Ginette
Ginette, operated by BaseCamp Brussels SRL, is a Belgian brasserie chain running four bar-restaurant locations in Brussels, Ixelles, and Ottignies-Louvain-la-Neuve, serving Belgian and European sharing cuisine, craft beers, and cocktails to general diners, students, and European Quarter professionals, plus private event services.
- Company typePrivate
- Founded2009
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ginette does
Ginette, trading under BaseCamp Brussels SRL (Belgian private limited company, VAT 0676661706), is a hospitality brand operating four brasserie-style bar locations in Belgium: Ginette Au Secours in downtown Brussels (Rue de Bon Secours 4), Ginette LUX at Place du Luxembourg in the Ixelles European Quarter (headquarters address), Ginette CIMDIX in the Ixelles university area (Avenue de l'Université 1), and Ginette LLN in Ottignies-Louvain-la-Neuve (Place de l'Université). Each venue operates as a casual-to-mid-market restaurant and bar offering Belgian and European cuisine designed for sharing, paired with craft cocktails, draft and bottled beers, curated wines, and non-alcoholic drinks; Ginette Au Secours emphasizes traditional Belgian specialties (vol-au-vent, meatballs, Flemish beef stew), while LUX, CIMDIX, and LLN lean toward international fare including burgers, BBQ-flame cooking, and a cocktail-forward program. The chain also offers private event services — Ginette LUX provides three bookable spaces (Amicale Room, Meeting Room, and full privatization) and all locations accept group bookings for birthdays, seminars, business meetings, weddings, and cocktail parties on a quote-based pricing model.
The business runs on a direct-to-consumer operating model with no proprietary technology stack. The public-facing infrastructure is a six-language website (DE, EN, ES, FR, IT, NL) built and hosted on the CentralApp SA platform (with AWS EMEA as underlying host), supporting online table reservations and event inquiry forms. Menus are per-location and moderately priced: mains €19-€32, burgers €14.90-€19.90, draft beers €3.90-€8.50, cocktails €10-€15, with a €12.50 weekday lunch menu at LLN. There are no disclosed AI, data, or automation capabilities. The customer base is diversified across general diners, European Quarter professionals, the Louvain-la-Neuve university community, and private event organizers, with no named B2B anchor accounts and no institutional investment or external funding disclosed. The company is privately held with a single owning entity and no subsidiaries, joint ventures, or M&A activity on record.
Ginette firmographics
Firmographics- Name
- Ginette
- Legal name
- BaseCamp Brussels SRL
- Website
- https://ginettebars.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ginette, operated by BaseCamp Brussels SRL, is a Belgian brasserie chain running four bar-restaurant locations in Brussels, Ixelles, and Ottignies-Louvain-la-Neuve, serving Belgian and European sharing cuisine, craft beers, and cocktails to general diners, students, and European Quarter professionals, plus private event services.
- Ownership category
- akta.pro rank
Ginette industry classification
Industry- Product category
- Brasserie and Bar Restaurant Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Neighborhood Bars & Taverns (CRANACAA)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where Ginette is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
Ginette business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Food and Beverage Sales: Revenue generated from sales of food menu items (burgers, Belgian specialties, starters, mains, desserts), alcoholic beverages (draft beers, bottled beers, cocktails, wines, spirits), and non-alcoholic drinks (soft drinks, coffee, tea, fresh juices) across all four Ginette Bar locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Food menu pricing |
| Unit Pricing | Pay-as-you-go | Draft beers |
| Unit Pricing | Pay-as-you-go | Cocktails |
| Unit Pricing | Pay-as-you-go | Wines |
| Other | Multi-year contract | Private event catering |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ginette product offering
Product offeringCore offering
Ginette operates a chain of four brasserie-style restaurants across Belgium (Brussels, Ixelles, and Ottignies-Louvain-la-Neuve) serving Belgian and European shareable cuisine paired with craft cocktails, craft beers, curated wines, and non-alcoholic drinks. The business also provides private event hosting including dedicated meeting rooms, full venue privatization, and group bookings with catering options.
Product overview
Ginette is a brasserie bar chain operating 4 restaurant locations in Brussels, Ixelles, and Ottignies-Louvain-la-Neuve. The business offers a unified dining experience featuring Belgian and European cuisine designed for sharing, accompanied by craft cocktails, artisanal beers, curated wines, and soft drinks. Each location operates independently with its own menu and hours, while sharing the core concept of friendly, accessible, and festive gathering places. The company also provides private event services including dedicated meeting rooms and full venue privatization at select locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Ginette Au Secours Brasserie in downtown Brussels at Rue de Bon Secours 4 featuring Belgian cuisine with hearty dishes, vol-au-vent, meatballs, Flemish beef stew, croquettes, draft and bottled beers, cocktails, and wines. Open Wednesday-Sunday 12:00-23:00 with outdoor seating.
- Ginette CIMDIX
- Ginette LUX Brasserie at Place du Luxembourg 5 in the European Quarter offering European shareable cuisine, beers, cocktails, wines, and soft drinks. Wheelchair accessible with private event spaces. Open Monday-Saturday 11:00-02:00, Sunday closed.
- Ginette LLN Lively brasserie in the university city at Place de l'Université 1348, Ottignies-Louvain-la-Neuve, featuring simple hearty dishes to share, craft beers, cocktails, curated wines, sunny terrace, live music, and DJ nights. Family-friendly.
- Private Event Venues Private event hosting at Ginette LUX featuring the Amicale Room (capacity 40, theatre/dinner setup), the Meeting Room (capacity 14, U-shaped setup), and complete venue privatization. Services include catering options, open bar, DJ/entertainment, decoration, and coat check.
- Group and Private Events Booking Booking service for private events across all Ginette locations including birthdays, seminars, business meetings, parties, weddings, reunions, and cocktail parties with customizable catering options.
Companies that use Ginette
Customer profileSegments4 records
Ideal customer profiles4 records
Ginette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ginette partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BaseCamp Brussels SRLminorParent company/legal entity operating under the trading name Ginette Bar. Registered at Place du Luxembourg 5, 1050 Ixelles, Belgium. VAT: 0676661706.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Ginette competitors and assessment
Company assessmentBroad incumbents
- Big Mamma Group: European multi-location brasserie/trattoria group operating high-volume, sharing-style venues in major cities; broadly comparable operating model to Ginette's brasserie chain at much larger scale.
- BrewDog: Multi-country craft beer bar chain with a Brussels location; broader incumbent operating a similar craft beer + casual food + event venue model at larger scale.
Emerging players
- Brussels Beer Project: Brussels-based brewery with on-site taproom and restaurants; comparable to Ginette in combining craft beer with a vibrant social venue, though it adds a producer angle.
Direct peers
- Belga Queen: Iconic Brussels brasserie group operating multiple themed venues in central Brussels, combining Belgian cuisine with cocktails and a festive atmosphere — directly comparable to Ginette's brasserie+bar format.
- Café Belga: Brussels brasserie/bar at Place Flagey known for terrace dining, cocktails, and Belgian classics — a near-direct neighborhood brasserie competitor to Ginette.
- Moeder Lambic: Brussels craft beer bar chain with multiple locations emphasizing curated beers and casual Belgian food — directly comparable to Ginette's craft beer + casual food model.
- Le Cirio: Historic Brussels brasserie/café serving Belgian classics and a wide drinks selection in a festive setting, closely matching Ginette's brasserie identity.
- Cantillon Brasserie: Brussels lambic brewery with a public tasting room/café, similar in combining a beverage program with on-premise food service in a Brussels setting.
- Delirium Café: Brussels-based multi-room beer bar offering an extensive craft beer menu and bar food. Overlaps with Ginette's craft beer, casual dining, and tourist-friendly positioning.
Regional players
- Hard Rock Cafe Brussels: Brussels venue combining themed bar, casual American food, cocktails, and a strong tourist event book — comparable to Ginette's central Brussels / tourist-event positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Ginette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ginette leadership team
Management profileNumber of profiles
Profiles1 record
Ginette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ginette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ginette
What does Ginette do?
Ginette operates a chain of four brasserie-style restaurants across Belgium (Brussels, Ixelles, and Ottignies-Louvain-la-Neuve) serving Belgian and European shareable cuisine paired with craft cocktails, craft beers, curated wines, and non-alcoholic drinks. The business also provides private event hosting including dedicated meeting rooms, full venue privatization, and group bookings with catering options.
Is Ginette a public or private company?
Ginette is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ginette founded?
Ginette was founded in 2009. It employs 1 to 10 people.
Where is Ginette based?
Ginette is headquartered in Brussels, Belgium, in the Europe region.
How does Ginette make money?
One revenue line is on record: food and Beverage Sales.
Who are Ginette's main competitors?
Broad incumbents on record are Big Mamma Group and BrewDog. Brussels Beer Project is listed as an emerging player. Direct peers are Belga Queen, Café Belga, Moeder Lambic, Le Cirio, Cantillon Brasserie and Delirium Café. Hard Rock Cafe Brussels is listed as a regional player.
Does Ginette have an API?
No public API is recorded for Ginette.
What industry is Ginette in?
Ginette's product category is Brasserie and Bar Restaurant Services. Its primary akta.pro industry code is CRANACAA, Neighborhood Bars & Taverns, with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 7224 and its SIC code is 5810.