What Marshall Health Network Arena does

Marshall Health Network Arena is a privately-held entertainment and convention complex located at One Civic Center Plaza in downtown Huntington, West Virginia, operating for over four decades as the region's primary mid-to-large capacity event venue. The property comprises two integrated assets: a 7,500-seat main arena hosting touring concerts, family shows, comedy acts, sporting events, and televised productions, and a newly renovated convention center offering more than 15,000 square feet of meeting and event space with full-service catering operated by SAVOR. The venue draws attendees from the tri-state area of West Virginia, Ohio, and Kentucky and is managed under an operating agreement by Legends Global, a national facility management firm.

The business operates a diversified revenue model spanning six primary streams: ticket sales distributed through Ticketmaster and AXS (with on-site box office), concessions on a fully cashless basis (credit/debit, mobile wallets, Cash App, Square Gift Cards), the premium Jewel City Club VIP upgrade experience presented by West Virginia Lottery, convention center rentals for meetings, weddings, and corporate events, a structured corporate sponsorship and advertising program (digital billboards, scoreboard signage, concourse signage, website and email inventory reaching 600,000+ annual page views and 114,000+ subscribers), and box office/Will Call services. The venue's technology backbone is provided by the Saffire ticketing and event management platform, which powers the public website, online ticket purchasing, and event navigation.

The customer base spans individual ticket-buying consumers attending entertainment programming, corporate and association event planners booking conference and meeting space, social event hosts (weddings, reunions, parties), corporate sponsors and advertisers seeking regional exposure, nonprofit organizations hosting fundraisers and community events, and educational institutions hosting graduations and tournaments. The venue holds naming rights under the Marshall Health Network brand (affiliated with Marshall University) — a rebranding from its prior Mountain Health Arena identity — and maintains formal partnerships with West Virginia Lottery (flagship), SAVOR (catering), Saffire (technology), Ticketmaster and AXS (distribution), Pullman Square (parking), and Holiday Inn (adjacent accommodations), alongside recurring promotional partners including Coca-Cola, Miller Lite, and local media outlet WSAZ.

Name

Marshall Health Network Arena

Legal name

Marshall Health Network Arena

Website

https://mhnarena.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Marshall Health Network Arena is a privately-held, 7,500-seat entertainment arena and 15,000+ sq ft convention center in downtown Huntington, WV, hosting concerts, sporting events, family shows, and corporate meetings for the West Virginia–Ohio–Kentucky tri-state region under Legends Global management.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue and Convention Center Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Live entertainment venue
• Convention center rentals
• Event ticketing services
• Corporate event hosting
• Arena sponsorship advertising

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for concerts, sporting events, family shows, comedians, and conventions. Tickets sold through the venue box office, Ticketmaster, and AXS platforms.
2. Concessions: Food and beverage sales during events including concessions stands offering Coca-Cola products, Miller Lite, hot dogs, popcorn, and various cuisines. Operates on a cashless basis.
3. VIP Experiences: Jewel City Club premium ticket upgrades offering reserved parking, dedicated entrance, complimentary food and beverages, private bar access, and exclusive merchandise purchasing opportunities.
4. Sponsorships & Advertising: Corporate sponsorship packages including digital billboard advertising, on-site activations, permanent concourse signage, website advertising, email advertising to 114,000+ subscribers, scoreboard signage, social media advertising, and naming rights opportunities.
5. Convention Center Rentals: Rental revenue from hosting meetings, conferences, weddings, and special events in the convention center space with more than 15,000 square feet of meeting space and full-service SAVOR catering.
6. Box Office Services: Will call services, ticket pickups, and customer support for event attendees. Box Office hours are Monday-Friday 10AM-2PM, extended hours on event days.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Marshall Health Network Arena operates a 7,500-seat entertainment arena and a 15,000+ square-foot convention center in downtown Huntington, WV, hosting concerts, family shows, sporting events, conventions, weddings, and corporate functions. The venue also sells concessions, premium VIP experiences (Jewel City Club), and corporate sponsorship/advertising packages, with tickets distributed through Ticketmaster, AXS, and the on-site box office. The facility is managed by Legends Global.

Product overview

Marshall Health Network Arena operates as a dual-venue entertainment complex consisting of the 7,500-seat Main Arena for concerts, family shows, and sporting events, and the Convention Center for meetings, conferences, and special events. Additional offerings include the Jewel City Club VIP experience upgrade and concessions powered by SAVOR. The venue uses Ticketmaster and AXS for ticketing services. All components are managed by Legends Global, a facilities management company.

Differentiator

Problem solved

Functional benefit

Brands

• Jewel City Club: Exclusive VIP upgrade experience at the arena featuring reserved parking, dedicated entrance, complimentary hors d'oeuvres and desserts, signature cocktails, private cash bar, private restrooms, and merchandise access. Sponsored by West Virginia Lottery.

Products and services

• Marshall Health Network Arena (Main Arena) A 7,500-seat sports and entertainment venue in downtown Huntington, WV, hosting concerts, family shows, athletic competitions, comedy, and professional events. Managed by Legends Global; open to individual ticket buyers, group sales, and touring promoters.
• Convention Center A 15,000+ square-foot convention center offering full-service SAVOR catering for conferences, trade shows, seminars, meetings, weddings, and special events. Available for corporate event planners, associations, and social event hosts.
• Jewel City Club VIP Experience An exclusive VIP upgrade experience featuring reserved parking, dedicated club entrance, complimentary hors d'oeuvres and desserts, signature cocktails, private cash bar, private restrooms, and merchandise access. Sponsored by West Virginia Lottery.
• Concessions (SAVOR Catering) Full-service food and beverage concessions offering a variety of cuisines including gluten-free options, with Coca-Cola products, Miller Lite, hot dogs, popcorn, and more. The venue operates as a cashless facility accepting all major credit/debit cards, mobile payments (Apple Pay/Google Pay), Cash App, and Square Gift Cards.
• Event Ticketing Services Ticket sales and box office services for arena events through Ticketmaster and AXS platforms, with will-call pickup, accessible seating options, group sales, and Square Gift Card sales at the box office.

Quantifiable outcome

• Over 40 years of continuous operation as Huntington's premier venue
• +3 more outcomes

Named customers40 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• SAVORcoreImplementation/ SI/ Consulting PartnerSAVOR provides full-service catering for the convention center, crafting menus inspired by local cultures and partnering with businesses committed to quality and sustainability. They individually tailor operations, menus, and supply chain to cater to the local area.
• SaffirecoreTechnology or IntegrationSaffire provides the ticketing and event management platform powering the Marshall Health Network Arena website and online ticket sales.
• Legends GlobalflagshipStrategic or Co-development PartnerLegends Global manages the Marshall Health Network Arena, sharing best practices, knowledge, and innovation across their global network. They have managed convention centers around the globe for more than four decades.
• The Salvation Army of HuntingtonminorGTM or Marketing PartnerHoliday donation partnership during the Alabama concert, with Salvation Army collecting toys, winter coats, and shoes for children 0-12 years. The Arena provides donation bins, Angel Tree tags, and bell ringer locations inside the venue.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary authorized online ticketing platform for all Marshall Health Network Arena events. Tickets available at www.ticketmaster.com, by phone at 800.745.3000, and at official Ticketmaster outlets.
• AXSminorChannel Partner/ Reseller/ DistributorSecondary authorized online ticketing platform listed alongside Ticketmaster for event ticket purchases at www.axs.com.
• Pullman SquarecoreStrategic or Co-development PartnerAdjacent parking garage facility with two parking garages holding 925 automobiles combined, providing additional parking for arena events.
• Holiday InnminorStrategic or Co-development PartnerAdjacent hotel amenity located directly next to the Marshall Health Network Arena for visitor accommodations.
• Project Hope for Women and ChildrenminorGTM or Marketing PartnerProject Hope for Women and Children, a department of Marshall Health, hosts the Hope Blooms annual fundraiser brunch and fashion show at the venue to support women in recovery and their children through residential treatment.
• Summit EntertainmentminorGTM or Marketing PartnerCo-producer of Bulls, Bands & Barrels western sports and entertainment tour featuring bull riding, barrel racing, and country music.
• Peachtree EntertainmentminorGTM or Marketing PartnerCo-producer of Bulls, Bands & Barrels western sports and entertainment tour.
• Miller LiteminorGTM or Marketing PartnerBeer brand available at concession stands during events.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola products available at concession stands during events.
• Huntington Regional Chamber of CommercecoreGTM or Marketing PartnerAnnual Chamber dinner and Business After Hours Expo hosted at the venue, with the Chamber as event organizer and partner.
• Junior League of HuntingtonminorGTM or Marketing PartnerAnnual partner for Hard Hats & Heroes event in partnership with Cabell County Schools Foundation, showcasing emergency vehicles and community heroes.
• WVSSACcoreGTM or Marketing PartnerWest Virginia Secondary School Activities Commission hosts annual State Wrestling Championship tournament at the venue.
• WSAZminorGTM or Marketing PartnerLocal media partner for WSAZ Home & Garden Show event at the arena.
• Cabell County Schools FoundationminorGTM or Marketing PartnerEducational foundation partnering with Junior League of Huntington for the annual Hard Hats & Heroes event.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASM Global: Parent/predecessor of Legends Global and the world's largest venue management company, managing hundreds of arenas, stadiums, and convention centers globally. Highly relevant as the management platform for the subject venue.
• Oak View Group: A major venue management, development, and live entertainment company. Operates and develops arenas and convention centers, making it a comparable broad incumbent in the venue operator ecosystem.
• AEG Facilities: AEG's venue management division operates major arenas and convention centers worldwide. Comparable as a large-scale venue operator with concert promotion and sponsorship capabilities.

Direct peers

• XL Center: A mid-size arena in Hartford, CT hosting concerts, family shows, and sporting events at a comparable capacity tier. Useful peer for regional arena operating economics in a non-metro market.
• Cajundome: A multi-purpose arena and convention center in Lafayette, LA offering a comparable dual-venue configuration of arena plus meeting/exhibition space in a mid-size regional market.
• Allen County War Memorial Coliseum: A Fort Wayne, IN arena/exposition complex of similar capacity hosting concerts, sports tournaments, and trade shows. Comparable in size, regional market profile, and mixed event programming.
• WesBanco Arena: A mid-size regional arena in Wheeling, WV hosting concerts, sporting events, and family entertainment. Closely comparable by capacity, geography, and venue programming.
• Appalachian Wireless Arena: A ~7,000-seat multi-purpose arena in Pikeville, KY serving the eastern Kentucky/Appalachian region. Comparable in seating capacity, regional market profile, and event mix (concerts, family shows, sporting events).
• Charleston Coliseum & Convention Center: A multi-purpose arena and convention center in Charleston, WV operated under the same Legends Global (formerly ASM Global) management umbrella. Directly comparable in scale, regional Appalachian market, and dual arena-plus-convention-center business model.

Others

• Live Nation Entertainment: The world's largest live entertainment promoter/concert operator. Comparable as a counterparty in artist booking and a key upstream supplier of touring content that the subject venue depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marshallhealthnetworkarena
• Instagraminstagram.com/mhnarena
• Xx.com/MHealthNetArena
• LinkedInlinkedin.com/company/mhnarena

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshall Health Network Arena