Azzurra Group
Azzurra Group is a privately held Italian manufacturer of modular bathroom furniture, founded around 1983 in Cecchini di Pasiano (Pordenone). It sells 1,500+ combinable elements across the Lime, Wash, and Block collections through a dealer network in Italy, France, Germany, and the UK, serving residential homeowners and contract/project customers.
- Company typePrivate
- Founded1983
- HeadquartersCecchini, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Azzurra Group does
Azzurra Group S.r.l. società unipersonale is an Italian bathroom furniture designer and manufacturer founded around 1983 and headquartered in Cecchini di Pasiano (Pordenone), Italy. The company produces modular bathroom furniture organized into named collections — Lime Ø, Lime 1.0, Lime 2.0, Lime 3.0, Wash (laundry room), and Block — collectively offering more than 1,500 combinable elements and 300 cross-cutting finishes across materials including wood essences, lacquers, HPL, gres porcelain stoneware, Fenix, Tecnoril, Gelcolor, Ocritech, and proprietary Dekorativo 3D melamine. Differentiated engineering features include Ghost technology mirrors in which integrated lighting disappears when powered off, and Lime 3.0's proprietary 45-degree groove-opening mechanism with angled side panels.
The company's commercial model is a one-time-purchase sale of finished bathroom furniture through a network of physical retail points of sale (dealers) across Italy, France, Germany, and the United Kingdom, supplemented by downloadable digital catalogs, an editorial magazine, and social media presence on Facebook, Instagram, Pinterest, and LinkedIn. Pricing is not publicly disclosed and quotes are handled at the dealer or direct-customer level. Azzurra serves two principal segments: residential homeowners (primary), and a contract/project channel supplying architects, interior designers, and hospitality developers (secondary), with occasional institutional installations such as the Case ABC pediatric facility at IRCCS Burlo Garofolo in Trieste.
Azzurra operates as a privately held, single-member Italian limited liability company with no institutional investors, no parent company, no subsidiaries, and no disclosed funding rounds. Recent strategic activity centers on a 2023 sustainability partnership with Recycla, the launch of the Wash line and Lime 3.0 collection, continued compliance formalization (D.Lgs 231/2001, GDPR, whistleblowing), and ongoing international dealer support via a multilingual Italian/English/French/German digital presence.
Azzurra Group firmographics
Firmographics- Name
- Azzurra Group
- Legal name
- Azzurra Group S.r.l. società unipersonale
- Website
- https://azzurrabagni.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Azzurra Group is a privately held Italian manufacturer of modular bathroom furniture, founded around 1983 in Cecchini di Pasiano (Pordenone). It sells 1,500+ combinable elements across the Lime, Wash, and Block collections through a dealer network in Italy, France, Germany, and the UK, serving residential homeowners and contract/project customers.
- Ownership category
- akta.pro rank
Azzurra Group industry classification
Industry- Product category
- Bathroom Furniture
- NAICS
- Furniture and Related Product Manufacturing (337)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
- akta.pro secondary industry
- Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)
Keywords
Where Azzurra Group is headquartered
LocationHeadquarters
- HQ city
- Cecchini
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Azzurra Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Bathroom Furniture Sales: One-time purchase model for bathroom furniture including base units, wall units, columns, mirrors, washbasins, and accessories. Products are sold through dealer/retailer network and direct catalog requests.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Azzurra Group product offering
Product offeringCore offering
Azzurra Group designs and manufactures modular bathroom furniture sold under collections including Lime Ø, Lime 1.0, Lime 2.0, Lime 3.0, Wash (laundry room solutions), and Block (space-saving bases and monoblocks). The portfolio offers more than 1,500 combinable elements with 300 cross-cutting finishes across materials such as wood essences, lacquers, HPL, gres porcelain, Gelcolor, Tecnoril, Fenix, and Dekorativo 3D, and includes proprietary features like Ghost mirror technology and the Lime 3.0 groove opening system with 45° side panels. Products are distributed through a network of physical dealer points of sale across Italy, France, Germany, and the United Kingdom for both residential and contract/hospitality projects.
Product overview
Azzurra Group is an Italian bathroom furniture manufacturer offering a modular system of over 1500 combinable elements across multiple collections (Lime Ø, Lime 1.0, Lime 2.0, Lime 3.0, Wash, Block) with 300+ cross-finishes. The product portfolio centers on bathroom furniture including suspended base units, columns, mirrors, countertops, and integrated washbasins, designed for both residential and contract projects. Collections are differentiated by handle/opening mechanisms: Lime Ø features external handles, Lime 1.0 has integrated handles, Lime 2.0 uses groove openings, Lime 3.0 adds 45° side panels, while Wash addresses laundry room needs and Block provides space-saving solutions. Materials include wood essences, lacquered finishes, HPL, gres, and specialty materials like Gelcolor, Tecnoril, Fenix, and Tekorlux.
Differentiator
Problem solved
Functional benefit
Brands
- Lime Collection: Bathroom furniture collection featuring wall-mounted and floor-standing units with various opening systems (external handle, integrated handle, groove opening, groove with 45° sides).
- Wash
- Block
Products and services
- Lime Ø Bathroom furniture collection with external-handle design, offering modular elements for customizable bathroom layouts; aimed at residential and contract buyers via dealer network.
- Lime 1.0 Bathroom furniture collection featuring integrated-handle design for a seamless aesthetic appearance; for residential and contract buyers served via dealers.
- Lime 2.0 Bathroom furniture collection with groove opening system, providing minimalist design lines; for residential and contract buyers.
- Lime 3.0 Advanced bathroom furniture collection with groove opening and 45° side panels, offering maximum individuality through unique combinations of elements and surfaces with geometric forms inspired by modern architecture; for design-oriented residential and contract buyers.
- Wash Laundry room furnishing solutions designed to elevate the laundry space with ergonomic studies and special functions for convenient and faster household activities; aimed at homeowners and contract projects via dealers.
- Block Space-saving bases and monoblocks with console, designed for modern and versatile environments, ideal for small spaces and both residential and contract projects; offers 1,500 combinable elements with 300 cross-cutting finishes.
Quantifiable outcome
- 1500+ combinable elements available across collections
- +2 more outcomes
Companies that use Azzurra Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Azzurra Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Azzurra Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RecyclacoreAzzurra Group has partnered with Recycla, a company specializing in sustainable production, to strengthen their commitment to environmental sustainability. This collaboration focuses on making the bathroom furniture production process more sustainable through recycled materials and eco-friendly manufacturing practices.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Azzurra Group competitors and assessment
Company assessmentDirect peers
- Duravit: German manufacturer of designer bathroom furniture (vanities, cabinetry, washbasins) and ceramics. Directly comparable to Azzurra on product category, premium positioning, and European distribution model, though at significantly larger scale.
- Scavolini: Italian manufacturer offering both kitchen and bathroom furniture with modular customization and a broad dealer network. Comparable to Azzurra as a fellow Italian design-led bathroom furniture specialist serving residential and contract segments.
- Ceramica Cielo: Italian maker of ceramic sanitaryware and bathroom furniture with a design-led, premium positioning. Comparable to Azzurra on high-end Italian bathroom design language and integrated furniture/washbasin offerings.
- Boffi: Italian high-end bathroom and kitchen furniture maker known for designer collaborations and premium materials. Direct overlap with Azzurra on luxury Italian bathroom furniture positioning and modular customization.
- Idea Group: Italian bathroom furniture manufacturer offering modular vanities, finishes, and accessories for residential and contract markets. Closely comparable to Azzurra on product mix, Italian manufacturing base, and multi-country European distribution.
- Devon & Devon: Italian luxury bathroom furniture brand producing classic-style vanities, washbasins, and mirrors. Comparable to Azzurra on premium Italian bathroom furniture segment, brand-led positioning, and selective European dealer distribution.
- Kerasan: Italian bathroom furniture manufacturer producing vanities, mirrors, and ceramic surfaces for residential and hospitality projects. Overlaps with Azzurra on product category, Italian design heritage, and contract/hospitality use cases.
- Villeroy & Boch: German heritage brand producing bathroom furniture, ceramics, and wellness products with strong design-led positioning. Overlaps with Azzurra on premium bathroom vanities and finishes, but operates at a much larger scale across global markets.
Broad incumbents
- Roca: Spanish-headquartered global bathroom manufacturer producing sanitaryware, furniture, and bathroom solutions. Broad incumbent overlapping with Azzurra on bathroom furniture, but with global distribution and significantly larger scale.
- Geberit: Swiss-listed manufacturer of sanitary systems including bathroom furniture, installation systems, and ceramics. Broader incumbent operating across multiple bathroom categories and geographies, overlapping with Azzurra on bathroom furniture but with vastly larger scale and product breadth.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Azzurra Group social profiles
Digital presenceAzzurra Group compliance and trust
Trust signalCompliance3 records
Azzurra Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azzurra Group leadership team
Management profileNumber of profiles
Azzurra Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azzurra Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azzurra Group
What does Azzurra Group do?
Azzurra Group designs and manufactures modular bathroom furniture sold under collections including Lime Ø, Lime 1.0, Lime 2.0, Lime 3.0, Wash (laundry room solutions), and Block (space-saving bases and monoblocks). The portfolio offers more than 1,500 combinable elements with 300 cross-cutting finishes across materials such as wood essences, lacquers, HPL, gres porcelain, Gelcolor, Tecnoril, Fenix, and Dekorativo 3D, and includes proprietary features like Ghost mirror technology and the Lime 3.0 groove opening system with 45° side panels. Products are distributed through a network of physical dealer points of sale across Italy, France, Germany, and the United Kingdom for both residential and contract/hospitality projects.
Is Azzurra Group a public or private company?
Azzurra Group is a private company. It is classified as family owned and is currently operating.
When was Azzurra Group founded?
Azzurra Group was founded in 1983. It employs 51 to 100 people.
Where is Azzurra Group based?
Azzurra Group is headquartered in Cecchini, Italy, in the Europe region.
How does Azzurra Group make money?
One revenue line is on record: bathroom Furniture Sales.
Who are Azzurra Group's main competitors?
Direct peers on record are Duravit, Scavolini, Ceramica Cielo, Boffi, Idea Group, Devon & Devon, Kerasan and Villeroy & Boch. Broad incumbents are Roca and Geberit.
Does Azzurra Group have an API?
No public API is recorded for Azzurra Group.
What industry is Azzurra Group in?
Azzurra Group's product category is Bathroom Furniture. Its primary akta.pro industry code is CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms, with a secondary code of HSAPAFAG, Built-In Shelving, Niches & Custom Interior Features. Its NAICS code is 337 and its SIC code is 2540.