Colorado Golf & Turf

What Colorado Golf & Turf does

Colorado Golf & Turf, founded in 1983 and headquartered in Littleton, Colorado, is a multi-brand dealership specializing in golf carts, utility vehicles, and turf equipment across Colorado, Nebraska, and Wyoming. The company operates as a premier Club Car distributor (Black & Gold Elite since 2014) and carries complementary lines including GEM Electric Vehicles, Garia, Cub Cadet, DeWALT, Husqvarna, Smithco, Milwaukee Tool, Salsco, and Foley. Core offerings span personal Low Speed Vehicles (LSV) and Neighborhood Electric Vehicles (NEV), commercial utility vehicles configured for fit-to-task applications (housekeeping, groundskeeping, security, food service), and turf maintenance equipment. Service capabilities include a 10,000 square-foot service department staffed by 10+ certified Club Car technicians, mobile on-site service via road technicians on the Front Range and Western Slope, custom vehicle builds disassembled to the frame and reassembled with customer-specified components, and what the company describes as Colorado's largest rental fleet. The company added a second showroom in Grand Junction in May 2023 to extend coverage of the Western Slope.

Revenue is generated through multiple streams: one-time vehicle and equipment sales (utility carts priced $2,000-$20,000 plus premium Garia and Club Car lines), usage-based rentals available daily, weekly, or monthly across weddings, tournaments, festivals, rodeos, fairs, sporting events, conferences, conventions, construction projects, and real estate showings, a professional service and parts operation anchored by the largest service facility in Colorado, and transaction-fee financing referrals through Sheffield Financial and Roadrunner Financial (promotional 0% for 36-48 month terms). Customer segments include individual consumers seeking personalized neighborhood transport, golf course operators requiring fleet sales and ongoing service contracts, commercial and industrial buyers needing fit-to-task vehicles (including municipal deployments such as the Town of Vail delivery-truck replacement program), and turf maintenance professionals purchasing mowers, aerators, sprayers, and rollers. The go-to-market motion is sales-led via direct showroom engagement, on-site road service, a website for inventory browsing and inquiry submission, and an active social and content presence (Facebook, Instagram, LinkedIn, Twitter, YouTube, blog).

Name

Colorado Golf & Turf

Legal name

Colorado Golf & Turf, Inc.

Website

https://cologolfandturf.net

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Colorado Golf & Turf is a multi-brand golf cart, utility vehicle, and turf equipment dealer founded in 1983, serving Colorado, Nebraska, and Wyoming through two showrooms, on-site service, custom builds, and the largest rental fleet in Colorado.

Ownership category

akta.pro rank

Product category

Golf Cart and Turf Equipment Dealership

NAICS

Outdoor Power Equipment Retailers (44423), Lawn and Garden Equipment and Supplies Retailers (4442), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro industry

PRIMARYCRAMABAG

Golf Equipment, Apparel & Pro Shop Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAGAC

Golf Bags, Carts & Travel Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

SECONDARYIMAIAIAH

Athletic Field & Golf Course Groundskeeping

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Landscaping, Groundskeeping & Snow Removal

SECONDARYCRAOAJAK

Golf Equipment & Accessories Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

Keywords

• Golf cart dealership
• Turf equipment sales
• Utility vehicle dealer
• Golf course maintenance
• Commercial fleet vehicles

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and pre-owned golf carts, utility vehicles, and turf equipment including Club Car, GEM, Garia, and related brands
2. Rentals: Largest golf cart rental fleet in Colorado serving weddings, golf tournaments, festivals, rodeos, fairs, sporting events, conferences, conventions, construction projects, real estate showings. Vehicles include golf carts, personnel carriers, maintenance carts, utility vehicles, wheelchair accessible and ambulance vehicles. Pricing available daily, weekly, or monthly.
3. Financing Services: Partnership with Sheffield Financial and Roadrunner Financial to provide financing options including 0% for 48 months and 0% for 36 months promotional rates
4. Parts & Service: Parts sales and service department providing maintenance, repairs, and ongoing support for vehicles and equipment. 10,000 square feet of service department unmatched in Colorado.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Colorado Golf & Turf is a multi-brand dealer and distributor of golf carts, low-speed and neighborhood electric vehicles, commercial utility vehicles, and turf maintenance equipment, operating from two Colorado showrooms in Littleton and Grand Junction. The company sells new and pre-owned vehicles from brands such as Club Car, GEM, Garia, Cub Cadet, DeWALT, Milwaukee, Husqvarna, Salsco, Foley, and Smithco, alongside parts, service, custom builds, rental fleet, trade-in valuation, and financing through partner lenders. It serves individual consumers, golf courses, commercial businesses, and municipalities across Colorado, Nebraska, and Wyoming.

Product overview

Colorado Golf & Turf is a premier dealer of golf carts, utility vehicles, and turf equipment serving Colorado, Nebraska, and Wyoming since 1983. The company operates as a multi-brand dealer offering personal vehicles (Club Car Onward, CRU, Garia), commercial/utility vehicles (Club Car Carryall series, Urban, GEM Electric Vehicles), and turf equipment (Cub Cadet, Salsco, Foley, Husqvarna). Additional offerings include DeWALT and Milwaukee Tools, golf cart rentals, custom builds, parts & service, and financing options. The company holds Black & Gold Elite dealer status from Club Car and was recognized as 2022 Club Car Service Distributor of the Year.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Vehicles New and used Low Speed Vehicles (LSV) and Neighborhood Electric Vehicles (NEV) from Club Car, GEM, and Garia for personal transportation including neighborhood cruising, community pool trips, grocery runs, and golf course visits; sold through the Littleton and Grand Junction showrooms.
• Commercial Vehicles Transportation carts, UTVs, and Club Car Carryall Fit-to-Task series utility vehicles for commercial and industrial operations including resorts, campuses, housekeeping, groundskeeping, security, and food service applications.
• Golf Operations Vehicles Golf cart fleets and support services for golf course operations including vehicle sales, service contracts, routine visits, and fleet maintenance to keep entire fleets operating at a high level.
• Turf Equipment New, pre-owned, and refurbished turf maintenance equipment including mowers, aerators, rollers, sprayers, grinders, and chippers from Cub Cadet, Salsco, Foley, Husqvarna, Smithco, Lastec, Turftime, AgriMetal, LELY, Gearmore, AerWay, Turf Pride, DMI, and SGM Industries for golf course superintendents and grounds crews.
• Rental Fleet Largest golf cart rental fleet in Colorado offering vehicles for weddings, golf tournaments, festivals, rodeos, fairs, sporting events, conferences, conventions, construction projects, and real estate showings with delivery across Colorado, Wyoming, and Nebraska on daily, weekly, or monthly terms.
• Parts and Service Service department with 10,000 square feet of facilities, more than 10 certified Club Car technicians, larger parts inventory than competitors, mobile on-site service via road technicians, and faster response times for vehicle maintenance and repairs.
• Custom Car Builds Customization service in which technicians disassemble golf carts down to the frame and reassemble them with new colors, seats, wheels, decals, and accessories to create personalized vehicles for buyers.
• Financing Financing options offered through Sheffield Financial (including 0% for 48 months promotional rate through end of 2024 and 0% for 36 months) and Roadrunner Financial via the Octane Lending platform for golf cart and equipment purchases.
• Trade-In Valuation Online trade-in valuation service allowing customers to apply the value of their existing golf cart as credit toward a new or used vehicle purchase.

Quantifiable outcome

• Club Car Black & Gold Elite partner every year since its inception in 2014
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

25 partnerships are on record, tiered major, core and minor.

• HusqvarnamajorChannel Partner/ Reseller/ Distributor · 1 January 2024New partnership in 2024. Husqvarna specializes in robotic autonomous mowers and state-of-the-art equipment. Their mowers prepare customers for the future with innovations that help golf course superintendents and grounds crew save time and money.
• SmithcomajorChannel Partner/ Reseller/ Distributor · 1 January 2024New partnership in 2024. Smithco has an impressive lineup of sprayers and other turf equipment products.
• Milwaukee ToolmajorChannel Partner/ Reseller/ Distributor · 1 January 2024Partnership announced in 2024 to sell Milwaukee products. Milwaukee Tool is a global leader in delivering tools that increase productivity and safety. Products benefit construction and labor workers and everyday homeowners. Includes blowers, mowers, sprayers, saws, and more.
• GEM Electric VehiclescoreChannel Partner/ Reseller/ Distributor · 1 January 2023Partnership to sell GEM products in showroom starting 2023. GEM is a leading low-speed electric vehicle brand for nearly 25 years. Offers safe, sustainable, stylish, cost-efficient vehicles for neighborhoods, families, and commercial fleets.
• Club CarcoreChannel Partner/ Reseller/ Distributor · 1 January 1983Primary brand partnership since 1983 (over 40 years). Premier Club Car dealer offering new and used Club Car vehicles. Certified as Black & Gold Elite dealership (highest tier) every year since 2014. More than 10 certified Club Car technicians on staff. Provides sales, service, parts, and customization for complete Club Car lineup.
• Cub CadetcoreChannel Partner/ Reseller/ DistributorLong-standing partnership selling Cub Cadet products including Pro Z 972 SD zero-turn mowers, Pro X 648 stand-on mowers, Ultima ZT Series, and snow blowers (3x30 TRAC, 2x series).
• GariacoreChannel Partner/ Reseller/ DistributorPartnership following Club Car's 2022 acquisition of Garia. Garia is known for luxury golf and leisure cars with Scandinavian design. Garia Via models feature carbon fiber elements, in-dash refrigerator options, and street-legal capabilities for roads 35 mph or less.
• SalscomajorChannel Partner/ Reseller/ DistributorPartnership for over 45 years. Salsco produces turf equipment worldwide including tranz-former rollers, HP11-III rollers, and wood chippers. Known for quality and great service.
• FoleymajorChannel Partner/ Reseller/ DistributorPartnership for reel grinders, bedknife grinders, powerlifts, and Air2G2 aeration equipment. World's top golf courses choose Foley Grinders for highest quality of cut.
• DeWALTmajorChannel Partner/ Reseller/ DistributorProud DeWALT dealer offering power tools, hand tools, outdoor equipment including 60V MAX snow blowers, chainsaws, pressure washers, batteries, and more. Has tools in stock that Home Depot doesn't carry.
• LastecminorChannel Partner/ Reseller/ DistributorTrusted turf equipment partner providing specialized equipment for golf course maintenance.
• Turftime EquipmentminorChannel Partner/ Reseller/ DistributorTrusted turf equipment partner included in the network of equipment companies.
• AgriMetalminorChannel Partner/ Reseller/ DistributorTrusted turf equipment partner included in the network of equipment companies.
• LELYminorChannel Partner/ Reseller/ DistributorTrusted turf equipment partner included in the network of equipment companies.
• GearmoreminorChannel Partner/ Reseller/ DistributorTrusted turf equipment partner included in the network of equipment companies.
• AerWayminorChannel Partner/ Reseller/ DistributorTrusted turf equipment partner included in the network of equipment companies.
• Turf PrideminorChannel Partner/ Reseller/ DistributorTrusted turf equipment partner included in the network of equipment companies.
• DMIminorChannel Partner/ Reseller/ DistributorTrusted turf equipment partner included in the network of equipment companies.
• SGM Industries, LLCminorChannel Partner/ Reseller/ DistributorTrusted turf equipment partner included in the network of equipment companies.
• Colorado Section of the PGAminorStrategic or Co-development PartnerIndustry partnership supporting golf operations and professional development.
• Rocky Mountain Chapter of the GCSAAminorStrategic or Co-development PartnerPartnership with Golf Course Superintendents Association of America chapter supporting turf professionals.
• NGCOAminorStrategic or Co-development PartnerNational Golf Course Owners Association partnership for golf course operations support.
• CMAAminorStrategic or Co-development PartnerClub Management Association of America partnership for golf club management support.
• The First TeeminorStrategic or Co-development PartnerYouth development organization partnership supporting golf programs for young people.
• Executive Women's Golf AssociationminorStrategic or Co-development PartnerOrganization partnership supporting women's involvement in golf.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MTI Distributing: MTI Distributing is a major golf and turf equipment distributor in the U.S. serving golf course superintendents and dealers. While it operates more as a distributor to other dealers, it overlaps with Colorado Golf & Turf's turf equipment sales and turf professional customer segment.
• Cushman (Textron): Cushman, a Textron brand, manufactures utility and commercial vehicles that compete with Club Car's Carryall, Urban, and GEM lines. Authorized Cushman dealers overlap directly with Colorado Golf & Turf's commercial fleet and municipal customer base.
• Yamaha Golf Cars: Yamaha manufactures golf cars and personal transportation vehicles that compete head-to-head with Club Car in the dealer channel. Authorized Yamaha dealers in Colorado and surrounding states are direct competitors to Colorado Golf & Turf's personal and fleet offerings.
• E-Z-GO (Textron Specialized Vehicles): E-Z-GO is a leading manufacturer of golf carts and utility vehicles owned by Textron, competing directly with Club Car in Colorado Golf & Turf's primary product category. Other authorized E-Z-GO dealers in Colorado represent the company's most direct competitive set.

Emerging players

• ICON Golf Cars: ICON is an emerging manufacturer of golf carts and LSV/NEV vehicles competing with Club Car and E-Z-GO in the personal and commercial segments. The brand's growth reflects the same custom-built, lithium-ion-enabled market Colorado Golf & Turf serves.

Broad incumbents

• Polaris Commercial: Polaris manufactures commercial utility vehicles (e.g., Ranger, Pro XD) that compete with Club Car's commercial and municipal product lines. Polaris's growing commercial/government segment overlaps with Colorado Golf & Turf's work with entities like the Town of Vail.
• Club Car: Club Car is the primary brand Colorado Golf & Turf distributes and is a global manufacturer of golf carts and utility vehicles. Its broader dealer network and direct manufacturer relationships set the competitive and contractual dynamics the company operates within.
• Toro (Commercial Turf & Golf): Toro is a major manufacturer of turf maintenance equipment for golf courses and groundskeeping, competing with the turf equipment lines Colorado Golf & Turf distributes. Toro's authorized dealer network in Colorado/Wyoming/Nebraska competes directly for the same turf professional customers.
• John Deere Golf: John Deere Golf manufactures turf maintenance equipment (mowers, aerators) and competes with the Cub Cadet, Husqvarna, Foley, and Salsco brands carried by Colorado Golf & Turf. Authorized John Deere Golf dealers in the region are direct competitors in the turf equipment business.

Regional players

• Everglades Golf Carts: A regional golf cart dealer in Florida offering sales, rentals, and service of multiple brands. While geographically distant, it shares a directly comparable multi-brand dealership business model with Colorado Golf & Turf, including custom builds, rentals, and parts/service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ColoGolfandTurf
• YouTubeyoutube.com/channel/UCX71wvZbangfvoASpOlHFYg
• Facebookfacebook.com/coloradogolfandturf
• LinkedInlinkedin.com/company/colorado-golf-turf-inc
• Instagraminstagram.com/coloradogolfandturf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorado Golf & Turf