Texas Coffee

What Texas Coffee does

Texas Coffee Company is a privately held, family-owned food manufacturer founded in 1921 and headquartered in Beaumont, Texas. The company operates two consumer brands: TexJoy, which produces signature steak seasonings, BBQ rubs, Cajun and seafood seasonings, spices, and extracts; and Seaport, which roasts and packages 100% Arabica coffee in multiple roast profiles. A co-branded Saltgrass Seven Steak Spice line extends the brand into steakhouse-aligned retail. Manufacturing, roasting, and packing are performed at the company's single Beaumont facility.

The business generates revenue through three primary channels: direct-to-consumer e-commerce via TexJoy.com with shipping to all 50 states; regional retail distribution through grocery chains (Kroger, Brookshire Brothers, Fiesta, H-E-B), big box stores (Sam's Club, Walmart), and specialty retailers concentrated in Southeast Texas, Greater Houston, East Texas, and Southwest Louisiana; and corporate/bulk gift orders for holiday packages and employee gifts. Products are sold at unit-level pay-as-you-go pricing, with individual SKUs typically priced between $4.87 and $36.29, volume discounts available for bulk corporate orders, and promotional codes such as BLACKFRIDAY20.

The customer base is highly distributed across individual home cooks and grilling enthusiasts (the primary segment), restaurants and food service operators using TexJoy as a tabletop seasoning, and corporate gift buyers. The company is operated by the fifth generation of the founding family, employs between 1 and 10 people, holds no disclosed institutional investment, and reports no acquisitions, leadership changes, or funding activity in the available data.

Name

Texas Coffee

Legal name

Texas Coffee Company

Website

https://texjoy.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Coffee Company is a family-owned, fifth-generation food manufacturer founded in 1921 in Beaumont, Texas, producing TexJoy seasonings and spices and Seaport 100% Arabica coffee for individual consumers, restaurants, and corporate gift buyers via DTC e-commerce and regional grocery and big box retail.

Ownership category

akta.pro rank

Product category

Seasonings, Spices, and Coffee Manufacturing

NAICS

Spice and Extract Manufacturing (311942), Coffee and Tea Manufacturing (311920)

SIC

Food And Kindred Products (2000), Beverages (2080)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Seasoning blends
• Spice manufacturing
• Coffee roasting
• Barbecue rubs
• Gift baskets

Headquarters

HQ city

Beaumont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through TexJoy.com and SeaportCoffee.com, shipping products directly to customers nationwide.
2. Retail Distribution: Wholesale distribution to grocery stores, specialty retailers, and big box stores across Texas, Louisiana, and select national chains.
3. Corporate/Bulk Gift Orders: Corporate gift orders and bulk purchasing for office gifts, holiday packages, and volume discount sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Texas Coffee Company manufactures, packages, and sells TexJoy-brand seasonings, spices, extracts, and rubs (including the signature all-purpose steak seasoning, BBQ rubs, Cajun and seafood seasonings, and gift-box assortments) and Seaport-brand 100% Arabica coffee (Dark, Medium, Between roasts, plus K-Cup pods). Products are produced in Beaumont, Texas and sold direct-to-consumer via TexJoy.com as well as through grocery, big-box, and specialty retail channels across the U.S.

Product overview

Texas Coffee Company operates two primary brands: TexJoy (seasonings, spices, and extracts) and Seaport (coffee). The TexJoy product line includes signature steak seasonings in multiple variants (original, spicy, salt-free, NO MSG), BBQ and pork rubs (Bar-B-Q Special, Butt and Rib Tickler, Old West Mesquite), seafood and Cajun seasonings (Seafood Seasoning, Gumbo File, Lemon Pepper, Garlic products, Cayenne, Chili Powder), and specialty seasonings (duBeaumont Saltless Herb). The Seaport coffee brand offers 100% Arabica coffee in Dark Roast, Medium Roast, and Between Roast varieties, available in bulk bags and K-Cup formats. Both brands are sold individually and bundled together in Texas-shaped gift boxes and sampler packs.

Differentiator

Problem solved

Functional benefit

Brands

• TexJoy: Signature seasonings and fine spices brand including steak seasonings, BBQ rubs, Cajun seasonings, and seafood seasonings.
• Seaport
• Saltgrass

Products and services

• TexJoy Steak Seasoning The signature all-purpose steak seasoning and spice rub made from a blend of salt, garlic, black pepper, other spices, and MSG (less than 3.5%); used for steaks, burgers, chicken, ribs, seafood, and vegetables; available in 5.25 oz, 16 oz, and 32 oz sizes.
• TexJoy Spicy Steak Seasoning Zesty, extra-punch version of the signature steak seasoning with added peppers for heat; suitable for steaks, burgers, chicken, fajitas, shrimp, fish, and Tex-Mex dishes; available in 5 oz and 14 oz sizes.
• Saltgrass Seven Steak Spice Steakhouse-style seasoning blend of seven select herbs and spices with smoky flavor; designed for beef steaks and also suitable for pork chops, brisket, ribs, and sausage.
• TexJoy Bar-B-Q Special Seasoning Special spice rub blend for barbecue containing salt, spices, and MSG; used for steaks, ribs, BBQ chicken, and more.
• Butt and Rib Tickler Pork Rub Texas-style dry rub specifically formulated for pork barbecue including ribs, pork butt, pork chops, and pulled pork; contains paprika, sugar, chili peppers, salt, garlic, onion, black pepper, and spices.
• Old West Mesquite Shake Special blend of selected seasonings and spices capturing the taste of campfire cookouts from the Old West; contains salt, spices, MSG, and Mesquite flavor.
• TexJoy Lemon Pepper Seasoning with fresh, brisk lemon flavor and aroma; suitable for chicken, fish, hamburgers, pork, vegetables, salads, and as a replacement for pepper and salt.
• TexJoy Seafood Seasoning All-purpose seafood seasoning for fried fish, catfish, shrimp, oysters, crab cakes, crawfish; usable as a rub, in cornmeal for frying, or in gumbo.
• TexJoy Steak Seasoning (Salt Free) Salt-free version of the signature steak seasoning made with potassium chloride, garlic, black pepper, onion powder, spices, and calcium stearate; designed for those watching sodium intake.
• duBeaumont Saltless Herb Seasoning Saltless blend of herbs, spices, and dehydrated vegetables inspired by French Herbs du Provence; developed for low-sodium diets while maintaining full flavor.
• TexJoy Gumbo File Fine powder seasoning made from sassafras leaves for thickening and flavoring Cajun dishes including gumbo, crawfish etouffee, shrimp etouffee, and bisques.
• TexJoy Garlic Powder Pure granulated garlic powder for enhancing flavor in chili, chicken, pasta, meatballs, burgers, gumbo, French bread, fish, steaks, salads, and vegetables.
• TexJoy Liquid Crab Boil Liquid crab boil mix for boiling flavorful crabs, crawfish, and shrimp; 3 ounces seasons 1 gallon of water.
• TexJoy Garlic Salt Combination of garlic and salt seasoning suitable for pasta, meats, seafood, sauces, potatoes, and pizza.
• TexJoy Red Pepper (Cayenne) Cayenne pepper seasoning for adding heat to eggs, chili, fish, pasta, soups, stews, seafood, salads, vegetables, tacos, and tamales.
• TexJoy Barbeque Sauce Mix Dry BBQ sauce mix containing sucrose, paprika, salt, ground spices, garlic, and onion for adding flavor to meats and baked beans.
• TexJoy Comino (Cumin) Ground cumin for adding flavor to black beans, pinto beans, Spanish rice, tacos, tortilla soup, and chili.
• TexJoy Chili Powder Special blend of chili peppers, cumin, oregano, and garlic salt with hearty Texas-sized flavor; available in 3 oz and 16 oz sizes.
• Seaport Dark Roast Coffee 100% Arabica dark roast coffee with bold, strong, rich flavor; available in 13 oz and 26 oz sizes and as K-Cup pods.
• Seaport Medium Roast Coffee 100% Arabica medium roast coffee with delicate, fresh taste; suitable for after dinner, casual drinking, and morning coffee.
• Seaport Between Roast Coffee 100% Arabica coffee positioned between medium and dark roasts, with sweet southern aroma and rich but not too bold taste.
• Seaport Founder's Choice K-Cups Mild roast Seaport coffee packaged in K-Cup format for Keurig coffee makers; 12-pack of single-serve pods.
• Texas Gift Box - Small Texas-shaped novelty gift box containing TexJoy Steak Seasoning, Spicy Steak Seasoning, Cajun Seasoning, Old West Mesquite Shake, Special BBQ Seasoning, and Seaport Founder's Choice Coffee.
• Texas Gift Box - Large Larger Texas-shaped gift box containing Steak Seasoning, Seafood Seasoning, Special Bar B Q Seasoning, Cajun Seasoning, Spicy Steak Seasoning, Steak Seasoning with Worcestershire, Old West Mesquite Seasoning, and Seaport Founder's Choice Coffee.
• Coffee & Spice Sampler (4 Pack) Gift set containing one 13 oz Seaport Founder's Choice Coffee, 5.25 oz TexJoy All-Purpose Steak Seasoning, 5.25 oz Rooster Booster Chicken Seasoning, and 4 oz Butt & Rib Tickler Pork Rub.
• 100 Year Anniversary TexJoy Steak Seasoning - 5 oz Tin Commemorative 5 oz tin edition of TexJoy Steak Seasoning with dual-lid design for pouring and sprinkling, featuring a 100th Anniversary logo.

Quantifiable outcome

• 100+ years in business with five generations of family ownership
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Traeger Grills: Adjacent grilling ecosystem brand offering rubs and seasonings alongside grills. Comparable as a downstream channel partner and adjacent category player, not a direct seasoning competitor.

Broad incumbents

• McCormick & Company: Largest U.S. spice and seasoning manufacturer with broad retail and foodservice distribution across nearly every TexJoy SKU category. Sets the competitive baseline TexJoy must outperform in grocery shelf negotiations and brand spend.
• Lawry's: Established national steakhouse seasoning brand (salt-free and original blends) sold across U.S. grocery. Directly comparable product (steak seasoning) and channel, but operates at much larger scale as a portfolio brand under McCormick.

Regional players

• Community Coffee: Family-owned regional coffee roaster (Louisiana) with strong Southeast distribution and DTC. Most directly comparable peer for the Seaport coffee line given regional heritage and family ownership model.

Direct peers

• Stubb's: Texas-based BBQ sauce, rub, and seasoning brand with strong regional credibility and DTC plus national retail distribution. Overlaps with TexJoy on BBQ rubs and Texas heritage positioning.
• Slap Ya Mama: Louisiana Cajun seasoning brand offering Cajun blends, pepper products, and gift packs via DTC and retail. Directly comparable to TexJoy's Cajun/regional seasoning positioning and gift-box channel strategy.
• Tony Chachere's: Iconic Louisiana-based Cajun seasoning and spice brand with a multi-generational family heritage and broad retail distribution. Closely comparable to TexJoy in regional cuisine positioning, channel mix, and product formats (shakers, rubs, blends).
• Kinder's: Premium seasoning blends and rubs brand with broad retail and DTC distribution plus restaurant-platform heritage. Comparable SKU mix (steak, BBQ, rubs, blends) and growth-stage positioning in the same shelf set as TexJoy.
• Zatarain's: Long-running New Orleans-rooted Cajun and rice-mix brand offering seafood boils, seasonings, and gumbo file. Highly comparable product overlap (seafood seasoning, gumbo file, Cajun blends) and channel mix.

Emerging players

• Old Trapper: Independently owned U.S. seasoning and smoked-meat brand with regional roots and growing national DTC. Comparable in scale, ownership profile, and channel mix to TexJoy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOThYFd2zhojCGaRr4vAJbg
• Facebookfacebook.com/TexJoySeasonings
• Instagraminstagram.com/texascoffeecompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Coffee