Fair Haven Home

What Fair Haven Home does

Fair Haven Home is a privately held, family-owned senior living operator founded in 1964 and headquartered in Bostic, North Carolina. The company runs a full continuum of care across two facilities in Rutherford County — Fair Haven of Forest City (100 skilled nursing beds + 25 assisted living beds, acquired and rejuvenated in 2015) and Fair Haven Home of Bostic (30 skilled nursing beds + 37 assisted living beds) — totaling 192 licensed beds, both holding 5-star CMS quality ratings. Service lines include round-the-clock skilled nursing with RN/LPN/CNA staffing, assisted living support, a dedicated Alzheimer's and dementia program, and comprehensive physical, occupational, and speech therapy delivered both inpatient and outpatient. The company also operates Eastwood Village, an independent living community in Bostic offering maintenance-free retirement with clubhouse, pool, meals, transportation, and 24/7 nurse access.

Revenue is generated through recurring monthly care and amenity fees paid by residents and families, supplemented by Medicare- and private-pay-billed therapy services. Pricing is quote-based and not publicly disclosed, varying by care level, room type, and services required. The go-to-market motion is consultative and relationship-driven: families reach the facility via direct phone, website contact forms, or healthcare provider referrals, followed by in-person tours and personalized admissions support. Distribution is entirely direct, with no intermediaries, agencies, or online marketplaces used.

The company is owned and operated by the McKeithan family — Founder Mack McKeithan, CEO Dan McKeithan, and VP of Finance Charles McKeithan — alongside an Operations Officer, Financial Officer, and facility-level Administrators. The company positions itself as the only independently owned senior community in Rutherford County, competing on 60+ years of legacy, family-centered caregiving, and CMS quality ratings rather than on technology or scale.

Name

Fair Haven Home

Legal name

Fair Haven Home

Website

https://fairhavenhome.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

Fair Haven Home is a family-owned senior living operator in Rutherford County, NC, founded in 1964, providing skilled nursing, assisted living, independent living, and therapy services across two facilities serving elderly residents and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living care
• Skilled nursing services
• Assisted living facilities
• Memory care programs
• Rehabilitation therapy services

Headquarters

HQ city

Bostic

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Skilled Nursing Services: Round-the-clock skilled nursing care provided in dedicated beds, generating revenue through daily/ monthly care fees typically covered by private pay, Medicare, or Medicaid.
2. Assisted Living Services: Monthly fees for assisted living support including meals, medication management, and daily living assistance, charged at tiered rates based on care level needed.
3. Independent Living (Eastwood Village): Community living at Eastwood Village offering amenities including community clubhouse, outdoor pool, lawn maintenance, meals, transportation, and 24/7 nurse assistance. Revenue from monthly residential fees.
4. Therapy and Rehabilitation Services: Outpatient and rehabilitation therapy services including skilled nursing therapy, outpatient therapy, and recovery services, billable through Medicare Part A/B or private pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fair Haven Home operates an independently owned senior living community in Rutherford County, North Carolina, offering a full continuum of care across two physical facilities. Service lines include 24/7 Skilled Nursing (130 beds total), Assisted Living (62 beds total), Independent Living through Eastwood Village, and Therapy Services (physical, occupational, and speech therapy), along with specialized Alzheimer's and dementia care programs.

Product overview

Fair Haven Home is an independently owned senior living community in Rutherford County, NC, operating since 1964. The organization offers a full continuum of care through four integrated service lines: Skilled Nursing (round-the-clock medical care with RNs, LPNs, and CNAs), Assisted Living (daily living support), Independent Living via Eastwood Village (maintenance-free retirement community with amenities), and Therapy Services (physical, occupational, and speech therapy). The company operates two physical locations: Fair Haven of Forest City (100 skilled nursing beds + 25 assisted living beds) and Fair Haven Home of Bostic (30 skilled nursing beds + 37 assisted living beds). Both locations also offer specialized Dementia and Alzheimer's care programs.

Differentiator

Problem solved

Functional benefit

Brands

• Eastwood Village: Independent living senior adult community located in Bostic, NC, offering amenities such as community clubhouse, outdoor pool, lawn maintenance, meals, transportation, and 24/7 nurse assistance.

Products and services

• Skilled Nursing Round-the-clock, individualized skilled nursing care provided by Registered Nurses, Licensed Practical Nurses, and Certified Nurse Aides using a person-centered approach. Serves 130 total beds (Forest City: 100; Bostic: 30) and is offered to seniors requiring 24/7 medical care, post-hospitalization recovery, chronic disease management, and end-of-life care. Covered by private pay, Medicare, or Medicaid.
• Assisted Living Support with daily tasks such as meals, medication management, and household responsibilities while preserving residents' independence. Offered at 62 total beds (Forest City: 25; Bostic: 37), with tiered monthly pricing based on the level of assistance needed. Targeted at seniors who need help with activities of daily living but want to maintain autonomy.
• Eastwood Village Independent Living Maintenance-free retirement community at 127 Iris Ln, Bostic, NC, with amenities including a community clubhouse, outdoor pool, lawn maintenance, meals, transportation, and 24/7 nurse assistance. Located 3 miles from Forest City in the Western North Carolina foothills. Designed for active seniors seeking a secure, amenity-rich independent living lifestyle.
• Therapy Services Comprehensive rehabilitation program including skilled nursing therapy, outpatient therapy, Physical Therapy, Occupational Therapy, and Speech Therapy. Designed to help residents maintain strength, mobility, and independence following illness, surgery, or progressive functional decline. Billable through Medicare Part A/B or private pay.

Quantifiable outcome

• 5-star CMS status achieved at Forest City facility
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Evangelical Lutheran Good Samaritan Society: Large non-profit provider of skilled nursing, assisted living, and senior housing across the U.S. Comparable SNF and assisted living service lines and not-for-profit/mission-driven orientation similar to Fair Haven's family-centered model.
• Brookdale Senior Living: The largest U.S. senior living operator with a national portfolio spanning independent living, assisted living, memory care, and skilled nursing. Comparable in service mix to Fair Haven, but vastly larger in scale and corporate rather than independently owned.
• Five Star Senior Living: National senior living operator offering independent living, assisted living, and memory care across more than 150 communities. Comparable in service lines to Fair Haven but with much broader geographic reach.
• National HealthCare Corporation: Public operator of skilled nursing, assisted living, and home care across the Southeast and Midwest. Comparable SNF-heavy mix to Fair Haven with significant Medicare/Medicaid exposure.

Direct peers

• Accordius Health: Regional operator of skilled nursing and assisted living communities across the Carolinas and Mid-Atlantic. Closely comparable in service mix, payor exposure, and rural/suburban geographic footprint.
• Sonida Senior Living: Mid-sized senior housing operator focused on independent living, assisted living, and memory care across the U.S. Comparable in continuum-of-care offering and community-scale operating model.
• Kisco Senior Living: Privately held operator of senior living communities offering independent living, assisted living, and memory care. Comparable as an independent, values-driven operator competing against national chains.
• Trinity Oaks Senior Living: Independent, faith-affiliated continuing care retirement community in Salisbury, NC offering independent living, assisted living, skilled nursing, and memory care — directly comparable in service mix and regional positioning to Fair Haven.

Regional players

• PruittHealth: Southeast-focused provider of skilled nursing, assisted living, and home health based in Georgia with operations across the Carolinas. Directly comparable to Fair Haven's SNF/AL/memory care continuum in an overlapping regional market.
• Liberty Senior Living: North Carolina-based operator of independent living, assisted living, and memory care communities across the Southeast. Closely mirrors Fair Haven's continuum-of-care model and geographic focus on the Carolinas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fair-haven-home-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair Haven Home