American Born Moonshine
- Company typePrivate
- Founded2012
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
American Born Moonshine firmographics
Firmographics- Name
- American Born Moonshine
- Website
- https://americanbornmoonshine.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
American Born Moonshine industry classification
Industry- Product category
- Craft Spirits
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where American Born Moonshine is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Born Moonshine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Spirits Sales: Direct sales of bottled moonshine products through wholesale distribution to retail liquor stores, bars, and restaurants. Products include Original, Apple Pie, and Sweet Tea flavored moonshines in 750ML bottles.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
American Born Moonshine product offering
Product offeringCore offering
American Born Moonshine is a craft distillery that produces and bottles premium un-aged corn whiskey (moonshine) in Morrison, Tennessee. The company manufactures three core flavors — Original (103 Proof, 51.5% ABV), Apple Pie (41.5% ABV), and Sweet Tea (the first-ever sweet tea-flavored moonshine) — packaged in American-made mason jars with a patented lid and Gadsden snake embossing.
Product overview
American Born Moonshine is a craft distillery producing premium moonshine whiskey from Morrison, Tennessee. The company offers three core flavored spirits: Original (103 Proof, un-aged corn whiskey from a 200-year-old recipe), Apple Pie (41.5% ABV, the oldest traditional mountain moonshine recipe), and Sweet Tea (the first-ever sweet tea-flavored moonshine). All products are packaged in American-made mason jars with Gadsden snake embossing and a patented lid, marketed under the tagline 'The Smooth Side of a Rough History.' The company also provides an extensive library of cocktail recipes using their products.
Differentiator
Problem solved
Functional benefit
Products and services
- American Born Moonshine Original
Companies that use American Born Moonshine
Customer profileSegments1 record
Ideal customer profiles2 records
American Born Moonshine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
American Born Moonshine partnerships and signals
Strategic signalScale indicators2 records
American Born Moonshine competitors and assessment
Company assessmentBroad incumbents
- Tito's Handmade Vodka: Texas-based craft-spirits success story and one of the largest U.S. spirits brands; relevant as a model for craft-positioned incumbents that scaled nationally through on-premise bartending relationships similar to ABM's strategy.
- Jack Daniel's (Brown-Forman): Iconic Tennessee whiskey producer headquartered in Lynchburg, TN; the broad incumbent whose Tennessee whiskey category ABM effectively plays in with its unaged corn whiskey, and a benchmark for Tennessee craft-spirits distribution.
- Bulleit Bourbon (Diageo): Frontier-styled craft bourbon under Diageo; comparable as a craft-positioned incumbent whiskey that built national distribution and bar presence via storytelling similar to ABM's heritage narrative.
Direct peers
- Prichard's Distillery: Craft Tennessee distillery producing flavored moonshines and rums in mason-jar packaging; very similar craft positioning, product format, and Tennessee heritage narrative to ABM.
- Fireball Cinnamon Whisky: Mass-market flavored Canadian whisky dominating the flavored-spirits shelf; competes for the same flavored-whiskey consumer and on-premise shot occasion that ABM targets with its flavored moonshines.
- Ole Smoky Moonshine: Largest U.S. moonshine brand, headquartered in Tennessee with distilleries in Gatlinburg and Nashville; sells flavored and unaged corn whiskeys in mason-jar style packaging and competes head-to-head with ABM in the same retail and on-premise channels.
- Midnight Moon Moonshine: Flavored moonshine line from Junior Johnson's Midnight Moon (North Carolina); offers Original, Apple Pie, Cherry, and similar flavors in mason-jar packaging and directly overlaps with ABM's product positioning and target consumer.
- Sugarlands Distilling Company: Tennessee-based craft moonshine distillery producing flavored and unaged corn whiskeys (including Appalachian Apple Pie, Shine Sweet Tea, etc.); very close product mix and channel strategy to American Born.
- Tim Smith Spirits: Moonshine brand from Discovery Channel's "Moonshiners" featuring Appalachian-flavored corn whiskey; directly competes for craft moonshine consumers and uses comparable heritage storytelling.
Emerging players
- Smooth Ambler Spirits: West Virginia craft distillery producing aged bourbon and gin with strong Appalachian regional positioning; an adjacent craft peer that shares ABM's mountain-heritage narrative and small-batch craft distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
American Born Moonshine social profiles
Digital presenceAmerican Born Moonshine financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Born Moonshine leadership team
Management profileNumber of profiles
American Born Moonshine funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Born Moonshine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Born Moonshine
What does American Born Moonshine do?
American Born Moonshine is a craft distillery that produces and bottles premium un-aged corn whiskey (moonshine) in Morrison, Tennessee. The company manufactures three core flavors — Original (103 Proof, 51.5% ABV), Apple Pie (41.5% ABV), and Sweet Tea (the first-ever sweet tea-flavored moonshine) — packaged in American-made mason jars with a patented lid and Gadsden snake embossing.
Is American Born Moonshine a public or private company?
American Born Moonshine is a private company. It is classified as unknown and is currently operating.
When was American Born Moonshine founded?
American Born Moonshine was founded in 2012. It employs 11 to 50 people.
Where is American Born Moonshine based?
American Born Moonshine is headquartered in Nashville, United States, in the North America region.
How does American Born Moonshine make money?
One revenue line is on record: spirits Sales.
Who are American Born Moonshine's main competitors?
Broad incumbents on record are Tito's Handmade Vodka, Jack Daniel's (Brown-Forman) and Bulleit Bourbon (Diageo). Direct peers are Prichard's Distillery, Fireball Cinnamon Whisky, Ole Smoky Moonshine, Midnight Moon Moonshine, Sugarlands Distilling Company and Tim Smith Spirits. Smooth Ambler Spirits is listed as an emerging player.
Does American Born Moonshine have an API?
No public API is recorded for American Born Moonshine.
What industry is American Born Moonshine in?
American Born Moonshine's product category is Craft Spirits. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its SIC code is 5180.