MPI
Motion Products Inc (MPI) is a Wisconsin-based classic car restoration firm founded in 1979, performing concours-level Italian sports car restorations for high-net-worth collectors globally. It operates three facilities (75,000 sq ft) with 45 skilled technicians using a proprietary 11-Phase restoration process.
- Company typePrivate
- Founded1979
- HeadquartersNeenah, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MPI does
Motion Products Inc (MPI) is a Wisconsin-based classic car restoration firm founded in 1979 by Wayne Obry and John Kies in rural Wisconsin, specializing in concours-level restorations of Italian sports cars—primarily Ferrari, Maserati, Lamborghini, and Alfa Romeo—for high-net-worth collectors worldwide. The company operates three Wisconsin facilities (one in Appleton, two in Neenah) totaling 75,000 square feet, staffed by approximately 45 skilled technicians, and reports completing more than 500 restorations since inception. MPI's reputation was established in 1993 when it scored the first ever 100-point Ferrari at the Pebble Beach Concours d'Elegance with a 1953 Ferrari 212 Inter PininFarina Coupe, and client vehicles have crossed the Pebble Beach ramp more than 60 times.
MPI's core technical platform is a proprietary 11-Phase Restoration Process (Intake, Disassembly, Components, Paint 1, Metal Fabrication, Trim, Paint 2, Assembly, Upholstery, Refinement, and Release) that allows parallel work streams and supports an in-house completion rate of approximately 98%. The firm combines traditional hand craftsmanship—English wheel, power hammer, planishing hammer, hand welding—with modern manufacturing capabilities including CAD/CAM modeling, CNC machining (tolerance to thousandths of an inch), 3D scanning, and 3D printing to reproduce rare or No-Longer-Available parts. Quality assurance is supported by in-house engine dynamometer and chassis dynamometer testing, a 5/50/500-mile refinement test drive protocol, and climate-controlled secure storage with fire suppression.
MPI is a privately held professional services business with multiple revenue streams: full body-off restorations (priced either on time-and-materials or fixed-bid, multi-year contracts), ongoing maintenance, consulting (including a Certified Vintage Ferrari Consultant and IAC/PFA judge), climate-controlled storage, enclosed transportation, and parts distribution through sister companies T. Rutlands (OEM Ferrari parts) and 928 Motorsports (Porsche 928 parts), plus Italian partners such as Classiche Exhaust, Ruote Borrani, and Cicognani. The company sells exclusively direct-to-consumer via phone, email, website contact forms, on-site consultations, and visibility at marquee concours events including Pebble Beach, Cavallino Classic, Amelia Island, Concorso d'Eleganza Villa d'Este, and the Ferrari Club of America Annual Experience.
MPI firmographics
Firmographics- Name
- MPI
- Legal name
- Motion Products Inc
- Website
- https://mpi-ferrari.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motion Products Inc (MPI) is a Wisconsin-based classic car restoration firm founded in 1979, performing concours-level Italian sports car restorations for high-net-worth collectors globally. It operates three facilities (75,000 sq ft) with 45 skilled technicians using a proprietary 11-Phase restoration process.
- Ownership category
- akta.pro rank
MPI industry classification
Industry- Product category
- Classic Car Restoration Services
- NAICS
- Automotive Body, Paint, and Interior Repair and Maintenance (811121)
- akta.pro primary industry
- Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)
Keywords
Where MPI is headquartered
LocationHeadquarters
- HQ city
- Neenah
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MPI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Full Restoration Services: Complete body-off restorations for classic Italian sports cars. Projects include metal fabrication, paint, assembly, upholstery, and refinement. Clients choose between time and material billing or complete bid project pricing.
- Service and Maintenance: Ongoing maintenance services including oil changes, fluid services, brake systems, diagnostic testing, engine rebuilding, suspension work, and tire services for vintage and modern sports cars.
- Consulting Services: Car restoration consulting including full inspections of vehicles or collections, pre-purchase inspections, and recommendations. Staffed with Certified Vintage Ferrari Consultant and IAC/PFA judge.
- Transportation Services: Nationwide transportation of vehicles using enclosed trailers, collecting and returning vehicles from clients or arranging transport to MPI's secure facility.
- Storage Services: Climate-controlled, insured storage facility with fire suppression system and high security for classic vehicles during off-seasons or restoration periods.
- Parts Distribution: MPI is a trusted distributor of Ferrari parts and other classic car components. Sister companies T.Rutlands provides OEM Ferrari parts and 928 Motorsports provides Porsche parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Time and Material Billing |
| One time/ perpetual license | Multi-year contract | Complete Bid Project |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
MPI product offering
Product offeringCore offering
Motion Products Inc (MPI) provides full-service classic car restoration, maintenance, and specialty services focused on Ferrari and other Italian sports cars. The company operates across 75,000 sq ft of facilities in Wisconsin with 45 experts and a proprietary 11-phase restoration process, delivering concours-level results with 98% of work completed in-house including metal fabrication, paint, engine rebuilding, upholstery, and refinement.
Product overview
Motion Products Inc (MPI) operates as a specialized automotive restoration service business rather than a software product company. MPI offers a comprehensive suite of classic car restoration and maintenance services anchored by their proprietary 11-Phase Restoration Process. The core offerings include Concours and Marque Restoration Services (specializing in Ferrari, Lamborghini, Maserati and Italian sports cars), Service and Maintenance (with engine rebuilding, dyno testing, and refinement capabilities), and Consulting Services (including pre-purchase inspections and certified valuations). MPI has developed extensive in-house manufacturing capabilities including CAD/CAM, CNC machining, 3D scanning/printing, and metal fabrication to reproduce rare discontinued parts. The company also distributes parts through partner brands including T. Rutlands (Ferrari parts), 928 Motorsports (Porsche parts), and various Italian suppliers for wire wheels, exhaust components, and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Concours and Marque Restoration Services Full-service body-off classic car restoration specializing in Ferrari, Lamborghini, Maserati and other Italian sports cars, with capabilities for 100-point concours-level restorations. Clients choose between time and material billing or complete bid project pricing.
- Service and Maintenance Ongoing automotive maintenance for vintage and modern sports cars including oil changes, fluid services, brake systems, diagnostic testing, engine rebuilding, suspension work, tire services, and engine and chassis dyno testing.
- Consulting Services Classic car restoration consulting including full vehicle or collection inspections, pre-purchase inspections, Certified Vintage Ferrari Consultant services, and IAC/PFA judge evaluations.
- Transportation Services Nationwide transportation of vehicles using enclosed trailers, collecting and returning vehicles from clients or arranging transport to MPI's secure facility.
- Storage Services Climate-controlled, insured storage facility with fire suppression system and high security for classic vehicles during off-seasons or restoration periods.
- Parts Distribution Distribution of classic car parts including OEM Ferrari parts and components from partner brands such as Kilimanjaro Designs, Black Barts Emporium, Classiche Exhaust, Ruote Borrani, Cicognani, and Pakelo Lubricants.
Quantifiable outcome
- 98% of restoration work completed in-house
- +4 more outcomes
Companies that use MPI
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
MPI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MPI partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Classic Mechanics GaragecoreAcquired by MPI in late December 2020. Serves classic car owners with 60s and 70s American classic cars needing mechanical maintenance or custom Restomod modifications (modern transmission, suspension, engines). Founded in 1998 by Jim Wagner.
- T. RutlandscoreT. Rutlands is MPI's sister company providing OEM factory Ferrari parts and hard-to-find NLA (No Longer Available) Ferrari parts. They help customers source correct parts for past and present Ferraris and have global connections to find the rarest parts. Contact: [email protected] or (800)638-1444.
- 928 Motorsportscore928 Motorsports is MPI's sister company specializing in custom Porsche 928 upgrades and parts. Contact: (920)485-0928.
- Kilimanjaro DesignsminorProvides masterfully recreated decals, plates, tags, hardware, tools and accessories for Ferrari details.
- Black Barts EmporiumminorItalian company founded in 1934 providing emblem needs for many different makes and models of Italian vintage sports cars.
- Classiche ExhaustcorePartners to preserve quality, sound and charm of classic cars. They distribute exhaust parts for Alfa Romeo, Bugatti, Fiat, Maserati, Ferrari, Lamborghini, Porsche and more. MPI works with Classiche Exhaust for correct exhaust solutions including Ferrari Classiche certification.
- Ruote BorraniminorThe only manufacturer of true wire wheels with history dating back to 1922. Produces state-of-the-art, handmade wheels using highest quality materials typically reserved for aeronautics and Formula 1.
- CicognaniminorMPI is a distributor of top-quality rubber and weather stripping for prominent automotive brands. Products manufactured to ensure proper fit with PDF catalogs available.
- Pakelo LubricantsminorItalian oil lubricant specialist manufacturing over 1000 different types of oil. MPI uses Pakelo oil and recommends their products for keeping classic cars running efficiently.
- BoschminorGlobal automotive technology company partner referenced in MPI's supplier ecosystem.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
MPI competitors and assessment
Company assessmentDirect peers
- Ferrari Classiche: Ferrari's official restoration and certification program for heritage vehicles (older than 20 years). The most direct competitor to MPI's Ferrari restoration work, offering Ferrari-authorized certification and authenticity services for vintage Ferraris.
- Classic Motor Cars: UK-based classic car restoration facility servicing Ferrari, Maserati, Alfa Romeo, and other European marques. Closely comparable boutique restoration model with similar marque mix and high-end clientele as MPI.
- Canepa: California-based classic car restoration, sales, and racing facility. Operates at similar scale to MPI, serving wealthy collectors with concours-level restorations and includes an in-house museum and track — directly comparable business model and clientele.
- Aston Martin Works: Official Aston Martin factory restoration facility in Newport Pagnell, UK. Performs factory-grade restorations of heritage Aston Martin models — same model of marque-dedicated, factory-authorized restoration work that MPI performs on Ferraris.
- LaVine Restorations: Indiana-based classic car restoration shop specializing in concours-level vintage restorations. Comparable mid-size restoration house serving collector clients across multiple domestic and international marques.
- Patrick Motorsports: Arizona-based Porsche restoration shop specializing in vintage Porsche work. Closely comparable boutique model to MPI, focused on a specific marque, performing high-end restoration for collectors and concours preparation.
- Jaguar Classic Works: Jaguar Land Rover's official heritage restoration facility in Coventry, UK. Performs factory-grade restoration and reissues of classic Jaguars — direct analogue to MPI's model applied to a different marque.
Emerging players
- Singer Vehicle Design: California-based Restomod company re-imagining classic Porsche 911s with modern components. Adjacent to MPI through the broader Restomod category entered via Classic Mechanics Garage acquisition, but focused on Porsche rather than Italian marques.
Broad incumbents
- Mercedes-Benz Classic Center: Official Mercedes-Benz factory restoration center in Irvine, CA and Fellbach, Germany. Comparable marque-restoration model, but operated as part of a global OEM rather than an independent boutique.
- RM Sotheby's (Classic Car Restoration division): Largest collector car auction house with adjacent restoration/preparation services. Comparable to MPI in serving HNW collectors restoring concours-grade vehicles, but anchored to auction services rather than pure restoration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MPI social profiles
Digital presenceMPI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MPI leadership team
Management profileNumber of profiles
Profiles7 records
MPI subsidiaries and ownership
Company hierarchySubsidiaries1 record
MPI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MPI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MPI
What does MPI do?
Motion Products Inc (MPI) provides full-service classic car restoration, maintenance, and specialty services focused on Ferrari and other Italian sports cars. The company operates across 75,000 sq ft of facilities in Wisconsin with 45 experts and a proprietary 11-phase restoration process, delivering concours-level results with 98% of work completed in-house including metal fabrication, paint, engine rebuilding, upholstery, and refinement.
Is MPI a public or private company?
MPI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MPI founded?
MPI was founded in 1979. It employs 11 to 50 people.
Where is MPI based?
MPI is headquartered in Neenah, United States, in the North America region.
How does MPI make money?
Six revenue lines are on record. Full Restoration Services are the primary driver. The others are service and Maintenance, consulting Services, transportation Services, storage Services and parts Distribution.
Who are MPI's main competitors?
Direct peers on record are Ferrari Classiche, Classic Motor Cars, Canepa, Aston Martin Works, LaVine Restorations, Patrick Motorsports and Jaguar Classic Works. Singer Vehicle Design is listed as an emerging player. Broad incumbents are Mercedes-Benz Classic Center and RM Sotheby's (Classic Car Restoration division).
Does MPI have an API?
No public API is recorded for MPI.
What industry is MPI in?
MPI's product category is Classic Car Restoration Services. Its primary akta.pro industry code is TLAKAEAA, Auto Body Collision Repair (Cars & Light Trucks). Its NAICS code is 811121.