Blueshift
- Company typePrivate
- Founded2002
- HeadquartersWyong, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Blueshift firmographics
Firmographics- Name
- Blueshift
- Legal name
- Blueshift Corporation Pty Ltd
- Website
- https://blueshift.one
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Blueshift industry classification
Industry- Product category
- Integrated Business Planning Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industry
- AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM)
Keywords
Where Blueshift is headquartered
LocationHeadquarters
- HQ city
- Wyong
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Blueshift business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription SaaS Licensing: Cloud-based subscription pricing model with flexible subscription-based pricing tailored to organization size and number of users. Includes access to platform, regular software updates, cloud hosting and maintenance, standard support, security updates, monthly WIP meetings, and access to knowledge base and community resources.
- Implementation Services: Initial implementation cost including blueprinting, configuration, training, integration, and validation. Implementation delivered by Blueshift team or through partner Chase BD for UK/Ireland markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible subscription model based on organization size and user count |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Blueshift product offering
Product offeringCore offering
Blueshift sells Blueshift ONE, a cloud-based SaaS Integrated Business Planning (IBP) platform purpose-built for FMCG/CPG companies. The platform unifies Trade Promotion Management, Trade Promotion Optimisation, Demand Planning, Joint Business Planning, Budgeting, Revenue Growth Management, and embedded AI into one system that produces a single consensus volume and financial P&L forecast across demand, trade, sales, and finance functions.
Product overview
Blueshift offers Blueshift ONE, a modular integrated business planning platform for FMCG/CPG companies built around one consensus number. The platform comprises seven interconnected modules: Trade Promotion Management (TPM), Trade Promotion Optimisation (TPO), Demand Planning, Integrated Business Planning (IBP), Artificial Intelligence, Budgeting & Joint Business Planning, and Revenue Growth Management (RGM). These modules connect demand, trade, sales, and finance planning into a single volume and financial P&L forecast. The company also offers a separate line of AeroZero® thermal management products including lightweight thermal protection tapes for electronic devices and aerospace applications (AZ-Tapes and Flame & Thermal Barriers).
Differentiator
Problem solved
Functional benefit
Brands
- Blueshift ONE: The company's integrated business planning platform that combines Trade Promotion Management, Trade Promotion Optimisation, Demand Planning, Joint Business Planning, Budgeting and BI into one connected planning solution.
Products and services
- Blueshift ONE Cloud-based SaaS Integrated Business Planning platform for FMCG/CPG manufacturers that connects Trade Promotion Management, Trade Promotion Optimisation, Demand Planning, Joint Business Planning, Budgeting, Revenue Growth Management, and embedded AI into a single consensus volume and financial P&L forecast across demand, trade, sales, and finance functions.
Quantifiable outcome
- 85%+ AI forecasting accuracy in predicting promotion volumes
- +5 more outcomes
Companies that use Blueshift
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Blueshift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability6 records
Feature5 records
Blueshift partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Chase Business DevelopmentcoreExclusive partnership for UK and Ireland market. Chase BD leads all distribution, sales, and market development activities. They bring years of experience, knowledge and professionalism and are the perfect partners to oversee the implementation of Blueshift ONE in UKI. Implementation is delivered by Chase BD with Blueshift supporting the programme.
- SAPcoreNative ERP integration partnership for seamless data connectivity between Blueshift ONE and SAP systems
- Microsoft Dynamics 365coreNative ERP integration partnership for seamless data connectivity between Blueshift ONE and Microsoft Dynamics 365
- Oracle NetSuitecoreNative ERP integration partnership for seamless data connectivity between Blueshift ONE and Oracle NetSuite
- Infor M3coreNative ERP integration partnership for seamless data connectivity between Blueshift ONE and Infor M3
- JDE (Oracle JD Edwards)coreNative ERP integration partnership for seamless data connectivity between Blueshift ONE and JDE
- QADcoreNative ERP integration partnership for seamless data connectivity between Blueshift ONE and QAD
- ProntocoreNative ERP integration partnership for seamless data connectivity between Blueshift ONE and Pronto
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Blueshift competitors and assessment
Company assessmentDirect peers
- RELEX Solutions: Unified retail and FMCG planning platform spanning demand forecasting, replenishment, and space/assortment planning. Targets overlapping FMCG/retail customers as Blueshift, particularly in promotional and demand planning.
- Kinaxis: Provider of concurrent planning and integrated business planning software serving CPG, retail, and FMCG customers. Strong overlap with Blueshift in demand planning, supply planning, and cross-functional consensus planning.
- o9 Solutions: Cloud-native, AI-driven integrated business planning platform that unifies demand planning, supply chain, and commercial planning for CPG and FMCG. Direct competitor to Blueshift ONE's integrated value chain planning footprint.
- Eka Software Solutions: Commodity management, trade promotion management, and supply chain platform widely deployed by consumer goods and food companies. Directly competes with Blueshift's TPM and integrated planning modules.
- ToolsGroup: Statistical and AI-driven demand planning, inventory optimization, and S&OP/IBP software serving consumer products manufacturers. Functional overlap with Blueshift's demand planning and IBP modules across mid-market CPG customers.
- AFS Technologies: Provider of trade promotion management, deduction management, and retail execution solutions specifically built for CPG and food manufacturers. Closest functionally comparable peer to Blueshift's TPM and claim automation capabilities.
Broad incumbents
- Anaplan: Enterprise planning platform offering demand planning, trade promotion, and integrated business planning. Overlaps with Blueshift's modules but serves a broader cross-industry base rather than FMCG specialization.
- Oracle Demand and Supply Chain Planning (Demantra): Oracle's demand planning and trade planning portfolio (including legacy Demantra, VCP, and newer AI planning) bundled with the broader Oracle Cloud ERP. Competes in the same enterprise FMCG IBP accounts targeted by Blueshift.
- SAP IBP (Integrated Business Planning): SAP's enterprise IBP offering covering demand, supply, inventory, and trade promotion planning as part of the broader SAP SCM/ERP suite. Broad incumbent competing against Blueshift's specialty FMCG positioning.
Emerging players
- Pricefx: Pricing and revenue management software used by consumer goods and industrial manufacturers. Overlaps with Blueshift's RGM pricing/promotional analytics module while specializing in pricing rather than full IBP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blueshift social profiles
Digital presenceBlueshift compliance and trust
Trust signalCompliance2 records
Blueshift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueshift leadership team
Management profileNumber of profiles
Profiles11 records
Blueshift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueshift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueshift
What does Blueshift do?
Blueshift sells Blueshift ONE, a cloud-based SaaS Integrated Business Planning (IBP) platform purpose-built for FMCG/CPG companies. The platform unifies Trade Promotion Management, Trade Promotion Optimisation, Demand Planning, Joint Business Planning, Budgeting, Revenue Growth Management, and embedded AI into one system that produces a single consensus volume and financial P&L forecast across demand, trade, sales, and finance functions.
Is Blueshift a public or private company?
Blueshift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blueshift founded?
Blueshift was founded in 2002. It employs 11 to 50 people.
Where is Blueshift based?
Blueshift is headquartered in Wyong, Australia, in the Oceania region.
How does Blueshift make money?
Two revenue lines are on record. Subscription SaaS Licensing is the primary driver. The others are implementation Services.
Who are Blueshift's main competitors?
Direct peers on record are RELEX Solutions, Kinaxis, o9 Solutions, Eka Software Solutions, ToolsGroup and AFS Technologies. Broad incumbents are Anaplan, Oracle Demand and Supply Chain Planning (Demantra) and SAP IBP (Integrated Business Planning). Pricefx is listed as an emerging player.
Does Blueshift have an API?
No public API is recorded for Blueshift.
What industry is Blueshift in?
Blueshift's product category is Integrated Business Planning Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of THALAOAM, AI/ML Revenue Optimization Platforms & Decision Automation. Its NAICS code is 513210 and its SIC code is 7373.