What Monk Entertainment does

Monk Entertainment (operating as Monk-E, legal entity M/s Trelion Business Solutions Private Limited) is a Mumbai-based, bootstrapped digital media company founded in 2017 that describes itself as 'India's Largest Creator Business.' The company delivers four integrated services to enterprise brand clients: (1) Influencer Marketing — campaign ideation, creator selection, execution, and reporting through a team of 50+ specialists; (2) Talent Management — exclusive representation of 120+ digital creators across categories including entertainment, beauty, fitness, food, travel, and lifestyle; (3) Digital IPs — original, creator-led long-form show franchises developed for brands (e.g., 'Pragati Ki Rang' for Asian Paints, 'My Happy Space' for IKEA India, 'Darr Ke Aage Jeet Hai Stories' for Mountain Dew); and (4) Monk-E Studios — an in-house full-service creative production house with studio space, equipment, and editorial crews. Cumulative scale across the portfolio includes 10,000+ campaigns delivered for 200+ brands and 85B+ total views generated.

The business model is professional services-based: Monk-E charges brands fees for planning, executing, and reporting on influencer campaigns, and earns revenue from exclusive creator representation (likely commissions on brand deals) and from Digital IP franchise development and in-house production. Pricing is quote-based and not publicly disclosed. The go-to-market motion is sales-led (direct outreach, case-study showcasing, website contact forms) layered with a community-led talent acquisition loop, where the exclusive creator roster attracts brand demand. The customer base is concentrated in enterprise and mid-market brand segments across FMCG, consumer electronics, automotive, e-commerce, paints, home furnishings, beauty, and media. The company has no proprietary technology platform, API, or mobile app; its core capability is creative production, campaign execution expertise, and a curated creator network rather than software.

Monk-E is founder-owned and bootstrapped (no disclosed external funding rounds, with the 2020 'Bootstrapped Business of the Year' award confirming this), headquartered in Mumbai, India, and serves clients primarily in India with a claimed 'Global' footprint in marketing materials. Co-founder and CEO Viraj Sheth leads the firm. Recognitions include Impact Digital Influencer Awards 2023, Entrepreneur India Bootstrapped Business of the Year 2020, Top 50 Best Workplaces for Women in India, and Influencer Marketing Agency of the Year. Notable enterprise clients include Mountain Dew, Asian Paints, IKEA India, Hero MotoCorp, Urban Company, Apple, Vivo, boAt, Flipkart, Nykaa, Zomato, Licious, Pond's, JioHotstar, and BB Now (BigBasket).

Name

Monk Entertainment

Legal name

M/s Trelion Business Solutions Private Limited

Website

https://monk-e.in

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Monk Entertainment (Monk-E) is a Mumbai-based, bootstrapped digital media company that delivers influencer marketing, exclusive talent management for 120+ creators, original branded Digital IPs, and in-house video production to 200+ enterprise brand clients across India.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Influencer marketing services
• Creator talent management
• Digital content production
• Brand campaign management
• Digital IP development

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Influencer Marketing Services: The company earns fees from brands for planning, executing, and managing influencer marketing campaigns. This includes strategic creator partnerships, creative inputs, seamless execution, optimized costs, and comprehensive campaign reports delivered by their team of specialists.
2. Digital IP Development: Revenue generated from developing original, creator-led shows for brands (Digital IPs) to build stronger brand recall than short-form content. These IPs are built for entertainment, storytelling, and community engagement.
3. Talent Management: The company exclusively represents 120+ powerhouse creators and earns revenue through this representation, likely through commission or management fees from creator-brand collaborations.
4. Video Production: Monk-E Studios provides full-service creative production house delivering high-quality video content for brands and creators, including modular studio space, industry-grade equipment, skilled production crews, and end-to-end support from ideation to final cut.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Monk Entertainment is a B2B digital media company that plans, executes, and manages influencer marketing campaigns for brands, develops original creator-led digital shows (Digital IPs), exclusively represents 120+ digital creators for talent management, and operates Monk-E Studios as a full-service video production house. The company delivers end-to-end creator economy solutions combining strategic creator partnerships, creative campaign execution, branded content IP development, and in-house production capabilities.

Product overview

Monk Entertainment operates as a new-age media company and India's largest creator business, offering an integrated platform of four core services: Influencer Marketing (strategic creator partnerships and campaign execution), Digital IPs (original creator-led shows for brands), Talent Management (exclusive representation of 120+ creators), and Monk-E Studios (full-service video production). The company delivers end-to-end creator economy solutions, connecting brands with digital creators through data-driven campaigns, original content development, and professional production capabilities. Notable case studies include campaigns for Mountain Dew, IKEA India, Urban Company, Asian Paints, and Hero MotoCorp.

Differentiator

Problem solved

Functional benefit

Brands

• Monk-E Studios: A full-service creative production house delivering high-quality video content for brands and creators, with modular studio space, industry-grade equipment, skilled production crews, world-class video editors, and end-to-end support from ideation to final cut.

Products and services

• Influencer Marketing A comprehensive influencer marketing service for brands, staffed by 50+ specialists who ideate, execute, and deliver campaigns. Includes strategic creator partnerships, creative inputs with seamless execution, optimized costs, and comprehensive campaign reports.
• Digital IPs Original, creator-led shows developed for brands to build stronger brand recall than short-form content. Built for entertainment, storytelling, and community engagement through aligning with brand goals, crafting engaging narratives, strategic creator selection, and producing at scale.
• Talent Management Exclusive representation of 120+ powerhouse creators across all categories in the digital ecosystem, backing them from rising stars to household names. Offers direct access to top creators, quicker executions, stronger creator-brand alignment, and nation-wide influence.
• Monk-E Studios A full-service creative production house delivering high-quality video content for brands and creators. Features modular studio space, industry-grade equipment, skilled production crews, world-class video editors, and end-to-end support from ideation to final cut.

Quantifiable outcome

• 85B+ total views generated across campaigns
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ranveer Allahbadia (BeerBiceps)flagshipGTM or Marketing PartnerMonk Entertainment partners with Ranveer Allahbadia for podcast sponsorships and content collaborations. Their 'Darr Ke Aage Jeet Hai Stories' campaign with The Ranveer Show for Mountain Dew was India's biggest digital podcast sponsorship, reaching 240M+ cumulative audience and 140M+ YouTube views.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GroupM India: WPP's media investment group in India offering media planning, content, and influencer marketing services. Represents a scaled incumbent competing for the same enterprise brand marketing budgets that Monk-E serves.
• Wavemaker India: WPP-owned media, content, and technology agency operating in India with influencer marketing as part of a broader portfolio. Competes with Monk-E for enterprise brand budgets but offers a much wider range of services across media planning and buying.
• Ogilvy India: One of India's largest advertising and communications networks with influencer marketing and content creation capabilities. Competes for the same enterprise brand relationships as Monk-E but operates at much larger scale across multiple service lines.

Direct peers

• Influencer.in: India's first and largest influencer marketing platform connecting brands with creators. Directly competes with Monk-E in the same B2B influencer marketing services market with similar enterprise brand targeting and campaign execution capabilities.
• MAD Influence: India's leading influencer marketing platform managing campaigns across social platforms with a roster of creators. Competes with Monk-E in the same enterprise B2B segment with comparable scale and brand portfolio.
• Pulp Strategy: India-based digital marketing and communications agency with influencer marketing and content production capabilities. Overlaps with Monk-E in serving enterprise brands with integrated digital campaigns and creator-led content.
• Eleve Media: India-focused influencer marketing agency offering end-to-end campaign management, talent management, and branded content. Directly comparable to Monk-E's integrated service stack across influencer marketing and talent representation.
• Hobo.Video: AI-enabled creator economy platform in India connecting brands with creators for influencer campaigns and UGC. Emerges as a tech-forward competitor to Monk-E's service-led approach in the same market segment.
• Schbang: Mumbai-based integrated digital marketing and influencer solutions agency offering campaign ideation, creator partnerships, and content production. Comparable to Monk-E in service breadth, target market (enterprise brands), and Mumbai-headquartered operating model.

Emerging players

• Winkl: Influencer marketing platform focused on campaign management and analytics for brands. Represents a more tech-productized version of Monk-E's influencer marketing service, competing for similar enterprise brand budgets with platform-based delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/monk-entertainment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monk Entertainment