928 Motorsports

What 928 Motorsports does

928 Motorsports, operating as 928 Motorsports LLC, is a privately held specialty aftermarket manufacturer and retailer founded in 2000 and based in Neenah, Wisconsin. The company designs, sources, and sells performance and replacement parts exclusively for Porsche 928, 944, 944S2, 951, and 968 platforms, and additionally distributes a range of Bosch automotive components. Its product portfolio spans engine parts (timing belts, head gaskets, cam drive hubs, harmonic dampers, racing camshaft chains, custom fuel injectors, oiling components), electrical systems (engine and injection wiring harnesses, sensors, fuse kits, LED lighting upgrades, underdrive pulleys), interior items (dash covers, instrument cluster covers and circuit boards, LED kits, shift knobs and boots), and supercharger rebuild services for Paxton, Powerdyne, ProCharger, Raptor, and Vortech units. Many products are custom-engineered solutions to known stock-component failure modes (cracked cam drive hubs, leaking hydraulic motor mounts, obsolete factory wiring) and are documented with model-year and fuel-injection-system-specific fitment notes.

The go-to-market model is direct-to-consumer e-commerce on the company's own website, with worldwide shipping handled through a separate international order form. There is no physical retail footprint, no third-party distribution, no subscription or recurring revenue, and no institutional investor or parent company disclosed. Pricing is unit-based, with items ranging from roughly $15 fuses and $30 vacuum connectors to $1,000–$3,500 complete wiring harness assemblies and ~$1,140 harmonic dampers; supercharger rebuild services are quoted on request. The customer base is exclusively individual Porsche 928/944/951/968 owners and enthusiasts, segmented by vehicle model year and engine variant, who rely on the company as a primary source for hard-to-find OEM-equivalent replacement parts and performance upgrades.

Commercially, the business operates as a profitable cash-funded lifestyle/specialty retailer with no venture or institutional capital, no disclosed revenue, no published headcount, and no publicly disclosed M&A, leadership changes, or funding events. The addressable market is structurally bounded by the finite population of vintage Porsche platforms, and product breadth is being expanded both within (adding 944/951/968 variants and Bosch components) and beyond (multi-brand supercharger rebuild service) the original 928-only core.

Name

928 Motorsports

Legal name

928 Motorsports LLC

Website

https://928motorsports.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

928 Motorsports is a privately held Wisconsin-based manufacturer and online retailer of custom-engineered replacement and performance parts for Porsche 928, 944, 951, and 968 vehicles, plus a multi-brand supercharger rebuild service, selling direct to enthusiast owners worldwide.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industry

Performance, racing & tuning parts distribution (CRAOANAH)

Keywords

• Automotive performance parts
• Porsche replacement parts
• Supercharger rebuild service
• Custom wiring harnesses
• Precision engine components

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Parts Sales: One-time sale of replacement and performance parts for Porsche 928, 944, and 951 vehicles. Products include engine components, electrical systems, interior parts, suspension, brakes, and supercharger rebuild services. Revenue generated through individual product transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

928 Motorsports is a specialty retailer and manufacturer of performance and replacement parts for Porsche 928, 944, and 951 vehicles, operating a direct-to-consumer e-commerce site that also offers supercharger rebuild services for Paxton, Powerdyne, ProCharger, Raptor, and Vortech systems. The business combines catalog parts sales with in-house custom manufacturing for components no longer available through Porsche and accepts legacy superchargers from customers for paid rebuild work.

Product overview

928 Motorsports operates an e-commerce platform offering performance and replacement parts exclusively for Porsche 928 and 944 vehicles, along with Bosch automotive components. The product portfolio includes engine components (timing belts, head gaskets, camshaft followers, cam drive hubs, harmonic dampers), electrical systems (wiring harnesses, crank sensors, knock sensors, LED lighting upgrades, fuse kits), interior components (dash covers, instrument cluster covers, LED lighting kits, shift knobs, shift boots), and drivetrain parts (motor mounts, oil pan gaskets, racing camshaft chains). The company also provides supercharger rebuild services for multiple brands (Paxton, Powerdyne, ProCharger, Raptor, Vortech) and offers specialized tools for Porsche maintenance. Products are sold as individual components rather than as a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Porsche 928/944/951 Performance and Replacement Parts A catalog of performance and replacement parts for Porsche 928, 944, and 951 vehicles, organized into engine, electrical, drivetrain, suspension, brake, and interior categories, including custom-manufactured components and custom wiring harnesses for owners of these aging models.
• Supercharger Rebuild Service Mail-in rebuild and refurbishment service for superchargers from Paxton, Powerdyne, ProCharger, Raptor, and Vortech, supporting customers running these supercharger brands on Porsche 928, 944, and related vehicles.
• Engine Parts (Porsche 928/944/951) Engine components and related replacement parts for Porsche 928, 944, and 951 models, including precision-machined components for these specific engines.
• Electrical Parts and Custom Wiring Harnesses (Porsche 928/944/951) Electrical replacement parts and custom-engineered wiring harnesses built for Porsche 928, 944, and 951 applications where original wiring is no longer available or serviceable.
• Drivetrain, Suspension, Brake, and Interior Parts (Porsche 928/944/951) Drivetrain, suspension, brake, and interior replacement and performance parts for Porsche 928, 944, and 951 vehicles.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• BimmerWorld: BMW-specific aftermarket parts manufacturer and retailer with a comparable DTC-plus-service business model and enthusiast focus, illustrating an analogous niche-specialist playbook in a different German marque.
• BMP Design (Bavarian Motor Specialists): Independent Porsche aftermarket parts supplier serving the transaxle and 911 communities. Comparable in its narrower enthusiast focus and curated catalog approach.

Direct peers

• Rennline: Manufacturer and retailer of Porsche-specific aftermarket and motorsports accessories. Comparable for its focus on engineered, vehicle-specific Porsche parts sold DTC and through dealers, targeting similar transaxle and 911 model owners.
• Patrick Motorsports: Porsche 911/944/928 race preparation, fabrication, and aftermarket parts specialist. Comparable to 928 Motorsports in its niche focus on Porsche race and performance upgrades, including drivetrain and engine components.
• Turner Motorsport: BMW and Porsche performance parts retailer and racing team. Comparable as a multi-line performance parts specialist that combines retail, branded product development, and motorsports involvement.
• Pelican Parts: Long-established U.S.-based retailer and remanufacturer specializing in Porsche, Mercedes-Benz, and BMW parts. Closely comparable to 928 Motorsports in its direct-to-consumer e-commerce model, deep technical content, and application-specific fitment focus across multiple classic Porsche model lines.
• Stoddard Imported Cars (Sunset Porsche): Historic Porsche parts retailer and restoration specialist with deep coverage of air-cooled and water-cooled 911s as well as transaxle models (924/944/968). Comparable as a long-tenured Porsche-only specialist combining parts retail with service work.
• A1 Design Motoring: Specialist in Porsche 928 performance and restoration parts and service. Among the closest direct peers given its narrow focus on the same 928 platform that anchors 928 Motorsports' catalog.

Regional players

• Walloth & Nesch: Long-established German Porsche parts retailer serving European enthusiasts. Comparable in product range and target customer but primarily competes in Europe rather than North America.

Broad incumbents

• FCP Euro: Large online retailer specializing in European auto parts. Comparable as a DTC parts platform targeting enthusiast owners but operates at significantly broader scale across multiple European brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/928MotorsportsParts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 928 Motorsports