Elizabeth

What Elizabeth does

Elizabeth is a private Indonesian fashion retailer founded in 1963 in Bandung by Handoko Subali and Elizabeth Halim as a home-based bag-making operation, growing over six decades into a multi-channel accessories and apparel brand with 90+ physical stores across Indonesia and an e-commerce platform at elizabeth.co.id.

The company sells a broad assortment spanning women's bags (handbags, backpacks, sling bags, totes, laptop bags, clutches), footwear (flats, heels, sneakers, sandals, mules, platforms), clothing (tops, bottoms, dresses, outerwear, gamis, scarves, batik, hijab), men's bags and accessories (via Delco by Elizabeth), travel and school bags, and small accessories (wallets, watches, glasses, belts, bag straps, brooches, charms) at price points from Rp 75,000 to over Rp 1,100,000. The technical stack is a WooCommerce-based storefront with native mobile apps on iOS/Android and a WhatsApp shopping integration; no public API, AI services, or developer platform is documented. Distribution sits across 90+ owned stores, the elizabeth.co.id website, mobile app, and the Alfagift third-party marketplace.

Commercially, Elizabeth monetizes via one-time product sales (unit pricing, pay-as-you-go), with promotional flash sales offering 15-50% discounts and a dedicated Under100K value-tier collection. The brand operates a portfolio model through five sub-brands targeting distinct demographics — the Elizabeth core women's line, Emsio (premium second line for young adults), Lorica and Pink Kiss (segmented line extensions), and Delco (men's line) — and runs influencer collaborations (notably a Bella Clarissa capsule collection) plus an affiliate program for customer acquisition. Customer concentration is dispersed across Indonesian female, male, and youth consumer segments, with no enterprise or B2B channels disclosed.

Name

Elizabeth

Legal name

Elizabeth

Website

https://elizabeth.co.id

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Elizabeth is a private Indonesian fashion retailer founded in 1963, selling bags, shoes, clothing, and accessories through 90+ physical stores plus e-commerce, mobile app, and marketplace channels, serving women, men, and youth across Indonesia via five sub-brands.

Ownership category

akta.pro rank

Product category

Fashion Retail Accessories

NAICS

Luggage and Leather Goods Retailers (45832), Luggage and Leather Goods Retailers (458320), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Handbags & Purses (CRAAAJAA)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Women’s Apparel Retail (CRAAABAB), Luxury Travel Goods (Luggage & Trunks) (CRAKAFAJ)

Keywords

• Fashion accessories retail
• Women's handbags
• Fashion footwear
• Leather bags
• Apparel and accessories

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Product Sales - Fashion Retail: One-time product sales through physical retail stores and e-commerce platform. Products include bags, shoes, clothing, accessories, watches, and eyewear sold at various price points from Rp 75,000 to over Rp 1,000,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Elizabeth is an Indonesian fashion retail company that designs, manufactures, and sells fashion bags, shoes, clothing, and accessories for men and women. Its product portfolio spans the core Elizabeth Bags women's line and supporting sub-brands (Emsio, Delco, Lorica, Pink Kiss), covering categories such as handbags, backpacks, sling bags, footwear, clothing, wallets, watches, eyewear, and luggage, sold through physical retail stores, an e-commerce website, and a mobile app.

Product overview

Elizabeth is an Indonesian fashion brand established in 1963, operating as a single unified brand portfolio encompassing multiple sub-brands. The core Elizabeth brand focuses on women's fashion including bags (handbags, backpacks, sling bags, tote bags, laptop bags, clutches), shoes (flat shoes, heels, sneakers, sandals, mules, platform), and clothing (tops, bottoms, dresses, outerwear, gamis, scarves, batik). Supporting sub-brands include Emsio by Elizabeth (premium second line), Delco by Elizabeth (men's fashion line with bags and belts), Lorica by Elizabeth, and Pink Kiss by Elizabeth—each targeting different consumer segments across generations. The company also offers men's accessories (wallets, watches, glasses, belts), luggage and travel bags, and school bags. Products are sold through more than 90 physical stores across Indonesia and an e-commerce platform at elizabeth.co.id.

Differentiator

Problem solved

Functional benefit

Brands

• Delco by Elizabeth: Male line from Elizabeth addressed for male customers. Classic and trendy designs for male fashion items with masculine look. Products include backpacks, sling bags, clutches, and belts.
• Emsio by Elizabeth

Products and services

• Elizabeth Bags Core brand of women's fashion bags and accessories including handbags, backpacks, sling bags, tote bags, laptop bags, and clutches made from genuine leather and other materials. Targeted at women for daily wear, work, formal occasions, and travel.
• Delco by Elizabeth Men's fashion line representing the male counterpart to Elizabeth, featuring classic and trendy bag designs (backpacks, sling bags, clutches) and accessories such as belts, with a masculine aesthetic. Targeted at male consumers for professional and casual use.
• Emsio by Elizabeth
• Elizabeth Shoes
• Elizabeth Clothing
• Men's Collection by Elizabeth
• Women's Accessories
• Luggage & Travel Bags
• School Bags
• Under100K Collection
• Genuine Leather Bags
• Elizabeth x Bella Clarissa Collection

Quantifiable outcome

• Successfully serving multi-generational market with 5 different sub-brands

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• Bella ClarissaflagshipStrategic or Co-development Partner · 1 May 2026Elizabeth collaborated with Bella Clarissa for exclusive capsule collection featuring bags designed from three different style perspectives. The Elizabeth x Bella Clarissa collaboration showcases diverse fashion interpretations in a single collection.
• AlfagiftcoreChannel Partner/ Reseller/ Distributor · 1 February 2025Alfagift is a third-party marketplace partnership enabling Elizabeth products to reach customers through the Alfagift platform. Products are distributed through their digital marketplace channel with promotional banners and exclusive deals.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cottonink: Indonesian fashion brand offering women's clothing, bags, and accessories through online and offline channels. Comparable to Elizabeth in its Indonesian market focus, women's apparel/accessories portfolio, and multi-channel retail approach.
• Charles & Keith: Singapore-headquartered global accessories and footwear brand with strong Southeast Asian retail presence. Closely comparable to Elizabeth as both target women with handbags, shoes, and accessories at affordable-to-mid price points through both physical stores and e-commerce.
• Buttonscarves: Indonesian hijab and accessories brand with both online and offline retail. Comparable to Elizabeth given its Indonesian market focus, women's accessories leadership, hijab/gamis overlap, and growing physical-store rollout.
• Minimal (Jakarta): Indonesian fashion brand selling women's clothing, bags, and accessories via online stores and showrooms. Comparable to Elizabeth through its Indonesian focus, women's-targeted product mix, and emphasis on contemporary design at accessible price points.

Emerging players

• Herschel Supply Co. Global bag and backpack brand known for design-led travel, school, and lifestyle bags. Comparable to Elizabeth on backpack and travel bag assortment within a broader accessories portfolio, though operating at the higher-mid price tier.

Broad incumbents

• Fossil Group: Global accessories company covering handbags, watches, wallets, and small leather goods. Comparable to Elizabeth in its multi-category accessories portfolio, multi-channel retail, and accessible-price positioning across bags and watches.
• Coach: Global accessible-luxury handbag and accessories house. Comparable to Elizabeth on handbag-led product strategy and women's accessory focus, though positioned at significantly higher price points and serving a broader international market.
• Zara (Inditex): Global fast-fashion retailer with bags, shoes, and accessories complementing apparel. Comparable to Elizabeth through overlap in women's bags/shoes/clothing categories, omnichannel retail model, and trend-driven accessible fashion.

Regional players

• Exsport: Indonesian bag and backpack brand with nationwide retail and active lifestyle positioning. Comparable to Elizabeth on bag category focus, Indonesia retail footprint, and school bag/travel bag offerings.

Others

• Alfamart / Alfagift (parent ecosystem): Indonesian convenience retail and e-commerce platform that is both a partner and adjacent channel for Elizabeth. Comparable as an Indonesian consumer-retail ecosystem player that Elizabeth leverages via the Alfagift marketplace for incremental distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/elizabeth_ez
• Xx.com/Elizabeth_Ez
• Facebookfacebook.com/elizabeth.ez

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elizabeth