Pennyroyal Hospice

What Pennyroyal Hospice does

Pennyroyal Hospice, Inc. is a 501(c)(3) nonprofit hospice organization founded in 1982 and headquartered at 220 Burley Avenue, Hopkinsville, Kentucky. The organization delivers end-of-life hospice care to terminally ill patients (prognosis of six months or less, all ages and all diagnoses including Alzheimer's, Parkinson's, cancers, cardiovascular, renal, liver, and pulmonary diseases) across five Western Kentucky counties — Christian, Todd, Trigg, Lyon, and Caldwell — serving approximately 300 patients per year in their private homes and in nursing facilities. Clinical services are delivered by an interdisciplinary team of registered nurses on 24/7 on-call duty, certified home care aides, certified social workers, chaplains, trained volunteers, and a board-certified music therapist (MT-BC), under the proprietary R.E.L.I.E.F. Method™ care framework that structures the full continuum from intake through at-least-13-month bereavement support.

The business model is a hybrid of per-diem Medicare/Medicaid/private-insurance hospice billing and tax-deductible charitable giving. The Medicare hospice benefit covers nursing, medications, durable medical equipment, respite care (up to 5 days/month), continuous crisis care, and bereavement counseling; Kentucky Medicaid and private insurance operate as parallel payer streams. Non-reimbursable services — bereavement outreach beyond Medicare coverage, chaplaincy, music therapy, the Transitions pre-hospice program, Kamp Sunrise children's grief camp, and the 'Help for the Journey' adult grief workshops — are funded by donations via PayPal, credit card, mail, IRA charitable rollovers, and annual community fundraisers including the Pennyroyal Charity Horse Show, Alex Miller benefit concerts, yard sales, and Walk to End Alzheimer's team participation. Pennyroyal Hospice is a designated United Way of Pennyrile Agency and a member of the National Hospice and Palliative Care Organization (NHPCO) and the Kentucky Association of Hospice and Palliative Care (KAHPC).

No proprietary technology platform is disclosed; service delivery rests on standard clinical workflows, physician-directed plans of care, and the RELIEF Method™ framework. Distribution is direct: any individual (including family, neighbors, or community members) may refer a patient through a no-commitment eligibility assessment, after which a physician-confirmed prognosis and patient/family consent gate admission. The organization's consumer-acquisition channels combine a content/SEO website, NHPCO-hosted educational videos, downloadable myth-busting guides, Facebook, and a steady cadence of community events. Top governance sits with a community board led by Board President Hollis White; operations are led by Executive Director Kelly Martin with Clinical Director Rebecca Boggess (APRN), Medical Director Dr. Elizabeth Toms, Community Relations Director Cindy Hancock, Transitions Director Mallory Perkins-Massie (MSW, CSW), and Bereavement Coordinator Kim Baggett (MSW, CSW).

Name

Pennyroyal Hospice

Legal name

Pennyroyal Hospice, Inc.

Website

https://pennyroyalhospice.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Pennyroyal Hospice is a 501(c)(3) nonprofit hospice founded in 1982 in Hopkinsville, Kentucky, delivering end-of-life clinical care, music therapy, and bereavement support to approximately 300 terminally ill patients annually across five Western Kentucky counties under its proprietary R.E.L.I.E.F. Method™.

Ownership category

akta.pro rank

Product category

Hospice Care

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)

Keywords

• Hospice care services
• End-of-life care
• Bereavement support
• Palliative care services
• Grief counseling

Headquarters

HQ city

Hopkinsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Medicare Hospice Benefit: The majority of hospice care is covered under the Medicare hospice benefit, which provides nursing services, medical supplies and equipment, physician services, rehabilitation services, spiritual and dietary counseling, social services, trained volunteers, home health aide services, continuous crisis care, bereavement counseling for up to 13 months, drugs for pain relief and symptom management, and respite care for family caregivers.
2. Medicaid Hospice Benefit: Hospice services are covered under Kentucky Medicaid, providing a second major government payer source for eligible patients in the five-county service area.
3. Private Insurance: Hospice care is also covered by private insurance plans in the State of Kentucky, representing a third payer source for covered patients.
4. Charitable Donations and Fundraising: As a nonprofit 501(c)(3) organization, Pennyroyal Hospice relies on tax-deductible contributions from donors. They accept donations via PayPal, credit card, mail, and IRA charitable rollovers. Annual fundraising events include a charity horse show, benefit concerts, yard sales, and community events. Bereavement and chaplaincy services are not reimbursable under Medicare, Medicaid, or private insurance, making donations essential.
5. Transitions Program (Free Non-Medical Services): The Transitions program provides free non-medical, professionally managed services to individuals and families coping with chronic or terminal diagnoses who do not yet qualify for or desire hospice care. This pre-hospice engagement program helps build relationships with future patients and families.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pennyroyal Hospice provides end-of-life hospice care to terminally ill patients across five Western Kentucky counties (Christian, Todd, Lyon, Caldwell, and Trigg). Services are delivered primarily in patients' homes and nursing facilities by an interdisciplinary team of registered nurses (available 24/7), certified home care aides, social workers, chaplains, and trained volunteers. Adjacent offerings include a free pre-hospice Transitions program, music therapy, children's grief camp (Kamp Sunrise), adult grief workshops, and memorial events.

Product overview

Pennyroyal Hospice operates as a unified nonprofit hospice care system built around its proprietary RELIEF Method™ of care. The core hospice care services include nursing, home health aides, social work, chaplaincy, volunteer support, and bereavement counseling. Adjacent programs include the Transitions program (for those not yet ready for hospice), Kamp Sunrise (children's grief camp), adult grief workshops and support groups, and music therapy (a unique offering in Western Kentucky). The organization also provides educational resources through NHPCO video series and accepts donations via multiple channels. All services are designed to work together within the RELIEF framework to provide comprehensive end-of-life care and grief support.

Differentiator

Problem solved

Functional benefit

Brands

• Transitions: A free non-medical, professionally managed program providing services to individuals and families coping with a chronic or terminal diagnosis, integral part of the R.E.L.I.E.F. Method of care.
• RELIEF Method

Products and services

• Hospice Care Services Core hospice services provided to terminally ill patients with a prognosis of six months or less, including nursing care with 24/7 on-call availability, pain and symptom management, medical equipment and medications, certified home care aides, social work, chaplain services, trained volunteers, and bereavement support. Care is delivered in patients' homes or nursing facilities across five Western Kentucky counties.
• Transitions Program

Quantifiable outcome

• Bereavement support provided for at least one year following a patient's death
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• United Way of PennyrilecoreGTM or Marketing PartnerPennyroyal Hospice is a designated United Way Agency partner. This affiliation provides community visibility, potential funding support, and alignment with the broader social services ecosystem in Western Kentucky. The United Way logo appears alongside the organization's branding materials.
• National Hospice and Palliative Care Organization (NHPCO)coreStrategic or Co-development PartnerPennyroyal Hospice maintains membership in NHPCO and utilizes their educational video series (The Basics of Hospice) on their website. The NHPCO video series features six short videos about hospice care, which Pennyroyal Hospice hosts and distributes as part of their educational mission. NHPCO is the national standards body for hospice and palliative care organizations.
• Kentucky Association of Hospice and Palliative Care (KAHPC)coreStrategic or Co-development PartnerPennyroyal Hospice is listed as a member of KAHPC (also referenced as KAHCP in some sources), the state-level association for hospice and palliative care providers in Kentucky. Membership indicates participation in state-level advocacy, best practices, and the professional hospice community in Kentucky.
• Living Hope Baptist ChurchminorOthersLiving Hope Baptist Church in Hopkinsville, KY serves as the venue for Kamp Sunrise, Pennyroyal Hospice's annual one-day grief camp for children and teens. The church provides its facilities for this free community event, which has been held annually in June since at least 2021.
• John L. Street Library (Cadiz, KY)minorOthersThe John L. Street Library in Cadiz serves as a venue for adult grief support workshops ('Help for the Journey') conducted by Pennyroyal Hospice. The six-week grief workshops meet at the library on Tuesday mornings, providing grief education and peer support in an accessible community location.
• St. John United Methodist ChurchminorOthersSt. John United Methodist Church in Hopkinsville serves as the venue for the annual Celebration of Life Butterfly Release event hosted by Pennyroyal Hospice. The church provides its facilities for this free community memorial ceremony.
• WKDZ Radio StationminorGTM or Marketing PartnerWKDZ radio station in Cadiz serves as a community partner for Pennyroyal Hospice, selling concert tickets for the annual Alex Miller benefit concert. WKDZ provides ticket sales outlets alongside the hospice office and online channels.
• Lifeline Home HealthminorOthersLifeline Home Health is listed as a co-host for the annual Community Health Fair alongside Pennyroyal Hospice and the PACS Christian County Senior Center. This partnership enables cross-referrals and community outreach coordination in Christian County.
• PACS Christian County Senior CenterminorOthersThe PACS (Presbyterian Church Activity Center) Christian County Senior Center co-hosts the annual Community Health Fair with Pennyroyal Hospice and Lifeline Home Health, providing community space and senior services coordination.
• Alzheimer's AssociationminorGTM or Marketing PartnerPennyroyal Hospice participates in the annual Walk to End Alzheimer's in Hopkinsville, organized by the Alzheimer's Association. The organization's team, led by Cindy Hancock, supports this event to raise awareness and funds for Alzheimer's care, support, and research. This aligns with the high prevalence of Alzheimer's and dementia in Christian County.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Encompass Health: Large post-acute care provider primarily in inpatient rehabilitation, with home health and hospice operations. Comparable hospice service line, but operates as a broad portfolio player rather than a hospice specialist.

Direct peers

• Aveanna Healthcare: Pediatric and adult home health, hospice, and private-duty nursing provider with operations in 30+ states. Comparable hospice/home health services for elderly and medically complex patients.
• VITAS Healthcare (Chemed): Largest US hospice operator owned by Chemed Corp. Directly comparable as a hospice specialist with interdisciplinary teams, bereavement programs, and a national footprint that includes community-based delivery models similar to Pennyroyal's.
• Amedisys: National hospice and home health provider operating across 30+ states. Directly comparable as a Medicare-certified hospice delivering in-home nursing, bereavement, and palliative services to terminally ill patients.
• BrightSpring Health Services: PE-backed (KKR) home and community health platform with a hospice segment. Comparable hospice/home health operating model and acquisition strategy targeting community hospices.
• Addus HomeCare: Home and community-based services provider offering hospice, personal care, and home health across multiple states. Comparable hospice services alongside in-home caregiver support, similar to Pennyroyal's model.
• Compassus: National hospice, palliative care, and home health provider with locations across 30+ states. Directly comparable hospice services, family bereavement support, and community-based care delivery.
• Gentiva: National hospice provider (formerly Kindred at Home's hospice segment) operating in 30+ states. Directly comparable as a hospice-only chain delivering home-based hospice, grief support, and clinical services to terminal patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NationalHospice
• Facebookfacebook.com/100063763232435
• LinkedInlinkedin.com/company/pennyroyal-hospice-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pennyroyal Hospice