Persnickety Clothing

What Persnickety Clothing does

Persnickety Clothing Company is a privately held, direct-to-consumer apparel brand operating exclusively through its Shopify-hosted e-commerce storefront at persnicketyclothing.com. Founded in 2010 and based in Pleasant Grove, Utah, the company employs 1-10 people and sells a curated, seasonally rotating assortment of feminine, embellished apparel and accessories via the brand handle 'Persnickety Girl.' The product line spans tops (Lou Lou, Avery, Playdate, Aspyn, Haven), bottoms (Double Ruffle Belle, Palazzo, Erin and Kenley leggings, Lily Skirt), dresses (Penelope Anne, Babydoll), jackets (Tess under the Stella Jackets collection), and accessories (Bowtie Necklace), with seasonal collections branded as Winter Wonderland, Joyeux Noël, and Harvest Homecoming. Pricing spans $8 to $89 with frequent sale pricing (e.g., Lou Lou Top marked down from $52 to $14, Tess Jacket from $82 to $18), and several SKUs show 'sold out' status, indicating small-batch inventory runs.

The revenue model is straightforward one-time e-commerce sales at retail list prices, with no subscription, membership, or wholesale component. Distribution is a single Shopify storefront with US-based fulfillment; the site displays a multi-currency selector across roughly 40 currencies, but no international shipping is documented. Marketing is conducted entirely through organic social channels (Instagram at @persnicketygirl, Facebook, Pinterest) plus an email newsletter and a content blog at corinnececile.com. There is no evidence of paid advertising, affiliate programs, marketplace listings, mobile app, or third-party retail partnerships.

Operationally, the storefront displays batch-fulfillment notices (e.g., orders placed before July 19 begin fulfillment July 20), signaling a small fulfillment team rather than on-demand shipping. The company has no disclosed funding, no institutional investors, no parent company, no M&A activity, no patents, no AI features, and no proprietary technology stack. The owner/founder persona is reinforced through a blog tied to the designer name 'Corinne Cecile,' suggesting a founder-led, design-driven brand rather than a technology-led commerce platform.

Name

Persnickety Clothing

Legal name

Persnickety Clothing Company

Website

https://persnicketyclothing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Persnickety Clothing Company is a privately held, direct-to-consumer apparel brand operating a single Shopify storefront that sells seasonally curated, feminine and embellished women's and girls' clothing, accessories, and holiday collections to retail consumers in the United States.

Ownership category

akta.pro rank

Product category

Women's and Girls' Boutique Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Women's apparel
• Girls' boutique clothing
• Direct-to-consumer fashion
• Seasonal clothing collections
• Embellished apparel

Headquarters

HQ city

Pleasant Grove

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through the direct sale of apparel products including tops, bottoms, dresses, jackets, and accessories through its e-commerce platform. All transactions are one-time purchases at listed retail prices. No subscription, membership, or recurring revenue model is evident.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Persnickety Clothing Company designs, brands, and sells women's and girls' boutique apparel — including tops, leggings, pants, skirts, dresses, jackets, and accessories — directly to consumers through its own Shopify-hosted online store at persnicketyclothing.com. The product lineup is organized around limited seasonal collections (Winter Wonderland, Joyeux Noël, Harvest Homecoming) alongside year-round staple categories, with hand-designed, embellished, feminine pieces priced between $8 and $89.

Product overview

Persnickety Clothing Company is an e-commerce women's apparel retailer operating as a single Shopify-hosted online store with a curated fashion portfolio. The product lineup centers on seasonal collections (Winter Wonderland, Joyeux Noël, Harvest Homecoming) alongside year-round staple categories. Core products include tops (Lou Lou Top, Avery Top, Playdate Top, Aspyn Top, Haven Top), bottoms (Double Ruffle Belle Pant, Palazzo Pant, Erin Legging, Kenley Legging, Lily Skirt), dresses (Penelope Anne Dress, Babydoll Dress), jackets (Tess Jacket under the Stella Jackets collection), and accessories (Bowtie Necklace). Products are sold through direct-to-consumer online sales with the site powered by Shopify e-commerce infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Lou Lou Top A versatile embellished top available in multiple colors and seasonal floral patterns, targeted at women and girls seeking feminine everyday apparel.
• Tess Jacket An embellished jacket offered as part of the Stella Jackets collection, available in seasonal colorways and patterns for women and girls.
• Double Ruffle Belle Pant Ruffle-detailed pants in Red Floral, Tan Embroidered, and Denim, offering a feminine embellished bottom option.
• Palazzo Pant Wide-leg palazzo-style pants available in Red and Tan colorways, providing a flowy, feminine bottom option.
• Avery Top An embellished top in Tan and other seasonal colorways, positioned across multiple price points for budget and premium shoppers.
• Aspyn Top A mesh-dot textured top available in Cream Mesh Dot, Ivory Mesh Dot, Gray, and Denim Blue, offering a textured, feminine staple.
• Playdate Top An embellished top offered in Graphite and Tan colorways as a staple option in the women's line.
• Haven Top A floral top available in Cream and Coral colorways, positioned as a feminine, detail-oriented staple.
• Erin Legging Feminine leggings in Denim Blue, Stripe, Tan, Blue, and Graphite colorways, sold as a staple bottom.
• Kenley Legging Premium leggings offered in Cream and Blue, positioned at a higher price tier within the bottoms category.
• Penelope Anne Dress A premium-tier feminine dress in Cream, positioned at the top of the price ladder for special-occasion wear.
• Lily Skirt A feminine skirt in Blue, positioned as a premium bottom option.
• Babydoll Dress A babydoll-style dress available in Floral and Coral colorways, suited to feminine, playful everyday or special-occasion wear.
• Bowtie Necklace A bowtie-style necklace accessory priced at $19.00, complementing the apparel line.
• Winter Wonderland Collection A limited seasonal collection of holiday and winter-themed apparel — tops, jackets, leggings, and pants — targeted at women and girls shopping for festive and cold-weather pieces.
• Joyeux Noël Collection A holiday 2023 seasonal collection of festive clothing items targeted at women and girls seeking occasion and seasonal apparel.
• Harvest Homecoming Collection An August 2023 seasonal collection of autumn-themed dresses, tops, skirts, and accessories targeted at women and girls shopping for transitional seasonal pieces.
• Leggings Collection A year-round category collection of leggings — including Erin Legging and Kenley Legging — in multiple colors and patterns, serving as a staple bottom option.
• Stella Jackets Collection A category collection of jackets — including Tess Jacket — in multiple colors and patterns, providing a layered apparel option for women and girls.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• ModCloth: ModCloth is a vintage-inspired women's apparel retailer (now owned by Walmart) selling through its own e-commerce site. Comparable to Persnickety in DTC model and target customer seeking distinctive, feminine clothing beyond mainstream fast fashion.
• Anthropologie: Anthropologie (owned by URBN) is a broad multi-category women's lifestyle retailer with deep assortment in bohemian and feminine apparel. Comparable as a much larger incumbent serving an overlapping customer base seeking whimsical, detail-oriented clothing at mid-to-premium price points.
• Free People: Free People is a large women's contemporary apparel brand under URBN offering bohemian, feminine, and trend-driven styles. Comparable to Persnickety as a broader incumbent in the same feminine/contemporary women's apparel category, though at much greater scale.
• Loft: LOFT (part of Ascena/Talbots-era portfolio) is a national women's apparel chain offering feminine, casual, and workwear styles at mid-market prices. Comparable to Persnickety in target demographic and emphasis on feminine, versatile apparel, though operating at far greater scale and with physical retail.
• Shopbop: Shopbop (owned by Amazon) is an online women's apparel retailer offering a curated mix of contemporary and boutique brands. Comparable to Persnickety in serving the same women/girls demographic shopping for distinctive feminine apparel online, though at much greater catalog breadth and scale.

Direct peers

• Lulus: Lulus is an online-first women's apparel retailer focused on dresses, tops, and occasionwear at mid-market price points. Comparable to Persnickety in DTC model, feminine aesthetic, and broad catalog spanning budget to premium SKUs.
• Altar'd State: Altar'd State is a women's boutique apparel brand with both online and physical retail, focused on feminine, faith-inspired, and trend-forward styles. Comparable to Persnickety in customer demographic, embellished aesthetic, and curated seasonal collections.
• Baltic Born: Baltic Born is a women's DTC apparel boutique emphasizing feminine, photo-driven styling with seasonal collections. Comparable to Persnickety in boutique scale, social-first acquisition strategy, and embellished/feminine product aesthetic.
• Pink Lily: Pink Lily is a direct-to-consumer women's boutique brand specializing in feminine, embellished, trend-driven apparel at accessible price points. Comparable to Persnickety in target customer (women/girls seeking playful, detail-oriented fashion), DTC-only distribution model, and reliance on social-driven marketing.

Emerging players

• Christy Dawn: Christy Dawn is a smaller DTC women's apparel brand emphasizing feminine, romantic silhouettes with a sustainability/ethical sourcing angle. Comparable to Persnickety in boutique scale, aesthetic direction, and direct-to-consumer go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/search/top?q=persnickety%20clothing%20company
• Instagraminstagram.com/persnicketygirl
• Pinterestpinterest.com/persnicketyGirl/_saved
• Xx.com/persnicketygirl
• LinkedInlinkedin.com/company/persnickety-clothing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persnickety Clothing