this is my

What this is my does

this is my: limited is an independent UK private medical provider founded in 2003 and headquartered in Leeds, operating seven clinic locations spanning Yorkshire (Leeds, Halifax, Elland, Bradford) and major metropolitan markets (London Harley Street, Manchester, Liverpool). The company delivers diagnostic and screening services across seven sub-brands: this is my: baby (pregnancy ultrasound 6-42 weeks including NT, anomaly, growth, and 4D scans), this is my: NIPT (non-invasive prenatal testing with >99% accuracy for Down's syndrome), this is my: body (abdominal, renal, pelvic, vascular, thyroid, MSK imaging), this is my: fertility (pelvic/testicular ultrasound, follicle tracking, AMH, fertility bloods), this is my: genetics (chromosomal and inherited carrier screening), this is my: sports medicine (physiotherapy, podiatry, 3D gait analysis, shockwave, injection therapy), and this is my: NHS (contracted diagnostic ultrasound). Core technology is ultrasound imaging hardware combined with next-generation DNA sequencing performed by external lab partners BGI Health, Eurofins/Genoma, Natera, and Yourgene Health; NIPT samples are shipped internationally and results returned to the company for reporting.

The business operates a multi-payor revenue model: self-funding patients pay per scan on a pay-as-you-go basis (deposits £80, scans £60-£490, NIPT £250-£1,100, packages up to £490), NHS revenue is generated through Any Qualified Provider contracts with local Clinical Commissioning Groups and sub-contractor arrangements with Leeds Teaching Hospitals and Calderdale and Huddersfield NHS Trusts, and private medical insurance claims cover insured patients. All staff are registered with GMC or HCPC with minimum 3 years' experience; the company holds Care Quality Commission registration (Provider ID 1-157040996) and NHS IGSoC compliance for network connectivity. Marketing channels combine NHS Choose and Book referrals, direct website/phone booking, and light social media presence (Facebook, Twitter). The company is privately held, founder/owner-operated with no disclosed external funding, and operates with a stated headcount of 1-10 — implying a lean permanent core supplemented by contracted clinicians across its multi-site footprint.

Name

this is my

Legal name

this is my: limited

Website

https://thisismy.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

this is my is a UK private medical provider operating seven clinics across Yorkshire, London, Manchester, and Liverpool, delivering pregnancy ultrasound, NIPT, body diagnostics, fertility, genetics, and sports medicine services to self-pay patients, NHS AQP referrals, and private medical insurance clients.

Ownership category

akta.pro rank

Product category

Diagnostic Ultrasound Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industries

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Genetic & Prenatal Testing Laboratories (HLAFAMAH)

Keywords

• Pregnancy ultrasound scans
• NIPT prenatal testing
• Fertility ultrasound services
• Diagnostic imaging clinic
• Sports medicine ultrasound

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Pay (Self-Funding Patients): One-time payments for individual healthcare services including pregnancy scans, body scans, fertility services, genetics tests, and sports medicine treatments. Prices range from £60 to £490+ depending on service type.
2. NHS Contracted Services: Revenue from NHS Any Qualified Provider (AQP) contracts with Clinical Commissioning Groups (CCGs) and sub-contractor arrangements with NHS Trust hospitals for diagnostic ultrasound services.
3. Private Medical Insurance: Services billed to private medical insurance providers for insured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

this is my operates a network of private diagnostic ultrasound clinics in the UK delivering pregnancy scans (early pregnancy, gender, 4D, growth, well-being), NIPT blood tests processed via partner laboratories, fertility ultrasound scans, general diagnostic body scans (abdominal, pelvic, renal, vascular, thyroid, musculoskeletal), genetic screening, and sports medicine ultrasound consultations. Services are predominantly sold directly to self-paying individual patients, with additional volume coming from NHS AQP contracts and corporate/insurer referrals.

Product overview

This is my is an independent private medical provider offering a portfolio of healthcare services across seven distinct brands. The core offering consists of: this is my: baby (pregnancy ultrasound scanning from 6-42 weeks including NIPT screening), this is my: NIPT (standalone non-invasive prenatal testing), this is my: body (general diagnostic ultrasound imaging), this is my: fertility (ultrasound and blood testing for IVF support), this is my: genetics (DNA-based genetic screening), this is my: sports medicine (musculoskeletal treatment including physiotherapy, podiatry, and rehabilitation), and this is my: NHS (contracted NHS diagnostic ultrasound via AQP contracts). Add-on modules include NT scans, anomaly scans, 4D imaging, gait analysis, shockwave therapy, and injection therapy. The company operates across multiple UK clinic locations (Leeds, London Harley Street, Manchester, Liverpool, Halifax, Elland, Bradford) and processes NIPT samples through partner laboratories including PrenatalSafe, NIFTY, Panorama, and IONA.

Differentiator

Problem solved

Functional benefit

Brands

• this is my: baby: Medically supported private pregnancy ultrasound scans and NIPT testing services from 6 to 42 weeks of pregnancy.
• this is my: NIPT
• this is my: body
• this is my: fertility
• this is my: genetics
• this is my: sports medicine
• this is my: NHS

Products and services

• Pregnancy ultrasound scans Private ultrasound scans for pregnancy including early pregnancy, gender, 4D bonding, growth and well-being scans, delivered by sonographers at UK clinics for self-paying expectant parents.
• Non-Invasive Prenatal Testing (NIPT) Non-invasive prenatal blood testing for chromosomal conditions, with samples processed through partner laboratories and results returned to the patient via the clinic.
• Fertility ultrasound scans Specialist ultrasound scans to support fertility assessment and monitoring for individuals and couples seeking private evaluation.
• General diagnostic body scans Private diagnostic ultrasound of the abdomen, pelvis, kidneys, vascular system, thyroid and small parts for self-paying patients seeking rapid answers.
• Genetic screening services Genetic screening services delivered in conjunction with partner laboratories, supporting prenatal and broader genetic risk assessment for patients.
• Sports medicine musculoskeletal ultrasound Musculoskeletal ultrasound consultations for athletes and active individuals, supporting sports-medicine clinicians with imaging-based diagnosis.
• NHS Any Qualified Provider (AQP) contracted ultrasound services Provision of ultrasound services under NHS AQP contracts to NHS Clinical Commissioning Groups and trusts, supporting community diagnostic capacity and waiting-list reduction.

Quantifiable outcome

• NIPT screening accuracy over 99% for Down's syndrome detection
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Harley Street Fertility CliniccoreStrategic or Co-development PartnerPartnership with Harley Street Fertility Clinic for fertility treatment services. this is my provides local ultrasound and blood testing at their clinic locations while Harley Street Fertility Clinic provides expert consultations and procedures such as egg collection, embryo transfer, and IUI at their Harley Street clinic.
• Leeds Teaching Hospitals NHS TrustcoreChannel Partner/ Reseller/ DistributorSub-contractor arrangement where this is my performs NHS hospital ultrasound scans on behalf of Leeds Teaching Hospitals NHS Trust. Scans performed at Leeds office (93 Water Lane) with reports sent back to hospital for patient management.
• Calderdale and Huddersfield NHS TrustcoreChannel Partner/ Reseller/ DistributorSub-contractor arrangement where this is my performs NHS hospital ultrasound scans on behalf of Calderdale and Huddersfield NHS Trust. Services performed at Fearnley Mill, Halifax location.
• NHS Clinical Commissioning Groups (CCGs)coreChannel Partner/ Reseller/ DistributorAny Qualified Provider contracts with local Primary Care CCGs allowing patients to choose this is my for diagnostic ultrasound services referred by GPs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• HCA Healthcare UK:

Direct peers

• Babybond: Private pregnancy and bonding scan service operating across multiple UK clinics, providing 2D/3D/4D imaging and gender scans. Closely comparable to this is my's pregnancy scan portfolio with the same private-pay antenatal focus.
• Window to the Womb: The UK's largest private baby scan specialist offering 2D, 3D, 4D and HD ultrasound packages from early pregnancy through to gender and growth scans. Closest direct competitor to this is my's baby and NIPT service lines with a similar private-pay, multi-clinic UK model.
• CREATE Fertility: UK private fertility specialist offering IVF, IUI, and pre-conception testing with multiple clinic locations. Comparable in service category to this is my: fertility, particularly around follicle tracking, AMH, and ultrasound monitoring.
• Ultrasound Direct: National UK private ultrasound provider with a wide network of clinics offering pregnancy, NIPT, fertility, and general health scans. Directly comparable in service breadth, pricing model, and self-pay positioning to this is my's baby, NIPT, body, and fertility brands.
• Manchester Fertility: Private fertility clinic offering IVF, IUI, and fertility testing with ultrasound and blood monitoring services. Comparable to this is my: fertility and complements the company's existing Harley Street Fertility Clinic partnership model.
• The Birth Company: Private pregnancy ultrasound and NIPT clinic in London offering direct-to-patient antenatal scanning and screening. Comparable in core service line to this is my: baby and this is my: NIPT, particularly the Harley Street London offering.

Broad incumbents

• Nuffield Health: UK-wide charitable healthcare provider operating hospitals, diagnostic centres, and clinics with imaging and women's health services. Comparable as a broad incumbent offering overlapping diagnostic ultrasound and outpatient services.
• Spire Healthcare: Large UK private hospital group offering diagnostics, imaging, and outpatient services including pregnancy and general ultrasound. A broader incumbent that competes for private-pay and NHS diagnostic patients across the same geographies.
• Bupa UK: Major UK private health insurer and provider of clinics and diagnostic services, including health assessments and women's health. Comparable as a large incumbent in private UK healthcare with a similar pay-and-insured customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thisismyclinics
• Facebookfacebook.com/Thisismy.co.uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about this is my