Moj Dietetyk

What Moj Dietetyk does

Mój Dietetyk Sp. z o. o. is a privately held Polish dietary clinic network founded in 2008 and headquartered in Lublin, operating across 27+ cities in Poland through a hybrid of directly operated and franchised clinics. The company delivers individual dietary consultations both in-person at its clinic locations and online via the ZnanyLekarz booking platform, with each consultation comprising body composition analysis using bioimpedance (BIA) equipment, a health and lifestyle interview, goal setting, and a personalized meal plan. Core revenue is generated from three streams: per-visit consultation fees (170-200 PLN), multi-tier subscription-style dietary packages ('Startuję' for new clients and 'Kontynuuję' for continuing clients) available in 2-week, 1-month, 3-month, and 6-month durations with bi-weekly control visits, and franchise fees consisting of a 7,000 PLN initial license fee, a 550 PLN monthly fixed fee, and a 15% revenue share. The company is supported by the DietetykPro mobile application, which provides clients persistent access to their meal plans, progress tracking, and direct communication with their assigned dietitian, and offers payment flexibility via BLIK, Przelewy24, PayPal, and PayPo (buy-now-pay-later).

The network employs 20+ qualified dietitians holding formal credentials in dietetics or human nutrition, all trained to standards aligned with WHO and Polish National Centre for Food and Nutrition Education guidelines. Service quality is differentiated across multiple specializations, including weight reduction, sports nutrition, pediatric dietetics (food neophobia, ARFID), insulin resistance and type 2 diabetes, hypothyroidism, PCOS, and gastrointestinal disorders, with individual dietitians offering distinct clinical focuses. Customer acquisition relies on local SEO landing pages for each city, content marketing via an active blog, transformation story showcases (metamorfozy) with documented individual outcomes (e.g., -40.6 kg, -39.3 kg, -22.7 kg), earned media coverage in TVP2, Forbes Polska, Polsat, Plus, and Radio Lublin, and local Facebook pages for community engagement. The company claims 40,000+ patients served cumulatively and over 300,000 kg of cumulative weight loss achieved across the network, with a Google rating of 5.0/5.

Mój Dietetyk operates a horizontal segmentation strategy across five customer segments: individuals seeking weight loss (primary), patients with diagnosed medical conditions requiring dietary management, athletes and active individuals, children and families, and busy professionals. Its commercial model is consumer-direct with no enterprise or institutional customers, and its geographic footprint is exclusively domestic (Poland) with no parent company, external institutional investors, or M&A activity disclosed. The company is bootstrapped, with no funding rounds in evidence, and is privately held as a Polish limited liability company.

Name

Moj Dietetyk

Legal name

Mój Dietetyk Sp. z o. o.

Website

https://mojdietetyk.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Mój Dietetyk is a Polish network of 27+ dietary clinics offering in-person and online dietitian consultations, subscription-style meal-plan packages, and franchise licensing across Poland, supported by its DietetykPro mobile app.

Ownership category

akta.pro rank

Product category

Dietary and Nutrition Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

Weight Loss Coaching (Non-Clinical) (HSADAFAB), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Dietary consultations
• Nutrition counseling
• Weight management services
• Personalized meal planning
• Franchise clinic network

Headquarters

HQ city

Gdynia

HQ country

Poland

HQ region

Europe

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dietary Consultations: Individual consultation fees charged per visit. First consultations include body composition analysis, health interview, and establishment of dietary goals. Follow-up visits typically occur every 2 weeks with new meal plans provided.
2. Dietary Packages: Subscription-style packages offering ongoing dietitian support including personalized meal plans, regular consultations, motivational support, and continuous contact with the dietitian throughout the cooperation period. Available in 2-week, 1-month, 3-month, and 6-month options.
3. Franchise Fees: One-time initial license fee of 7,000 PLN, monthly fixed fee of 550 PLN, and monthly variable fee of 15% of monthly revenues from franchisees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mój Dietetyk is a Polish network of dietary clinics offering personalized in-person and online dietary consultations, structured dietary packages with ongoing dietitian support, and body composition analysis using bioimpedance technology. The core service combines an initial 60-minute consultation (health interview, body composition analysis, dietary assessment, goal setting, and individualized action plan) with scheduled follow-up consultations every two weeks and access to personalized meal plans through the DietetykPro mobile application. The company also operates a franchise program that licenses qualified dietitians to open Mój Dietetyk clinics under territorial exclusivity with full operational and marketing support.

Product overview

Mój Dietetyk is a network of dietary clinics operating across 27 cities in Poland, offering both in-person and online dietary consultations. The core offering consists of individual dietary consultations (stacjonarne and online), supplemented by structured dietary packages (Pakiety Dietetyczne) available in three tiers ('Startuję', 'Kontynuuję') and durations (2 weeks, 1 month, 3 months). Clients receive personalized meal plans, body composition analysis (BIA), and ongoing monitoring through control visits, all accessible via the DietetykPro mobile application. The service also includes a blog with educational nutrition content and a franchise program enabling dietitians to open branded clinics.

Differentiator

Problem solved

Functional benefit

Brands

• DietetykPro: Mobile application provided to clients for accessing personalized meal plans, dietary recommendations, and ongoing nutritional guidance from their dietitian.

Products and services

• In-Person Dietary Consultation
• Online Dietary Consultation

Quantifiable outcome

• Over 40,000 satisfied patients served across all locations
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

One partnership is on record.

• ZnanyLekarzcoreTechnology or IntegrationZnanyLekarz is a trusted Polish medical booking platform that facilitates appointment scheduling, prepayment processing, and provides the video consultation infrastructure for online dietetic services. The platform handles secure payment processing and appointment reminders.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• MyFitnessPal: Global nutrition tracking app with calorie and macro logging. Comparable as a lower-cost consumer tool that addresses the same end-user need (food awareness) but without the personalized human coaching that Mój Dietetyk provides.
• Dietly: Polish online dietitian platform offering personalized meal plans via subscription. Comparable because it targets the same Polish market for dietitian-delivered nutrition coaching, but competes via a digital-only model without physical clinics.

Broad incumbents

• Nutrisystem: Established U.S. weight management program providing portion-controlled meal delivery with coaching. Comparable as a broad incumbent in the weight-loss category with recurring subscription economics similar to Mój Dietetyk's packages.
• WW (Weight Watchers): Global weight management and coaching program with both digital and in-person touchpoints. Comparable as a broad incumbent in weight-loss coaching, though it operates internationally and at significantly larger scale.

Others

• ZnanyLekarz: Leading Polish medical booking platform that Mój Dietetyk already uses for online consultation scheduling. Adjacent because it aggregates healthcare professionals including dietitians and could be both a channel and a future competitor.

Regional players

• FitFood (Eat Fit): Polish healthy meal delivery service offering portion-controlled meals. Comparable because it addresses adjacent consumer needs (caloric control, weight management) in the Polish market and could substitute for dietitian-provided meal plans.
• Lemon Hill: Polish healthy meal and diet catering service. Comparable because it competes in the Polish market for portion-controlled, diet-aligned meal solutions that could replace or complement dietitian-supervised programs.
• LiteFood: Polish catering and diet meal provider offering ready-to-eat meals aligned with caloric targets. Comparable as a regional Polish alternative for consumers seeking convenient diet food, potentially competing with dietitian meal plans.

Direct peers

• Centrum Medyczne Dietetyka (Polish clinic networks): Other Polish dietary consultation clinic networks and individual dietitian practices operating in major Polish cities. Comparable as direct local competitors offering one-on-one dietitian consultations in overlapping Polish geographies.
• Noom: Digital-first psychology-based weight loss coaching program. Comparable because it competes directly for the same outcome (sustainable weight loss via personalized coaching), but delivers it entirely through a mobile app versus Mój Dietetyk's clinic network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mojdietetyk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moj Dietetyk