Velodome

Name

Velodome

Legal name

VELODOME NV

Website

https://velodome.cc

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bicycle Retail

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Cargo & Utility Bike Retail (CRAMAHAF), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Bicycle retail stores
• Electric bike sales
• Speed pedelec specialist
• Bike leasing services
• Cycling workshop repairs

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail bicycle and accessory sales: Velodome generates revenue through retail sales of bicycles, cycling apparel, and accessories from their 6 physical stores and online webshop. They sell premium brands including Scott, Cube, Benno, Moustache, Stromer, and others across categories including e-bikes, speed pedelecs, mountain bikes, gravel bikes, and city bikes.
2. Bike leasing facilitation: Velodome facilitates bike leasing through partnerships with leasing companies, helping customers arrange financing for bicycle purchases. They work with partners including Velolease, Cycle Valley, VDW Lease, Lease a bike, o2o Fietsleasing, Ubike, Team Cyclis, KBC Fietsleasing, and B2Bike.
3. Workshop and repair services: Velodome provides maintenance and repair services through their ateliers, offering ongoing service revenue from their existing customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Velodome operates a six-store specialty bicycle retail chain in Flanders, Belgium, selling premium-brand electric bikes, speed pedelecs, road, mountain, gravel, cargo, city, folding, and children's bicycles alongside cycling apparel. Beyond retail, the company delivers complementary services including facilitated bike leasing through nine partner providers, 0% bike financing, e-bike trade-in via Upway, and in-store workshop maintenance and repairs.

Product overview

Velodome is a multi-location bicycle retail chain operating 6 stores in Belgium (Aarschot, Antwerpen, Berchem, Beveren, Brasschaat, Tienen), offering a comprehensive portfolio of bicycles across categories including electric bikes, speed pedelecs, race bikes, mountain bikes, gravel bikes, city bikes, longtail cargo bikes, folding bikes, and children's bikes. The company carries premium brands including Scott, Cube, Kalkhoff, Moustache, Benno, Stromer, Orbea, Merida, and others. Beyond retail, Velodome provides complementary services including bike leasing (partnering with 9 providers), 0% bike financing, e-bike trade-in (via Upway), workshop/maintenance services, and an outlet section. The company also retails Pas Normal Studios cycling apparel with in-store fitting available at select locations. Velodome positions itself as a cycling lifestyle partner, supported by the Velodome Cycling Community (VCC) initiative.

Differentiator

Problem solved

Functional benefit

Brands

• VCC: Velodome Cycling Community - a cycling community for cyclists in Antwerp and surrounding areas.

Products and services

• Scott Fastlane Electric road bike with discretely integrated TQ HPR40 mid-motor (40Nm, 200W peak), 290Wh battery hidden in downtube, and minimal LED display, designed for riders wanting assistance without the e-bike appearance.
• Scott Spark RC Cross-country race mountain bike with full suspension, available in seven models from entry to pro level. Features include integrated storage, improved rear shock protection, and geometry optimized for competitive riding.
• Scott Addict RC Pure race climbing bike, the lightest production bike Scott has ever made with frame weighing 599g (medium). Complete builds under 5.9kg using PP Mandrel technology for ultra-thin tube walls.
• Scott Addict Endurance allrounder with 25% more compliance than Addict RC, relaxed geometry (5mm higher stack, 5mm shorter reach), and integrated repair kit in downtube. Accommodates tires up to 38mm.
• Scott Addict Gravel Off-road gravel bike with HMX carbon frame (930g) and 395g fork. Strongest carbon frame Scott has built for road, with up to 45mm tire clearance and multiple mounting points for bikepacking.
• Specter 2 Long Range Belgian-designed speed pedelec with 100% Belgian carbon frame, dual motor (1,200W max, 128Nm torque), 1,000Wh battery, up to 150km range. Features OS2 smart cockpit with 4G, GPS navigation, and smartphone integration.
• ÅSKA Easy Commuter Belt Speed pedelec with full suspension (front fork + mid-engine rear shock) for comfort at 45 km/h. Features Neodrives rear-wheel motor, 1,000Wh battery, Gates Carbon Drive, Pinion gearing, and low-step frame.
• Benno Boost Benchmark longtail cargo e-bike with up to 200kg system weight, Bosch Performance motor, Enviolo hub with belt drive, and extensive accessory ecosystem including family rails and cargo bags.
• Moustache Lundi 20 Cargo French-designed longtail with elegant aesthetics, choice of 545Wh or 800Wh battery, belt drive with Enviolo hub, and comprehensive accessory lineup.
• Cube Attain C:62 SLX Carbon endurance race bike with Shimano 105 Di2 electronic shifting, C:62 carbon frame with Flex Stays for vibration damping, and clearance for 34mm tires.
• Cube Nuroad C:62 One Full carbon gravel bike with remarkable 50mm tire clearance, Shimano GRX 1x12 gearing, and extensive mounting points for fenders, racks, and bikepacking gear.
• Pas Normal Studios Cycling Clothing Premium cycling clothing brand with four distinct collections: Mechanism (race), Essential (versatile), PAS (all-season training), and Escapism (gravel/bikepacking). Available to try on and purchase at Velodome Antwerp, Berchem, and Beveren stores.
• Bike Leasing Service Corporate bike leasing through partnerships with multiple providers including Velolease, Cycle Valley, VDW Lease, Lease a bike, o2o Fietsleasing, Ubike, Team Cyclis, KBC Fietsleasing, and B2Bike.
• Bike Loan Service 0% interest bike financing for purchasing bikes, allowing customers to spread payments for their dream bike.
• E-bike Trade-in Service Trade-in service for old e-bikes through partnership with Upway. Customers calculate residual value online, with inspection and handover in-store, and the value deducted from the new bike purchase price.
• Workshop / Atelier Service Maintenance and repair services available at all Velodome locations; customers can book appointments online for service.

Quantifiable outcome

• 234 verified Google reviews with positive rating
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• UpwaycoreStrategic or Co-development Partner · 1 March 2026Upway is a specialist in purchasing used e-bikes. Velodome partners with Upway to offer customers trade-in value for their old e-bikes, which is deducted from the purchase price of a new bike at Velodome. The process involves online valuation followed by in-store inspection and handover.
• o2o Bicycle LeasingcoreChannel Partner/ Reseller/ Distributor · 1 March 2026o2o Bicycle Leasing is a Belgian provider of employee bike leasing. Velodome works with o2o to offer bikes to employees of partner companies like ZAS Antwerp through the leasing program with fiscal advantages.
• ZAS (Ziekenhuis aan de Stroom)minorChannel Partner/ Reseller/ DistributorZAS is a hospital group in Antwerp. Velodome participated in a cycling event organized by ZAS and o2o to introduce employees to bike leasing options, demonstrating an average commute distance of 14.6km with 69% living within 15km.
• Pas Normal StudioscoreChannel Partner/ Reseller/ DistributorPas Normal Studios cycling apparel is available to try on and purchase at Velodome stores in Antwerpen, Berchem, and Beveren. Velodome is an official retailer for this premium Danish cycling clothing brand.
• Bike Leasing PartnerscoreChannel Partner/ Reseller/ DistributorVelodome works with multiple bike leasing companies including Velolease, Cycle Valley, VDW Lease, Lease a bike, Ubike, Team Cyclis, KBC Fietsleasing, and B2Bike to offer flexible financing options for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Stromer: Swiss premium speed pedelec brand carried by Velodome. Supplier and brand partner rather than direct competitor, but Stromer's growing own retail/showroom presence in Europe creates channel overlap.

Regional players

• Halfords: UK-based large-format cycling and motoring retailer with service centers. Comparable multi-store specialty retail model but operates in a different (UK) geography than Velodome's Belgian focus.

Broad incumbents

• Trek Bicycle: Global premium bike manufacturer with a growing owned retail network and dealer program in Belgium. Vertically integrated competitor whose dealer relationships overlap with Velodome's premium brand mix.
• Specialized Bicycle Components: Premium bike and e-bike brand with concept stores and dealer network across Europe. Directly comparable product portfolio (road, gravel, MTB, e-bikes) with growing focus on retail experience.
• Decathlon: Global sporting goods retailer with significant Belgian store footprint and broad bicycle offering (own-brand B'Twin/Rockrider, plus partnerships). Competes on price breadth and convenience rather than premium specialist curation.
• A.S. Adventure (A.S. Watson Group): Leading Belgian outdoor and adventure retailer offering bikes (including e-bikes), apparel, and accessories across Belgium. Overlaps with Velodome on cycling lifestyle products but as part of a broader outdoor assortment.

Emerging players

• Canyon Bicycles: German DTC premium bike brand (road, gravel, MTB, e-bikes) selling direct to consumer across Europe. Represents the disruptive DTC model that challenges traditional premium bike retailers like Velodome.
• Upway: Refurbished e-bike marketplace already partnered with Velodome for trade-in. Operates in adjacent e-bike supply channel that could become a competitor for new e-bike sales as refurbished acceptance grows.

Direct peers

• Klimber (formerly Cyclis): Belgian multi-store bicycle retailer offering premium e-bikes, speed pedelecs, and conventional bikes with workshop services. Directly competes with Velodome in Flemish cities for similar customer segments and brand mix.
• Bike Republic: Belgian multi-store premium bicycle retailer offering e-bikes, road, gravel and MTB across multiple Belgian cities with workshops and leasing. Closest like-for-like operator to Velodome in terms of geography, product mix, and premium positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Velodome
• LinkedInlinkedin.com/company/velodome
• Instagraminstagram.com/velodome
• TikToktiktok.com/@velodome_cc
• Xx.com/velodome_cc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velodome