Metaverse Research Institute

What Metaverse Research Institute does

Metaverse Research Institute (メタバース総研) is a Tokyo-based metaverse consulting and implementation firm, established in 2024 as a service line within privately held CREX, Inc. It targets Japanese enterprises that lack internal metaverse capability and sells end-to-end support covering strategy, planning, custom development, and ongoing operations. The offering spans nine service modules, including business utilization consulting, new business creation, agile-based custom metaverse development, research and reporting, marketing campaigns, virtual store management, virtual event hosting, digital twin / work-efficiency solutions, and recruiting support, addressing use cases across real estate, apparel, logistics, education, healthcare, and urban development.

Technically, the company does not own a proprietary metaverse platform or engine; instead it assembles client solutions from a partner ecosystem of solution providers across 3D, AI, AR, MR, VR, Web3, XR, and digital twin technologies, combined with its in-house creators, engineers, and consultants. Its principal internal asset is content: it operates what it describes as Japan's largest business-focused metaverse media platform, and its president, Kyosuke Imaizumi, has authored a published 100-case-study guide to metaverse business utilization (Chuo Keizai-sha) that functions as both category-building thought leadership and a top-of-funnel demand generation asset.

Commercially, Metaverse Research Institute runs a pure professional services model with a consultative, enterprise field-sales motion. Pricing is quote-based and not publicly disclosed, with a free initial consultation preceding a customized proposal; typical engagements run 1-2 months for consulting and 2-4 months for development. Revenue is split across consulting services and development services, with no recurring SaaS or platform licensing component disclosed. The firm is a single-country (Japan) operation with no disclosed external funding, parent-group ownership change, or named enterprise customer logos in the available data, leaving scale and customer-concentration profile unverified.

Name

Metaverse Research Institute

Legal name

CREX, Inc.

Website

https://metaversesouken.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Metaverse Research Institute (メタバース総研) is a Tokyo-based metaverse consulting and development firm operated by CREX, Inc., serving Japanese enterprises with strategy, custom development, and operations support across industries including real estate, apparel, logistics, education, healthcare, and urban development.

Ownership category

akta.pro rank

Product category

Metaverse Consulting Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)

akta.pro secondary industries

Metaverse & Social Virtual Worlds (BPAMAKAF), Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK)

Keywords

• Metaverse consulting services
• Metaverse strategy planning
• Virtual event development
• Digital twin solutions
• VR development services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Strategy and planning consulting engagements for metaverse business utilization, typically spanning 1-2 months per project.
2. Metaverse Development: Custom metaverse development services including virtual stores, events, digital twins, and business applications, typically 2-4 month engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Metaverse Research Institute is a B2B professional services firm providing metaverse strategy consulting, custom metaverse development, and ongoing operations support to enterprise clients in Japan. Services span strategy and planning engagements (1-2 months), custom metaverse development projects (2-4 months), and operational support including virtual stores, virtual events, marketing activations, digital twin deployments, and recruiting solutions, delivered through dedicated project teams and partnerships with industry-leading solution providers.

Product overview

Metaverse Research Institute (メタバース総研) is a metaverse consulting and implementation partner operated by CREX, Inc., providing end-to-end services from strategy development to execution. The core offering is the Metaverse Sōgō service, supported by specialized modules including Business Utilization Support, New Business Creation, Metaverse Development, Research/Reporting, Marketing Utilization Support, Virtual Store Management, Virtual Event Hosting, Work Efficiency/Digital Twin solutions, and Recruiting Utilization Support. The company also publishes educational content through its founder's book on metaverse business applications, and serves clients across diverse industries including real estate, apparel, and logistics. The portfolio functions as a comprehensive service suite rather than a software platform—clients engage through consulting engagements, development projects, and ongoing operational support.

Differentiator

Problem solved

Functional benefit

Brands

• CREX, Inc. Parent company providing consulting, XR, and metaverse services

Products and services

• Metaverse Business Utilization Support (ビジネス活用支援) Consulting services for enterprise implementation of metaverse solutions, supporting companies in adopting metaverse technology for commercial purposes across multiple industries.
• New Business Creation (新規事業創出) Support services for creating new businesses using metaverse technology and platforms, helping enterprises develop new revenue lines leveraging virtual environments.
• Metaverse Development (メタバース開発) Custom metaverse development services using agile methodologies, creating bespoke virtual experiences tailored to client requirements, typically spanning 2-4 months per engagement.
• Research/Reporting (リサーチ/レポーティング) Market research, competitive analysis, and user trend reporting services leveraging extensive metaverse industry knowledge and case studies.
• Marketing Utilization Support (マーケティング向け活用支援) Metaverse solutions for marketing purposes, including virtual brand experiences and promotional activations within metaverse environments.
• Virtual Store Management (バーチャル店舗運営) Operation and management of virtual retail stores in metaverse environments.
• Virtual Event Hosting (バーチャルイベント開催) Planning and execution of virtual events within metaverse platforms.
• Work Efficiency / Digital Twin (業務効率化/デジタルツイン) Business efficiency solutions using digital twin technology and metaverse applications for operational improvements.
• Recruiting Utilization Support (採用向け活用支援) Metaverse-based solutions for recruitment activities, including virtual career fairs and immersive candidate experiences.
• First Metaverse Business Utilization Guidebook (はじめてのメタバースビジネス活用図鑑) Book authored by Kyosuke Imaizumi and published by Chuo Keizai-sha, featuring 100 case studies of metaverse business applications across marketing, education, training, operations, new business development, urban development, and healthcare.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Industry-leading Solution ProviderscoreTechnology or IntegrationPartnerships with solution providers representing various industries, enabling the company to design cost-effective, optimal approaches for each client project from a neutral perspective. These partnerships cover different domains including 3D, AI, AR, MR, VR, Web3, XR, and Digital Twin technologies.

Expansion highlights5 records

Direct peers

• Landvault: Global metaverse services agency that provides strategy, design, and development of metaverse experiences for enterprise brands — directly comparable professional services model targeting the same enterprise metaverse utilization use cases.
• Journey (metaverse agency): Metaverse-focused creative and build agency offering strategy, immersive experiences, and Web3 development for enterprise clients — closely aligned services model and target customer base.
• Toppan Holdings (XR / Digital Twin business): Japan-based company offering XR, digital twin, and spatial computing services for enterprises — directly comparable domestic competitor in Japanese enterprise metaverse and immersive services.

Broad incumbents

• Accenture (Metaverse / Extended Reality practice): Global consulting leader with a dedicated metaverse continuum practice serving enterprise clients on strategy, design, and implementation across AR/VR — overlapping service offerings but as part of a much broader consulting portfolio.
• PwC (Metaverse / Emerging Tech practice): Big Four firm with established metaverse strategy and consulting services for enterprises — comparable metaverse business advisory capability delivered through a much larger global consulting network.
• Deloitte Digital (Metaverse / XR practice): Big Four advisory firm with a dedicated metaverse and XR consulting practice serving enterprise clients on immersive strategy and implementation — comparable offerings embedded within a much larger professional services franchise.
• Hakuhodo (XR / Metaverse initiatives): Major Japanese advertising agency group with growing initiatives in metaverse and XR for enterprise clients — overlapping Japan-based enterprise metaverse service offerings as part of a much larger marketing services portfolio.
• Dentsu (Metaverse / Web3 practice): Global Japanese-headquartered advertising and consulting group with metaverse and Web3 offerings for enterprise clients — comparable Japan-rooted enterprise metaverse services capability at much larger scale.
• Fujitsu (Metaverse / Digital Twin services): Major Japanese IT services provider with metaverse and digital twin offerings for enterprise customers — overlapping Japanese enterprise metaverse consulting and implementation capability as part of a broad IT services portfolio.

Emerging players

• Cluster (Japanese metaverse platform): One of Japan's leading consumer and enterprise metaverse platforms where third parties can build virtual worlds — partially comparable as both a Japanese metaverse ecosystem player and a potential client/partner channel for consulting-led deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metaverse Research Institute