baltic born
Baltic Born is a direct-to-consumer women's fashion e-commerce retailer specializing in dresses and occasion wear for weddings, bridal parties, maternity, and resort/vacation use, sold globally through a Shopify storefront and mobile app.
- Company typePrivate
- Founded2016
- HeadquartersLehi, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What baltic born does
Baltic Born is a direct-to-consumer women's fashion e-commerce retailer specializing in dresses and occasion wear, founded in 2016 and headquartered in Lehi, Utah. The company operates exclusively online via a Shopify-powered storefront (balticborn.com) with a mobile app complement, and ships to 13 or more countries including the United States, Canada, the United Kingdom, Australia, New Zealand, Japan, Singapore, South Korea, Norway, and select UK Crown Dependencies/Hong Kong. The product portfolio centers on dresses across maxi, midi, short, and mini lengths in casual, formal, cocktail, wedding-guest, and bump-friendly styles, and is extended by tops, bottoms, jumpsuits/rompers, matching sets, jackets/coats, swimwear, lounge/sleepwear, and accessories, with curated occasion collections for bridal, bridesmaids, mother-of-the-bride, maternity, and resort/vacation wear. The pricing model is straightforward unit pricing with products ranging from approximately $49 to $258 (average dress $80–$140), an optional $4.98 Protected Checkout add-on, and a 15%-off newsletter incentive; revenue is generated almost entirely from one-time direct product sales, with no subscription or recurring component. The technology stack is built on Shopify for commerce, Gorgias for customer support, and PayPal Pay Later for installment messaging at checkout; Baltic Born uses organic social (Facebook, Pinterest, Instagram, TikTok) and email as its primary acquisition channels. No proprietary AI/ML capabilities, patents, external funding, or enterprise B2B customers are disclosed in the available source material.
baltic born firmographics
Firmographics- Name
- baltic born
- Legal name
- Baltic Born
- Website
- https://balticborn.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Baltic Born is a direct-to-consumer women's fashion e-commerce retailer specializing in dresses and occasion wear for weddings, bridal parties, maternity, and resort/vacation use, sold globally through a Shopify storefront and mobile app.
- Ownership category
- akta.pro rank
baltic born industry classification
Industry- Product category
- Women's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
- akta.pro secondary industry
- Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)
Keywords
Where baltic born is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
baltic born business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time transaction revenue from direct-to-consumer sales of women's clothing, dresses, and accessories through the e-commerce storefront. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-item pricing across dress, top, bottom, jumpsuit, matching set, and accessory categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
baltic born product offering
Product offeringCore offering
Baltic Born is a direct-to-consumer women's fashion e-commerce retailer specializing in dresses and occasion wear. The product portfolio centers on dresses, supplemented by tops, bottoms, jumpsuits/rompers, matching sets, outerwear, swimwear, loungewear, and accessories. Curated collections target weddings, bridal events, bridesmaid roles, mother-of-the-bride occasions, maternity, and resort/vacation settings, with inclusive sizing from XS to 3XL/4XL.
Product overview
Baltic Born is a women's fashion e-commerce retailer offering a comprehensive online shopping experience through a Shopify-powered platform. The product portfolio centers on dresses as the core offering, complemented by tops, bottoms, jumpsuits/rompers, matching sets, jackets/coats, swimwear, loungewear, and accessories. The company curates collections for specific occasions including wedding guest attire, bridal parties, bridesmaids, and mother-of-the-bride outfits, as well as seasonal collections for vacation/resort, fall, and summer wear. Special population segments are served through maternity/bump-friendly options, with sustainability addressed via the Baltic ReBørn initiative. The company operates a direct-to-consumer model with a physical retail location in Lehi, Utah.
Differentiator
Problem solved
Functional benefit
Products and services
- Dresses Core product category offering maxi, midi, short, and mini-length dresses in floral, boho, formal, cocktail, casual, vacation, maternity-friendly, sequin, and embellished styles; available across many color and pattern options.
- Tops Women's tops including blouses, shirts, sweaters, cardigans, and basic tops in various styles, colors, and patterns for casual, work, and occasion wear.
- Bottoms Women's bottoms including pants, skirts, and shorts in various styles, washes, and colors including denim and non-denim options.
- Jumpsuits + Rompers One-piece garments including jumpsuits and rompers in various styles suitable for date night, work, casual occasions, and special events.
- Matching Sets Coordinated outfit sets including pajama sets, lounge sets, and matching tops and bottoms designed to be worn together.
- Jackets + Coats Outerwear including jackets, coats, and vests in various styles including denim, bomber, puffer, and cardigan-style options.
- Accessories Accessory collection including shapewear, jewelry, shoes, bags, and blankets to complement outfits.
- Lounge + Sleepwear Comfortable loungewear and sleepwear including pajama sets, robes, and cozy separates for home wear.
- Swim Swimwear collection including bikinis, one-piece swimsuits, and cover-ups designed for vacation and resort wear.
- Gift Cards Digital gift cards available in various denominations for gifting fashion purchases on balticborn.com.
- Baltic ReBørn Sustainable fashion initiative focused on circular fashion practices, offering customers a way to return or recycle previously purchased Baltic Born items.
Companies that use baltic born
Customer profileSegments4 records
Ideal customer profiles4 records
baltic born technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
baltic born partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights6 records
baltic born competitors and assessment
Company assessmentBroad incumbents
- Aritzia: Aritzia is an established women’s fashion brand and retailer with dresses, sets, accessories, and everyday apparel across owned stores and e-commerce. It is a broad incumbent comparator on women’s fashion merchandising and digital reach, though it is not primarily wedding-focused.
- ASOS: ASOS is a global online fashion retailer carrying a broad range of women’s clothing, dresses, accessories, and occasionwear. It is a broad incumbent comparator for Baltic Born’s e-commerce, international reach, and broad women’s fashion assortment.
- Anthropologie: Anthropologie is a lifestyle and apparel retailer with a significant women’s clothing, dress, and special-occasion assortment sold online and through stores. It compares on occasionwear merchandising and customer lifestyle positioning, although it has a broader premium lifestyle proposition.
- Revolve: Revolve operates a large online fashion platform with a strong assortment of contemporary women’s dresses and occasionwear. It shares Baltic Born’s online discovery, trend-led merchandising, and accessories-led cross-sell opportunity, but operates at much greater scale and assortment breadth.
Direct peers
- Reformation: Reformation is a digitally led women’s apparel brand offering dresses, wedding and occasion pieces, and everyday fashion through a direct-to-consumer model. It is comparable on women’s fashion, occasionwear, and digitally native brand positioning, though at a higher price point.
- Lulus: Lulus is an online women’s fashion retailer known for dresses, special-occasion attire, and accessories at accessible prices. Its occasionwear focus, digital storefront, and target customer closely overlap with Baltic Born.
- Oh Polly: Oh Polly is a digitally native women’s fashion brand focused on occasion, going-out, and resort clothing. Its online-first model, social-led discovery, and event-oriented dresses closely overlap with Baltic Born.
- Azazie: Azazie sells customizable bridesmaid, wedding, and special-occasion dresses online. Its event-led assortment and direct-to-consumer model make it a close peer for Baltic Born’s bridal-party and occasionwear collections.
- VICI Collection: VICI Collection is an online women’s fashion retailer known for contemporary dresses, jumpsuits, sets, and occasionwear. It is a direct comparator for Baltic Born’s digital merchandising of trend-led special-event apparel and accessories.
- Birdy Grey: Birdy Grey is an online women’s fashion brand specializing in bridesmaid dresses, bridal-party accessories, and occasionwear. Its narrow wedding-party focus and online purchasing model directly overlap with Baltic Born’s bridal and bridesmaid collections.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
baltic born social profiles
Digital presencebaltic born financial estimates
Financial estimateRevenue estimate
Valuation estimate
baltic born leadership team
Management profileNumber of profiles
Profiles1 record
baltic born funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
baltic born M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about baltic born
What does baltic born do?
Baltic Born is a direct-to-consumer women's fashion e-commerce retailer specializing in dresses and occasion wear. The product portfolio centers on dresses, supplemented by tops, bottoms, jumpsuits/rompers, matching sets, outerwear, swimwear, loungewear, and accessories. Curated collections target weddings, bridal events, bridesmaid roles, mother-of-the-bride occasions, maternity, and resort/vacation settings, with inclusive sizing from XS to 3XL/4XL.
Is baltic born a public or private company?
baltic born is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was baltic born founded?
baltic born was founded in 2016.
Where is baltic born based?
baltic born is headquartered in Lehi, United States, in the North America region.
How does baltic born make money?
One revenue line is on record: direct Product Sales.
Who are baltic born's main competitors?
Broad incumbents on record are Aritzia, ASOS, Anthropologie and Revolve. Direct peers are Reformation, Lulus, Oh Polly, Azazie, VICI Collection and Birdy Grey.
Does baltic born have an API?
No public API is recorded for baltic born.
What industry is baltic born in?
baltic born's product category is Women's Apparel. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear, with a secondary code of HSACABAF, Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination). Its NAICS code is 4581 and its SIC code is 5600.