o2o

What o2o does

o2o Bicycle Leasing is a Belgian online bicycle leasing platform founded in 2015 and headquartered in Ghent. The company enables Belgian employers to offer bicycle leasing as a budget-neutral extralegal employee benefit, funded through gross salary swaps, end-of-year bonus conversions, holiday day conversions, or mobility budgets. It serves both private sector organizations — ranging from large enterprises (Proximus, IKEA, PwC, Ahold Delhaize, Volvo Cars, AG Insurance) to SMEs — and public sector employers including the Flemish Government, federal rail entities (NMBS/SNCB, HR Rail, De Lijn), universities, hospitals, and local administrations.

The core product is a cloud-based bicycle leasing platform comprising the employee-facing myo2o Biker tool (lease simulation, bike selection, order placement, cafeteria plan integration) and the employer-facing Fleet & HR Tool (quote approval, budget checks, event requests). The platform integrates with social secretariats for payroll and with cafeteria plan partners such as Payflip, embedding o2o inside existing HR/benefit workflows. o2o also operates a network of 1,500+ verified bicycle dealers across Belgium that handle in-store quoting and order fulfillment, and offers all-in lease packages covering maintenance, damage/theft insurance, replacement bikes, and accessories. Additional product lines include second-hand electric bike leasing through partnerships with Upway, E-bis, and Decathlon's Circular Bike program, plus an experimental Bike as a Service pilot under the CaDaNS research project.

Revenue is generated on a subscription/recurring basis through multi-year (3–4 year) lease contracts, with employers typically paying nothing as employees fund leases via salary sacrifice. o2o monetizes through layered services (maintenance budgets, insurance, accessories) attached to each lease, plus platform fees on transaction volume. The business holds ISO/IEC 27001 certification (audited annually by BSI Group) — positioned as the only Belgian bicycle leasing company with this standard — and has been recognized as a Deloitte Fast 50 Belgium winner in the Mobility category in 2024. The company reports 2,000+ customer organizations, 60,000+ active lease bikes, and 600,000+ employees with access to the benefit.

Name

o2o

Legal name

o2o Bicycle Leasing

Website

https://o2o.be

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

o2o Bicycle Leasing is a Belgian online bicycle leasing platform, founded in 2015 and headquartered in Ghent, that enables employers to offer salary-sacrifice bike leasing to employees, serving 2,000+ organizations including major Belgian enterprises and public sector bodies.

Ownership category

akta.pro rank

Product category

Corporate Bicycle Leasing Platform

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

E-Bike Rentals (THADAGAE)

akta.pro secondary industry

Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

Keywords

• Bicycle leasing platform
• Employee benefits administration
• Salary sacrifice schemes
• Corporate mobility benefits
• Cafeteria plan integration

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Bicycle Leasing Subscriptions: o2o earns revenue through subscription-style lease contracts on bicycles for employers and employees. Employers typically pay nothing (budget-neutral model) as employees fund the lease through gross salary swaps, end-of-year bonus conversions, holiday day conversions, or mobility budget contributions. o2o collects the lease payments from the employer/salary administration over the contract period (typically 3–4 years). The company also earns revenue from optional services bundled into the lease package: maintenance budgets, damage/theft insurance, breakdown assistance, replacement bikes, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

o2o Bicycle Leasing operates a cloud-based bicycle leasing platform that enables Belgian organizations to offer leased bikes (city, e-bikes, speed pedelecs, cargo bikes, second-hand) to employees as a budget-neutral extralegal benefit. The platform handles salary swap calculations (including complex statutory employee calculations), quote approvals, payroll integration, and connects employers to a network of 1,500+ verified bicycle dealers and cafeteria plan partners.

Product overview

o2o Bicycle Leasing operates as a comprehensive bicycle leasing platform connecting employers, employees, and bicycle dealers in Belgium. The core offering consists of the digital Bicycle Leasing Platform supported by the myo2o Biker Tool (employee-facing) and Fleet & HR Tool (employer-facing), enabling organizations to offer bicycle leasing as a budget-neutral salary optimization benefit. The platform coordinates with over 1,500 verified bicycle dealers and integrates with cafeteria plan providers like Payflip. The product portfolio spans multiple bicycle types (city, folding, mountain, speed pedelec, cargo, trekking, gravel, race, and second-hand) through partnerships with Upway, E-bis, and Decathlon's Circular Bike program. Additional services include all-inclusive lease packages with maintenance, damage/theft coverage, test events, and kick-off support. The company also piloted circular economy models through the CaDaNS project, exploring Bike as a Service concepts.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycle Leasing Platform A comprehensive cloud-based bicycle leasing platform enabling Belgian organizations to offer bike leasing as an employee benefit. The platform manages the entire lease lifecycle including salary exchange calculations, dealer network coordination, insurance coverage, and payroll integration.
• myo2o Biker Tool Employee-facing digital self-service portal where workers can simulate gross/net contribution calculations, browse and select bikes, place lease orders, and track their lease transactions. Accessible directly or via cafeteria plan integrations.
• Fleet & HR Tool HR administration dashboard enabling employers to approve quotes in one click, perform budget checks, request test events, and manage the organization's bicycle lease program. Integrates seamlessly with most cafeteria plans and flexible compensation partners.
• Second-Hand Electric Bicycle Leasing Refurbished second-hand electric bicycles offered through partnerships with Upway, E-bis, and Decathlon's Circular Bike program. Bikes are inspected, refurbished to strict quality standards (max 2 years old, minimum 80% battery capacity, 12-month warranty), and made available for lease at approximately 40% lower cost than new bikes.

Quantifiable outcome

• Employers pay nothing for bicycle leasing (budget-neutral) while employees save up to 40% vs. private bicycle purchase
• +3 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PayflipcoreTechnology or IntegrationPayflip is a cafeteria plan platform that integrates o2o Bicycle Leasing into its digital employee benefit portal. Employees access o2o lease options through Payflip without needing a separate account. o2o is described as a 'fixed partner' of Payflip.
• ConXioNminorOthersConXioN is an IT services company (~100 employees) that implemented o2o bicycle leasing through Payflip's cafeteria plan in January 2022. Featured as a customer case study.
• UpwaycoreStrategic or Co-development PartnerUpway is a refurbished e-bike specialist that refurbishes electric bikes at its UpCentre in Mechelen and makes them available for lease through o2o. Each bike undergoes rigorous inspection and restoration. Upway supplies second-hand lease bikes under strict quality standards (max 2 years old, minimum 80% battery capacity, 12-month warranty).
• E-biscoreStrategic or Co-development PartnerE-bis is a refurbished e-bike partner offering second-hand electric bikes for lease through o2o Bicycle Leasing, alongside Upway and Decathlon.
• Decathlon (Circular Bike Project)coreStrategic or Co-development Partnero2o partners with Decathlon on the 'Circular Bike' project: end-of-lease bikes not bought by employees are collected by Decathlon, refurbished, and resold through Decathlon's second-hand online shop. o2o is the most important supplier of lease bikes to Decathlon since the project's 2021 launch. Decathlon also supplies new bikes to o2o's dealer network and offers second-life solutions for non-reusable bikes (parts harvesting, battery cell reuse).
• VITO (Vlaams Instituut voor Technologisch Onderzoek)minorStrategic or Co-development PartnerVITO conducted research for the CaDaNS project (Circular Data-driven Network around Speedpedelecs), surveying 1,000+ Flemish residents and 14 organizations on interest in circular bicycle leasing. o2o collaborated with VITO as part of the CaDaNS living lab.
• Flanders MakeminorStrategic or Co-development PartnerResearch and innovation center collaborating with o2o on the CaDaNS (Circulair Datagedreven waardeNetwerk rondom Speedpedelecs) living lab, focused on circular business models for speed pedelec leasing.
• VLAIO (Vlaams Agentschap voor Innovatie en Ondernemen)minorOthersVLAIO supported the CaDaNS project with funding as part of its mandate to promote innovation in Flanders. The project was also supported by the NextGenerationEU fund of the European Commission.
• Bio-incubator (Leuven)minorOthersA business park near Leuven (~20 companies, 600 employees) that piloted the CaDaNS Bike as a Service concept. Five speed pedelecs were placed on-site for shared employee use, with 42% utilization during the 3-month autumn pilot.
• Bicycle Dealer Network (1,500+)coreChannel Partner/ Reseller/ DistributorOver 1,500 verified bicycle dealers across Belgium partner with o2o to facilitate employee lease orders. Dealers prepare quotes and submit orders via o2o's platform. The network covers the entire country. o2o also initiates new dealer partnerships on request if a local dealer is not yet in the network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bizbike: Belgian corporate bike-leasing provider that supplies employer-sponsored bicycles and e-bikes via salary sacrifice, directly overlapping with o2o's core offering and Belgian customer base.
• Dance: Berlin-based e-bike subscription startup offering monthly all-inclusive e-bike subscriptions, including maintenance, theft protection, and repairs. Comparable business model to o2o's all-in lease package and relevant as a European e-bike subscription benchmark.
• KBC Bank (KBC Bike Lease): KBC is a major Belgian bank that offers a competing bicycle-lease product to its employer/employee customer base. It is the most credible direct competitor inside Belgium, leveraging an existing retail-banking distribution and HR/payroll relationships.
• Swapfiets: Dutch-headquartered bike-subscription platform offering monthly recurring bicycle subscriptions (including e-bikes) to consumers and corporate accounts. Comparable to o2o in that it monetizes per-bike recurring fees and serves employees through their employers, though Swapfiets is a direct-to-consumer operation.
• Lease a Bike (Cyclis): Belgian bicycle-leasing operator offering employer-sponsored bike leasing through gross-salary schemes. Directly comparable GTM (Belgian employers, salary sacrifice) and product (multi-year bicycle leases) to o2o.

Broad incumbents

• Ayvens: European mobility-leasing leader (formerly ALD/LEASEPLAN combination) that bundles cars with new-mobility options including bicycles. Comparable as a broad incumbent moving into the same employer-sponsored mobility-leasing space where o2o operates.
• ALD Automotive: Global fleet management and vehicle-leasing giant (part of Société Générale) that has expanded into bicycle and micromobility leasing for corporate fleets. Comparable in leasing-as-a-service model but operates at much larger scale across multiple vehicle categories.

Others

• Upway: European refurbished e-bike specialist that supplies o2o with second-hand lease bikes (max 2 years old, ≥80% battery, 12-month warranty). Comparable in e-bike leasing/circulation and a strategic supply partner rather than a head-to-head competitor.
• Decathlon: Global sporting-goods retailer and bike manufacturer that is both a strategic partner of o2o (Circular Bike program) and a potential competitor offering its own bike-lease and subscription products. Relevant ecosystem participant on the supply and circular-economy side.
• Payflip: Belgian cafeteria-plan and flexible-remuneration platform that integrates o2o into its digital employee-benefit portal as a 'fixed partner'. Relevant ecosystem participant — a channel rather than a competitor — but a dependency for distribution into employers that consume o2o through Payflip.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7BnVDfVdUoeYLuHxysmV9w/videos
• Facebookfacebook.com/o2o.be
• LinkedInlinkedin.com/company/o2o-bvba
• Instagraminstagram.com/o2o.be

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about o2o