Niagara Insurance Brokers

What Niagara Insurance Brokers does

Niagara Insurance Brokers Inc. is a privately held, family-owned insurance brokerage headquartered in the Niagara Region of Ontario, Canada. Founded in 1980 by Art Bull and now in its third generation of family ownership under Zach Bull (who assumed ownership in 2022), the firm operates from two physical offices in Welland and Port Colborne and serves individual consumers, small businesses, and niche specialty customers across the region. The company offers nine insurance product lines spanning personal auto, home, tenant, recreational vehicle, watercraft, cottage and seasonal home, and special event insurance, alongside a full commercial book covering property, liability, fleet, errors and omissions, directors and officers, and garage auto coverage.

The underlying technology is a traditional brokerage model in which licensed brokers shop and compare policies across more than ten appointed Canadian insurance carriers — including Intact, Aviva, Wawanesa, Economical, Gore Mutual, Jevco, Premier, Brant Mutual, PAL, Facility (Nordic), and Forward — to produce customized quote recommendations. There is no proprietary AI or ML layer, no public API, and no mobile app; the digital presence is a marketing and education website (niagarainsurance.ca) with a resource center and a single Facebook page. Customer engagement is delivered primarily through 30-minute broker consultations, phone, email, and in-person visits rather than self-serve digital channels.

Revenue is generated entirely through commissions earned from insurance carriers on placed and renewed policies, with annual billing on quote-based pricing that varies by coverage type, liability limits, deductibles, and individual risk. The brokerage has grown through three acquisitions of family-run Ontario brokerages — AG Richardson Insurance Brokers (2012), F.E. Coyne Insurance Brokers (2022), and L.J. Walters Insurance (2025) — absorbing their books, broker talent, and carrier relationships while retaining their local brands. No external institutional funding or venture capital has been disclosed, and the company is regulated under RIBO and CISRO frameworks governing Ontario insurance intermediaries.

Name

Niagara Insurance Brokers

Legal name

Niagara Insurance Brokers Inc.

Website

https://niagarainsurance.ca

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Niagara Insurance Brokers is a family-owned insurance brokerage in Ontario's Niagara Region that shops multiple Canadian insurance carriers to place personal and commercial coverage for individual consumers and small businesses, operating from offices in Welland and Port Colborne under third-generation family ownership.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Insurance brokerage services
• Personal insurance coverage
• Commercial insurance coverage
• Home and auto insurance
• Multi-carrier insurance broker

Headquarters

HQ city

Port Colborne

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Insurance Brokerage Commissions: Earn commissions from insurance carriers when policies are sold and renewed. The company acts as an intermediary representing multiple insurance providers, earning referral/placement fees from carriers based on policy premiums and retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Niagara Insurance Brokers is an independent insurance brokerage that intermediates between customers and multiple Canadian insurance carriers, shopping and tailoring personal and commercial insurance policies on behalf of clients. Core offerings span personal lines (home, auto, tenant, recreational vehicle, watercraft, cottage, and special event coverage) and commercial lines (commercial property, business interruption, fleet, liability, errors and omissions, directors and officers, and commercial automobile). Services are delivered through licensed brokers across two physical offices and phone/email consultation channels.

Product overview

Niagara Insurance Brokers operates as a full-service insurance brokerage offering a unified portfolio of personal and commercial insurance products. Their core personal lines include Auto Insurance, Home Insurance, and Tenant Insurance, while their Commercial Insurance product encompasses multiple sub-coverages (commercial property, business interruption, fleet, liability, and directors and officers). Specialty products include Recreational Vehicle Insurance (RVs, motorcycles, ATVs), Watercraft Policies, Cottages and Seasonal Homes coverage, and Special Events insurance. The company acts as an intermediary, shopping coverage options from multiple Canadian insurers on behalf of clients, with services delivered through dedicated local brokers across their Welland and Port Colborne locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered major and core.

• L.J. Walters InsurancemajorStrategic or Co-development Partner · 1 January 2025Welcomed L.J. Walters Insurance to the brokerage family in 2025. Founded in 1981 by Lloyd Walters, transitioned to daughter Susan Guarasci in 2012. After 45 years in business, ownership transferred to Niagara Insurance Brokers under Zach Bull's leadership.
• F.E. Coyne Insurance BrokersmajorStrategic or Co-development Partner · 1 January 2022Strategic acquisition in 2022 that combined over 150 years of industry experience between the two brokerages, expanding service capabilities and expertise.
• AG Richardson Insurance BrokersmajorStrategic or Co-development Partner · 1 January 2012Merged with AG Richardson Insurance Brokers in 2012, bringing Paul Richardson (30+ years experience) into the company and expanding the number of insurance carriers represented.
• Intact InsurancecoreChannel Partner/ Reseller/ DistributorMajor Canadian insurance carrier. After-hours emergency claims hotline: 1-866-464-2424. One of multiple carriers the brokerage works with to provide coverage options.
• Aviva CanadacoreChannel Partner/ Reseller/ DistributorMajor Canadian insurance carrier. Multiple Aviva products available including Aviva Lifestyle and Aviva Ovation. After-hours claims: 1-866-692-8482.
• Wawanesa InsurancecoreChannel Partner/ Reseller/ DistributorEstablished Canadian insurance provider serving the brokerage's customer base. After-hours claims hotline: 1-800-268-7300.
• Economical InsurancecoreChannel Partner/ Reseller/ DistributorCanadian insurance carrier in the brokerage network. After-hours claims: 1-800-607-2424.
• Gore Mutual InsurancecoreChannel Partner/ Reseller/ DistributorCanadian mutual insurance company partner. After-hours claims: 1-844-974-4673.
• Jevco InsurancecoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier in the brokerage network. After-hours claims: 1-866-864-1112.
• Facility (Nordic) InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier providing coverage options through the brokerage. After-hours claims: 1-800-319-9993.
• Premier InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner with after-hours claims support at 1-519-850-1610.
• Brant Mutual InsurancecoreChannel Partner/ Reseller/ DistributorRegional mutual insurance provider serving Ontario customers. After-hours claims: 1-519-752-0088.
• Forward InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier in the brokerage network. After-hours claims: 1-866-216-5393.
• PAL InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier providing coverage options. After-hours claims: 1-800-265-8098.
• Registered Insurance Brokers of Ontario (RIBO)coreOthersRegulatory body governing insurance brokers in Ontario. The company adheres to RIBO's policies on disclosure of conflicts and partnerships, including Corporate Ownership Disclosure and Commission Disclosure requirements.
• Canadian Insurance Services Regulatory Organizations (CISRO)coreOthersRegulatory organization for insurance intermediaries. The brokerage follows CISRO Principles of Conduct for Insurance Intermediaries.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Square One Insurance Services: Canadian online-only home and tenant insurance provider. Comparable as an emerging digital-first competitor in Ontario personal lines that competes with traditional brokerages for the same customer segments.
• Belairdirect: Intact Financial's direct-to-consumer insurance brand offering auto and home coverage online in Ontario and other provinces. Comparable as a competing distribution channel targeting the same Niagara personal-lines customers through a digital-first model.
• Sonnet Insurance: Digital-first Ontario home and auto insurance carrier owned by Aviva Canada. Comparable as a disruptive distribution model targeting the same Ontario personal-lines customers with a self-serve online experience.

Direct peers

• BrokerLink: One of Canada's largest insurance brokerages with a national footprint, offering personal and commercial lines through multiple carrier appointments. Directly comparable as a multi-carrier retail brokerage model serving Canadian consumers and SMBs.
• Westland Insurance: Western Canada-headquartered brokerage that has expanded nationally through acquisition of independent brokerages. Comparable as a roll-up acquirer of family-owned Canadian brokerages pursuing consolidation strategy.
• Cowan Insurance Group: Canadian-owned multi-line insurance brokerage offering personal, commercial, and specialty coverage through multiple carrier relationships. Comparable as a Canadian retail brokerage with similar product breadth and family/employee ownership heritage.
• Hub International: Large North American insurance brokerage with significant Canadian operations providing personal and commercial lines. Comparable as a roll-up acquirer of independent brokerages and as a multi-carrier distribution platform.

Broad incumbents

• TD Insurance (TD Meloche Monnex): Canadian bank-owned insurance distribution channel offering home and auto coverage nationally. Comparable as a broad incumbent competitor combining captive product with broker-style advisory services to Ontario consumers.
• RBC Insurance: Royal Bank of Canada's insurance arm offering home, auto, life, and travel coverage through bank channels and online. Comparable as a broad incumbent distribution competitor with significant Ontario market presence and bundled offerings.

Regional players

• CAA Insurance (South Western Ontario): Ontario-based insurance provider affiliated with the Canadian Automobile Association, offering auto and home coverage primarily in Ontario. Comparable as a regionally focused personal-lines distributor competing for the same Niagara-area consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NiagaraInsuranceBrokers
• Xx.com/NiagaraIns
• LinkedInlinkedin.com/company/niagara-insurance-brokers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niagara Insurance Brokers