New Haircut

Name

New Haircut

Legal name

New Haircut, LLC

Website

https://newhaircut.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Freehold

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design Sprint Training Programs: Live team training programs offered at two customizable levels (Foundation and Leadership) for cross-functional teams. Programs are 2-3 days and include toolkit access.
2. Product Discovery Toolkits: Digital toolkits containing templates, presentation slides, pro tips, and sprint activities available for purchase and download. Versions support both remote (virtual) and in-person sprints.
3. Facilitated Design Sprints: Professionally-led design sprint facilitation services for enterprise teams. New Haircut sends experienced facilitators to guide teams through the sprint process.
4. Design Sprint Guide: Published guide available through Gumroad for learning design sprint methodology.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

New Haircut is a product strategy group that helps digital product teams ship winning products. It sells ready-to-use product discovery toolkits (templates, exercises, frameworks), live team training programs (Foundation and Leadership levels) for design sprints, and facilitated design sprint engagements for enterprise teams. Its offerings enable product organizations to solve the right customer problems through validated discovery, rapid prototyping, and cross-functional alignment.

Product overview

New Haircut offers a suite of product discovery and design sprint tools and services designed to help product teams solve the right customer problems. The core portfolio includes Product Discovery Toolkits (ready-to-use templates and guides for customer-centered discovery), Design Sprint Training (live 2-3 day programs at Foundation and Leadership levels), Design Sprint Toolkit (comprehensive digital templates included with training), and facilitated Design Sprint engagements. Additional offerings include the Duco and Duco+ mobile apps for sprint guidance, a Design Sprint Guide available via Gumroad, and a Free Facilitation Mini Course. Together, these products form an integrated ecosystem where toolkits provide DIY resources, training builds internal capabilities, and facilitated sprints deliver hands-on execution support.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Discovery Toolkits Ready-to-use digital toolkits and templates for product discovery, problem framing, customer research, and opportunity prioritization, designed to help product teams run customer-centered discovery workshops.
• Design Sprint Training Live team training programs for design sprints, offered at two customizable levels (Foundation and Leadership) to equip cross-functional teams to facilitate design sprints independently, including hands-on facilitation practice and toolkit access.
• Design Sprints (Facilitated) Professionally-facilitated design sprint engagements where New Haircut sends experienced facilitators to guide enterprise teams through 5-day rapid prototyping and validation cycles.
• Design Sprint Guide A comprehensive guide to running design sprints, available for purchase on Gumroad, covering methodology, templates, and best practices.
• Design Sprint Toolkit Comprehensive digital toolkit including templates, presentation slides, pro tips, and sprint activities for both remote and in-person design sprints.
• Duco Mobile App A free mobile guide designed to introduce design sprints to teams, providing step-by-step guidance through the sprint process.
• Duco+ Mobile App An enhanced version of the Duco mobile app with additional features for facilitating design sprints.
• Free Facilitation Mini Course Free introductory course for learning facilitation techniques for design sprints and product discovery workshops.

Quantifiable outcome

• 3,532 product leaders from Fortune 500 companies have used New Haircut's tools and training
• +5 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IDEO: Legendary design and innovation consultancy that pioneered design thinking and runs enterprise innovation programs. Operates much more broadly across product, service, and organizational design but competes for the same enterprise innovation budget.
• frog (Capgemini Invent): Global design and strategy consultancy owned by Capgemini, offering product discovery, innovation, and design services to enterprise clients. Larger scope and global footprint than New Haircut but overlapping methodology.
• McKinsey Design (McKinsey & Company): McKinsey's design practice offers product strategy, customer research, and innovation services to global enterprises. Operates at a larger scale and price point but competes for the same Fortune 500 product discovery mandates.

Direct peers

• AJ&Smart: Berlin-based design sprint agency founded by Jake Knapp's collaborators, offering facilitated sprints, training, and toolkits to enterprise teams. Direct comparable in methodology, GTM, and target buyer to New Haircut.
• Sprint Valley: Design sprint facilitation and training firm serving enterprise product teams with the same 5-day methodology as New Haircut. Competes for similar Fortune 500 training and facilitation engagements.
• Design Sprint Academy: Training and certification organization for design sprint facilitators, offering courses, bootcamps, and toolkits. Direct competitor in the training arm of New Haircut's business.
• Jake Knapp (Sprint author, independent): The originator of the design sprint methodology at Google Ventures and author of 'Sprint' and 'Click.' Operates independently, training and facilitating sprints with enterprises — a direct peer and the methodology source-of-truth.

Emerging players

• Strategyzer: Provides business model innovation, testing frameworks, and training for enterprise teams. Adjacent to New Haircut's product discovery focus, with strong overlap in training and toolkit monetization.
• Workshopper: Design sprint and innovation workshop facilitation platform helping teams run product discovery sessions. Smaller and more product-led than New Haircut, with overlap in target buyer and methodology.

Others

• InVision (now Indigo.Design): Originally a design collaboration platform, InVision hosted Design Better podcast and education content targeting product and design teams. An ecosystem adjacent to New Haircut's content-led GTM and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newhaircut
• Xx.com/newhaircutco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Haircut