more outcomes
Companies that use MediaX
Customer profileNamed customers21 records
Segments9 records
Ideal customer profiles4 records
MediaX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MediaX partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
MediaX competitors and assessment
Company assessmentDirect peers
- Pinstorm Technologies: India-based digital-first advertising and media agency offering performance, social, influencer and creative services to enterprise brands — comparable integrated offering in the same Indian market.
- WATConsult: One of India's largest independent digital agencies providing integrated creative, media, social, influencer and performance solutions to Indian enterprise and D2C brands — same geography and overlapping offerings as MediaX.
- Monk Entertainment: India-based influencer marketing and digital agency that complements its media services with creator partnerships and performance — overlap with MediaX's influencer, social and performance offerings.
- Social Beat: India-focused digital marketing agency offering performance marketing, SEO, content and social services to D2C and enterprise brands — comparable service portfolio and target segments to MediaX.
- Gozoop: Mumbai-headquartered integrated digital marketing agency serving D2C, enterprise and startup clients across India with creative, performance and PR services — close peer in scale and capability.
- Kinnect: Mumbai-based digital-first advertising agency with brand, performance and content capabilities for Indian enterprise clients — overlaps directly with MediaX's integrated agency positioning.
- Schbang: Mumbai-based integrated creative, media and technology agency offering branding, performance marketing, web development and OOH — directly comparable in service mix, geography and target client profile to MediaX.
Others
- Capillary Technologies (services arm): While primarily a SaaS loyalty/CDP vendor, Capillary runs agency-style marketing technology services in India targeting retail and D2C — adjacent ecosystem player competing for digital wallet share.
Broad incumbents
- Dentsu Creative India: Global network's India creative and media operations delivering integrated advertising at scale — competes for the larger end of MediaX's enterprise client roster.
- Interactive Avenues (a GroupM company): GroupM-owned full-service digital media agency operating in India across media planning, buying, performance and creative — broader portfolio and global holding-company backing, competes for the same enterprise mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MediaX social profiles
Digital presenceMediaX financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediaX leadership team
Management profileNumber of profiles
Profiles1 record
MediaX subsidiaries and ownership
Company hierarchySubsidiaries4 records
MediaX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediaX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediaX
What does MediaX do?
MediaX is an integrated creative, media, and technology agency that delivers branding, creative design, performance marketing, film and photography, website and AR development, and out-of-home advertising services to brands across India. The company bundles one-off project work with recurring retainer support, and operates specialized sub-brands for OOH advertising, production, and performance marketing.
Is MediaX a public or private company?
MediaX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MediaX founded?
MediaX was founded in 2015. It employs 1 to 10 people.
Where is MediaX based?
MediaX is headquartered in Mumbai, India, in the Asia region.
How does MediaX make money?
Three revenue lines are on record. Project-Based Services are the primary driver. The others are retained Support and performance+ Services.
Who are MediaX's main competitors?
Direct peers on record are Pinstorm Technologies, WATConsult, Monk Entertainment, Social Beat, Gozoop, Kinnect and Schbang. Capillary Technologies (services arm) is listed as an others. Broad incumbents are Dentsu Creative India and Interactive Avenues (a GroupM company).
Does MediaX have an API?
No public API is recorded for MediaX.
What industry is MediaX in?
MediaX's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 5418 and its SIC code is 7311.