Boat City USA

What Boat City USA does

Boat City USA is a privately held, family-owned marine dealership founded in 1999 and headquartered at 14113 W Club Deluxe Road in Hammond, Louisiana, with a second full-service location at 1006 Cotton Gin Road in Henderson, Louisiana. The company is owned and led by Bubba Perrilloux and operates with a roughly 25-person team across sales, service, and parts. It serves recreational boaters, anglers, professional fishermen, and families across Louisiana and Mississippi, aggregating ten major boat brands (Tracker, Sun Tracker, Regency, Nitro, Tahoe, Mako, Grizzly, Tidewater, Ranger, Go-Devil) alongside Mercury Marine outboards and MerCruiser sterndrives under one retail roof — a positioning the company claims is unique within the Louisiana market.

The business operates a sales-led, direct-to-consumer dealership model with five distinct revenue streams: new boat sales, pre-owned boat resale (largely via trade-ins), parts and accessories, full-service marine repair and warranty work, and financing referral income through a partnership with Sheffield Financial. Differentiating capabilities include a 'Ride Before You Buy' private lake test facility at the Hammond location, Mercury Marine Premier Service Center designation (the OEM's highest service award), nine or more Mercury Marine CSI awards across both locations, and over 100 years of combined certified technician experience. The company also retails Tracker Off Road powersports vehicles and Magic Tilt trailers, extending its addressable product surface beyond pure marine offerings.

Boat City USA's competitive position rests on long-standing OEM relationships — it has been a Tracker Marine dealer since 1999 and was ranked the 3rd-largest Tracker dealer globally for model year 2016, with 10+ consecutive years of Top-10 status — and on sustained service-side recognition that translates into repeat-customer relationships across the full vessel ownership lifecycle. Pricing is unit-based with a wide inventory spread (boats from ~$1,570 to $99,000), and the company does not publish financial statements. Marketing is multi-channel: website with blog content, Facebook, customer testimonial collection, and referral-driven demand from the recreational boating community.

Name

Boat City USA

Legal name

Boat City USA

Website

https://boatcityusa.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Boat City USA is a family-owned Louisiana marine dealership operating two locations (Hammond and Henderson) that sells ten major boat brands plus Mercury engines, supported by in-house parts, certified service, and financing — primarily serving recreational boaters and anglers across Louisiana and Mississippi.

Ownership category

akta.pro rank

Headquarters

HQ city

Hammond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sales of new boats from multiple brands including Tracker, Sun Tracker, Regency, Nitro, Tahoe, Mako, Grizzly, Tidewater, Ranger, and Go-Devil
2. Pre-Owned Boat Sales: Resale of used boats taken as trade-ins
3. Parts & Accessories: Marine vehicle and powersports parts and accessories sales including OEM replacement parts and customization services
4. Service & Repairs: Full-service marine repair facility handling maintenance, warranty work, and repairs. Extended warranty programs offered for both new and pre-owned boats.
5. Financing: Boat financing services through partnership with Sheffield Financial

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Boat City USA is a full-service marine dealership that sells new and pre-owned boats across multiple brands (Tracker, Sun Tracker, Regency, Nitro, Tahoe, Mako, Grizzly, Tidewater, Ranger, Go-Devil) alongside Mercury Marine outboards and MerCruiser sterndrives. The dealership also retails Tracker Off Road powersports vehicles and Magic Tilt trailers, and operates an on-site service department, parts counter, trade-in evaluation, and boat financing through Sheffield Financial.

Product overview

Boat City USA is a family-owned marine dealership operating since 1999 with two locations in Hammond and Henderson, Louisiana. The company offers a comprehensive portfolio of boat brands including Tracker, Sun Tracker, Regency, Nitro, Tahoe, Mako, Grizzly, Tidewater, Ranger, and Go-Devil for fishing, recreation, and shallow water applications. Engine offerings center on Mercury Marine outboards and MerCruiser sterndrives. The dealership also carries Tracker Off Road powersports vehicles and Magic Tilt trailers. Beyond product sales, Boat City USA provides full-service marine repair, parts and accessories, boat financing through Sheffield Financial, extended warranty programs, and trade-in valuation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Tracker Boats (aluminum fishing and recreational boats) Aluminum fishing boats and recreational watercraft under the Tracker brand, suited to affordability and quality construction for buyers seeking basic fishing and family boating.
• Sun Tracker Pontoon and Party Barge Boats Pontoon and party barge boats designed for family recreation and fishing with multiple layout options.
• Regency Luxury Pontoon Boats Luxury pontoon boats featuring premium amenities and higher-end finishes for discerning buyers.
• Nitro Performance Bass Boats Performance bass boats with advanced hull designs intended for competitive and recreational fishing.
• Tahoe Runabout and Deck Boats Runabout and deck boats for watersports and family recreation, including bowriders and sport boats.
• Mako Saltwater Fishing Boats Saltwater fishing boats with durable fiberglass construction designed for bay and offshore fishing.
• Grizzly Aluminum Utility and Flats Boats Aluminum utility and flats boats designed for hunting, fishing, and work applications in shallow waters.
• Tidewater Center Console Bay Boats Center console bay boats with foam-filled construction, known for innovative design and standard features.
• Ranger Boats (Aluminum, Fiberglass Bass, and Pontoon) Premium aluminum and fiberglass bass boats and fishing vessels recognized for tournament-level performance, including Ranger pontoon and tritoon models.
• Go-Devil Shallow Water Boats and Mud Motors Shallow water boats and mud motors with surface drive engines designed for marsh, swamp, and crawfish operations.
• Mercury Marine Outboard Engines Four-stroke and two-stroke outboard motors ranging from 8HP to 300HP, including Pro XS and Verado series, sold as standalone propulsion units.
• MerCruiser Sterndrives Sterndrive engines combining inboard and outboard technology for recreational and performance boating, sold as standalone units.
• Tracker Off Road Powersports Vehicles ATVs, side-by-side UTVs, and off-road trailers for outdoor recreation and work applications, sold as standalone units.
• Magic Tilt Boat Trailers Aluminum and galvanized boat trailers in various configurations sized for pontoons, personal watercraft, and fishing boats.
• Marine Parts and Accessories OEM replacement parts and marine accessories including covers, seating, and electronics from multiple manufacturers, sold to boat owners needing maintenance, repair, or customization items.
• Boat Service and Repair Full-service marine repair including 100-hour inspections, engine service, fiberglass repair, winterization, and warranty work performed by certified Mercury and MerCruiser technicians.
• Boat Financing Boat loan financing offered through partnership with Sheffield Financial, with online pre-qualification (no credit impact), competitive interest rates, flexible loan terms, and option to bundle parts, accessories, and insurance into a single monthly payment.
• Extended Warranty Protection Plans Extended protection plans covering engine and major systems for both new and pre-owned boats, sold as standalone service contracts.

Quantifiable outcome

• Top 5 Tracker Boat dealer globally for multiple years
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and standard.

• Mercury MarinecoreTechnology or IntegrationPremier Platinum rated dealer for Mercury Marine engines. Specializes in Mercury outboards and MerCruiser sterndrives. Offers genuine Mercury parts and accessories. Service department certified by Mercury Marine.
• Tracker Marine GroupcoreChannel Partner/ Reseller/ DistributorTop 5 Tracker Boat dealer globally (ranked 3rd largest in 2016). Sells full line of Tracker boats including Tracker, Sun Tracker, Nitro, Tahoe, Mako, and Grizzly brands. Authorized dealer since 1999.
• Go-DevilcoreChannel Partner/ Reseller/ DistributorSpecialized dealer for Go-Devil boats and engines. Offers extensive Go-Devil shallow water boats and mud motors. Near 40 years of combined experience with Go-Devil products.
• Tidewater BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tidewater center console and bay boats. Tidewater founded in 2006 in South Carolina with foam-filled construction and innovative design.
• Ranger BoatscoreChannel Partner/ Reseller/ DistributorAuthorized Ranger Boats dealer offering bass boats, aluminum boats, and pontoon boats. Sells Ranger fishing boats and Ranger pontoon/tritoon models.
• RegencystandardChannel Partner/ Reseller/ DistributorAuthorized dealer for Regency luxury pontoon boats.
• Tracker Off RoadstandardChannel Partner/ Reseller/ DistributorAuthorized dealer for Tracker Off Road vehicles including ATVs, side-by-sides, and utility vehicles.
• Magic TiltstandardChannel Partner/ Reseller/ DistributorDealer for Magic Tilt trailers including aluminum and galvanized models for pontoon and personal watercraft.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Boat Trader: Boat Trader is the largest online marketplace for new and used boats, connecting buyers and sellers across the U.S. It is comparable to Boat City USA as a channel for boat discovery and transactions, though it is a digital marketplace rather than a brick-and-mortar dealer.
• Boatzon: Boatzon is an online boat marketplace and dealer platform that helps dealers list inventory nationally and reach buyers digitally. It is comparable to Boat City USA as an emerging sales channel that competes with traditional dealership traffic and increasingly shifts boat-buying behavior online.

Direct peers

• Captain's Choice Marine: Captain's Choice Marine is a regional multi-brand boat dealer in the U.S. Southeast selling bay boats, center consoles, and pontoons with service facilities. It is comparable to Boat City USA as a similarly sized direct competitor in the Gulf South boat retail market.
• Pop's Marine: Pop's Marine is a multi-brand boat dealership in the Gulf South region with similar offerings of fishing, pontoon, and recreational boats plus service. It directly competes with Boat City USA for Louisiana and Mississippi boat buyers.

Broad incumbents

• West Marine: West Marine is a national marine parts, accessories, and supplies retailer with both stores and e-commerce. While not a boat dealer itself, it directly competes with Boat City USA's parts and accessories business and shares the same recreational boating customer base.
• Bass Pro Shops / Cabela's: Bass Pro Shops is a large outdoor recreation retailer that sells Tracker boats, fishing equipment, and marine accessories across many U.S. locations. It overlaps with Boat City USA in selling Tracker Marine brands and serving anglers and recreational boaters.
• OneWater Marine: OneWater Marine is a publicly traded boat retailer with a large network of dealerships across the U.S. Southeast and beyond. It directly competes with Boat City USA as a multi-brand marine dealer offering sales, service, and F&I, but operates at much greater scale and with broader geographic coverage.
• MarineMax: MarineMax is the largest recreational boat and yacht retailer in the United States with hundreds of locations and full-service dealerships. It is comparable to Boat City USA as a direct multi-brand boat retailer offering new/used sales, service, parts, and financing, though at vastly greater scale and geographic breadth.

Regional players

• Texas Marine / Buccaneer Marine: Texas Marine is a multi-brand boat dealer serving the Texas Gulf Coast with fishing, bay, and offshore boats plus full service. It is comparable to Boat City USA as a Gulf region boat dealer focused on fishing and recreational segments but serving a different primary geography.
• Sunrise Marine / Sun Coast Marine Supply: Sun Coast Marine is a multi-location boat dealer on the Gulf Coast offering sales and service of fishing and recreational boats. It is comparable to Boat City USA as a regional peer targeting Gulf Coast boaters with similar product mix and services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/boatcityusa
• LinkedInlinkedin.com/company/boat-city-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boat City USA