Crane Dental Laboratory
Crane Dental Laboratory is a privately held, full-service dental laboratory founded in 1993 that designs and fabricates removable prosthetics, implants, crown and bridge, sleep appliances, and clear aligners for general and specialized dental practices across Western New York and the Capital Region from facilities in Rochester and Glens Falls, NY.
- Company typePrivate
- Founded1993
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Crane Dental Laboratory does
Crane Dental Laboratory is a privately held, full-service dental laboratory founded in 1993 and headquartered in Rochester, New York, with a second facility in Glens Falls (Capital Region). The company designs and fabricates custom dental prosthetics and appliances for general and specialized dental practices across Western New York and the Greater Albany area, organized across five product categories: removable prosthetics (full and partial dentures, including 3D-printed digital dentures and FP3D flexible partials), implant prosthetics (CAD/CAM abutments via the BellaTek Encode program, bar overdentures, screw-retained hybrids, and CHROME guided surgery support), crown and bridge (all-ceramic, PFM, full-cast), FDA-cleared sleep apnea and TMJ appliances (Morpheus, Sapphire Herbst, SomnoDent, Panthera D-Sad, EMA), and Crane Clear Aligners powered by G&H Orthodontics.
The business combines traditional bench craftsmanship with a digital workflow stack that includes Carbon DLS 3D printing, Encode/BellaTek CAD/CAM abutment design, Straumann Smile In A Box, CHROME guided surgery, G&H Smile Studio treatment planning, and a proprietary LabTrac doctor portal for case submission and tracking. Customers submit cases digitally from any intra-oral scanner or via the local pick-up and delivery route. The technical foundation rests on long-tenured CDT-certified technicians with over 200 years of combined experience and proprietary methodologies such as TIS (Teeth In Space) tooth-positioning principles.
Crane operates a sales-led B2B model with per-case unit pricing (not publicly disclosed), 30-day account terms with late-payment fees, $25 shipping per box, and case-by-case rush pricing. Go-to-market relies on direct relationships with dental practices supported by CE courses, lunch-and-learn sessions, vendor events, and digital marketing. The company is founder-owned (Kevin Crane, CDT, President and Owner; Madonna Crane, Vice President) with no external funding, and has expanded through a combination of facility growth (Gates 1998, Chili 2005, present Rochester site doubled in 2014), the 2003 acquisition of St. George Dental Lab, and progressive capability additions in implant prosthetics, clear aligners, sleep appliances, and digital production.
Crane Dental Laboratory firmographics
Firmographics- Name
- Crane Dental Laboratory
- Legal name
- Crane Dental Laboratory, Inc.
- Website
- https://cranedentallab.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crane Dental Laboratory is a privately held, full-service dental laboratory founded in 1993 that designs and fabricates removable prosthetics, implants, crown and bridge, sleep appliances, and clear aligners for general and specialized dental practices across Western New York and the Capital Region from facilities in Rochester and Glens Falls, NY.
- Ownership category
- akta.pro rank
Crane Dental Laboratory industry classification
Industry- Product category
- Dental Prosthetics Manufacturing
- NAICS
- Dental Laboratories (339116)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Removable Prosthetics (Dentures/Partials) Fabrication (HLABAJAB)
- akta.pro secondary industries
- Crown & Bridge (Fixed Prosthetics) Fabrication (HLABAJAA), Implant Prosthetics & Abutment Fabrication (HLABAJAC), 3D Printing/Additive Manufacturing for Dental Prosthetics (HLABAJAF), Maintenance, Repair & Relines of Prostheses (Denture Adjustments/Repairs) (HLABAFAJ), Model/Die Work, Scanning & Case Digitization Services (HLABAJAJ)
Keywords
Where Crane Dental Laboratory is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Crane Dental Laboratory business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Dental Laboratory Manufacturing Services: Custom dental prosthetics manufacturing including removable prosthetics (dentures, partials), implant prosthetics, crown and bridge, and sleep apnea appliances. Services provided to dental practices with per-case pricing based on product type and complexity.
- Clear Aligners: Clear aligner systems powered by G&H Orthodontics for teeth straightening treatments sold to dental practices.
- Sleep Apnea and Mouth Guard Appliances: FDA cleared mandibular repositioning devices and occlusal guards fabricated for dental sleep medicine practitioners.
- Rush and Priority Services: Priority production services with rush case fees determined on a case-by-case basis for time-sensitive dental prosthetic orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Case Processing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Crane Dental Laboratory product offering
Product offeringCore offering
Crane Dental Laboratory manufactures custom dental prosthetics for dental practices, including removable prosthetics (full and partial dentures), implant prosthetics (abutments, bar overdentures, screw-retained hybrids), crown and bridge restorations, FDA-cleared sleep apnea and occlusal appliances, and Crane Clear Aligners. The lab combines traditional craftsmanship with digital CAD/CAM workflows and Carbon 3D printing, and accepts digital intra-oral scans from any scanner manufacturer. All products are fabricated in-house at its Rochester, NY and Glens Falls, NY facilities and delivered to dentists primarily in Western New York and the Capital Region.
Product overview
Crane Dental Laboratory is a full-service dental laboratory established in 1993, operating from Rochester, NY and serving Western New York and the Capital Region. The company offers a comprehensive portfolio of dental prosthetic products and services organized into five core categories: Removable Prosthetics (including full dentures, partial dentures, digital dentures via Carbon 3D printing, and flexible partials), Implant Prosthetics (encompassing abutments, bar overdentures, screw retained hybrids, and surgical planning through Straumann and CHROME Guided Surgery), Crown and Bridge (all-ceramic, PFM, and full-cast restorations), Sleep Apnea and Mouth Guards (FDA-cleared appliances including MORPHEUS, SomnoDent, and Panthera devices), and Crane Clear Aligners (powered by G&H Orthodontics). The company also provides digital workflow tools including the LabTrac doctor portal and Morpheus Rx prescription system. All products are manufactured in-house by trained dental technicians using both traditional methods and modern digital technology, with over 200 years of combined experience across the team.
Differentiator
Problem solved
Functional benefit
Brands
- MORPHEUS: FDA Cleared Mandibular Repositioning Device for obstructive sleep apnea treatment with 9mm of titration and Mor-Phlex lining.
- FP3D™ Flexible Partial Denture
- Crane Clear Aligners
- LabTrac
Products and services
- Removable Prosthetics Full dentures and partial dentures fabricated using TIS (Teeth In Space) principles, GC and Ivocap acrylics, and Dentsply or Ivoclar teeth. Includes digital dentures produced on Carbon 3D printers, Duraflex flexible partials, and CAD-designed Nobilium alloy partial frames for dental practices and their patients.
- Implant Prosthetics Custom implant restorations compatible with any implant system, including Encode Empowered CAD/CAM abutments through the BellaTek program, CAD/CAM milled bar overdentures (Hader, Locator, Swiss lock, ERA, Rhine 83), screw-retained hybrids on milled titanium bars with acrylic or zirconia, Straumann Smile In A Box surgical planning, CHROME guided surgery services, and surgical stents for dental practices.
- Crown and Bridge Full range of fixed restorations including all-ceramic (Ivoclar Emax), full zirconia, layered zirconia, full-cast gold, porcelain-fused-to-metal (PFM), and metal restorations combining traditional methods with digital technology for dental practices.
- Sleep Apnea and Mouth Guards FDA-cleared mandibular repositioning oral appliances for obstructive sleep apnea (Sapphire Dorsal Comfort Fit, Sapphire Herbst, MORPHEUS with Mor-Phlex lining, EMA, Lamberg Sleep-Well, SomnoDent Classic, Dream Tap, Panthera D-Sad) plus occlusal guards and bite splints (Comfort H/S Splint, Clear Splint) for dental sleep medicine practitioners and general dentists.
- Crane Clear Aligners Clear aligner orthodontic system powered by G&H Orthodontics, using Smile Studio treatment-planning software with automatic staging and Zendura FLX premium aligner material. Targets dental practices for orthodontic case work, with reported average refinement rate of 5% and up to 20% fewer aligner stages.
- FP3D Flexible Partial Denture FDA-cleared, ISO-tested 3D-printed flexible partial denture produced on Carbon 3D printers offering accurate fit, flexibility, strength, and natural aesthetics through a fully digital workflow for dental practices.
Quantifiable outcome
- Fewer chairside adjustments with digitally precise fit
- +2 more outcomes
Companies that use Crane Dental Laboratory
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Crane Dental Laboratory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Crane Dental Laboratory partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Dental Resource Alliance (DRA)coreCrane Dental Laboratory was selected for membership in DRA, an invitation-only group of premier privately-owned dental labs in North America. DRA lab owners exchange best ideas and practices, have access to exclusive KnowledgeBase, and participate in beta-testing new products with leading vendors.
- SomnoMedminorCrane Dental Laboratory distributes SomnoDent Classic and other SomnoDent products for sleep apnea treatment. All versions of SomnoDent products are available through the lab.
- Panthera D-SadminorCrane Dental Laboratory distributes Panthera D-Sad sleep apnea appliances made from biocompatible nylon material.
- G&H OrthodonticscoreCrane Clear Aligners are powered by G&H Orthodontics, providing the Smile Studio software platform for treatment planning, automatic staging, and clear aligner manufacturing.
- Zimmer Biomet (BellaTek)coreCrane Dental Laboratory is an Encode Empowered laboratory through the BellaTek Encode program by Zimmer Biomet, allowing CAD/CAM abutment scanning and design control.
- StraumanncoreCrane Dental Laboratory provides Straumann Smile In A Box services and participates in Straumann-sponsored educational events and digital workflow training.
- CarboncoreCrane Dental Laboratory uses Carbon 3D printing technology for digital dentures and FP3D flexible partial fabrication, providing high-impact performance with long-lasting aesthetics.
Scale indicators5 records
Recent moves11 records
Expansion highlights6 records
Crane Dental Laboratory competitors and assessment
Company assessmentDirect peers
- Burbank Dental Lab: Mid-sized dental laboratory offering crowns, bridges, implants, removable prosthetics, and digital workflows. Operates at similar scale to Crane with comparable product mix targeting dental practices.
- DDS Lab: National dental laboratory providing crowns, bridges, dentures, implants, and digital restorations to dental practices. Competes with Crane on price and turnaround for fixed and removable prosthetics.
- Arrowhead Dental Laboratory: Full-service dental lab offering crowns, bridges, implants, removable prosthetics, and digital dentistry services to dentists across the US. Similar product breadth and direct-to-dentist model as Crane, with comparable mid-market positioning.
- MicroDental Laboratories: Dental laboratory network with focus on crowns, bridges, implants, and digital restorations. Serves dentists across multiple regions with similar product offerings and digital capabilities as Crane.
- BonaDent Dental Laboratories: Full-service dental laboratory headquartered in Seneca Falls, NY, offering crowns, bridges, implants, removable prosthetics, and digital denture solutions. Closest regional peer to Crane in terms of service mix and upstate NY proximity.
Broad incumbents
- National Dentex Labs (NDX): One of the largest networks of dental labs in North America, providing crowns, bridges, dentures, implants, and orthodontic appliances. Operates a multi-brand network with shared digital infrastructure, competing directly for the same dentist customers as Crane.
- Glidewell Dental Laboratories: Largest privately-owned dental laboratory in the US, offering crowns, bridges, implants, dentures, and digital workflows. National footprint and direct-to-dentist model make it the dominant broad incumbent versus regional players like Crane.
Others
- Straumann: Global dental implant and prosthetics leader. Crane provides Straumann Smile In A Box services and participates in Straumann-sponsored training, making it an enabling partner relationship rather than direct competitor.
- Zimmer Biomet (Dental Division / BellaTek): Major dental implant manufacturer that operates the BellaTek Encode program through which Crane is a certified lab partner. Important ecosystem participant because Crane's abutment offering depends on this certification.
- Carbon (3D Printing): Digital manufacturing platform whose 3D printing technology underpins Crane's digital dentures and FP3D™ flexible partials. Key technology enabler for Crane's digital workflow differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crane Dental Laboratory social profiles
Digital presenceCrane Dental Laboratory compliance and trust
Trust signalCompliance2 records
Crane Dental Laboratory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crane Dental Laboratory leadership team
Management profileNumber of profiles
Profiles9 records
Crane Dental Laboratory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crane Dental Laboratory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crane Dental Laboratory
What does Crane Dental Laboratory do?
Crane Dental Laboratory manufactures custom dental prosthetics for dental practices, including removable prosthetics (full and partial dentures), implant prosthetics (abutments, bar overdentures, screw-retained hybrids), crown and bridge restorations, FDA-cleared sleep apnea and occlusal appliances, and Crane Clear Aligners. The lab combines traditional craftsmanship with digital CAD/CAM workflows and Carbon 3D printing, and accepts digital intra-oral scans from any scanner manufacturer. All products are fabricated in-house at its Rochester, NY and Glens Falls, NY facilities and delivered to dentists primarily in Western New York and the Capital Region.
Is Crane Dental Laboratory a public or private company?
Crane Dental Laboratory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crane Dental Laboratory founded?
Crane Dental Laboratory was founded in 1993. It employs 11 to 50 people.
Where is Crane Dental Laboratory based?
Crane Dental Laboratory is headquartered in Rochester, United States, in the North America region.
How does Crane Dental Laboratory make money?
Four revenue lines are on record. Dental Laboratory Manufacturing Services are the primary driver. The others are clear Aligners, sleep Apnea and Mouth Guard Appliances and rush and Priority Services.
Who are Crane Dental Laboratory's main competitors?
Direct peers on record are Burbank Dental Lab, DDS Lab, Arrowhead Dental Laboratory, MicroDental Laboratories and BonaDent Dental Laboratories. Broad incumbents are National Dentex Labs (NDX) and Glidewell Dental Laboratories. Others are Straumann, Zimmer Biomet (Dental Division / BellaTek) and Carbon (3D Printing).
Does Crane Dental Laboratory have an API?
No public API is recorded for Crane Dental Laboratory.
What industry is Crane Dental Laboratory in?
Crane Dental Laboratory's product category is Dental Prosthetics Manufacturing. Its primary akta.pro industry code is HLABAJAB, Removable Prosthetics (Dentures/Partials) Fabrication, with a secondary code of HLABAJAA, Crown & Bridge (Fixed Prosthetics) Fabrication. Its NAICS code is 339116 and its SIC code is 3842.