What Apto Architects does

Apto Architects B.V. is a privately held architecture and design firm headquartered in Amsterdam (Koningin Wilhelminaplein 29) with a team of approximately 18 employees, founded in 2011 and operating as Apto Architects B.V. The firm delivers an integrated strategy-to-construction service spanning concept development, architecture, interior design, branding, and project management, anchored by co-development of Marriott's Moxy Hotels brand spatial concept and executed across 50+ European locations via its long-term partnership with Vastint Hospitality. Additional enterprise clients include Greystar (Greenpark Berlin, 758 units), HMSHost (parametric Grab & Fly airport retail units), Schiphol Area Development Company (Circular Work Locations framework), Teijin Aramid (18,000 m² Arnhem office transformation), SHV Energy, Amvest, Wundermart (200+ modular shops across 6 countries), YAYS, Legere Hotel Group, Port of Amsterdam, and Woonzorg NL.

Apto's technical capabilities center on parametric design, modular and prefabricated building systems using cross-laminated timber (CLT), CNC fabrication, and 3D printing of furniture from locally sourced Olifantsgras. The firm has built proprietary methods in circular construction — demonstrated through self-initiated pilot projects (Kokomo, Homestead Tuinen van West) — and a Circular Work Locations framework co-developed with SADC, Metabolic, and Ecorys for area-level sustainability assessment. Projects target BREEAM, LEED, and WELL certification outcomes.

The business model is project-based commissions: revenue is generated one-off per engagement via competitive tender, direct commission, or multi-year strategic partnership, with no standardized pricing tiers and no public disclosure of rates. Geographic reach is European — Netherlands, UK, Germany, Norway, Poland, Belgium, France — with no disclosed revenue, funding rounds, or institutional ownership; the firm is founder-led by Mark Halbmeijer and Milan Bergh and operates without parent-company affiliation.

Name

Apto Architects

Legal name

Apto Architects B.V.

Website

https://apto.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Apto Architects is an Amsterdam-based architecture and interior design firm (~18 staff) that delivers strategy, architecture, and interior design for enterprise clients across European hospitality (Marriott Moxy 50+ sites), residential (Greystar Greenpark Berlin), workplace, and public-sector area-development projects.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (54131), Interior Design Services (54141)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Hospitality & Entertainment Venue Construction (IMAFACAC), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Architectural design services
• Interior design services
• Hospitality brand design
• Circular construction design
• Modular building design

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Architecture & Design Services: Traditional architecture firm revenue from commissioned design projects spanning strategy, architecture, and interior design. Revenue is project-based, generated through competitive tender and direct commissions from developers, hospitality operators, public sector entities, and corporate occupiers. Projects range from small interior commissions to large-scale urban developments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Apto Architects is a design and architecture firm that delivers end-to-end spatial design services spanning strategy, architecture, interior design, branding, and project management for hotels, residential developments, workplaces, retail concepts, and circular urban projects. The firm develops repeatable branded spatial concepts (e.g., Marriott Moxy Hotels, Wundermart modular shops, Grab & Fly airport retail) and bespoke commissions for property developers, hospitality operators, corporate occupiers, and public sector clients across Europe.

Product overview

Apto Architects is a design and architecture firm specializing in 'new generation places' that blend architecture and interior design across living, working, and hospitality sectors. Their portfolio includes both proprietary branded concepts and client commissions: they co-developed Marriott's Moxy Hotels brand and Element by Westin; created modular retail concepts like Grab & Fly and Wundermart; developed circular economy spaces including C-Bèta and Kokomo; and offer urban development frameworks like Land_Goed, De Groene Stad, and Circular Work Locations. The firm provides end-to-end services from strategy and concept development through architecture, interior design, and project management, with a focus on sustainability, circularity, and community-building across residential, hospitality, workplace, and mixed-use projects throughout Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Moxy Hotels Spatial Concept Development Spatial concept, branding, architecture, and interior design service for Marriott's Moxy Hotels brand targeting millennials. Apto serves as the lead design partner coordinating with investors, local architects, operators, suppliers, and contractors across 50+ Moxy Hotels throughout Europe, applying standardized prefab CLT wooden room modules with LEED certification.
• Grab & Fly Airport Retail Concept Modular, parametrically designed and digitally fabricated airport convenience retail unit concept developed for HMSHost. The prefab design can be customized for any location using CNC production directly from digital design models, currently deployed across European airports.
• Wundermart Modular Shop Design Modular, demountable self-service convenience shop concept for hotels and offices. The flexible structure with customizable panelling adapts to any location and lobby design, with dynamic pricing and automatic shelf restocking capabilities. Operates over 200 shops across 6 countries.
• YAYS Boutique Apartment Design Standard Design standard service for YAYS concierged boutique short-stay apartments. Apto developed the interior design standards for all new YAYS locations, creating a 'feel at home' experience through locally-inspired interiors that connect guests to neighborhood entrepreneurs.
• Circular Work Locations Framework Sustainability framework advisory service developed with SADC, Gemeente Haarlemmermeer, and Port of Amsterdam to help area developers set clear circular goals, measure sustainability outcomes, and communicate circular ambitions to commercial developers.

Quantifiable outcome

• Dutch Tech Campus: Jobs grew from 200 to 1,200 during Apto's strategic partnership with Pingproperties
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Marriott InternationalcoreStrategic or Co-development PartnerMarriott developed the Moxy Hotels brand with Vastint Hospitality as property owner. Apto Architects co-developed the spatial concept (branding, interior, exterior) of the new Moxy brand and serves as the lead design partner coordinating with all investors, local architects, operators, suppliers, and contractors. The Moxy brand is Marriott's newest brand dedicated to millennials, with over 50 European locations designed by Apto.
• GreystarcoreStrategic or Co-development PartnerGreystar, a global real estate investment management firm, is developing Greenpark Berlin — Apto's biggest development in Germany at 758 homes. Apto is responsible for interior design and signage. Greystar describes this as a significant step forward for their develop-to-core strategy in the region.
• Vastint HospitalitycoreStrategic or Co-development PartnerVastint owns and operates Moxy Hotels properties across Europe under Marriott franchise. Apto serves as the strategic design partner for the Moxy brand, developing spatial concepts applied across all Vastint Moxy properties. Also partnered on Courtyard Chester, Courtyard Glasgow, Element by Westin Wroclaw, and X Meeting Point Oslo.
• Schiphol Area Development Company (SADC)coreStrategic or Co-development PartnerSADC is a long-term strategic partner for Apto in area development. Partners include Metabolic, Ecorys, and Akro Consult on Circular Work Locations strategy. Apto also designed SADC Studio at Schiphol (1000 m²) and co-developed Circular Valley / C-Bèta circular hotspot initiative at Schiphol Trade Park.
• Regeneration CollectionminorStrategic or Co-development PartnerPartner for the ReRoot Revolution project focused on new economic models for farmers near Nature 2000 areas. Regeneration Collection creates lodges hosting up to 20 persons for corporates (weekdays) and families (weekends), with Apto developing the spatial and architectural concept.
• TU DelftminorOthersApto annually hosts lectures and workshops for architecture students at TU Delft on parametric design. The firm shares sector knowledge and receives fresh, innovative student perspectives on long-established sector challenges, contributing to talent pipeline development.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Snøhetta: Norwegian-headquartered international architecture, landscape, and design firm with sustainability-led hospitality and cultural projects. Comparable to Apto in Nordic/European footprint and integration of sustainability into design methodology.
• OMA: Rotterdam-based global architecture firm with large-scale cultural, commercial, and residential projects. Comparable to Apto at the high end of Dutch architecture but at significantly larger scale and broader geographic reach.
• Heatherwick Studio: London-based multidisciplinary design studio working across architecture, interiors, and product at high profile. Comparable to Apto in design-led, concept-to-completion studio model with signature hospitality/public-realm projects.
• BIG (Bjarke Ingels Group): Internationally renowned Danish architecture practice active across hospitality, residential, and masterplanning with strong circular/sustainability positioning. Comparable to Apto in European hospitality-led practice and sustainability narrative.

Direct peers

• UNStudio: Amsterdam-headquartered international architecture and design network with deep hospitality, residential, and workplace portfolios. Comparable to Apto in full-service international architecture and parametric/technology-driven design approach.
• Space Copenhagen: Copenhagen-based design studio with strong hospitality and interior architecture practice (e.g., 11 Howard, Hotel Herman K). Comparable to Apto in integrated architecture/interior/branding for boutique and lifestyle hotel concepts across Europe.
• SeARCH: Dutch architecture firm with strong hospitality, residential, and urban development portfolio including hotel and mixed-use projects across Europe. Comparable to Apto in scale, Dutch base, and hospitality/residential sector focus.
• Studio Modijefsky: Amsterdam interior design and architecture studio specializing in hospitality, food & beverage, and residential interiors with international franchise-style rollouts. Comparable on hospitality interior design focus and project type.
• MVRDV: Dutch architecture firm based in Rotterdam with international practice spanning hospitality, residential, and mixed-use developments. Comparable to Apto in offering integrated architecture, urbanism, and interior design for marquee international clients across Europe.
• concrete Amsterdam: Amsterdam-based multidisciplinary design studio known for hospitality interiors and hotel branding (e.g., citizenM, The Hoxton). Closely comparable to Apto's combined strategy + architecture + interior + brand rollouts for hotel chains and serviced apartments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/APTOarchitects
• LinkedInlinkedin.com/company/apto-architects
• Instagraminstagram.com/aptoarchitects
• Pinterestnl.pinterest.com/apto_architects

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apto Architects