Alfagift
PT Global Loyalty Indonesia Tbk operates Alfagift, the official e-commerce platform of Alfamart's 15,000+ store Indonesian network. It serves 25+ million members via integrated online-offline loyalty, and sells B2B data-driven marketing services to 500+ brand partners including Unilever, Coca-Cola, and BCA.
- Company typePublic
- Founded2014
- HeadquartersTangerang, Indonesia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Alfagift does
PT Global Loyalty Indonesia Tbk (GLI), operating as "Alfagift" and "GLI," is a publicly listed Indonesian company (Tbk designation indicating Indonesia Stock Exchange listing) that runs Alfagift — the official e-commerce platform of Alfamart, Indonesia's leading minimarket chain with more than 15,000 physical stores. The platform serves over 25 million registered members and processes more than 2 million daily transactions, offering 10,000+ products with unlimited free shipping and instant delivery fulfilled through the Alfamart store network. Its core architectural differentiator is a fully integrated online-offline membership and loyalty program that ties digital purchasing and in-store visits into a single member account.
The platform combines a consumer-facing marketplace (Alfagift app and website) with a B2B services stack comprising five productized modules: Consumer Marketing (customer relationship programs), Data Solution (big-data insights), Digital Activation (campaign execution), Merchant Partner (brand exposure programs), and Voucher & Point Exchange (loyalty point management). These modules leverage 11+ years of accumulated loyalty, CRM, and POS transaction data from the Alfamart network, and are sold to over 500 enterprise brand partners including Unilever, Coca-Cola, Aqua, Frisian Flag, Wings, BCA, GoPay, Siloam Hospitals, Pizza Hut, and Giordano. The stated technology stack emphasizes big-data processing, consumer insights analytics, and POS-integrated loyalty — features the company markets as interoperability between online and offline retail.
GLI makes money through a hybrid revenue model: transaction-based revenue on the consumer marketplace side (e-commerce sales of products with unlimited free shipping), and B2B services revenue on the enterprise side spanning consumer marketing, data monetization, digital activation, and recurring loyalty/point-exchange programs. The company is headquartered at Alfa Tower, Alam Sutera, Tangerang, with an additional office in Yogyakarta indicated by job listings. Pricing for both consumer and B2B services is not publicly disclosed.
Alfagift firmographics
Firmographics- Name
- Alfagift
- Legal name
- PT Global Loyalty Indonesia Tbk
- Website
- https://gli.id
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PT Global Loyalty Indonesia Tbk operates Alfagift, the official e-commerce platform of Alfamart's 15,000+ store Indonesian network. It serves 25+ million members via integrated online-offline loyalty, and sells B2B data-driven marketing services to 500+ brand partners including Unilever, Coca-Cola, and BCA.
- Ownership category
- akta.pro rank
Alfagift industry classification
Industry- Product category
- Online Grocery & Convenience Retail (Loyalty-Driven E-commerce)
- NAICS
- Convenience Retailers and Vending Machine Operators (44513)
- SIC
- Retail-Convenience Stores (5412), Retail-Food Stores (5400)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Alfagift is headquartered
LocationHeadquarters
- HQ city
- Tangerang
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Alfagift business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Transaction Revenue: Alfagift generates revenue through online sales of products on its platform, offering 10,000+ products with fast delivery and unlimited free shipping, connected to Alfamart's physical store network.
- Consumer Marketing Services: B2B marketing services offered to brand partners (such as Unilever, Coca-Cola, BCA) to build high-quality customer relationships with cost-efficiency, leveraging GLI's member data.
- Data Solution Services: Strategic insights and big data processing services for brands and businesses seeking data-driven decision support.
- Digital Activation and Voucher/Point Exchange: Digital campaign services and voucher/loyalty point exchange programs for merchant partners seeking brand exposure to Alfamart members.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Alfagift product offering
Product offeringCore offering
Alfagift is Alfamart's official online shopping platform, offering 10,000+ products with integrated online-offline membership benefits, unlimited free shipping, and instant delivery fulfilled through more than 15,000 Alfamart stores across Indonesia. Beyond the consumer e-commerce platform, GLI sells B2B service modules — Consumer Marketing, Data Solution, Digital Activation, Merchant Partner, and Voucher & Point Exchange — to 500+ brand partners to leverage its 25+ million member base and over 11 years of loyalty data.
Product overview
Alfagift is a platform-plus-services ecosystem consisting of the core Alfagift online shopping platform (Alfamart's official e-commerce connected to 15,000+ stores) and six supporting service modules: Consumer Marketing (customer relationship building), Data Solution (big data analytics), Digital Activation (campaign execution), Merchant Partner (brand partnership expansion), and Voucher & Point Exchange (loyalty rewards management). All services leverage over 11 years of expertise serving more than 25 million registered members.
Differentiator
Problem solved
Functional benefit
Products and services
- Alfagift Alfamart's official online shopping platform offering 10,000+ products with integrated loyalty membership benefits, unlimited free shipping, and instant delivery fulfilled through 15,000+ Alfamart stores across Indonesia. Targeted at Indonesian consumers seeking daily groceries and convenience items.
- Consumer Marketing B2B service module that helps brands build high-quality customer relationships with cost-efficiency through marketing solutions leveraging Alfamart's 25+ million member base. Targeted at enterprise brand partners.
- Data Solution B2B big data analytics service providing strategic insights from reliable large-scale data processing, leveraging 11+ years of loyalty and POS transaction data for brands and businesses. Targeted at enterprise brand partners seeking data-driven decision support.
- Digital Activation B2B digital campaign and activation service that explores new approaches to market brands with limitless possibilities through tailored digital campaigns. Targeted at enterprise brand partners seeking high-impact brand engagement.
- Merchant Partner B2B merchant partnership program that expands brand exposure to millions of Alfamart members via the Alfagift ecosystem. Targeted at enterprise brand partners seeking access to Alfamart's large loyalty member base.
- Voucher & Point Exchange Loyalty rewards service that maximizes membership benefits through voucher and point redemption programs for Alfamart members. Bridges consumer value and brand partner exposure by enabling members to exchange points earned with brands.
Quantifiable outcome
- Over 25 million registered Alfagift members
- +3 more outcomes
Companies that use Alfagift
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Alfagift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alfagift partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Unilever IndonesiacoreUnilever is listed as a brand partner collaborating with GLI/Alfagift, utilizing consumer marketing, data solutions, and digital activation services to reach millions of Alfamart members.
- Frisian Flag Indonesia (FFI)coreFrisian Flag (FFI) is listed as a brand partner collaborating with GLI/Alfagift for consumer marketing and data-driven campaigns targeting Alfamart members.
- Wings GroupcoreWings Group is listed as a brand partner utilizing GLI's marketing and data solution services.
- ABCcoreABC (brand from Sariguna Primatirta) is listed as a brand partner collaborating with GLI for consumer marketing and data insights.
- KahfcoreKahf (men's personal care brand) is listed as a brand partner utilizing GLI's consumer marketing and digital activation services.
- Coca-Cola IndonesiacoreCoca-Cola is listed as a brand partner collaborating with GLI/Alfagift for marketing and brand activation campaigns.
- Aqua (Danone)coreAqua (Danone) is listed as a brand partner utilizing GLI's data solutions and consumer marketing services.
- Bank Central Asia (BCA)coreBCA is listed as a brand partner collaborating with GLI/Alfagift, likely for co-branded promotions and financial services integration.
- GoPaycoreGoPay (digital payment platform) is listed as a brand partner, potentially providing integrated payment solutions for Alfagift transactions.
- Siloam HospitalsminorSiloam Hospitals is listed as a brand partner utilizing GLI's marketing and data services.
- Bakmi GMminorBakmi GM (restaurant chain) is listed as a brand partner collaborating with GLI for merchant partnership and promotional campaigns.
- GiordanominorGiordano (fashion/retail brand) is listed as a brand partner utilizing GLI's consumer marketing services.
- Pizza Hut IndonesiaminorPizza Hut is listed as a brand partner collaborating with GLI for merchant partnership and promotional campaigns.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Alfagift competitors and assessment
Company assessmentDirect peers
- Blibli: Indonesian B2C e-commerce platform with omnichannel fulfillment and brand partnership programs. Comparable in offering integrated online commerce and B2B marketing services to FMCG brands.
- Tokopedia: Major Indonesian e-commerce marketplace (now part of GoTo). Competes with Alfagift for online grocery and household purchases, while also offering brand marketing solutions.
- Shopee Indonesia (Sea Group): Leading Southeast Asian e-commerce marketplace with strong Indonesian presence. Directly competes with Alfagift on online grocery and consumer goods, and overlaps in B2B seller marketing services.
- GoTo Gojek Tokopedia: Indonesian super-app combining ride-hailing, payments (GoPay), and e-commerce (Tokopedia). Competes with Alfagift for consumer mindshare, instant grocery delivery, and B2B marketing budgets in Indonesia.
- Klik Indomaret: Online grocery platform of Alfamart's main Indonesian competitor, Indomaret. Directly comparable as a convenience-store-anchored e-commerce and loyalty offering.
Emerging players
- HappyFresh: Online grocery delivery platform operating in Indonesia. Comparable as a direct competitor in online grocery, though smaller and focused on premium tier rather than convenience-store integration.
- Segari: Indonesia-based online grocery and fresh produce delivery startup. Competes with Alfagift for online grocery share, particularly in fresh produce and everyday essentials.
Others
- Indofood (PT Indofood Sukses Makmur Tbk): Major Indonesian FMCG player and listed partner of GLI. Comparable as an enterprise client using B2B marketing and data services, and an industry reference point for grocery distribution in Indonesia.
- NielsenIQ Indonesia: Global consumer data and analytics provider with presence in Indonesia. Comparable as a competitor/alternative for GLI's B2B data solution services to FMCG brands.
Broad incumbents
- PT Sumber Alfaria Trijaya Tbk (Alfamart): Parent operator of Alfamart's 15,000+ convenience store network. Comparable as the underlying retail infrastructure that powers Alfagift's e-commerce and fulfillment model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Alfagift social profiles
Digital presenceAlfagift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfagift leadership team
Management profileNumber of profiles
Alfagift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfagift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfagift
What does Alfagift do?
Alfagift is Alfamart's official online shopping platform, offering 10,000+ products with integrated online-offline membership benefits, unlimited free shipping, and instant delivery fulfilled through more than 15,000 Alfamart stores across Indonesia. Beyond the consumer e-commerce platform, GLI sells B2B service modules — Consumer Marketing, Data Solution, Digital Activation, Merchant Partner, and Voucher & Point Exchange — to 500+ brand partners to leverage its 25+ million member base and over 11 years of loyalty data.
Is Alfagift a public or private company?
Alfagift is a public company. It is classified as public and is currently operating.
When was Alfagift founded?
Alfagift was founded in 2014. It employs 51 to 100 people.
Where is Alfagift based?
Alfagift is headquartered in Tangerang, Indonesia, in the Asia region.
How does Alfagift make money?
Four revenue lines are on record. E-commerce Transaction Revenue is the primary driver. The others are consumer Marketing Services, data Solution Services and digital Activation and Voucher/Point Exchange.
Who are Alfagift's main competitors?
Direct peers on record are Blibli, Tokopedia, Shopee Indonesia (Sea Group), GoTo Gojek Tokopedia and Klik Indomaret. Emerging players are HappyFresh and Segari. Others are Indofood (PT Indofood Sukses Makmur Tbk) and NielsenIQ Indonesia. PT Sumber Alfaria Trijaya Tbk (Alfamart) is listed as a broad incumbent.
Does Alfagift have an API?
No public API is recorded for Alfagift.
What industry is Alfagift in?
Alfagift's product category is Online Grocery & Convenience Retail (Loyalty-Driven E-commerce). Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 44513 and its SIC code is 5412.