Easterns Automotive Group

What Easterns Automotive Group does

Easterns Automotive Group is a privately held, family-owned automotive retail group founded in 1988 by Robert Bassam and headquartered in the Washington DC metropolitan area. The company operates 11 retail locations across the District of Columbia, Maryland, and Virginia, anchored by a 160,000 sq. ft. reconditioning center and over 1,000 vehicles in inventory. Its primary business is the sale of used vehicles under the 'Easterns' brand, with new vehicle sales conducted through two OEM franchises — Easterns Nissan of White Marsh and Easterns Chrysler Dodge Jeep Ram — and complementary operations through General Collision Centers for maintenance, repair, and body work, and a Direct Car Buying location in Sterling, Virginia.

The company's core technology is the Auto Genius platform powering its express.easterns.com online storefront, which enables browsing, financing pre-qualification, trade-in appraisal, home test drives, and vehicle delivery. Monetization spans one-time used and new vehicle sales, F&I revenue from financing (including the trademarked 'Where Your Job Is Your Credit®' program), GAP insurance, Safe-Drive extended warranty/service contracts, trade-in acquisition, and service/collision fees. The go-to-market motion combines traditional dealership sales with a direct-to-consumer digital channel, targeting the DMV metro and credit-challenged buyers through multi-lender financing partnerships, supported by 58,895+ Google five-star reviews, a Washington Commanders official dealership partnership, and community engagements with FOX 5 DC, WBFF FOX 45, and WJLA ABC 7. The company employs 300+ people, has no disclosed institutional investors or parent company, and is not publicly traded.

Name

Easterns Automotive Group

Legal name

Easterns Automotive Group

Website

https://easterns.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Easterns Automotive Group is a family-owned automotive retailer operating 11 used- and new-car dealerships plus collision centers across the Washington DC, Maryland, and Virginia market, serving individual vehicle buyers and credit-challenged consumers with in-house financing and online purchasing.

Ownership category

akta.pro rank

Headquarters

HQ city

Laurel

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Used Vehicle Sales: Primary revenue stream from selling pre-owned vehicles across 11 locations in DC, Maryland, and Virginia. Inventory includes sedans, SUVs, trucks, and minivans with over 1,000 vehicles in stock.
2. New Vehicle Sales: New car sales through Easterns Nissan of White Marsh and Easterns Chrysler Dodge Jeep Ram locations.
3. Financing and Interest: Dealership financing services through partnerships with multiple lenders, offering loans for all credit types. Revenue generated from interest on financed vehicle purchases.
4. Trade-in Services: Vehicle trade-in appraisals and purchases from customers, enabling inventory acquisition and facilitating vehicle exchanges.
5. Extended Warranty / Vehicle Service Contracts: Safe-Drive Vehicle Service Contract program offering extended warranty coverage for engine, transmission, steering, brakes, and other components. Additional coverage includes roadside assistance, towing, and rental car reimbursement.
6. GAP Insurance: Guaranteed Auto Protection coverage sold to customers to cover the difference between loan balance and vehicle value in total loss situations.
7. Service and Collision Centers: Full-service maintenance, repair, and professional body work through General Collision centers. Revenue from service appointments and collision repairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Easterns Automotive Group is a multi-location retail automotive dealership that sells pre-owned vehicles (over 1,000 in stock) and new Nissan, Chrysler, Dodge, Jeep, and Ram vehicles across 11 locations in Washington DC, Maryland, and Virginia. The company also provides in-house and partner-lender auto financing, GAP insurance and Safe-Drive extended warranty products, trade-in/cash offer services, and full-service maintenance plus collision repair through its General Collision Centers. Sales can be completed 100% online, fully in-person, or hybrid, including home test drives and vehicle delivery.

Product overview

Easterns Automotive Group operates a multi-location used car dealership network with 11 locations across DC, Maryland, and Virginia. The core offering is used vehicle sales through the Easterns brand, complemented by new car sales at Easterns Nissan of White Marsh and Easterns Chrysler Dodge Jeep Ram sub-brands. The company offers a vertically integrated ownership experience including General Collision Centers for maintenance/repairs, in-house financing under the 'Where Your Job Is Your Credit®' program, GAP insurance, and extended warranty through Safe-Drive Vehicle Service Contracts. An online shopping platform (express.easterns.com) enables fully online, in-person, or hybrid purchasing. The company also operates a sell/trade-in program for customers looking to sell vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Easterns Nissan of White Marsh: New Nissan vehicle dealership offering sales and service
• Easterns Chrysler Dodge Jeep Ram
• General Collision Centers
• Direct Car Buying

Products and services

• Used Vehicle Sales Sale of hand-selected, transparently priced pre-owned sedans, SUVs, trucks, and minivans from an inventory of over 1,000 vehicles across 11 DMV locations, with financing options for all credit types.
• New Vehicle Sales (Nissan and Chrysler/Dodge/Jeep/Ram) Sale of new Nissan vehicles at the White Marsh, MD location and new Chrysler, Dodge, Jeep, and Ram vehicles at the Camp Springs, MD location, with competitive pricing and full manufacturer warranty coverage.
• Auto Financing - Where Your Job Is Your Credit® Dealership financing program that approves buyers based on employment rather than traditional credit scores, working with multiple lender partners to offer loans to all credit types.
• GAP Insurance Guaranteed Auto Protection product that covers the difference between a vehicle's value and the outstanding loan balance if the car is totaled or stolen.
• Safe-Drive Extended Warranty / Vehicle Service Contract Vehicle service contract covering engine, transmission, steering, brakes, air conditioning, electrical components, and more, including roadside assistance, towing, and rental car reimbursement.
• Safe-Guard Tire and Wheel Protection Tire and wheel protection products backed by major insurers, designed to keep customers on the road after tire or wheel damage.
• Sell/Trade-In Program Cash offer program that purchases or accepts trade-in vehicles from customers, with free no-obligation appraisals and same-day payment.
• General Collision Centers - Maintenance, Repair, and Collision Services

Quantifiable outcome

• 58,895 5-star reviews
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Washington CommanderscoreStrategic or Co-development PartnerOfficial car dealership of the Washington Commanders NFL team. Partnership serves local fans with used and new vehicles. Company supports team community engagement activities and is described as the 'official car dealership of the Washington Commanders.'
• FOX 5 DCminorGTM or Marketing PartnerPartnership for 'Pay It Forward' community initiative. Company works with FOX 5 DC to support local community charitable activities.
• WBFF FOX 45minorGTM or Marketing PartnerPartnership for 'Give A Lift' community initiative supporting local community charitable activities.
• WJLA ABC 7minorGTM or Marketing PartnerPartnership for 'Helping Hands' community initiative supporting local community charitable activities.
• Kelly Blue Book (KBB)coreStrategic or Co-development PartnerKBB Trusted Advisor Program partnership that streamlines the vehicle trade-in and purchase process from online to in-showroom. Joel Bassam, Director of Marketing, features in promotional videos about the partnership.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US auto dealer group with new and used vehicle sales, financing, and service across 200+ locations. Comparable in breadth of revenue streams (sales, F&I, service) though it is a public mega-group.
• Group 1 Automotive: Large public dealer group with new vehicle franchised stores plus used-car operations in the US and UK. Comparable scale, omnichannel strategy, and F&I/service monetization.
• Sonic Automotive: Public franchised dealer group with EchoPark used-car stores and integrated F&I/service. Comparable diversified revenue model including used-car stand-alone stores.
• Penske Automotive Group: Diversified international automotive retailer with premium franchises and commercial truck operations. Comparable in premium franchised retail and F&I/service integration.
• Lithia Motors: Public dealer group executing a national roll-up of new and used vehicle franchises with the Driveway digital channel. Comparable in vertical integration and omnichannel retail strategy.
• Hendrick Automotive Group: Largest privately held US dealer group with 140+ franchises across multiple states. Closest private peer to Easterns' family-owned, multi-location regional dealer profile.

Direct peers

• Vroom: Online used-car retailer offering home delivery and digital purchase. Direct competitor for Easterns' express.easterns.com channel and a benchmark for online used-car unit economics.
• CarMax: The largest US used-car retailer with a national store footprint and in-house financing. CarMax is the closest scaled analog to Easterns' used-vehicle-led model, with similar F&I attach and reconditioning operations.
• Carvana: Pure-online used car retailer offering home delivery and a fully digital purchase flow. Directly competes with Easterns' online channel (express.easterns.com) for digitally native DMV buyers.
• DriveTime: National used-car retailer focused on credit-challenged buyers with in-house financing. Closest competitor to Easterns' 'Where Your Job Is Your Credit' subprime positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzJ5gDnE9mSEBrMK5y3JDaQ
• Xx.com/EASTERNMOTORS
• Facebookfacebook.com/EasternsAutomotive

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easterns Automotive Group