LandboGruppen

What LandboGruppen does

LandboGruppen is a Danish agricultural property brokerage chain headquartered in Aabenraa and operating nationwide through five shops and twelve to thirteen regional departments across Jutland and Funen. Founded in 2008 (with predecessor activity in North Jutland dating to 1990), the company intermediates the buying and selling of agricultural real estate, including production farms (dairy, pig, crop), forest and hobby properties, and prestige rural estates. The group is structured as LandboGruppen A/S with five wholly-owned regional subsidiaries (SYD, SØNDERJYSK, JYSK, MIDTØST & FYN, NORD), each led by a licensed Danish estate agent (MDE). LandboGruppen NORD is additionally a subsidiary of the Agillix concern.

The service portfolio combines traditional brokerage with multiple sale methods — public marketing, discreet (off-market) sales, and bidding-based auctions — underpinned by a nationwide buyer registry (køberkartotek) that matches new listings with pre-registered buyers via email and SMS. Supporting offerings include sales valuation and planning, professional photography and video, a bi-annual 'Livsværk & Virksomheder' magazine distributed to ~25,000 households, a podcast, and listings on major Danish property portals (boligsiden.dk, landbrugsmarkedet.dk, landbrugsavisen.dk). The group is integrated with the Dansk Landbrugsrådgivning network and works with agricultural advisory partners (SAGRO, Velas, Spiras) to provide tax, legal, livestock, plant production, and environmental expertise for complex transactions.

The business operates a commission-based revenue model — fees on property transactions, appraisals, and advisory engagements — with no disclosed pricing. There are no proprietary technology platforms; gtm motion is enterprise field sales: on-site valuations, sales planning, and end-to-end transaction handling by regional agents, supplemented by referral channels through accountants, agricultural consultants, and financial advisors. No funding rounds, acquisitions, or institutional investors are disclosed; ownership appears private and tied to the founding organization plus the Agillix parent of the NORD subsidiary. LandboGruppen self-describes as Denmark's leading specialized agricultural property brokerage chain, with ~180 active listings at the time of reporting and approximately 30 employees across Jutland and Funen.

Name

LandboGruppen

Legal name

LandboGruppen A/S

Website

https://landbogruppen.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

LandboGruppen is Denmark's nationwide agricultural property brokerage chain, operating five shops and twelve to thirteen regional departments that intermediate the sale of farms, forest properties, and hobby estates on commission for Danish and international buyers.

Ownership category

akta.pro rank

Product category

Agricultural Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA)

akta.pro secondary industries

Ranches & Livestock Properties Brokerage (BPAJADAB), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Timberland & Forestry Properties Brokerage (BPAJADAC)

Keywords

• Agricultural property brokerage
• Farm real estate services
• Rural property sales
• Agricultural land brokerage
• Estate brokerage services

Headquarters

HQ city

Aabenraa

HQ country

Denmark

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property brokerage commissions: Revenue generated through commissions from facilitating the sale and purchase of agricultural properties across Denmark. Services include traditional sales, discreet sales, auction-based sales, and buyer registry enrollment.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

LandboGruppen is a Danish real estate brokerage chain specializing exclusively in the sale and purchase of agricultural properties, including dairy farms, pig farms, crop farms, forest properties, and hobby farms. The company operates through 5 shops and 12-13 branches across Jutland and Funen, offering traditional sales, discreet sales, auction-based sales, and a nationwide buyer registry. Services include professional property valuation, sales planning, buyer matching, and end-to-end transaction handling by licensed real estate brokers.

Product overview

LandboGruppen is Denmark's leading real estate brokerage chain specializing exclusively in agricultural properties, operating as a service-based business rather than a software product. The company offers a unified service portfolio centered on the sale of agricultural properties, including cattle farms, pig farms, crop farms, forest properties, and hobby farms. The core offering combines traditional property sales methods with specialized services such as discrete sales, bidding-based auctions, and a nationwide buyer database. Supporting these are marketing tools including the Livsværk & Virksomheder magazine, video marketing, and a podcast series. The company operates through 5 regional shops and 12-13 local departments across Jutland and Funen, with approximately 30 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Valuation (Salgsvurdering)

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Dansk LandbrugsrådgivningcoreStrategic or Co-development PartnerLandboGruppen is part of Dansk Landbrugsrådgivning network, providing access to expert knowledge in tax advisory, livestock, plant production, environmental consulting, economics, and legal services for comprehensive client support.
• Danish EjendomsmæglerforeningcoreStrategic or Co-development PartnerAll LandboGruppen employees are members of the Danish Real Estate Broker Association, ensuring professional standards and regulatory compliance.
• SAGROminorImplementation/ SI/ Consulting PartnerAgricultural advisory partner referenced in LandboGruppen SYD office materials.
• VelasminorImplementation/ SI/ Consulting PartnerAgricultural advisory partner referenced in LandboGruppen MIDTØST & FYN office materials.
• SpirasminorImplementation/ SI/ Consulting PartnerAgricultural advisory partner referenced in LandboGruppen SØNDERJYSK office materials.
• LRF (Swedish Landbrugsforeninger)minorChannel Partner/ Reseller/ DistributorCooperation agreement with Swedish agricultural associations (LRF) for intermediation of Swedish properties, extending LandboGruppen NORD's service capabilities beyond Denmark.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Hejlskov & Møller: Danish real estate agency specializing in agricultural and rural properties, with comparable focus on production farms, hobby farms, and forest properties — a direct niche competitor to LandboGruppen for Danish farmland brokerage mandates.
• Bidwells: UK firm specializing in rural, agricultural, and forestry property transactions including estates, farms, and country houses — closely comparable to LandboGruppen as a niche farm-and-forest real estate specialist with professional valuation, agency, and advisory services.

Broad incumbents

• Strutt & Parker: UK rural estates and farms agency with deep specialization in farmland, estates, and forestry transactions; comparable to LandboGruppen as a high-end rural property brokerage with multi-channel marketing, valuation expertise, and a national (UK) branch network.
• Knight Frank: International real estate consultancy with a dedicated rural and farm agency practice across multiple European markets; comparable to LandboGruppen for cross-border farmland investor intermediation and prestige rural estate transactions.
• Nybolig: Large Danish real estate brokerage chain with nationwide coverage that handles a portion of rural and hobby-farm transactions alongside its dominant residential portfolio — directly comparable as a generalist Danish estate agent that overlaps with LandboGruppen's hobby farm and prestige estate segments.
• EDC Poul Erik Bech: Major Danish real estate agency group with a dedicated Erhverv (commercial) division that handles commercial and rural property transactions; competes for the same Danish farmland sellers and buyers as LandboGruppen while operating a much broader national network.
• Savills: Global real estate services firm with a significant rural and agricultural property division across Europe; comparable as a larger incumbent that competes for international farmland investor mandates overlapping with LandboGruppen's cross-border (German/Dutch/Swedish) buyer base.

Regional players

• LRF Konsult (Sweden): Swedish agricultural advisory and real estate intermediary affiliated with LRF — directly comparable as the Swedish counterpart already cooperating with LandboGruppen NORD, and a structural peer in the Nordic agricultural property services market.

Emerging players

• United Country Real Estate: US-based franchise network with strong specialization in farms, ranches, land, and country properties — a comparable niche farmland brokerage model using distributed branch offices and specialized agent networks to serve production farmers, ranchers, and rural lifestyle buyers.

Others

• Dansk Ejendomsmæglerforening: The Danish Real Estate Agents Association of which all LandboGruppen employees are members; relevant as the industry body governing the same professional standards, complaint procedures, and regulatory framework that any Danish farmland broker must operate within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LandboGruppen
• Instagraminstagram.com/landbogruppen
• LinkedInlinkedin.com/company/landbogruppen-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LandboGruppen