Carizma Motors

Name

Carizma Motors

Legal name

Carizma Motors

Website

https://carizmalubbock.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Used Vehicle Dealership

NAICS

Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Used car dealership
• Auto financing services
• Pre-owned vehicles
• Buy here pay here
• Vehicle trade-in

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of pre-owned vehicles including cars, trucks, SUVs, and vans from various manufacturers including Chevrolet, Ford, Hyundai, Kia, Nissan, Toyota, and others. Revenue generated from vehicle transaction prices.
2. Financing Services: In-house and third-party financing solutions for customers. The dealership works with multiple financial institutions to provide loan packages for customers regardless of credit history. Revenue generated from financing arrangements and interest.
3. Trade-In Program: Enhanced trade-in program allowing customers to apply value of existing vehicles toward newer models. Evaluates trade-ins based on market trends, vehicle condition, and demand to provide fair offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Carizma Motors is a Buy Here Pay Here used car dealership that sells pre-owned vehicles (cars, trucks, SUVs, and vans) across multiple brands, paired with in-house and third-party auto financing solutions. The company serves credit-challenged buyers, first-time purchasers, and trade-in customers across Texas and New Mexico through two Lubbock showroom locations and an online inventory platform.

Product overview

Carizma Motors operates as a Buy Here Pay Here used car dealership in Lubbock, Texas, offering a portfolio of pre-owned vehicles across multiple brands (Chevrolet, Ford, Hyundai, Kia, Nissan, Toyota, Jeep, Mazda, Mitsubishi, RAM, Cadillac, and others) alongside integrated financing services. The core offering combines vehicle sales with in-house and third-party financing solutions, trade-in programs, and a service department. The product portfolio centers on Pre-Owned Vehicle Sales as the primary offering, supported by Financing Services, Vehicle Trade-In Program, Online Pre-Approval Application, and Carizma Car Care Service Department as complementary modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned Vehicle Sales Sale of inspected pre-owned vehicles including sedans, SUVs, trucks, vans, and hybrid/electric vehicles from various manufacturers including Chevrolet, Ford, Hyundai, Kia, Nissan, Toyota, Jeep, Mazda, Mitsubishi, RAM, and Cadillac, offered to individual buyers in the Lubbock market.
• Financing Services In-house and third-party auto financing solutions for all credit levels, including Buy Here Pay Here options, online pre-approval, and flexible payment plans for individual vehicle buyers.
• Vehicle Trade-In Program Trade-in program allowing customers to apply the value of existing vehicles toward the purchase of newer models, with evaluations based on market trends, vehicle condition, and demand.
• Carizma Car Care Service Department Vehicle maintenance and service department offering repairs and upkeep for vehicles purchased at the dealership.

Quantifiable outcome

• Served thousands of customers in Texas and New Mexico over 10+ years

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Texas Tech UniversityminorStrategic or Co-development PartnerCarizma Motors is described as a partner of TX Tech, positioning them as a preferred dealership for university-affiliated individuals. The partnership suggests access to university community members and potential student customers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vroom: Online used car marketplace with nationwide delivery and in-house financing arm (United Auto Credit). Competes with Carizma for the digitally-engaged used-car buyer in Texas, though Vroom has no physical showroom footprint.
• DriveTime: Largest dedicated Buy Here Pay Here used car dealer in the U.S. with 150+ stores. Closest comparable to Carizma's BHPH, subprime-focused business model, in-house financing, and credit-challenged buyer segment — only at vastly greater scale.
• CarMax: The largest U.S. used car retailer with nationwide physical and online presence, also offering customer financing. Directly comparable to Carizma as a multi-brand used vehicle retailer, though CarMax serves the full credit spectrum and operates at materially greater scale.
• Carvana: Pure-play online used car retailer offering home delivery, 7-day money-back guarantee, and integrated financing. Direct competitor for used vehicle sales in the Lubbock trade area, with a fundamentally different (digital-first, no-haggle) go-to-market model.

Others

• CarGurus: Leading online automotive marketplace connecting buyers to dealer inventory, including used vehicle listings. Not a direct competitor but an ecosystem participant whose platform aggregates Carizma's inventory for discovery by Lubbock-area buyers.

Broad incumbents

• AutoNation: Largest U.S. automotive retailer with a large used vehicle (AutoNation USA) and finance (AutoNation Finance) business. Overlaps with Carizma across used car retail and F&I, but is primarily a new-car franchised dealer with a national footprint.
• Group 1 Automotive: Major U.S. and U.K. franchised auto retailer with a growing pre-owned vehicle and F&I business. Comparable through its used vehicle retail and financing activities, though most revenue comes from new vehicle franchised operations.
• Lithia Motors: One of the largest U.S. dealership groups with a meaningful used vehicle and Driveway online arm. Comparable as a multi-channel retailer of used vehicles with financing, but operates at a vastly larger scale and with a franchised-dealer core.
• Asbury Automotive Group: U.S. franchised dealer group with significant used vehicle retail (including the Clicklane digital channel) and financing operations. Overlaps with Carizma in pre-owned vehicle sales and finance, but at materially larger scale and with a digital-first emphasis.

Emerging players

• Sonic Automotive: Franchised dealer group operating the EchoPark used car standalone brand and an in-house financing arm (Sonimobility). EchoPark's no-haggle, fixed-price model and tech-enabled retail experience directly competes with Carizma for credit-flexible buyers in overlapping markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/carizmalubbock
• LinkedInlinkedin.com/company/carizma-motors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carizma Motors