Kasih Food Production Company

What Kasih Food Production Company does

Kasih Food Production Company is a Jordan-based, family-owned food manufacturer that produces authentic Middle Eastern products including hummus, tahini, halva, liquid jameed, beans, soups, and dips. The company was formally established in 1994 as a continuation of the Kasih family's food production heritage dating back to 1926, and is currently led by third-generation CEO Khaled Kasih. Its core technological differentiator is the proprietary use of Ultra High Temperature (UHT) processing for hummus, first adopted globally in 1996, which enables an 18+ month ambient shelf life without refrigeration or preservatives. The company also pioneered Liquid Jameed packaging in 1999 and environmentally conscious carton packaging in 1998, and introduced aseptic cup technology in 2020-2021.

The company operates a multi-brand portfolio comprising the flagship Kasih brand, the international-focused Mezete brand (launched 2018), and the value-oriented Marka by Kasih line, alongside the Hommus & Hommusa kids' snack. Distribution is hybrid: a global distributor and partner network reaching 40+ countries for consumer retail, combined with direct HORECA supply (hotels, restaurants, catering) and specialized 1kg bulk packaging for commercial customers, plus airline catering. The company also offers private-label and white-label manufacturing alongside its owned brands. Production scale is reported at 120+ million units annually across 60+ SKUs, with 600+ employees and skilled technicians, 60+ monthly R&D experiments, and 250+ daily quality control tests. Pricing is quote-based for wholesale and HORECA orders and is not publicly disclosed. The company remains privately held by the Kasih family with no disclosed external investors.

Name

Kasih Food Production Company

Legal name

Kasih Food Production Co.

Website

https://kasihfood.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Short description

Kasih Food Production Company is a Jordan-based, family-owned food processor that manufactures hummus, tahini, halva, and liquid jameed using proprietary UHT technology for ambient shelf-stable storage. It distributes across 40+ countries through retail and HORECA channels under the Kasih, Mezete, and Marka brands.

Ownership category

akta.pro rank

Product category

Middle Eastern Food Manufacturing

NAICS

Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Canned Beans, Legumes & Pulses Manufacturing (AFAKACAC)

akta.pro secondary industry

Frozen Plant-Based & Vegetarian Meals (CRADADAF)

Keywords

• Middle Eastern food manufacturing
• Hummus production
• Ambient food processing
• Tahini and halva
• Private label food

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Product Manufacturing and Sales: Manufactures and sells authentic Middle Eastern food products including hummus, tahini, halva, and related food ingredients through retail and HORECA channels
2. Private Label / White Label Products: Produces food products under customer brands alongside own brands (Kasih, Mezete, Marka)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Kasih Food Production Company manufactures and sells authentic Middle Eastern food products including hummus, tahini, halva, beans, soups, and dips. The company pioneered Ultra High Temperature (UHT) processing technology for hummus, enabling ambient shelf-stable storage without refrigeration for 18+ months while maintaining all-natural, preservative-free quality. It operates across three consumer brands (Kasih, Mezete, Marka by Kasih) and provides HORECA-focused bulk packaging (1kg) along with private-label/white-label manufacturing services.

Product overview

Kasih Food Production Company operates as a multi-brand food manufacturing portfolio with three distinct product lines. The core Kasih Brand and Mezete brand deliver premium Middle Eastern cuisine (hummus, traditional dishes), while the Marka sub-brand provides budget-friendly essentials (hummus, chickpeas, fava beans, tomato paste). The company pioneered Ultra High Temperature (UHT) technology for hummus production, enabling ambient storage with 18-month shelf life without refrigeration or preservatives. Original products include Tahini and Halva from the 1926 founding, with Liquid Jameed representing a 1999 global innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Kasih: Brand bringing authentic Middle Eastern flavors from the heart of Jordan to the table
• Mezete
• Marka by Kasih

Products and services

• Kasih Brand Premium Middle Eastern food brand bringing authentic flavors from the heart of Jordan to tables worldwide. The brand houses core products including hummus, tahini, and halva.
• Mezete Middle Eastern culinary brand offering vibrant flavors of the region through hummus and traditional dishes for global consumers.
• Marka by Kasih Value-oriented sub-brand offering high-quality essentials at budget-friendly prices, including hummus, chickpeas, fava beans, and tomato paste for everyday consumers.
• Hummus Authentic hummus product, the company's flagship offering, processed using UHT technology for ambient shelf-stable storage without preservatives.
• Hommus & Hommusa Kid-friendly hummus snack product packed with vitamins, targeted at children for lunchboxes or after-school treats.
• Tahini Traditional sesame paste product, part of the original 1926 product lineup established by Raslan Kasih & Sons and continued by Kasih Food Production.
• Halva Traditional Middle Eastern confectionery product, part of the original 1926 product lineup established by Raslan Kasih & Sons.
• Liquid Jameed Liquid form of dried fermented milk (jameed), a global-first innovation that created a new market category in 1999.
• Private Label / White Label Manufacturing B2B manufacturing service that produces Middle Eastern food products (hummus and related items) under customer brands for retail and foodservice partners.
• HORECA Bulk Packaging Solutions Specialized 1kg ambient packaging solutions for hotels, restaurants, catering, and airline food service requiring bulk shelf-stable ingredients.

Quantifiable outcome

• 100 years of continuous operation and family legacy since 1926
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sabra Dipping Company: Joint venture between PepsiCo and Strauss Group, the leading branded hummus manufacturer in North America. Directly comparable to Kasih as a hummus-focused CPG producer serving retail and foodservice channels, though Sabra's products rely on cold-chain distribution rather than Kasih's ambient UHT technology.
• Tribe Hummus: US-based hummus brand offering Mediterranean-inspired hummus, dips, and related products through retail and foodservice. Directly comparable product portfolio and target customer base (premium retail consumers and HORECA) but with refrigerated rather than ambient distribution.
• Obela: Australia-based manufacturer of fresh dips including hummus, tzatziki, and babaganoush. Comparable product portfolio and retail-led GTM, though geographically focused on Australia/NZ rather than Kasih's Middle East / 40+ country footprint.
• Cedar's Mediterranean Foods: Manufacturer of hummus, tabouli, tzatziki, and other Mediterranean dips sold across US retail and private-label channels. Comparable in product mix (hummus and prepared Mediterranean dips) and multi-channel GTM (retail, private label, foodservice).

Broad incumbents

• Nestlé: Global packaged-foods giant with ambient plant-based and culinary offerings. Comparable as a scaled ambient-food manufacturer with global distribution, though Nestlé's portfolio dwarfs Kasih and its hummus/dips exposure is incidental rather than core.
• Almarai Company: Saudi Arabia-based vertically integrated dairy and food conglomerate with bakery, juice, and processed-food categories across the Middle East. Comparable as a large-scale regional food manufacturer serving similar HORECA and retail customers, though far broader in scope than Kasih's hummus/legume focus.
• Bakkavor Group: UK-listed fresh-prepared foods manufacturer serving major grocers with dips, salads, and prepared meals. Comparable in private-label and brand manufacturing of dips and prepared Mediterranean-style products for retail and foodservice.
• Strauss Group: Israeli food and beverage conglomerate with hummus and dips operations (Sabra JV), dairy, and water categories. Comparable as a regional food manufacturer with hummus exposure, though Strauss operates as a diversified incumbent far larger and broader than Kasih.

Others

• Atlantic Grupa: Croatian food and beverage company with ambient dips, spreads, and convenience foods across European retail. Comparable as a regional manufacturer of ambient Mediterranean-style products and a potential acquirer or strategic partner for Kasih's Mezete international push.

Regional players

• Ghazal Industries: Regional Middle East food manufacturer with hummus and related dips under brands including Sajia. Comparable product portfolio and regional retail/HORECA channels serving Middle East consumers similar to Kasih's core market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kasihFoodCo
• YouTubeyoutube.com/channel/UCShr5VAJnwmbT041G39yGbA
• Facebookfacebook.com/kasih.food
• LinkedInlinkedin.com/company/kasih-food-production
• Instagraminstagram.com/kasih.food?igsh=Z3E0bTV2dGw3MnJx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kasih Food Production Company