Cowan Insurance Group
- Company typePrivate
- Founded1927
- HeadquartersCambridge, Canada
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Cowan Insurance Group firmographics
Firmographics- Name
- Cowan Insurance Group
- Legal name
- Cowan Group Ltd.
- Website
- https://cowangroup.ca
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Cowan Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
- akta.pro secondary industries
- Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD), Personal Excess Liability (High-Net-Worth) (FSAJANAF), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where Cowan Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Cowan Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Earns commissions from insurance product sales across personal, commercial, and group benefits insurance lines. Acts as intermediary between insurance carriers and customers.
- Wealth Management Services: Financial planning, retirement planning, and investment services offered through Cowan Financial Solutions subsidiary. Mutual funds offered through Worldsource Financial Management Inc.
- Third Party Administration: Third Party Administration & Payment Services for group benefits plans
- Group Benefits Consulting: Advisory and consulting services for retirement, group benefits, disability management and international benefits programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Group Home and Auto Insurance Program - exclusive reduced rates for UAP team members |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Cowan Insurance Group product offering
Product offeringCore offering
Cowan Insurance Group is a Canadian-owned independent insurance brokerage and consulting firm acting as an intermediary between customers and multiple insurance carriers. It distributes personal insurance (auto, home, property, leisure vehicles, pet, travel, life), commercial insurance (property, liability, trade credit, cyber, D&O, professional liability, commercial auto and specialty lines), industry-specific programs (agribusiness, construction, manufacturing, transportation, technology, not-for-profit, MUSH, cannabis), group benefits (consulting, third party administration, wellness/disability, international benefits, group retirement), and wealth management services through Cowan Financial Solutions.
Product overview
Cowan Insurance Group is a Canadian-owned independent insurance brokerage and consulting firm offering a comprehensive portfolio of insurance and financial services. The company operates as a multi-product platform organized across four core divisions: Personal Insurance (car, home, property, boat, leisure vehicles, pet, travel, and specialty coverage like StorageShield™), Business Insurance (commercial property, liability, trade credit, cyber risk, commercial auto, D&O, professional liability, and industry-specific programs for construction, manufacturing, technology, transportation, and cannabis), Group Benefits (consulting, administration, wellness solutions, disability management, and international benefits), and Wealth Management (through Cowan Financial Solutions including TFSAs, RESPs, retirement planning, and estate planning). The company also provides broker partner programs for marine and self-storage insurance, and operates client-facing self-service portals (Access24, Group Benefits Member Access, and Plan Administrator Access). Cowan serves as an intermediary between clients and insurance carriers, with access to leading national and international insurers.
Differentiator
Problem solved
Functional benefit
Brands
- StorageShield: Insurance product for contents stored in storage facilities
- TechLife
- Cowan Private Client
- Cowan Health
- Cowan Supply Chain Insurance
- Access24
Products and services
- Personal Insurance Insurance coverage for individuals including car, home, property, boat, leisure vehicles, pet, travel, and life insurance, distributed as an independent broker finding best coverage at competitive rates across multiple carriers.
- Business Insurance Commercial insurance solutions for businesses including commercial property, liability, trade credit, commercial auto, cyber risk, D&O, professional liability, environmental/pollution liability, surety, builder's risk, and corporate planning.
- Group Benefits Employee group and health benefits coverage including consulting, global benefits, third party administration and payment services, wellness and disability solutions, international benefits, and group retirement.
- Wealth Management (Cowan Financial Solutions) Wealth management services including TFSAs, RESPs, non-registered investments, retirement planning, investing, estate planning, and business owner planning offered through Cowan Financial Solutions subsidiary. Mutual funds offered through Worldsource Financial Management Inc.
- Cowan Private Client High-value personal insurance solutions for high-net-worth individuals with complex coverage needs, delivered through a dedicated private client practice.
- Cowan Supply Chain Insurance Mid-market supply chain insurance solutions addressing the coverage gap for supply chain risks facing middle-market organizations.
- TechLife Insurance Scalable insurance solutions designed specifically for technology startups and emerging tech companies.
- StorageShield Contents-in-Storage Insurance Specialized insurance program for contents stored in self-storage facilities, offered to self-storage facility owners and operators through Cowan's broker partner program.
- Group Home and Auto Insurance Program Bundled group insurance program offering exclusive reduced rates on home and auto insurance for groups such as employees of partner companies (e.g., UAP Team Members), delivered through partnership with Intact Insurance.
- Cyber Risk Insurance Coverage for network security breaches, privacy breaches, ransomware, and cyber extortion including third-party liability and business interruption, distributed through Cowan's broker partner program.
- Third Party Administration and Payment Services Administrative services for managing group benefits including claims processing and payment, delivered by Cowan Benefits Ltd. SOC 2 Type 2 certified subsidiary.
- Trade Credit Insurance Protection for accounts receivable against non-payment risk, covering up to 90% of receivables, distributed through Cowan's broker partner program.
- Broker Partner Program Specialized broker partner programs for sub-brokers offering competitive commissions with no contract requirement, no volume commitment, and 24/7 claims service. Programs include Pleasure Craft, Self Storage, Cyber, and Trade Credit Insurance.
Companies that use Cowan Insurance Group
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles6 records
Cowan Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Cowan Insurance Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Assurex GlobalcoreCowan Group Ltd. became a partner firm of Assurex Global, a global network of insurance brokers providing access to international markets and resources.
- TechAssurecorePartnership with TechAssure consortium of risk management experts serving technology, telecommunications, life sciences, and cleantech industries. Provides access to benchmarking, analytics, risk management tools, and best practice exchange with over 30 specialist member firms serving 5,000+ tech clients.
- Novus HealthcorePartnership to launch Cowan Health, a new Health Support program designed to combat rising benefits plan costs. Combines health navigation with Cowan's group benefits offerings.
- Rise PeoplecoreStrategic partnership to deliver integrated HR, payroll and insurance solution to Canadian businesses. Rise People provides digital HR and payroll platform combined with Cowan's group benefits solutions, enabling a fully digital, unified solution for people management and insurance needs.
- Intact InsurancecorePartnership with Intact Insurance for Group Home and Auto Insurance Program, providing exclusive reduced pricing on home and auto insurance for UAP team members.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Cowan Insurance Group competitors and assessment
Company assessmentDirect peers
- Westland Insurance: Canadian insurance brokerage with multiple locations across western and eastern Canada offering personal, commercial, and group benefits. Comparable in multi-product, multi-location independent broker model with diversified revenue streams.
- BFL Canada: Canadian specialty commercial insurance brokerage focused on mid-market and large corporate risks across Canada. Directly comparable to Cowan's commercial brokerage practice, including specialty lines and professional liability.
- Hub International: Large Canadian and North American insurance brokerage offering commercial, personal, and employee benefits across multiple provinces. Direct competitor to Cowan for mid-market commercial and group benefits placements, with similar multi-carrier broker model.
- BrokerLink: Canadian-owned direct-write insurance provider/broker focused on Ontario and other provinces with personal and commercial insurance. Comparable to Cowan in personal/commercial lines and Ontario-centric footprint.
- Acera Insurance (CapriCMW): Canadian insurance brokerage serving mid-market and enterprise clients across personal, commercial, and group benefits. Recent private-equity-backed roll-up forming one of Canada's largest independent brokerages, directly comparable to Cowan in scope and Canadian mid-market focus.
Regional players
- Mitchell & Abbott Insurance Brokers: Independent Ontario-based commercial insurance brokerage serving mid-market accounts. Smaller in scale than Cowan, but comparable in Ontario mid-market commercial broker positioning.
- Lloyd Sadd Insurance Brokers: Western Canada-focused independent commercial insurance brokerage serving mid-market and enterprise clients in Alberta, BC, and Saskatchewan. Comparable in commercial broker specialization but operates in a different regional footprint than Cowan.
Broad incumbents
- Marsh Canada: Subsidiary of Marsh & McLennan, one of the world's largest insurance brokerages. Operates broadly in Canada with enterprise risk management, commercial brokerage, and benefits consulting - broader portfolio but overlaps directly with Cowan's commercial and group benefits divisions.
- Aon Canada: Canadian arm of global insurance broker Aon plc, offering commercial risk management, reinsurance, and benefits consulting. Comparable to Cowan in commercial and group benefits, but part of a much larger global portfolio serving enterprise clients.
Others
- Worldsource Financial Management / Investia: Canadian wealth management firm that distributes mutual funds and insurance solutions. Cowan's wealth management division already partners with Worldsource, making it a strategic ecosystem connection rather than a true competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cowan Insurance Group social profiles
Digital presenceCowan Insurance Group compliance and trust
Trust signalCompliance2 records
Cowan Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cowan Insurance Group leadership team
Management profileNumber of profiles
Profiles10 records
Cowan Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cowan Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cowan Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cowan Insurance Group
What does Cowan Insurance Group do?
Cowan Insurance Group is a Canadian-owned independent insurance brokerage and consulting firm acting as an intermediary between customers and multiple insurance carriers. It distributes personal insurance (auto, home, property, leisure vehicles, pet, travel, life), commercial insurance (property, liability, trade credit, cyber, D&O, professional liability, commercial auto and specialty lines), industry-specific programs (agribusiness, construction, manufacturing, transportation, technology, not-for-profit, MUSH, cannabis), group benefits (consulting, third party administration, wellness/disability, international benefits, group retirement), and wealth management services through Cowan Financial Solutions.
Is Cowan Insurance Group a public or private company?
Cowan Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Cowan Insurance Group founded?
Cowan Insurance Group was founded in 1927. It employs 501 to 1,000 people.
Where is Cowan Insurance Group based?
Cowan Insurance Group is headquartered in Cambridge, Canada, in the North America region.
How does Cowan Insurance Group make money?
Four revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are wealth Management Services, third Party Administration and group Benefits Consulting.
Who are Cowan Insurance Group's main competitors?
Direct peers on record are Westland Insurance, BFL Canada, Hub International, BrokerLink and Acera Insurance (CapriCMW). Regional players are Mitchell & Abbott Insurance Brokers and Lloyd Sadd Insurance Brokers. Broad incumbents are Marsh Canada and Aon Canada. Worldsource Financial Management / Investia is listed as an others.
Does Cowan Insurance Group have an API?
No public API is recorded for Cowan Insurance Group.
What industry is Cowan Insurance Group in?
Cowan Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies), with a secondary code of FSAJAGAD, Management Liability (D&O/EPL/Fiduciary). Its NAICS code is 524210 and its SIC code is 6411.