What Daruieste Viata does

Dăruiește Viață (legal name: Asociația Dăruiește Viață) is a Romanian nonprofit association founded in 2012 that mobilizes private donations and corporate sponsorships to build, modernize, and equip pediatric healthcare infrastructure in Romania. Its core platform is a multi-channel donation system that converts contributions into fungible "actions" (1 action = 10 RON or 2 EUR), processed through online card/PayPal payments, ING Bank transfers (RON and EUR accounts), recurring SMS donations across all four Romanian mobile operators, personal and corporate income-tax redirection (3.5% / 20%), and in-memoriam giving. The organization also operates Radio Dăruiește Viață, an in-hospital broadcast studio, and a Google Street View virtual tour of the completed hospital as community-engagement tools.

The association's flagship capital project — the #NoiFacemUnSpital initiative — delivered a 53M EUR, 12,000 sqm, 9-level, 140+ bed Children's Hospital at Marie Curie in Bucharest, which became operational in April 2024 with relocated oncology, neurosurgery, surgery, ICU, and a 5-room operating block. The hospital has treated 5,500+ children in its first two years (3,500+ in year one; 70% YoY growth in neurosurgery; 4,000+ surgical interventions; 10,000+ anesthesia procedures in 2025) and now hosts Romania's only Pediatric Radiation Oncology Department in a public hospital plus a pioneering Integrated Pain Therapy Service. Capital is sourced exclusively from individual donations and corporate sponsorships, with cumulative investment of 76M+ EUR over 13 years, supported by 360,000+ individual donors and 8,000+ companies.

Revenue mechanics are 100% donation-based with no commercial product sales; merchandise (t-shirts, hoodies) functions as donor appreciation rather than a revenue stream. Distribution is single-country (Romania) and primarily domestic, although international medical partnerships with Princess Máxima Center (Netherlands) and St. Jude Children's Research Hospital (USA), together with a long-running strategic relationship with ENGIE Romania (~4M EUR over 10+ years), provide clinical and operational leverage beyond the organization's own footprint. The association is governed by President Carmen Uscatu and is currently fundraising for and constructing the Campus Medical Pediatric — a second Marie Curie building housing research centers, laboratories, training facilities, and family accommodations.

Name

Daruieste Viata

Legal name

Asociația Dăruiește Viață

Website

https://daruiesteviata.ro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Dăruiește Viață is a Romanian nonprofit founded in 2012 that mobilizes private donations and corporate sponsorships to build and equip pediatric healthcare infrastructure, having delivered the 53M EUR Marie Curie Children's Hospital in Bucharest and now building Romania's first Pediatric Medical Campus.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Individual Donations: One-time and recurring donations from individuals via online platform (card, PayPal), bank transfer, and SMS. Donors receive certificates of 'actions' representing their contribution (1 action = 10 lei). Monthly giving programs available.
2. Corporate Sponsorship: Companies sponsor projects through direct donations or via tax redirection mechanisms (20% of profit tax via Declaration 177, or direct sponsorship contracts). Over 8,000 companies have participated.
3. SMS Donations: Recurring monthly donations via SMS with keyword campaigns: SPITAL (2-4 EUR/month), PROMIT (5 EUR/month), CAMPUS (10 EUR/month). Mobile operator partnerships with Digi Mobil, Orange, Telekom, and Vodafone.
4. Tax Redirection: Individuals redirect 3.5% of income tax; companies redirect up to 20% of profit tax through government channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Dăruiește Viață is a Romanian nonprofit association that mobilizes individual donors and corporate sponsors to finance the construction, equipping, and modernization of pediatric healthcare infrastructure in Romania. Its core deliverable is the building and operation of hospital facilities—most notably the Children's Hospital at Marie Curie (operational April 2024) and the in-progress Pediatric Medical Campus—funded entirely through private donations, recurring SMS giving, tax redirection, and corporate sponsorship. The organization also operates supporting services such as Radio Dăruiește Viață and patient psychosocial programs within the hospitals it equips.

Product overview

Dăruiește Viață is a Romanian charity organization offering a comprehensive donation and fundraising platform centered on building pediatric medical infrastructure. The core offering consists of an online donation platform supporting multiple payment methods (card, PayPal, bank transfer, SMS), a share-based donation system, and the ongoing construction of Romania's first Pediatric Medical Campus at Marie Curie (following the completed new hospital). Supporting products include Radio Dăruiește Viață (hospital radio station), a gift shop with branded merchandise, personal campaign tools, in-memoriam donations, and corporate sponsorship options. The organization has built and continues to expand hospital facilities treating over 5,500 children in two years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Donation Platform A web-based donation system accepting one-time and recurring donations in RON or EUR via credit/debit cards, PayPal, and bank transfers. Minimum donation is 10 lei (1 action). Monthly recurring giving is available, and donors receive electronic shareholder certificates. Available to any individual or corporate donor in Romania.
• SMS Donation System Recurring monthly SMS donation system with multiple keyword campaigns: PROMIT (text to 8835, 5 EUR/month), CAMPUS (text to 8830, 10 EUR/month), SPITAL (text to 8844, 2 EUR/month or text to 8864, 4 EUR/month). Operated through Romanian mobile operators Digi Mobil, Orange, Telekom, and Vodafone. Donors can cancel anytime by sending STOP. Available to any mobile subscriber in Romania.
• Personal Campaign Platform Tool enabling individuals to create personal fundraising campaigns on the organization's website with a minimum 30-day duration. Campaign organizers can customize the campaign text and set fundraising goals. Targeted at individuals in Romania who want to mobilize their personal networks around a specific project.
• In-Memoriam Donation Donation program enabling contributions in memory of a deceased loved one. Donors receive an honorary shareholder certificate and their gift supports pediatric healthcare infrastructure. Available to individuals in Romania.
• Corporate Sponsorship via 20% Profit Tax Redirection Sponsorship mechanism enabling Romanian and international companies to redirect up to 20% of their corporate profit tax to Dăruiește Viață via Declaration 177 through the government SPV portal. A sponsorship contract template is available on the website. Targeted at companies seeking CSR impact and tax optimization.
• Donor Gift Shop (Cadouri) Branded merchandise store offering donor appreciation gifts including the Vintage SMS T-shirt, DV Black T-shirt, and Campus Hoodie. Items are obtained by donating 25+ actions (250+ RON). Targeted at donors in Romania.
• Radio Dăruiește Viață An in-hospital radio station broadcasting from a studio within Marie Curie Children's Hospital, featuring live programming, interviews, performances, and entertainment for pediatric patients and their families. Available online and within the hospital.
• Pediatric Radiation Oncology Department The only pediatric radiation oncology department in Romania's public healthcare system, equipped with AI-based radiotherapy equipment. Enables the complete triad of oncological treatment (surgical oncology, chemotherapy, radiotherapy) for pediatric patients in one location, eliminating the need for families to travel abroad for radiotherapy.
• Integrated Pain Therapy Service A pediatric pain management service at Marie Curie Children's Hospital coordinated by a physician who completed training in Geneva. Makes the hospital the only children's hospital in Romania where pain is systematically evaluated and managed for patients.

Quantifiable outcome

• Over 3,500 children treated in first year; over 5,500 in first two years
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• ELSA BucharestminorStrategic or Co-development Partner · 1 April 2025European Law Students Association Bucharest organized the ELSA Easter Charity event, donating 29,000 lei to Dăruiește Viață projects and purchasing gifts for children in the neurosurgery department.
• ENGIE RomaniacoreStrategic or Co-development PartnerStrategic partnership spanning more than 10 years. ENGIE has invested approximately 4,000,000 EUR alongside Dăruiește Viață in various healthcare projects including renovation of the Oncology Department at Elias University Emergency Hospital, COVID-19 equipment donations, construction of modular triage units, and the Children's Hospital at Marie Curie. Currently supporting the videoendoscopy system at SCUC Galați (127,500 EUR).
• Princess Máxima Center for Pediatric Oncology (Netherlands)coreStrategic or Co-development PartnerInternational medical partnership providing access to molecular diagnostics, second opinion for complex cases, training programs and professional exchanges for doctors and nurses, implementation of modern diagnostic protocols, and support for pediatric oncology infrastructure development in Romania. Operates a twinning program where each case is discussed for treatment planning.
• St. Jude Children's Research Hospital (USA)coreStrategic or Co-development PartnerInternational medical partnership supporting the development of pediatric oncology care standards and training for Romanian medical staff.
• Tesseract ArchitecturecoreStrategic or Co-development PartnerArchitecture firm led by Raluca Șoaita that designed the Children's Hospital at Marie Curie. Continues to collaborate on the Campus Medical Pediatric project, applying international healthcare design standards to create patient-centered spaces.
• Mega Image & ProfiminorStrategic or Co-development PartnerRetail partners who helped facilitate medical training programs for Dăruiește Viață, specifically supporting the fellowship program for medical staff.
• ING BankminorOthersBanking partner holding the organization's accounts (RON and EUR). IBAN RON: RO08 INGB 0000 9999 0317 5286; IBAN EUR: RO68 INGB 0000 9999 0471 5148.
• Digi Mobil, Orange Romania, Telekom Romania Mobile, Vodafone RomaniaminorStrategic or Co-development PartnerRomanian mobile network operators facilitating SMS donation campaigns. Support recurring monthly donations via text messages at various price points (2-10 EUR/month).

Scale indicators16 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• SickKids Foundation: Canadian charitable foundation fundraising for The Hospital for Sick Children in Toronto. Directly comparable fundraising model and pediatric hospital focus with multi-channel donor engagement and major capital campaign execution.
• Children with Cancer UK: UK charity funding research, treatment, and welfare for children with cancer. Comparable as a pediatric oncology-focused fundraising organization supporting clinical infrastructure and research initiatives.
• St. Jude Children's Research Hospital / ALSAC: US-based pediatric oncology treatment and research center with a parallel fundraising arm (ALSAC). Already an active partner of Dăruiește Viață, providing clinical standards and training. Closest peer in pediatric oncology charity and research.
• Children's Hospital Foundation (Queensland): Australian charity supporting the Queensland Children's Hospital through donations, corporate partnerships, and community fundraising. Comparable as a regional pediatric hospital charity with similar donor mobilization and capital project focus.
• Princess Máxima Center Foundation: Foundation supporting the Princess Máxima Center for Pediatric Oncology in the Netherlands. Already an active partner of Dăruiește Viață for molecular diagnostics, twinning, and training. Closest European peer in pediatric oncology infrastructure and fundraising.
• Great Ormond Street Hospital Children's Charity: UK-based charitable foundation that funds capital projects, equipment, and research for Great Ormond Street Hospital, a leading pediatric hospital. Directly comparable as a pediatric hospital charity using community fundraising to fund infrastructure, equipment, and clinical programs.

Regional players

• Salvați Copiii (Save the Children Romania): Romanian arm of Save the Children focusing on children's health, education, and welfare. Comparable as a Romanian children's organization using community fundraising, though broader in scope than pediatric hospital infrastructure.

Broad incumbents

• Médecins Sans Frontières / Doctors Without Borders: International medical humanitarian organization raising funds from individual donors to deliver healthcare infrastructure and services. Comparable in donor mobilization scale and healthcare delivery focus, though operating internationally rather than in a single national pediatric niche.
• UNICEF Romania: National committee of a large international children's organization operating in Romania. Comparable as a children's welfare/health fundraising and program delivery organization in the same geography, though at a much larger scale and broader mandate.

Others

• Habitat for Humanity Romania: Romanian nonprofit building infrastructure (housing) through community fundraising and corporate partnerships. Comparable as a Romanian infrastructure charity using similar multi-channel donation and volunteer mobilization, though focused on housing rather than healthcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/daruiesteviata.ro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daruieste Viata