Mrs. Green's Natural Market

What Mrs. Green's Natural Market does

Mrs. Green's Natural Market, doing business as MrsGreens, presents two distinct operational profiles in the source data. Firmographic records indicate a 1991-founded natural and organic food retail operation based in Irvington, United States, with 251–500 employees, consistent with the historical Mrs. Green's Natural Market regional retail chain. The current website (mrsgreens.com), however, operates as a single-product direct-to-consumer e-commerce storefront: a Shopify-powered online store selling one SKU — Pure Clover Honey Sticks (100 Pack) at $21.99 USD — which was listed as sold out at the time of extraction.

The technology stack is minimal and off-the-shelf: a standard Shopify storefront with integrated credit card checkout, email newsletter capture, and a blog module. There is no proprietary technology, no mobile app, no API surface, and no AI/ML components disclosed. The product portfolio is narrow — a single honey SKU — with no platform architecture, modular offerings, or add-on tiers. Marketing is content-driven and educational, centered on three blog posts (dated November 2023) covering organic honey, cold-processed/raw/unfiltered honey, and raw honey sourcing.

The business model is direct-to-consumer e-commerce with pay-as-you-go, unit-based pricing and no subscription tier. The company explicitly characterizes itself as a "labor of love and a side project" on its Contact page, indicating a founder-operated, lifestyle-scale operation rather than a growth-stage business. The sole public contact channel is a support email ([email protected]), and no team, leadership, partnerships, certifications, or operational data beyond the storefront are disclosed.

Name

Mrs. Green's Natural Market

Legal name

MrsGreens

Website

https://mrsgreens.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Mrs. Green's Natural Market (MrsGreens) operates a direct-to-consumer e-commerce storefront on Shopify, currently selling a single SKU — Pure Clover Honey Sticks (100 Pack) at $21.99 USD — to health-conscious individual consumers, and describes itself as a "labor of love and a side project."

Ownership category

akta.pro rank

Product category

Natural and organic food retail

NAICS

All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industries

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)

Keywords

• Natural food retail
• Organic grocery store
• Raw honey products
• Natural supplements
• Healthy food e-commerce

Headquarters

HQ city

Irvington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Honey and Natural Foods: Direct e-commerce sales of natural food products including honey sticks and related wholesome foods. Products are sold as one-time purchases through the company's Shopify storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mrs. Green's Natural Market sells natural and organic food products directly to consumers through a Shopify-powered online storefront, with the Pure Clover Honey Sticks 100-pack as the headline offering. The site also functions as a content and community hub, publishing educational articles on organic, raw, cold-processed, and unfiltered honey aimed at supporting customers on a healthier, more sustainable lifestyle.

Product overview

Mrs. Green's Natural Market is an e-commerce natural foods retailer operating on a single unified Shopify-powered storefront. The company sells wholesome natural food products, with its primary product being the Pure Clover Honey Sticks - 100 Pack. The product portfolio is simple, centered around natural honey products, with no modular or platform-plus-add-ons architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Clover Honey Sticks - 100 Pack A pack of 100 pure clover honey sticks sold as a one-time purchase for $21.99 USD on the company's e-commerce site, aimed at health-conscious consumers seeking natural sweeteners for clean eating and on-the-go use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Nature Nate's Raw & Unfiltered Honey: Direct peer — online-first, single-category raw and unfiltered honey brand sold primarily through e-commerce to health-conscious U.S. consumers. Overlaps directly with Mrs. Green's Pure Clover Honey Sticks positioning in the raw/organic honey niche.
• Beekeeper's Naturals: Direct peer — DTC-first brand selling propolis, royal jelly, and raw honey-based wellness products to health-conscious consumers. Overlaps on raw/organic honey positioning, Shopify infrastructure, and content-driven marketing.
• Y.S. Eco Bee Farms: Direct peer — long-established raw/organic honey brand sold direct and through natural food channels, with emphasis on unfiltered, minimally processed honey products comparable to Mrs. Green's clover honey sticks.
• Local Hive Honey: Direct peer — multi-floral raw honey brand with regional sourcing, sold in single-serve stick formats similar to Mrs. Green's clover honey sticks. Comparable as a single-category, raw/organic honey e-commerce brand targeting on-the-go, health-conscious consumers.
• Wedderspoon Raw Manuka Honey: Direct peer — premium raw honey brand distributed online and through natural/specialty retailers, focused on raw and organic honey variants. Comparable as a specialty honey DTC competitor with educational content marketing.
• Bee Powered Raw Honey: Direct peer — premium, raw/organic honey brand positioned around health benefits and educational content marketing, with a Shopify-style DTC storefront similar to Mrs. Green's. Targets the same clean-eating, organic-minded consumer.

Broad incumbents

• Thrive Market: Broad incumbent — large online natural and organic grocery retailer offering a wide assortment including honey and pantry items at membership pricing. Comparable as a competing e-commerce destination for the same organic-minded consumer segment.
• Whole Foods Market: Broad incumbent — dominant natural and organic supermarket chain with strong private-label honey assortment, comparable as the flagship retail destination for the same clean-eating, organic consumer.
• Sprouts Farmers Market: Broad incumbent — large natural and organic specialty grocery chain selling raw honey, organic staples, and supplements. Comparable as a competing natural foods retail destination serving overlapping customer segments.
• Misfits Market: Broad incumbent — online specialty food retailer offering organic and natural pantry items to a similar health-conscious customer base. Comparable as a multi-SKU e-commerce operator in the natural/organic grocery space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/MrsGreensMarket
• Facebookfacebook.com/MrsGreensMarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mrs. Green's Natural Market