Senior Connection Center

What Senior Connection Center does

Senior Connection Center, Inc. is a Florida-based 501(c)(3) nonprofit organization founded in 1984 and headquartered in Tampa. It serves as the state-designated Area Agency on Aging (AAA) and Aging & Disability Resource Center (ADRC) for Planning and Service Area 6, covering Hillsborough, Polk, Manatee, Highlands, and Hardee counties. The organization delivers a portfolio of nine core services at no cost to eligible clients aged 60 and older, their caregivers, and persons with disabilities: the Elder Helpline (1-800-96-ELDER information and referral), Long Term Care Services coordination, SHINE Medicare counseling, Veteran Directed Care, TCARE caregiver support, Health & Wellness workshops, Senior Technology (delivered via partnerships with GetSetUp, Ageless Innovations, and Uniper), Elder Abuse Prevention, and the Crisis Fund for emergency assistance. Sub-brands include SHINE, TCARE, and Long Term Care Services.

The organization operates a partnership-hub model rather than building proprietary technology, coordinating a network of county-specific provider agencies (Hillsborough County Aging Services, Seniors First, ALPI, NU-HOPE, Bay Area Legal Services, Meals on Wheels P.L.U.S., and three VA Medical Centers) to deliver in-home care, nutrition, transportation, legal, and caregiver services across the five-county region. Revenue is sourced primarily from state and federal grants administered through the Florida Department of Elder Affairs, supplemented by individual and corporate donations supporting the Crisis Fund and annual Rise & Shine Inspirational Breakfast fundraiser. All programs are delivered at no cost to clients. The organization employs over 150 staff and volunteers, holds a Candid Platinum Seal of Transparency, and has been recognized as a Top Workplace in Tampa Bay for 11 consecutive years. In August 2025, Kimberly Northup Wright succeeded Charlotte McHenry as President & CEO following a planned leadership transition.

Name

Senior Connection Center

Legal name

Senior Connection Center, Inc.

Website

https://seniorconnectioncenter.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Senior Connection Center is a Tampa-based 501(c)(3) nonprofit and the state-designated Area Agency on Aging for five Florida counties, delivering free elder helpline, long-term care coordination, Medicare counseling, caregiver support, veteran services, and crisis assistance to seniors, caregivers, and persons with disabilities.

Ownership category

akta.pro rank

Product category

Aging Services and Senior Care Coordination

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community Resources, Social Services & Transportation Coordination (HLADALAK), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Senior care services
• Aging support programs
• Medicare counseling
• Long-term care coordination
• Caregiver assistance

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Grants: Primary funding from state and federal grants administered through the Florida Department of Elder Affairs. These grants fund core operations and programs including Elder Helpline, Long Term Care, SHINE, Veteran Directed Care, and other senior services.
2. Donations and Fundraising: Donations from individuals and corporations support the Crisis Fund which provides emergency assistance to older adults facing urgent needs. The organization also holds annual fundraising events like the Rise & Shine Inspirational Breakfast & Awards Ceremony.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Senior Connection Center operates as the designated Area Agency on Aging and Aging & Disability Resource Center for five Florida counties, providing information and referral, long-term care coordination, Medicare counseling (SHINE), veteran directed care, caregiver support (TCARE), health and wellness workshops, senior technology programs, and elder abuse prevention services to older adults age 60+ and their caregivers at no cost. The organization also provides emergency financial assistance through a Crisis Fund and recognizes senior community achievements via the Salt & Pepper Awards program.

Product overview

Senior Connection Center operates as a unified service platform serving as the Area Agency on Aging and Aging & Disability Resource Center for five Florida counties (Hillsborough, Polk, Manatee, Highlands, and Hardee). The organization provides an integrated portfolio of core services including the Elder Helpline (information and referral), Long Term Care Services, SHINE Medicare counseling, Veteran Directed Care, Senior Technology programs (partnering with GetSetUp, Ageless Innovations, and Uniper), TCARE caregiver support, Health and Wellness workshops, and Elder Abuse Prevention. The Crisis Fund provides emergency financial assistance while the Salt & Pepper Awards recognize senior achievements. All programs are delivered at no cost to eligible seniors and caregivers aged 60 and older, funded through state/federal grants and charitable donations.

Differentiator

Problem solved

Functional benefit

Brands

• SHINE: Serving Health Insurance Needs of Elders program providing health insurance information and free, unbiased counseling assistance to Medicare beneficiaries.
• TCARE
• Long Term Care Services

Products and services

• Elder Helpline Telephone information and referral service (1-800-96-ELDER) connecting seniors, families, and caregivers to essential programs and services including in-home care, nutrition, Medicaid benefits, housing, transportation, and legal resources.
• Long Term Care Services Assessment and coordination service helping seniors and persons with disabilities access funded long-term care services including personal care, housekeeping, home-delivered meals, transportation, and respite for caregivers.
• SHINE (Serving Health Insurance Needs of Elders) Free, unbiased Medicare counseling service providing health insurance information and assistance to Medicare beneficiaries through trained volunteers, covering enrollment, coverage, plan comparisons, fraud prevention, and financial assistance programs.
• Veteran Directed Care (VDC) Self-directed care program in partnership with VA Medical Centers allowing Veterans to choose their own caregivers, manage their care budget, and direct their long-term support services while remaining independent at home.
• TCARE (Tailored Caregiver Assessment and Referral) Accredited caregiver support program providing personalized care plans, stress reduction strategies, resource connections, and aging-in-place support for family caregivers of loved ones age 60 or older.
• Senior Technology Program Technology access program partnering with GetSetUp (online classes), Ageless Innovations (robotic companion pets), and Uniper (TV-based social engagement platform) to provide digital tools and devices to qualifying seniors at no cost.
• Health and Wellness Workshops Free evidence-based health workshops including Tai Chi for Arthritis, A Matter of Balance, Bingocize, Diabetes Empowerment Education Program, and Healthy Eating Every Day, designed to improve physical activity, balance, and nutrition for adults 60 and older.
• Elder Abuse Prevention Prevention and reporting service working with state and community partners to prevent elder abuse, neglect, and exploitation through education, outreach, and a dedicated abuse hotline (1-800-96-ABUSE).
• Crisis Fund Emergency assistance fund providing unrestricted resources to address urgent senior needs including utility shutoff prevention, emergency groceries, moving expenses, and home repairs to prevent small setbacks from becoming devastating crises.
• Salt & Pepper Awards Annual awards program recognizing remarkable achievements of older adults in the community across categories including Community Service, Business & Entrepreneurship, Health & Wellness, Arts & Entertainment, and Philanthropy.

Quantifiable outcome

• Clients served through Elder Helpline, Long-Term Care screenings, meals, and transportation (2025 statistics)

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Hillsborough County Department of Aging ServicescoreChannel Partner/ Reseller/ DistributorProvider agency partner in Hillsborough County delivering aging services under Senior Connection Center's coordination as Area Agency on Aging.
• The Centre for WomencoreChannel Partner/ Reseller/ DistributorProvider agency partner in Hillsborough County providing services to seniors and caregivers.
• Bay Area Legal ServicescoreChannel Partner/ Reseller/ DistributorLegal services provider partner serving multiple counties (Hillsborough, Polk, Highlands, Hardee) addressing legal needs of seniors.
• Seniors First, Inc.coreChannel Partner/ Reseller/ DistributorProvider agency partner in Polk County dedicated to serving seniors.
• The Agricultural and Labor Program, Inc. (ALPI)coreChannel Partner/ Reseller/ DistributorProvider agency partner in Polk County delivering services to agricultural workers and seniors.
• You Thrive FloridacoreChannel Partner/ Reseller/ DistributorProvider agency partner in Polk County supporting senior wellness and community services.
• Manatee County Community and Veterans Services DepartmentcoreChannel Partner/ Reseller/ DistributorCounty government partner in Manatee County providing community and veteran services.
• Meals on Wheels P.L.U.S. of Manatee, Inc.coreChannel Partner/ Reseller/ DistributorNutritional services provider partner in Manatee County delivering meals to seniors.
• Gulfcoast Legal Services, Inc.coreChannel Partner/ Reseller/ DistributorLegal services provider partner in Manatee County addressing senior legal needs.
• NU-HOPE Elder Care Services, Inc.coreChannel Partner/ Reseller/ DistributorProvider agency partner serving Highlands and Hardee counties with elder care services.
• Moffitt Cancer CenterminorGTM or Marketing PartnerFeatured sponsor supporting Senior Connection Center's mission to serve seniors.
• HumanaminorGTM or Marketing PartnerMedicare sponsor partner supporting senior healthcare initiatives.
• K2 Medical ResearchminorGTM or Marketing PartnerFeatured sponsor providing Alzheimer's disease caregiver resources and education content on Senior Connection Center's website.
• GetSetUpcoreTechnology or IntegrationTechnology partner providing hundreds of live online classes for seniors including technology, health, and social engagement courses at no cost to eligible adults 60+ in the service area.
• Ageless InnovationscoreTechnology or IntegrationPartner providing Joy for All Companion Pets (robotic cats and dogs) at no cost to qualifying seniors as an alternative to traditional pet therapy.
• UnipercoreTechnology or IntegrationSocial engagement platform partner offering interactive classes, support groups, and video-chat capabilities for older adults via television or tablet, available at no cost to qualifying seniors.
• Tampa VA (James Haley VA Medical Center)coreChannel Partner/ Reseller/ DistributorVA Medical Center partner for Veteran Directed Care program, determining eligibility and referring Veterans to VDC providers.
• VA Bay Pines Healthcare SystemcoreChannel Partner/ Reseller/ DistributorVA Medical Center partner for Veteran Directed Care program serving Veterans in the region.
• VA Orlando Healthcare SystemcoreChannel Partner/ Reseller/ DistributorVA Medical Center partner for Veteran Directed Care program serving Veterans in the broader region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USAging: National association representing the 622 Area Agencies on Aging across the United States. Represents the broader category Senior Connection Center operates within, advocating for federal aging policy and providing training/resources to member AAAs nationwide.
• National Council on Aging: National nonprofit focused on improving the lives of older adults through evidence-based programs (similar to Senior Connection Center's Health & Wellness workshops), policy advocacy, and partnerships with community-based organizations across the country.
• AARP Foundation: Charitable arm of AARP focused on addressing hunger, housing, income, and isolation among older Americans 50+. Operates programs that overlap with Senior Connection Center's portfolio at a national scale with significantly greater resources.
• Meals on Wheels America: National nonprofit network supporting local senior nutrition programs. Partners with Senior Connection Center's provider network (Meals on Wheels P.L.U.S. of Manatee) and addresses overlapping senior needs through congregate and home-delivered meals services.

Others

• Senior Helpers: National in-home senior care franchise providing personal care, companionship, and disease-specific care services. Operates in Senior Connection Center's service area as a private-pay home care provider, serving a different funding model but overlapping client population.
• Alzheimer's Association: National nonprofit providing caregiver support, education, and resources for individuals affected by Alzheimer's and dementia - the same population that TCARE serves at Senior Connection Center. Featured as a content partner but does not directly compete for service delivery contracts.

Regional players

• Bay Aging: Area Agency on Aging for Virginia's Middle Peninsula and Northern Neck. Operates a comparable AAA service portfolio (information & referral, caregiver support, transportation, in-home services) but serves a different geographic territory in a different state.

Emerging players

• Suncoast PACE: Program of All-Inclusive Care for the Elderly (PACE) provider in Florida's Tampa Bay region. Offers an alternative integrated care model for nursing-home-eligible seniors, overlapping with Senior Connection Center's aging-in-place mission but targeting a higher-acuity population through a different funding and delivery model.

Direct peers

• Area Agency on Aging of Pasco-Pinellas: Designated Area Agency on Aging for PSA 5 (Pasco and Pinellas counties) in Florida's Tampa Bay region. Provides the same core programs (information & referral, caregiver support, long-term care management, Medicare counseling) and operates with comparable headcount and grant funding structure.
• Senior Resource Alliance: Senior Resource Alliance serves as the Area Agency on Aging for Planning and Service Area 7 (Orange, Osceola, Seminole, and Brevard counties) in Central Florida. Operates an almost identical service portfolio (Elder Helpline, SHINE, caregiver support, long-term care coordination) under the same state-administered funding structure, making it the closest direct peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvljDxr_C5N3JLH8dLn1IfQ
• Facebookfacebook.com/SeniorConnectionCenter.org
• LinkedInlinkedin.com/company/senior-connection-center-inc-
• Instagraminstagram.com/seniorconnectioncenter
• Xx.com/SeniorConnectC

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Connection Center