What Stickman Tribe does

Stickman Tribe is a boutique interior design studio founded in 2014 by Marcos Cain and headquartered in Dubai, United Arab Emirates. The firm provides concept-driven interior design services for the hospitality and leisure sectors, covering hotels, resorts, restaurants, bars, breweries, and wellness centers. Its delivered portfolio spans 29 cities across 14 countries and includes more than 18 hotels and residences, 11 resorts, 104 restaurants, 34 bars, 11 wellness centers, and 7 breweries. The studio operates through three offices in Dubai (headquarters), Shanghai, and Perth, and supports global project delivery for enterprise hospitality and leisure operators.

Revenue is generated through project-based professional services contracts billed as design fees for concept development, spatial design, interior design, and project oversight. Go-to-market is direct enterprise sales targeting major global hotel groups and select non-hospitality brands; the client roster includes Marriott/Starwood, Hilton, Hyatt, Shangri-La, Accor Group, IHG, Minor International, and Daimler (Mercedes Me brand locations). The firm has no proprietary technology platform and operates as a service-based practice rather than a product company. Demand generation relies on brand reputation, editorial coverage in outlets such as Condé Nast Traveller, Architectural Digest, Dezeen, and Travel + Leisure, and industry awards from AHEAD, LIV, SBID, and Architectural Digest.

Beyond core hospitality design, the studio has expanded into adjacent offerings including automotive brand environment design for Mercedes Me and a specialized beverage training facility design service (Path Bar School). The firm is privately held and founder-owned, with no disclosed institutional investors, parent company, or external funding.

Name

Stickman Tribe

Legal name

Stickman Tribe

Website

https://stickmantribe.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Stickman Tribe is a Dubai-headquartered boutique interior design studio founded in 2014 by Marcos Cain, delivering concept-driven design for hotels, resorts, restaurants, bars, breweries, and wellness centers to enterprise hospitality brands across 29 cities and 14 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Design Services: Professional interior design services for hospitality projects including hotels, resorts, restaurants, bars, breweries, and wellness centers. Revenue is generated through project-based professional services contracts, typically billed as design fees for concept development, space planning, interior design, and project oversight.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stickman Tribe is a boutique interior design studio that delivers concept-driven design and consultancy services for hospitality projects. Offerings span hotels, resorts, restaurants, bars, breweries, and wellness/spa centers, covering concept development, spatial planning, interior design, and project oversight. The firm also designs specialized facilities such as dedicated beverage training centers.

Product overview

Stickman Tribe is a boutique hospitality interior design studio offering comprehensive design and consultancy services. The firm operates as a service-based practice rather than a product company, providing interdisciplinary interior design across hotels, resorts, restaurants, bars, wellness centers, and breweries. With head office in Dubai and offices in Shanghai and Perth, the studio has delivered projects across 29 cities in 14 countries, working with over 23 hotel brands including Marriott/Starwood, Hilton, Hyatt, Shangri-La, Accor Group, IHG, Minor, and Daimler. The portfolio includes 18+ hotels and residences, 11 resorts, 104 restaurants, 34 bars, 11 wellness centers, and 7 breweries. Key brands designed include Kimpton, Conrad by Hilton, Canopy by Hilton, Westin, W Hotels, Ritz-Carlton, Waldorf Astoria, Fairmont, and Shangri-La.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Interior Design Services Full-service interior design and consultancy for hospitality venues, covering concept development, spatial planning, interior design, and project oversight for hotels, resorts, restaurants, bars, breweries, and wellness centers serving enterprise hospitality operators globally.
• Beverage Training Solutions Specialized design service for beverage training facilities, featuring fully equipped cocktail bar stations for bar team training. Targeted at hospitality groups, beverage brands, and training academies seeking purpose-built training environments.

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Marriott/StarwoodcoreOthersMajor hospitality brand partner for whom Stickman Tribe has delivered multiple projects including Westin Dubai Mina Seyahi, W Dubai-Mina Seyahi, and Fairmont The Palm. Long-standing relationship evidenced by projects across multiple properties.
• HiltoncoreOthersStrategic partner for Conrad Dubai, Canopy by Hilton Seychelles, and Conrad by Hilton Kuala Lumpur properties. Multiple outlet designs including restaurants, bars, and all-day dining venues.
• HyattcoreOthersLong-term client relationship for design services across Hyatt properties, including luxury hotel interiors and F&B venues.
• Shangri-LacoreOthersPartnership for Hotel Jen Beijing (second tallest tower in Beijing), Shang Palace Delhi, and Shangri-La properties in Shenyang. Includes guestroom design and F&B outlets.
• Accor GroupcoreOthersPartnership for Fairmont Fujairah (Arabic Bohemian art hotel concept) and other Accor properties. Full-service design for multiple outlets within resorts.
• IHGcoreOthersInterContinental Hotels Group partner for design services across properties.
• MinorcoreOthersMinor International hospitality brand partner for design services.
• DaimlercoreOthersMercedes Me brand design partner for locations in Beijing, Shanghai, Melbourne, and Chengdu. Includes craft brewery and restaurant design with strong consistent identity adapting to local context.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Richmond International: Boutique hospitality interior design firm with strong relationships across luxury hotel brands globally. Operates in a similar boutique tier with overlapping client roster in luxury hotel and F&B design.
• BENSLEY: Bensley Design Studios is a luxury resort and hotel design firm with strong Asia-Pacific and Indian Ocean presence, designing hotels, spas, and F&B venues. A boutique studio comparable in scale and concept-led hospitality focus.
• Champalimaud Design: Boutique luxury hospitality interior design firm with a similar concept-driven approach and high-end hotel client list. A direct boutique-tier competitor focused on luxury hotels, resorts, and residences.
• Tony Chi: Internationally recognized boutique interior design studio specializing in luxury hotel, restaurant, and bar design. Comparable in positioning as a founder-led creative studio serving global luxury hospitality brands.
• Goddard Littlefair: London-based luxury hospitality and residential interior design studio with a comparable boutique approach to hotel, bar, and restaurant interiors, working with major hotel groups.
• Yabu Pushelberg: Internationally recognized hospitality-focused interior design studio with global offices and a comparable luxury hotel and resort client roster. Closest analog to Stickman Tribe in terms of boutique positioning, concept-led design, and marquee hotel brand relationships.
• Pierre-Yves Rochon: Paris-based luxury hospitality design studio working with global luxury hotel brands on hotel, restaurant, and spa interiors. Comparable in boutique positioning, design philosophy, and client caliber.

Broad incumbents

• Hirsch Bedner Associates (HBA): Largest global hospitality interior design firm, working with virtually every major hotel brand. Represents the scaled end of the same design services category Stickman Tribe operates in, often directly competing for the same RFPs.
• Wilson Associates: Established global hospitality interior design firm with deep relationships across luxury hotel brands. Competes with Stickman Tribe for luxury hotel, resort, and F&B concept work in MENA and Asia.

Emerging players

• Studio 11 Design: Dallas-based hospitality interior design firm focused on hotels, restaurants, and bars, including boutique and lifestyle hotel brands. An emerging boutique competitor with overlapping F&B and hotel design capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/marcoscain
• Instagraminstagram.com/stickmantribe
• Xx.com/stickmantribe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stickman Tribe