The Todd Agency

What The Todd Agency does

The Todd Agency is a privately held insurance distribution firm founded in 1984 that operates as an Independent Marketing Organization (IMO), intermediating between insurance carriers and end consumers. The firm's stated customer segment is individual families seeking life and health insurance protection, with a stated geographic focus on the Southeast US. Revenue is generated on a commission basis through carrier and distributor partnerships, classified in the source data as an affiliate/referral revenue model.

The agency does not present itself as a technology provider: no proprietary products, modules, technology stack, APIs, certifications, or patents are disclosed, and no AI/ML capabilities are referenced. Its differentiation rests on its IMO status, which gives it flexibility to represent multiple carriers, and on its 40-plus-year operating history. The firm has 1–10 employees, no parent company, no institutional investors, and no disclosed management team, headquarters, or financial metrics.

In November 2025, The Todd Agency announced a strategic partnership with Integrity, LLC, a leading distributor of life and health insurance. The alliance is framed as enabling growth and expanded customer reach by combining The Todd Agency's IMO capabilities with Integrity's advanced technology and distribution resources. No additional product launches, geographic expansions, acquisitions, or funding events are documented in the available data.

Name

The Todd Agency

Legal name

The Todd Agency

Website

https://toddagency.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

The Todd Agency is a privately held Independent Marketing Organization founded in 1984 that distributes life and health insurance to individual families in the Southeast US through carrier partnerships on a commission basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Distribution Services: The Todd Agency generates revenue as an independent marketing organization by representing insurance carriers and distributors. The agency earns commissions on insurance products sold to customers, with revenue tied to policy volume and carrier partnerships.

Go-to-market motion1 record

Distribution channels1 record

Core offering

The Todd Agency operates as an independent marketing organization (IMO) that distributes life and health insurance products to individual families across the Southeast United States. The agency represents multiple insurance carriers and distributors, earning commissions on policies sold, and leverages strategic partnerships such as the November 2025 alliance with Integrity, LLC to enhance growth capabilities and serve more American families.

Product overview

The Todd Agency is an independent marketing organization based in North Carolina that operates in the insurance distribution space. As described in their partnership with Integrity, LLC, the agency offers insurance distribution services enhanced by technology and resources from their strategic partners. No specific named products, modules, or service offerings were documented in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Distribution Distribution of life insurance products from multiple insurance carriers to individual families across the Southeast US, offered through the agency's independent marketing organization capabilities.
• Health Insurance Distribution Distribution of health insurance products from multiple insurance carriers to individual families across the Southeast US, leveraging the agency's carrier partnerships and independent agent network.
• Independent Marketing Organization (IMO) Services Agency services as an independent marketing organization, representing multiple insurance carriers and distributors, growing customer base through strategic partnerships with insurance distributors and carriers, and leveraging partner technology and resources to expand reach and serve more families.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Integrity, LLCcoreStrategic or Co-development Partner · 13 November 2025Integrity, LLC is a leading distributor of life and health insurance. The partnership with The Todd Agency aims to enhance the agency's growth and ability to serve more American families by leveraging Integrity's advanced technology and resources. This strategic alliance combines The Todd Agency's independent marketing organization capabilities with Integrity's distribution strength.

Scale indicators1 record

Recent moves1 record

Expansion highlights1 record

Emerging players

• EverQuote: Online insurance marketplace that connects consumers with insurance agents and carriers, including life and health. Adjacent to The Todd Agency's distribution model in that it drives life and health lead flow to agents, and overlaps on the family consumer segment.

Others

• MediaAlpha: Insurance customer acquisition platform powering lead generation and comparison shopping for life, health, and other insurance products. Comparable to The Todd Agency as an enabling infrastructure layer in life and health distribution, rather than as a direct competitor for the end customer.

Direct peers

• World Insurance Associates: National insurance brokerage distributing personal and commercial lines through partner agents. Comparable to The Todd Agency in its multi-carrier, agent-network distribution approach, though serving a broader product set and geography.
• Goosehead Insurance: Independent insurance agency distributing personal lines including life and health products through a network of agents across the US. Comparable to The Todd Agency in its independent, multi-carrier distribution model and family-focused product orientation, though at much larger scale.
• SelectQuote: Direct-to-consumer insurance distribution platform specializing in life and senior health products. Overlaps with The Todd Agency's focus on life and health insurance for families and seniors, and competes for the same end customer through a more tech-enabled channel.
• Integrity Marketing Group: Leading independent distributor of life and health insurance and the named strategic partner of The Todd Agency. Operates the same IMO model, representing multiple carriers and serving American families with similar life and health products, making it the closest comparable in business model and product mix.
• Bankers Life: Insurance distribution company focused on life and health products for middle-income Americans and retirees. Closely comparable to The Todd Agency's customer segment (individual families) and product mix (life and health insurance), but operates at national scale through captive agents.

Broad incumbents

• Brown & Brown: Large national insurance brokerage distributing a broad portfolio of personal and commercial lines. Overlaps with The Todd Agency in life and health distribution but operates at far greater scale with a much wider product set and geographic reach.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm. Comparable to The Todd Agency in offering life, health, and personal lines through distribution, but serves primarily commercial and institutional clients with a much larger footprint.
• Marsh McLennan: Global professional services firm with major insurance brokerage operations. Operates in the same insurance distribution space as The Todd Agency, but at vastly larger scale and with a focus on commercial risk and employee benefits rather than family life and health.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Todd Agency