Microfiber Products

What Microfiber Products does

Microfiber Products Inc., operating as Microfiber Products Online, is a US-based e-commerce retailer founded in 2002 and headquartered in Laguna Hills, California. The company sells microfiber cleaning products, automotive detailing supplies, and an eclectic assortment of "unique items" (gadgets, tools, fitness, pet supplies, outdoor goods) primarily through its proprietary website (microfiberproducts.com), supplemented by Amazon and eBay marketplace listings and a wholesale/distributor program for bulk orders across the US and Canada. Core technology centers on split-microfiber construction: positively charged polyester/polyamide fibers (an 80/20 blend at 250 GSM with over-lock stitching) attract negatively charged dust and contaminants, enabling chemical-free cleaning with products rated for 1,000+ wash cycles and approximately 8x the absorbency of cotton equivalents.

The catalog blends own-branded and distributed lines. House brands Real Clean (microfiber towels, sponges, wash mop stik kits) and Simplee Cleen (mops, detailing gloves) are produced to the company's specifications, while complementary third-party brands — Mothers car care, Connolly leather care, Blue Star windshield and lens repair, Maxsa garage parking accessories, Dent Out dent repair, Schroeder & Tremayne, Zymol waxes, and Swiss Tech multi-tools — are sold under long-standing distribution arrangements. Products span a wide price band ($1.95 for a ribbed microfiber bar mop up to $599.99 for the Blue Star ClearVac Professional Windshield Kit), with typical retail discounts of 15-50%, a $150 free-shipping threshold, and wholesale pricing negotiated by phone.

The customer base spans individual consumers (primary segment, including homeowners and auto enthusiasts), professional detailers and car dealerships, and commercial/hospitality buyers (restaurants, bars, janitorial companies). The 1-10 employee operation generates revenue through one-time unit purchases across both owned and distributed SKUs; there is no subscription model, no disclosed financing, and no enterprise anchor accounts. Marketing is executed via email newsletter, a Facebook page (MicrofiberProductsOnline), product-page content, and legacy earned media features in Family Circle and Better Homes & Gardens.

Name

Microfiber Products

Legal name

Microfiber Products Inc.

Website

https://microfiberproducts.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Microfiber Products is a US-based e-commerce retailer, founded in 2002, selling microfiber cleaning products, automotive detailing supplies, and assorted gadgets through its own website, Amazon, and eBay to individual consumers, professional detailers, and commercial buyers in the US and Canada.

Ownership category

akta.pro rank

Product category

Microfiber Cleaning Products

akta.pro primary industry

Microfiber Cloths, Wipes & Cleaning Towels (Reusable) (CRAJAIAD)

Keywords

• Microfiber cleaning products
• Automotive detailing supplies
• Household cleaning tools
• Microfiber mop systems
• Car care accessories

Headquarters

HQ city

Laguna Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of microfiber cleaning products, automotive gadgets, detailing supplies, and unique items through their own website and third-party marketplaces (Amazon, eBay). Products include microfiber towels, mops, auto detailing supplies, safety gadgets, and unique household items. Revenue is generated through one-time product purchases at varying price points from $1.95 to $599.99.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Microfiber Products Inc. is an online retailer specializing in microfiber cleaning products, automotive detailing supplies, and specialty household gadgets. The company sells its own Real Clean and Simplee Cleen branded microfiber towels, mops, and sponges alongside third-party brands such as Mothers, Connolly, Blue Star, Maxsa, Zymol, DENT OUT, and Swiss Tech. Operations are direct-to-consumer via a proprietary e-commerce storefront, with supplemental listings on Amazon and eBay marketplaces and a wholesale/distributor channel for bulk orders.

Product overview

Microfiber Products operates an e-commerce platform offering a diverse portfolio of microfiber cleaning products, automotive gadgets, and specialty tools. The core product lines include Real Clean and Simplee Cleen branded microfiber towels, mops, and sponges; Blue Star automotive lens and windshield repair kits; DENT OUT glue-puller dent repair systems; and Maxsa garage laser parking guides. The company also distributes third-party brands including Mothers car care products, Connolly leather care, Swiss Tech multi-tools, and Micro-Restore cleaning detergents. Products serve automotive detailing, household cleaning, commercial janitorial, and specialty applications like pest removal and dent repair. The offering is structured as a catalog-based retail model rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Real Clean: House brand microfiber towels, mops, and cleaning products including Real Clean Microfiber Towels, Real Clean Wash Mop Stik Kit, and Real Clean sponges.
• Simplee Cleen

Quantifiable outcome

• Microfiber absorbs up to 8x its weight in liquids
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mothers Polishes Waxes CleanerscoreStrategic or Co-development PartnerMajor brand partner supplying automotive polishes, waxes, cleaners, and detailing products. Products include PowerBall polishing tools, California Gold wax line, leather care, and accessory brushes. Long-standing distribution relationship.
• Blue StarcoreTechnology or IntegrationUSA-based family owned company providing professional windshield repair kits (ClearVac and MagnaPump), lens repair kits, and related automotive glass repair products. Blue Star offers full money-back guarantee on repair equipment.
• Maxsa InnovationscoreChannel Partner/ Reseller/ DistributorSupplier of automotive gadgets including garage laser parking systems (Park Right Single and Dual), motion-activated solar LED security lights, and other parking/safety accessories.
• Connolly Leather CarecoreChannel Partner/ Reseller/ DistributorPremium leather care products including Connolly Leather Cleaner, Hide Care Conditioner, and complete care kits. Brand known in automotive and equestrian leather markets.
• ZymolminorChannel Partner/ Reseller/ DistributorHand-crafted car waxes including Carbon Wax, Titanium Estate Glaze, Concours Glaze, and specialty colors like Ebony Black Wax and Rouge Red Wax for various vehicle finishes.
• Dent OutminorChannel Partner/ Reseller/ DistributorDIY dent repair products including glue puller kits (Cross Bar, T-Handle, Hail Buster), professional Bridge System, and associated glue sticks and release agents for various climate conditions.
• EYStudiosminorImplementation/ SI/ Consulting PartnerWebsite design partner responsible for site design and development (as noted in footer)
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace platform partner for third-party product sales, providing additional sales channel and customer access.
• eBayminorChannel Partner/ Reseller/ DistributorMarketplace platform partner for product sales, expanding customer reach beyond proprietary website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Mothers Polishes Waxes Cleaners: Brand partner and supplier of the Mothers car-care product line distributed by Microfiber Products. While not a direct competitor today, Mothers' direct-to-consumer channel investment would represent vertical competition with its own distributor.

Direct peers

• The Rag Company: Specialty online retailer of premium microfiber towels, mitts, and detailing products for automotive and household use. Directly competes with Microfiber Products' core Real Clean and Simplee Cleen lines with similar product specifications (80/20 blends, GSM grading) and a comparable direct-to-consumer e-commerce model.
• Microfiber Wholesale: Online-only microfiber products retailer and wholesale supplier serving both consumers and bulk commercial buyers. Closest comparable in business model: e-commerce-first, multi-channel DTC plus wholesale tier, and overlapping B2B janitorial customers.
• Autofiber: Manufacturer and retailer of microfiber detailing products including the Zero Cuff wash mitt (which Microfiber Products resells). Operates the same product categories (wash mitts, towels, applicators) with overlapping automotive-detailing customer base.
• Detailer's Domain: Online retailer specializing in detailing supplies and microfiber products for automotive enthusiasts. Similar niche positioning, scale, and supplier relationships (Mothers, etc.) make it a directly comparable smaller-scale peer.

Broad incumbents

• Griot's Garage: Premium automotive care brand offering car waxes, polishes, microfiber products, and detailing tools. Overlaps on Mothers and Zymol category competitive set and appeals to the same enthusiast customer base that Microfiber Products targets.
• AutoGeek: Established online retailer of car-care and auto-detailing products including microfiber and wax lines. Competes with Microfiber Products for professional detailer customers with a broader SKU catalog and longer e-commerce operating history.
• Chemical Guys: Large, established car-care and detailing brand with extensive catalog of cleaners, polishes, microfiber towels, and accessories. Competes with Microfiber Products for the same professional detailer and enthusiast segment with far broader brand recognition and marketing scale.
• Amazon Basics (Automotive & Cleaning): Amazon's own private label microfiber towels and cleaning products compete directly on price through Amazon Marketplace, which is itself one of Microfiber Products' sales channels. Represents both a distribution partner and the largest pricing-pressure threat in commodity SKUs.

Emerging players

• Adam's Polishes: Growing DTC automotive detailing brand with strong direct-to-consumer presence and full suite of car-care products including microfiber. Competes in same professional and enthusiast detailing market as Microfiber Products with faster digital-channel momentum.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MicrofiberProductsOnline
• Xx.com/microfiberxpert
• LinkedInlinkedin.com/company/microfiber-products-online.com-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microfiber Products