AgriMetal
AgriMetal is a privately held Canadian manufacturer of commercial turf care and snow removal equipment, founded in 1980 and based in Wickham, Quebec. It produces snow blowers, turbine blowers, debris vacuums, aerators, and greens rollers for golf course superintendents, snow removal contractors, and grounds managers across North America via an authorized dealer network.
- Company typePrivate
- Founded1980
- HeadquartersWickham, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What AgriMetal does
AgriMetal is a privately held Canadian manufacturer of commercial-grade turf care and snow removal equipment headquartered in Wickham, Quebec. Founded in 1980 as a dairy cattle feeding equipment maker, the company divested its agricultural operations in 2000 to focus on golf course and large green space maintenance, and in 2012 added commercial snow blowers as a second core vertical. The 65,000 sq ft manufacturing facility, equipped with CNC machines and robotics, produces snow blowers ranging from 30HP to 220HP, turbine blowers, leaf and debris blowers (including the patent-pending MAX-FLOW line), tractor-pulled debris vacuums (Multi-Vac 772, Tuff-Vac 4000), greens rollers (GR-400, GR-660), fairway aerators, core breakers, and golf greens overseeders. Core technologies center on patented mechanical innovations - a granted snow blower thruster patent and the MAX-FLOW composite impeller design - combined with a 25+ year proprietary powder-coat paint system for corrosion resistance.
The product portfolio serves two primary end-markets: golf course superintendents and commercial snow removal contractors, with a secondary base of homeowners, small contractors, and municipal grounds managers. Engines are sourced from Kohler, Subaru, and Honda, and attachments are designed to integrate with John Deere and Kubota tractors. AgriMetal sells exclusively through an authorized dealer network across Canada and the United States, with separate parts pricing lists and warranty registration for each market. Revenue is generated through hardware sales and a recurring replacement parts and after-sales service stream that the company positions as a competitive differentiator, though neither revenue, headcount trend, nor customer concentration figures are publicly disclosed.
AgriMetal firmographics
Firmographics- Name
- AgriMetal
- Legal name
- AGRIMETAL INC.
- Website
- https://agrimetal.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgriMetal is a privately held Canadian manufacturer of commercial turf care and snow removal equipment, founded in 1980 and based in Wickham, Quebec. It produces snow blowers, turbine blowers, debris vacuums, aerators, and greens rollers for golf course superintendents, snow removal contractors, and grounds managers across North America via an authorized dealer network.
- Ownership category
- akta.pro rank
AgriMetal industry classification
Industry- Product category
- Commercial Turf Care and Snow Removal Equipment
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Snow & Ice Vehicles (Snowcats, Snow Groomers, Snow Blowers) (IMAHAIAH)
Keywords
Where AgriMetal is headquartered
LocationHeadquarters
- HQ city
- Wickham
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
AgriMetal business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Commercial Equipment Sales: AgriMetal generates revenue through the manufacture and sale of commercial-grade turf care and snow removal equipment. Products include snow blowers ranging from 30HP to 220HP, turbine blowers, debris vacuums, aerators, greens rollers, and overseeders. Sales occur through authorized dealer networks.
- Replacement Parts and After-Sales Service: Revenue stream from replacement parts sales and after-sales service support. The company emphasizes its reputation for superior after-sales service as a key differentiator.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
AgriMetal product offering
Product offeringCore offering
AgriMetal designs and manufactures commercial-grade snow removal and turf care equipment at its 65,000 sq ft Quebec facility. Its product portfolio includes commercial snow blowers (30HP to 220HP), turbine blowers, leaf and debris blowers and vacuums, greens rollers, fairway aerators, core breakers, and overseeders, with proprietary patented thruster and patent-pending MAX-FLOW impeller technologies. All products are sold through an authorized dealer network across North America.
Product overview
AgriMetal is a Canadian manufacturer of commercial-grade turf care and snow removal equipment founded in 1980 and based in Wickham, Quebec. The product portfolio consists of two main lines: (1) Golf and Lawn Maintenance Equipment including greens rollers (GR-400, GR-660), fairway aerators, core breakers (Model 690), overseeders (W-24), turbine blowers (TB-270, TB-380), leaf/debris blowers (BW2500-F front-mount, MAX-FLOW 3-point hitch models), and vacuum systems (Multi-Vac 772, Tuff-Vac 4000); and (2) Commercial Snow Removal Equipment including the Max-Snow series (30-80HP, 70-220HP), X-Series, Yukon intermediate, inverted, and front-mounted snow blowers. All products are manufactured in a 65,000 square foot facility equipped with CNC machines and robotics, emphasizing durability, performance, and post-sale service support.
Differentiator
Problem solved
Functional benefit
Products and services
- Souffleuse à neige XSeries Commercial Snow Blower Commercial snow blower designed for maximum performance under worst conditions, featuring X-Series branding. Sold through authorized dealers in Canada and the US.
- Souffleuse à neige Yukon Intermediate Snow Blower Mid-range snow blower built with QT-400 high-strength steel frame construction and superior powder-coated paint finish, targeted at homeowners and small contractors. Sold through authorized dealers.
- Max-Snow Commercial Snow Blower (30HP to 80HP) High-performance commercial snow blower for 30HP to 80HP tractors, featuring patented AgriMetal thruster technology designed to improve snow flow and reduce energy required. Sold through authorized dealers.
- Max-Snow Commercial Snow Blower (70HP to 220HP) Highest-performing commercial snow blower on the market for commercial snow removal, developed with professional contractors and featuring patented impeller design with serrated paddles for 70HP to 220HP tractors. Sold through authorized dealers.
- MAX-SNOW INVERTED Commercial Snow Blower Inverted design commercial snow blower with an ultra-precise commercial chute and optional hydraulic scrapper, designed for close cleaning around curbsides. Sold through authorized dealers.
- Snow-Max Front-Mount Commercial Snow Blower Front-mounted commercial snow blower attachment designed for John Deere 4066R tractors. Sold through authorized dealers.
- Turbine Blower TB-270 Self-propelled turbine blower powered by a 27 HP fuel-injected gas engine, featuring an aluminum cast turbine propeller, wireless remote control, and enclosed turbine air intake. Sold through authorized dealers.
- Turbine Blower TB-380 I.C. High-performance turbine blower powered by a 35 HP KOHLER Pro-Command gas engine, with intelligent control system for precise chute positioning and horizontal blowing for fairway maintenance. Sold through authorized dealers.
- Souffleur avant BW2500-F Leaf and Debris Blower Front-mounted leaf and debris blower with aluminum 6061T6 impellers, low decibel design, and 180-degree electronic deflector control from the operator's seat. Sold through authorized dealers.
- MAX-FLOW 3-Point Hitch Leaf and Debris Blower 3-point hitch blower featuring patent-pending composite impeller design that increases airflow CFM by approximately 25%, available in models 1600, 2500, B-35, and B-50. Sold through authorized dealers.
- Multi-Vac 772 Leaf and Debris Vacuum Tractor-pulled leaf and debris vacuum with a 7 cubic yard hopper and 72-inch pickup head, featuring an exclusive three-blade shredding system for increased debris volume and a hydraulic dump system. Sold through authorized dealers.
- Tuff-Vac 4000 Leaf and Debris Vacuum Tractor-pulled leaf and debris vacuum powered by a 27 HP Kohler engine with electronic fuel injection, featuring wireless remote control, hydraulic counter-rotating brush, and 50% more exhaust area than competitors. Sold through authorized dealers.
- Greens Roller GR-400 & GR-660 Self-propelled greens rollers combining floating head technology and drive rollers in one unit, available with 2-wheel or 4-wheel trailers and Honda or Kohler engines. Sold through authorized dealers.
- Fairway Aerator Commercial fairway aerator designed for aerating golf course fairways and considered an industry-leading aisle aerator. Sold through authorized dealers.
- Core Breaker Model 690 Aeration core breaker covering 3.5 to 5 acres per hour with 6 or 8 foot working width; rotor made of wire-impregnated rubber fingers breaks up aeration cores on golf course fairways. Sold through authorized dealers.
- Greens Overseeder (W-24) Golf greens overseeder featuring 3/4 inch tight spacing, diamond pattern seeding capability, 9 HP Honda engine, and precise metering for bentgrass seed. Sold through authorized dealers.
Quantifiable outcome
- MAX-FLOW impeller delivers 25% greater CFM airflow compared to market competitors
- +3 more outcomes
Companies that use AgriMetal
Customer profileSegments4 records
Ideal customer profiles2 records
AgriMetal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AgriMetal partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KohlercoreKohler provides engines for multiple AgriMetal products including the Tuff-Vac 4000 (27HP Kohler with electronic fuel injection, 2-year warranty) and Turbine Blower TB-380 (35HP Kohler Pro-Command gas engine).
- SubarucoreSubaru engines power AgriMetal equipment including the Tuff-Vac 4000 models. Subaru 28HP engines provide reliable power for commercial debris vacuum systems.
- HondacoreHonda engines power various AgriMetal products including the Greens Overseeder (9HP Honda engine) and Tuff-Vac models (Honda engine options available).
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
AgriMetal competitors and assessment
Company assessmentBroad incumbents
- Kubota: Kubota is both an integration partner (KUB-80 overseeder attachment) and a broad-incumbent competitor through its own lineup of compact tractors, turf equipment, and snow removal attachments sold via its extensive dealer network in the same end markets.
- Toro Company: Toro is a major US-listed manufacturer of turf maintenance equipment (greens mowers, aerators, debris equipment) for golf courses, sports fields, and commercial grounds — directly overlapping with AgriMetal's turf care customer base of golf superintendents and grounds managers.
- John Deere Golf: John Deere Golf manufactures a full line of golf course maintenance equipment and is also a partner of AgriMetal for front-mount attachments. Its commercial turf equipment competes directly with AgriMetal's aerators, rollers, and overseeders at large golf facilities.
Direct peers
- Smithco: Smithco manufactures turf maintenance equipment for golf courses, sports fields, and grounds care, including debris vehicles and turf management equipment that overlap with AgriMetal's greens rollers, aerators, and turf care lineup.
- Jacobsen (Textron Specialized Vehicles): Jacobsen is a direct competitor in commercial turf care equipment — greens mowers, fairway mowers, aerators, and turf maintenance vehicles — serving the same golf course superintendent and grounds management segments as AgriMetal.
- Exmark Manufacturing: Exmark manufactures commercial mowing and turf maintenance equipment for professional landscapers and grounds managers, overlapping with AgriMetal's commercial turf care customer base, particularly for sports fields and large green spaces.
- Boss Snowplow: Boss Snowplow manufactures commercial-grade snow and ice removal equipment for contractors and municipalities, directly overlapping with AgriMetal's commercial snow blower product line targeting the same snow removal contractor segment.
- Hiniker Company: Hiniker manufactures snow and ice control equipment, including commercial snow blowers and attachments for tractors, serving the same contractor and municipal markets as AgriMetal's Max-Snow and inverted snow blower lines.
- Western Products (Western Snowplows): Western Products manufactures commercial snow plows and ice control equipment for contractors — comparable to AgriMetal in serving the professional snow removal contractor segment with complementary (rather than overlapping) hardware categories.
- Billy Goat Industries: Billy Goat manufactures debris and leaf vacuums, blowers, and cleanup equipment for commercial landscaping — directly comparable to AgriMetal's Multi-Vac 772, Tuff-Vac 4000, and MAX-FLOW debris blower lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AgriMetal social profiles
Digital presenceAgriMetal financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriMetal leadership team
Management profileNumber of profiles
Profiles1 record
AgriMetal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriMetal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriMetal
What does AgriMetal do?
AgriMetal designs and manufactures commercial-grade snow removal and turf care equipment at its 65,000 sq ft Quebec facility. Its product portfolio includes commercial snow blowers (30HP to 220HP), turbine blowers, leaf and debris blowers and vacuums, greens rollers, fairway aerators, core breakers, and overseeders, with proprietary patented thruster and patent-pending MAX-FLOW impeller technologies. All products are sold through an authorized dealer network across North America.
Is AgriMetal a public or private company?
AgriMetal is a private company. It is classified as unknown and is currently operating.
When was AgriMetal founded?
AgriMetal was founded in 1980. It employs 11 to 50 people.
Where is AgriMetal based?
AgriMetal is headquartered in Wickham, Canada, in the North America region.
How does AgriMetal make money?
Two revenue lines are on record. Commercial Equipment Sales are the primary driver. The others are replacement Parts and After-Sales Service.
Who are AgriMetal's main competitors?
Broad incumbents on record are Kubota, Toro Company and John Deere Golf. Direct peers are Smithco, Jacobsen (Textron Specialized Vehicles), Exmark Manufacturing, Boss Snowplow, Hiniker Company, Western Products (Western Snowplows) and Billy Goat Industries.
Does AgriMetal have an API?
No public API is recorded for AgriMetal.
What industry is AgriMetal in?
AgriMetal's product category is Commercial Turf Care and Snow Removal Equipment. Its primary akta.pro industry code is IMAHAIAH, Snow & Ice Vehicles (Snowcats, Snow Groomers, Snow Blowers). Its SIC code is 3564.