8 Million Stories

What 8 Million Stories does

8 Million Stories (legal entity: 8 Million Stories Limited) is a privately held B2B digital marketing agency founded in 2012 and headquartered at 5 Rutland Square, Edinburgh, United Kingdom. The firm provides a full-service portfolio organised into five core lines — Paid Media (PPC, Paid Social, Programmatic, Amazon), SEO & GEO (Technical SEO, On-Site Content, Local Search, Off-Site Optimisation), Content, Social Media, and Data & Analytics — supplemented by Digital Strategy, Audience Analysis, International and Training consulting services. Underpinning the offering is Codex, a proprietary AI-powered digital optimisation platform that delivers competitor analysis, share of search reporting, technical health checks and carbon footprint tracking.

The agency serves enterprise clients across financial services (Royal London, Tesco Bank), media (BBC World Service) and transport (Northern Trains), positioning itself as a strategic partner that operates as an extension of the client team. It delivers campaigns in 52 countries across 42 languages through a network of qualified local experts, supporting international and multi-national brands with localisation rather than simple translation. Revenue is generated through professional services engagements — project-based and retainer arrangements — with pricing not publicly disclosed.

The company has 11–50 employees, no disclosed external funding, and is founder/management-led. It is GDPR-compliant, WCAG 2.1 AA aligned, and has been a net-positive organisation through its Ecologi partnership since 2019, with 7,000+ trees planted and a 2022 BIMA Environment Award.

Name

8 Million Stories

Legal name

8 Million Stories Limited

Website

https://8ms.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

8 Million Stories is a privately held B2B digital marketing agency in Edinburgh offering Paid Media, SEO & GEO, Content, Social Media and Data & Analytics services to enterprise clients across 52 countries, underpinned by its proprietary Codex optimisation platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industry

Social Media Reputation & Community Management (MPAAAOAI)

Keywords

• Digital marketing agency
• Paid media management
• SEO optimization
• Content marketing services
• Data and analytics consulting

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: 8 Million Stories is a creative Digital & Content Marketing Agency providing services including content marketing, SEO, paid media, social media and data analytics. Revenue is generated through professional service engagements with enterprise clients, likely project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

8 Million Stories is a digital marketing agency offering paid media, SEO, content, social media, and data and analytics services to enterprise clients. The agency combines these services with its proprietary platform Codex to plan, execute, and measure digital marketing campaigns.

Product overview

8 Million Stories is a digital marketing agency offering a comprehensive portfolio of services organized into five core areas: Paid Media (PPC, Paid Social, Programmatic, Amazon), SEO & GEO (Technical SEO, On-Site Content, Local Search, Off-Site Optimisation), Content (Content Strategy, Content Marketing, Creative), Social Media (Social Strategy, Influencers, Management), and Data & Analytics (Insights, CRO/UX, Reporting & Dashboards, Google Analytics 4). The offering is underpinned by Codex, the company's proprietary AI-powered digital optimisation technology that provides competitor analysis, share of search reporting, and technical health checks. Additional consulting services include Digital Strategy, Audience Analysis, International campaigns, and Training. Founded in 2012, the Edinburgh-based agency runs campaigns in over 50 countries and 40 languages.

Differentiator

Problem solved

Functional benefit

Brands

• Codex: Proprietary digital optimisation technology that helps clients reach new levels of digital excellence, including competitor analysis, share of search reporting, technical health checks, and carbon footprint modules.

Products and services

• Paid Media Paid media management service covering planning, buying, and optimization of digital advertising campaigns for enterprise clients.
• SEO and GEO Search engine optimization and generative engine optimization services to improve organic visibility and rankings for client brands.
• Content Content production and strategy service delivering editorial, creative, and brand content assets for digital channels.
• Social Media Social media management service covering channel strategy, community management, and paid social campaigns.
• Data and Analytics Data and analytics service providing measurement, reporting, and insight generation for marketing performance.
• Codex Proprietary technology platform developed by 8 Million Stories to support planning, execution, and measurement of digital marketing activity for clients.

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• EcologicoreStrategic or Co-development Partner · 1 January 2019Through partnership with Ecologi, 8 Million Stories has been a net positive organisation since 2019, carbon offsetting all staff and travel. They've planted over 7,000 trees worldwide and been involved with sustainability projects globally.
• Children's ParliamentminorStrategic or Co-development PartnerEdinburgh-based charity partnership for Climate Changemakers campaign to provide children in Scotland with a voice before COP26 and create a digital report presented to the Scottish Government ahead of the national Climate Assembly.
• Cancer CardminorStrategic or Co-development PartnerEdinburgh-based charity providing a single destination for anyone impacted by cancer. 8 Million Stories has supported them with pro-bono digital marketing since 2021.
• Two Ridings Community FoundationminorStrategic or Co-development PartnerThrough work with Northern Trains, committed to supporting this charity that tackles core community issues such as poverty, children's wellbeing and social isolation across the North of England since 2000.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tug: International digital marketing agency offering SEO, paid media, content, and creative services. Comparable in full-service digital marketing for enterprise clients across multiple geographies.
• Croud: UK-based full-service digital marketing agency offering paid media, SEO, content, and data analytics to enterprise clients globally. Closely comparable in service portfolio, enterprise focus, and AI-driven digital marketing positioning to 8 Million Stories.
• Hallam: UK multi-award-winning digital marketing agency providing SEO, paid media, content, and web development to mid-market and enterprise clients. Comparable mid-sized UK agency competing for similar enterprise retainers.
• Rise at Seven: UK SEO and digital PR agency with strong emphasis on data-driven content, link building, and search innovation. Comparable as a UK-headquartered boutique agency focused on SEO excellence for enterprise brands.
• Koozai: UK digital marketing agency offering SEO, paid media, content, and analytics. Comparable mid-sized UK agency targeting similar B2B and enterprise client mix.
• Brainlabs: Global data-driven digital media agency with strong paid media, SEO, and analytics capabilities. Comparable to 8MS in enterprise digital marketing services and proprietary analytics technology, though materially larger in scale.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) covering paid media, SEO, content, social, and analytics for enterprise brands. Direct competitor for enterprise clients with similar full-service offering.

Broad incumbents

• WPP: World's largest advertising holding company with extensive digital marketing capabilities (GroupM, Ogilvy, VMLY&R). Competes with 8MS for global enterprise budgets at much larger scale.
• Publicis Groupe: Global advertising holding company with major digital marketing, media, and data capabilities (Publicis Sapient, Starcom, Digitas). Competes in the enterprise digital marketing space at massive scale.
• Dentsu: Global advertising holding company with significant digital, media, and creative operations (Dentsu Creative, Merkle). Direct competitor in enterprise digital marketing services with global delivery network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/8MStories
• Facebookfacebook.com/8MStories
• LinkedInlinkedin.com/company/8-million-stories-ltd-
• Instagraminstagram.com/8MStories

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 8 Million Stories