Architecture Workshop 2
AW² is a Paris-based international architecture and interior design firm founded in 1997, serving luxury hospitality, residential, retail, education, healthcare, and cultural clients across 40+ countries with fully integrated design-to-furniture services.
- Company typePrivate
- Founded1997
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Architecture Workshop 2 does
Architecture Workshop 2 (AW²) is a privately held international architecture and interior design firm founded in Paris in 1997 by Reda Amalou and joined in 2003 by partner architect Stéphanie Ledoux. The firm operates as a French SARL (registered in Paris, RCS B 410 551 865) with offices in Paris (headquarters), Geneva (opened July 2022), and Montpellier, plus a partner office in Ho Chi Minh City, Vietnam. AW² delivers fully integrated design services — masterplanning, architecture, interior design, and bespoke furniture design — supported by an internal materials library (Matériauthèque), executing projects in over 40 countries across luxury hospitality, high-end residential, retail, healthcare, education, restaurants, and cultural institutions.
AW²'s commercial model is project-based professional services revenue earned through direct commissions from clients, with pricing not publicly disclosed. The firm pursues a sales-led go-to-market motion, engaging directly with international luxury hotel operators (Banyan Tree/Accor, Six Senses, Marriott/Ritz-Carlton, Wink Hotels), sovereign and institutional clients (Royal Commission for AlUla, AFALULA, AEFE), and high-net-worth private clients. GTM is reinforced by earned media — awards (MIPIM Asia, Prix Versailles, Travel + Leisure Best Resort Design), trade-press coverage in Architectural Digest, Condé Nast Traveler, FT, and Vanity Fair, and conference participation at EquipHotel, MIPIM, and AFEX/CITHA. Recent strategic emphasis has been on the Swiss Alpine luxury corridor (Six Senses Crans-Montana, Ritz-Carlton Zermatt), Saudi Arabian sovereign tourism (Banyan Tree AlUla, 47 tented suites across 10,000 m²), and Vietnamese hospitality (Wink Hotel portfolio, Six Senses Con Dao). The firm is currently operating with 11–50 employees and ranks 6th among most-liked architecture firms on French social media.
Architecture Workshop 2 firmographics
Firmographics- Name
- Architecture Workshop 2
- Legal name
- SARL Architecture Workshop 2
- Website
- https://aw2.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AW² is a Paris-based international architecture and interior design firm founded in 1997, serving luxury hospitality, residential, retail, education, healthcare, and cultural clients across 40+ countries with fully integrated design-to-furniture services.
- Ownership category
- akta.pro rank
Architecture Workshop 2 industry classification
Industry- Product category
- Architecture & Interior Design Services
- NAICS
- Architectural Services (541310), Architectural Services (54131), Interior Design Services (54141), Interior Design Services (541410), Industrial Design Services (54142)
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Architecture Workshop 2 is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Architecture Workshop 2 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Architecture and Design Services: Project-based fees for architecture, interior design, masterplanning, and furniture design services. Revenue generated through commissions on luxury hospitality, residential, retail, healthcare, education, and cultural projects globally.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Architecture Workshop 2 product offering
Product offeringCore offering
Architecture Workshop 2 (AW²) is an international architecture and interior design firm delivering comprehensive services spanning masterplanning, architecture, interior design, and bespoke furniture design. The firm serves clients in luxury hospitality, high-end residential, retail, healthcare, education, restaurant, and cultural sectors across more than 40 countries, with a design philosophy grounded in contextual, bioclimatic architecture.
Product overview
AW² (Architecture Workshop 2) is an international architecture and interior design firm led by founders Reda Amalou (1997) and partner Stéphanie Ledoux (2003). The firm offers a comprehensive suite of design services including masterplanning, architecture, interior design, and bespoke furniture design across multiple project scales—from urban plans and large buildings to interiors and custom furnishings. The core offering consists of architecture and masterplanning services combined with interior design capabilities, supported by a dedicated materials library (Matériauthèque) and furniture design department. AW²'s portfolio spans hospitality (luxury hotels, resorts, eco-lodges), residential (private villas, innovative housing), retail, healthcare, educational facilities, restaurants, and cultural projects. The firm operates from offices in Paris (headquarters), Geneva, and Montpellier, with a partner office in Ho Chi Minh City, Vietnam, serving clients across 40+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture & Masterplanning Services Full-service architecture and masterplanning for projects at various scales, from urban plans and large buildings to interiors and custom furniture, applying bioclimatic and contextual design principles.
- Interior Design Services Interior design services encompassing spatial design, material selection, and bespoke furniture for hotels, residences, retail spaces, and restaurants.
- Bespoke Furniture Design Custom furniture design and creation, including iconic pieces such as the Lanka Chair designed for ÀNI Private Resort and other signature pieces tailored to project requirements.
- Luxury Hospitality Architecture Specialized architectural and interior design services for luxury hotels, 5-star resorts, eco-lodges, tented camps, and boutique hospitality properties worldwide, including work for Banyan Tree, Six Senses, Ritz-Carlton, and Wink Hotels.
- Residential Architecture Residential design services for high-net-worth private clients including private villas, innovative housing developments, and multi-unit residential complexes such as Les Lodges in Chanteloup-en-Brie.
- Retail Design Interior and architectural design services for retail spaces, including luxury brand boutiques, showrooms, and watchmaker salons such as Patek Philippe Salons London.
- Healthcare Architecture Design services for healthcare facilities including hospitals, maternity wards, and medical clinics such as FV Hospital and its maternity ward in Ho Chi Minh City.
- Educational Facility Design Architecture and interior design for educational institutions including French international schools such as Lycée Français d'Amman, Lycée Français d'Ho Chi Minh Ville, and Lycée Français de Moscou, delivered for AEFE.
- Restaurant Design Interior design services for restaurants and dining venues, including Michelin-starred establishments and luxury dining venues such as MamaSens, Tām, and Shirvan Métisse Doha.
- Cultural & Institutional Architecture Design services for cultural institutions, museums, and cultural centers such as Musée du Prophète in the UAE and Musée des Arts Premiers Jacques Chirac in Paris.
Quantifiable outcome
- Multiple international awards including MIPIM Asia Awards, World Architecture News Awards, and Luxury Lifestyle Awards
Companies that use Architecture Workshop 2
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
Architecture Workshop 2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Architecture Workshop 2 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Royal Commission for AlUla (RCU)coreMandated by RCU in partnership with AFALULA (French Agency for AlUla Development) for Banyan Tree AlUla project. RCU is the Saudi government authority overseeing AlUla development. Project involves 47 tented suites across 10,000 m² on 3,046 ha site.
- AFALULA (Agence Française pour le Développement d'AlUla)coreFrench government agency partnered with RCU for AlUla development. Mandated alongside RCU for Banyan Tree AlUla project.
- GAJ (Architect of Record)majorLocal architect of record for Banyan Tree AlUla project. Partnered with AW² for architectural services.
- AECOMmajorProject manager for Banyan Tree AlUla development.
- EGIS-GAJmajorStructural, civil engineering and MEP engineering services for Banyan Tree AlUla project.
- NESMAmajorInfrastructure contractor for Banyan Tree AlUla project.
- GCS-NESMA-DEEPAmajorGeneral contractors for Banyan Tree AlUla construction.
- Banyan Tree / AccorcoreHotel operator for Banyan Tree AlUla resort. Global luxury hospitality brand operating within Accor portfolio.
- JP Emery ArchitectesmajorLocal architect for Six Senses Crans-Montana project in Switzerland.
- Apto ArchitectsmajorInterior architect for Moxy Sophia Antipolis project.
- SATO & AssociésmajorEngineering firm (BET) for Moxy Sophia Antipolis project in France.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Architecture Workshop 2 competitors and assessment
Company assessmentDirect peers
- Bar Studio: Melbourne-based boutique interior design practice specializing in luxury hospitality and residential projects; comparable in studio scale and design-led positioning to AW², with similar global brand clientele.
- Hirsch Bedner Associates (HBA): World's largest hospitality-focused interior design firm, working with the same luxury hotel operators (Marriott, Accor, Six Senses, Ritz-Carlton) as AW². Directly comparable in luxury-hotel interior architecture positioning.
- Denniston International: Jean-Michel Gathy-led luxury hospitality architecture and interior design firm, with comparable ultra-luxury resort commissions (Aman, Cheval Blanc, One&Only) targeting the same operator client base as AW².
- Yabu Pushelberg: Toronto-based luxury interior design and architecture studio with a hospitality and residential portfolio overlapping AW²'s luxury-hotel and high-end residential work for brands like Four Seasons and Edition.
- Wilson Associates: Luxury hospitality interior design firm with extensive work for Marriott/Luxury Collection, Ritz-Carlton, and other AW² client operators. Overlaps in luxury-hotel FF&E and interior architecture.
- WATG: Global hospitality architecture and interior design firm with a deep luxury-resort portfolio. Directly comparable in delivering integrated masterplanning, architecture, and interiors for luxury hotel operators.
Broad incumbents
- Gensler: Global architecture and design firm with a sizable hospitality practice serving many of the same luxury operators as AW², offering integrated design services at much larger scale across multiple verticals.
- Foster + Partners: Internationally recognized architecture firm with luxury hospitality and mixed-use commissions; broader and larger than AW² but overlapping in contextual, high-end built work for premium global clients.
Emerging players
- Studio MK27: Marcio Kogan-led São Paulo architecture studio with a comparable boutique, design-led profile and signature hospitality and residential projects; similar scale and international recognition to AW².
Others
- Aman Resorts (in-house design): Ultra-luxury hospitality operator with deeply integrated design DNA, often collaborating with or competing against boutique firms like AW² on resort projects; adjacent player shaping the same luxury-hospitality design ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Architecture Workshop 2 social profiles
Digital presenceArchitecture Workshop 2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Architecture Workshop 2 leadership team
Management profileNumber of profiles
Profiles2 records
Architecture Workshop 2 subsidiaries and ownership
Company hierarchySubsidiaries2 records
Architecture Workshop 2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Architecture Workshop 2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Architecture Workshop 2
What does Architecture Workshop 2 do?
Architecture Workshop 2 (AW²) is an international architecture and interior design firm delivering comprehensive services spanning masterplanning, architecture, interior design, and bespoke furniture design. The firm serves clients in luxury hospitality, high-end residential, retail, healthcare, education, restaurant, and cultural sectors across more than 40 countries, with a design philosophy grounded in contextual, bioclimatic architecture.
Is Architecture Workshop 2 a public or private company?
Architecture Workshop 2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Architecture Workshop 2 founded?
Architecture Workshop 2 was founded in 1997. It employs 11 to 50 people.
Where is Architecture Workshop 2 based?
Architecture Workshop 2 is headquartered in Paris, France, in the Europe region.
How does Architecture Workshop 2 make money?
One revenue line is on record: architecture and Design Services.
Who are Architecture Workshop 2's main competitors?
Direct peers on record are Bar Studio, Hirsch Bedner Associates (HBA), Denniston International, Yabu Pushelberg, Wilson Associates and WATG. Broad incumbents are Gensler and Foster + Partners. Studio MK27 is listed as an emerging player. Aman Resorts (in-house design) is listed as an others.
Does Architecture Workshop 2 have an API?
No public API is recorded for Architecture Workshop 2.
What industry is Architecture Workshop 2 in?
Architecture Workshop 2's product category is Architecture & Interior Design Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 541310 and its SIC code is 8711.