Guidle
Guidle AG operates a Swiss multi-portal platform that publishes and distributes local events, classifieds, and municipal content, serving Swiss municipalities, tourism organizations, event organizers, and white-label publishers via freemium listings and paid Media Service subscriptions.
- Company typePrivate
- Founded2007
- HeadquartersBaar, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Guidle does
Guidle AG is a privately held Swiss operator, founded in 2007 and headquartered in Baar, Switzerland, that runs an internet platform under the guidle brand for publishing and distributing local and regional digital content across Switzerland. The platform is organized around 10+ topic-specific portals (events, restaurants, museums, cinema, webcams, education/courses, tours, experiences, jobs, sport, and waste-disposal information) and supports eight languages (German, French, English, Italian, Dutch, Portuguese, Spanish, Czech). Its underlying architecture aggregates listings from multiple sources, operates white-label portals on behalf of municipal, cantonal, tourism, and cultural publishers (e.g., Uri.ch for Kanton Uri, Farm.MySwitzerland.com for Schweiz Tourismus, BernerBauernhof.ch for Berner Bauernverband, Chur-Kultur.ch for Stadt Chur), and participates as a publisher in the Hinto.ch-led Open Linked Event Data (OLE) network, exposing its event dataset at guidle.com/oleexport for interoperability.
The product surface consists of the core guidle.com platform, dedicated industry solutions for municipalities, tourism organizations, and event organizers, applications for content management (Event Manager, Course Manager, Guidle Accounts), and add-on services (Managed Content for full-service content creation, and Media Service for cross-network distribution to partner media). Technology integrations include Google Analytics/Maps/Fonts/YouTube for analytics and media embedding, Outdooractive for outdoor route content, and Hotjar for behavior analytics; no public API, SDK, or mobile application is documented.
Guidle's revenue model is freemium at the long tail (free registration, listing, and search) with paid Media Service subscriptions billed annually to municipalities and network partners, plus bespoke fees from managed-content white-label engagements for organizations such as Schweiz Tourismus and Kanton Uri. Distribution combines a self-serve product-led growth motion with a Vertriebspartner (reseller) channel and white-label OEM deployments. The firm is independently owned, discloses no institutional investors or funding rounds, employs 11-50 people, and operates entirely within Switzerland with no disclosed international revenue.
Guidle firmographics
Firmographics- Name
- Guidle
- Legal name
- Guidle AG
- Website
- https://guidle.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guidle AG operates a Swiss multi-portal platform that publishes and distributes local events, classifieds, and municipal content, serving Swiss municipalities, tourism organizations, event organizers, and white-label publishers via freemium listings and paid Media Service subscriptions.
- Ownership category
- akta.pro rank
Guidle industry classification
Industry- Product category
- Event Listing and Local Content Platform
- NAICS
- Information (51), Advertising Agencies (54181)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where Guidle is headquartered
LocationHeadquarters
- HQ city
- Baar
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Guidle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Free Listing Services: Searching for ads and registering an account is free. The platform provides basic listing services at no cost to users.
- Premium/Paid Services: Fee-based services available when the user has expressly requested them in writing or electronically. The Media Service offers pricing plans for municipalities and network partners to publish ads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier for basic registration and listing |
| Subscription | Annual | Media Service paid plans for municipalities and partners |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Guidle product offering
Product offeringCore offering
Guidle operates an internet platform that enables advertisers, municipalities, tourism organizations, and event organizers to create, manage, and distribute event listings and classified ads across a network of regional and themed topic portals covering events, restaurants, museums, cinema, education, tours, jobs, sports, and disposal services. The platform also offers white-label portal solutions for organizational publishers, paid Media Service for cross-network distribution, and Managed Content services where Guidle creates and manages listings on behalf of clients. The platform participates in the Open Linked Event Data (OLE) network for event data interoperability.
Product overview
Guidle AG operates an internet platform (IP) under the 'guidle' brand that serves as a digital content hub for local and regional information. The core platform enables advertisers to create listings and distributes them through network partners and resellers. The platform is built around topic-specific portals covering events, restaurants, museums, cinema, webcams, education, tours, experiences, jobs, sports, and disposal services. Additional modules include Managed Content (full content management service) and Media Service (distribution to partner media). Specialized applications include Event Manager, Course Manager, and Guidle Accounts for user management. Industry-specific solutions serve municipalities, tourism organizations, and event organizers. The platform also participates in the Open Linked Event Data (OLE) network.
Differentiator
Problem solved
Functional benefit
Brands
- guidle.com: Primary online platform for digital content and event listings
- Event Manager
- Course Manager
- guidle Accounts
Products and services
- guidle.com Platform The core internet platform enabling advertisers to create event and classified listings and distribute them to third parties through network partners and resellers. Serves as the central hub for all topic portals and applications.
- Media Service Paid distribution service enabling municipalities and partner organizations to publish listings across Guidle's portal network and partner media channels. Includes pricing plans, participating municipality list, and FAQ.
- Managed Content Full content management service where Guidle AG creates and manages listings on behalf of publishers, including FAQ support for managed content clients.
- Branchenlösung Gemeinden (Municipality Industry Solution) Industry-specific solution package for municipalities, enabling them to publish local information, events, and listings to their communities via branded portals and the Guidle network.
- Branchenlösung Tourismus (Tourism Industry Solution) Industry-specific solution package for tourism organizations to manage and distribute tourism-related events and experiences across Guidle's portal network.
- Branchenlösung Veranstalter (Event Organizer Industry Solution) Industry-specific solution package for event organizers to manage their events across the Guidle network using the Event Manager application and distribution tools.
- Open Linked Event Data (OLE) Export Public event data service publishing Guidle's OLE data sources for download as part of the Open Linked Event Data network, an initiative of the Hinto.ch association.
Companies that use Guidle
Customer profileSegments4 records
Ideal customer profiles4 records
Guidle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Guidle partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Berner Bauernverband (BernerBauernhof.ch)minorguidle operates the BernerBauernhof.ch portal on behalf of Berner Bauernverband, a portal for farm-related content in the Bern region.
- Stadt Chur, Kulturfachstelle (Chur-Kultur.ch)minorguidle operates the Chur-Kultur.ch portal on behalf of the city of Chur's cultural department.
- Schweiz Tourismus (Farm.MySwitzerland.com)coreguidle operates the Farm.MySwitzerland.com portal for Switzerland Tourism, focused on farm tourism experiences.
- SchwyzKulturPlus (Kulturwochenende.ch, SchwyzKultur.ch)minorguidle operates both Kulturwochenende.ch and SchwyzKultur.ch portals on behalf of SchwyzKulturPlus for cultural events in the Schwyz region.
- Agrotourismus Schweiz (MyFarm.ch)minorguidle operates the MyFarm.ch portal on behalf of Agrotourismus Schweiz.
- GA Weissenstein GmbH (SOgenda.ch)minorguidle operates the SOgenda.ch portal on behalf of GA Weissenstein GmbH.
- Kanton Uri (Uri.ch)coreguidle operates the official Uri.ch canton portal on behalf of Kanton Uri.
- Verein Kulturagenda Uster (Uster-Agenda.ch)minorguidle operates the Uster-Agenda.ch portal on behalf of the Kulturagenda Uster association.
- Progress Family Office & Finance AG (Cigarlounge-finder.ch)minorguidle operates the Cigarlounge-finder.ch portal on behalf of Progress Family Office & Finance AG.
- Google LLC (Google Analytics, Maps, Fonts, YouTube)coreguidle uses Google services including Google Analytics for web analytics, Google Maps for location display, Google Fonts for typography, and YouTube for embedded videos. These are third-party services subject to Google's privacy policies.
- Hinto.ch (Open Linked Event Data Network)coreguidle participates in the Open Linked Event Data (OLE) network, an initiative of the Hinto.ch association. guidle publishes its OLE sources under guidle.com/oleexport.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Guidle competitors and assessment
Company assessmentRegional players
- search.ch: Swiss general-purpose search and local information portal. Comparable as a Swiss regional aggregator of local information including events, directories, and community content — overlapping with guidle's portal network use cases.
Broad incumbents
- Eventim: Large European event ticketing and live entertainment platform. Adjacent/incumbent in the European event-listing and distribution space, with deeper ticketing and primary-market capabilities than guidle.
- TimeOut: Global city-guide and events-listing media brand. Comparable as an events, restaurant, and experience aggregator targeting local audiences, though with a media/editorial angle rather than guidle's self-serve publisher model.
- Yelp: Global local business and services listings platform. Comparable in aggregating restaurants, experiences, and local services for end users; broader and consumer-first whereas guidle is more publisher/B2B oriented.
- Cvent: Enterprise event management and venue-sourcing platform. Comparable as an event-platform vendor serving organizations and venues, though weighted toward B2B enterprise event management rather than consumer discovery.
Direct peers
- AllEvents.in: Global event aggregation and discovery platform. Closely comparable business model — aggregating local events across multiple categories and distributing them via web/mobile to consumers.
- Eventbrite: Global self-serve event listing and ticketing platform. Directly comparable as a multi-vertical event/content aggregation and distribution platform serving event organizers and consumers, though operating at vastly larger scale and ticketing-enabled.
- Meetup: Community-driven local event discovery and RSVP platform. Comparable in that it aggregates local/regional events for end users and provides organizer-side publishing tools, mirroring guidle's event portal use case.
- local.ch: Swiss local search and business directory (Swisscom-owned). Comparable as a Swiss-focused local information aggregation platform covering businesses, events, and community listings across municipalities.
- Eventfrog: Swiss-headquartered event ticketing and listing platform. Most direct Swiss-market competitor to guidle's event-organizer and municipality-facing event-listing solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Guidle social profiles
Digital presenceGuidle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guidle leadership team
Management profileNumber of profiles
Guidle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guidle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guidle
What does Guidle do?
Guidle operates an internet platform that enables advertisers, municipalities, tourism organizations, and event organizers to create, manage, and distribute event listings and classified ads across a network of regional and themed topic portals covering events, restaurants, museums, cinema, education, tours, jobs, sports, and disposal services. The platform also offers white-label portal solutions for organizational publishers, paid Media Service for cross-network distribution, and Managed Content services where Guidle creates and manages listings on behalf of clients. The platform participates in the Open Linked Event Data (OLE) network for event data interoperability.
Is Guidle a public or private company?
Guidle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guidle founded?
Guidle was founded in 2007. It employs 11 to 50 people.
Where is Guidle based?
Guidle is headquartered in Baar, Switzerland, in the Europe region.
How does Guidle make money?
Two revenue lines are on record. Free Listing Services are the primary driver. The others are premium/Paid Services.
Who are Guidle's main competitors?
search.ch is listed as a regional player. Broad incumbents are Eventim, TimeOut, Yelp and Cvent. Direct peers are AllEvents.in, Eventbrite, Meetup, local.ch and Eventfrog.
Does Guidle have an API?
No public API is recorded for Guidle.
What industry is Guidle in?
Guidle's product category is Event Listing and Local Content Platform. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 51 and its SIC code is 7900.