Simmons Sporting Goods

What Simmons Sporting Goods does

Simmons Sporting Goods is an independent, privately held outdoor sporting goods retailer headquartered and operating its sole retail location at 918 North Washington Street in Bastrop, Louisiana, in an 80,000 square foot store that the company claims is the largest independent single-location outfitter in the southern United States. The firm sells firearms, hunting equipment, shooting accessories, archery supplies, optics, knives, and outdoor clothing and footwear across five core merchandise categories: Hunting Products (bags, calls, cameras, decoys, feeders, knives, lights, stands/blinds), Shooting Products (accessories, AR parts, optics, reloading, safes, targets), Firearms (handguns, rifles, shotguns, tactical, muzzleloaders, used, silencers), Archery (compound bows, crossbows, arrows, bowfishing), and Clothing/footwear. The assortment is anchored by brand partnerships with major manufacturers including Browning, Benelli, Smith & Wesson, Vortex Optics, Case, Silver Stag, and Realtree.

The company's go-to-market is a direct-to-consumer hybrid retail model: in-store walk-in shopping at the Bastrop location (Mon-Sat 8:30am-5:30pm, Sunday closed) plus a full e-commerce storefront at simmonssportinggoods.com that supports online ordering, in-store pickup, and shipping to customers nationally, subject to federal firearms regulations that limit in-store firearm pickup to Louisiana residents. Marketing is reinforced by the Simmons Hunting Reports blog (deer and duck hunting reports, weather, Big Buck Contest updates) and an annual Big Buck Contest community event. The company employs 11-50 people and reports no app, no public API, no software platform, and no proprietary technology beyond standard retail and e-commerce infrastructure.

The revenue model is one-time retail product sales across a wide price spectrum, from budget hunting accessories starting around $10 to premium firearms priced up to $2,999.99 (e.g., Benelli SBE3 Turkey, Browning Cynergy Wicked Wing), with financing options on certain items (e.g., "Four payments of $147.50") and seasonal/clearance promotions. The customer base is fragmented end consumers — hunters and outdoor enthusiasts pursuing deer, waterfowl, turkey, predator, sport shooting, and general outdoor recreation in the southern United States. The company shows no disclosed revenue figures, no funding rounds, no M&A activity, no leadership bios, and no subsidiary structure in the input data, consistent with a founder- or family-owned regional independent retailer.

Name

Simmons Sporting Goods

Legal name

Simmons' Sporting Goods

Website

https://simmonssportinggoods.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Simmons Sporting Goods is an independent regional retailer in Bastrop, Louisiana operating an 80,000 square foot outfitter store plus e-commerce site, selling firearms, hunting, shooting, archery, optics, knives, and outdoor apparel to southern US hunters and outdoor enthusiasts.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Full-Line Sporting Goods Superstores (CRAMABAA)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Firearms retail
• Hunting equipment
• Outdoor sporting goods
• Archery supplies
• Shooting accessories

Headquarters

HQ city

Bastrop

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Simmons Sporting Goods generates revenue through direct retail sales of firearms, ammunition, hunting accessories, archery equipment, and outdoor apparel. Products are sold both in-store at their Bastrop, Louisiana location and through their e-commerce website. The store offers a wide range of price points from budget accessories to premium firearms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Simmons Sporting Goods is a brick-and-mortar and online retailer that sells firearms (handguns, rifles, shotguns, tactical), hunting equipment (game calls, decoys, feeders, stands/blinds, knives, trail cameras), shooting accessories (ammo, optics, reloading, safes), archery products (compound bows, crossbows, arrows), and outdoor clothing and footwear. It operates an 80,000 square foot retail store in Bastrop, Louisiana, described as the largest independent single-location outfitter in the southern United States.

Product overview

Simmons Sporting Goods is a physical and online retail store operating as the largest independent single-location outfitter in the south, with an 80,000 square foot store in Bastrop, LA. The company offers a comprehensive portfolio of outdoor sporting goods organized into five core categories: Hunting Products (bags, game calls, cameras, decoys, feeders, knives, hunting lights, outdoor recreation, stands/blinds), Shooting Products (accessories, air guns, ammo, optics, reloading, safes, targets), Firearms (handguns, rifles, shotguns, tactical, used, silencers), Archery (compound bows, crossbows, arrows, bowfishing), and Clothing (casual, footwear, hunting apparel, Simmons Logowear). The company also operates Simmons Hunting Reports, an official blog providing hunting reports, deer and duck updates, and Big Buck Contest information. As a retailer, Simmons Sporting Goods does not offer a software platform but provides extensive product SKUs from brands including Browning, Benelli, Case, Buck Knives, Silver Stag, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Hunting Products Extensive range of hunting equipment including bags, game calls, trail/game cameras, decoys, feeders, knives, hunting lights, stands and blinds, scent elimination products, GPS, dog accessories, and outdoor recreation gear such as cookers, coolers, fishing equipment, and saws/machetes. Targeted at deer, waterfowl, turkey, and predator hunters.
• Shooting Products Shooting accessories and supplies including AR accessories, bases and rings, choke tubes, gun parts, gun cases, cleaning supplies, holsters, gun lights, magazines, shooting rests, vision and hearing protection, air guns, ammunition, optics, reloading equipment, safes, and targets. Targeted at sport shooters and firearms owners.
• Firearms Wide selection of firearms including handguns (AR-15, pistols, revolvers, rimfire), rifles (bolt action, lever action, semi-automatic), shotguns (over/under, pump, semi-auto), tactical firearms, muzzleloaders, used firearms, and silencers. Prices range from approximately $449.99 to $2,999.99. Subject to federal regulations including Louisiana-only in-store pickup.
• Archery Products Archery equipment including compound bows, crossbows, arrows, bowfishing gear, and accessories such as targets, broadheads, cases, quivers, releases, rests, sights, and stabilizers. Targeted at archery hunters and bowfishing enthusiasts.
• Clothing Outdoor and hunting apparel including casual clothing, footwear for men, women, and youth, hunting clothing (base layer, outerwear, waders), and Simmons Logowear branded merchandise.
• Browning A5 Wicked Wing Shotgun Featured autoloading 12-gauge shotgun with Kinematic Drive System, Cerakote Burnt Bronze camo finish, composite stock, Mossy Oak Original Shadow Grass banded finish, Invector-DS Extended choke, 28-inch barrel, and a 100,000-round or five-year guarantee. Humpback receiver design. Priced as a premium shotgun in the firearms lineup.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• BrowningcoreOthersBrowning is a major brand partner whose products (firearms, knives, hunting accessories, flashlights) are prominently featured in Simmons Sporting Goods inventory. Simmons carries extensive Browning product lines including shotguns, rifles, handguns, knives, and hunting accessories.
• BenellicoreOthersBenelli is a key brand partner for firearms, particularly shotguns. Simmons carries multiple Benelli shotgun models including the Benelli Ethos and Benelli SBE III series.
• Case + Sons CutlerycoreOthersCase is a prominent knife brand partner offering traditional American pocket knives. Simmons carries extensive Case knife inventory including Sod Buster Jr, Trapper, and CopperLock patterns with various handle materials.
• Silver Stag KnivescoreOthersSilver Stag is a knife brand partner specializing in Damascus steel and fixed-blade hunting knives. Their products are American-made and feature elk antler and stag handle materials.
• Smith & WessoncoreOthersSmith & Wesson is a firearms brand partner whose handguns and long guns are featured in Simmons inventory. Visible in the 'Top Brands' section of the website.
• Vortex OpticscoreOthersVortex is an optics brand partner featured prominently on the website homepage, offering binoculars, scopes, and other optical equipment.
• RealtreeminorOthersRealtree is a camouflage pattern brand partner whose patterns (Realtree APX, Mossy Oak Original Shadow Grass, Mossy Oak Bottomland) appear on many products sold by Simmons including firearms stocks and hunting clothing.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Palmetto State Armory: Direct-to-consumer firearms retailer selling AR-platform rifles, handguns, and accessories primarily online. Overlaps with Simmons in firearms and shooting accessories but competes mostly through low-overhead digital channel.
• Sportsman's Warehouse: Specialty hunting, fishing, camping, and firearms retailer with mid-box format stores focused on outdoor enthusiasts. Same end-customer persona and overlapping SKU categories (firearms, ammo, hunting, optics) as Simmons.
• Lucky Gunner: Online ammunition retailer focused on shooters and hunters, also carrying firearms and reloading supplies. Directly comparable online channel overlap with Simmons' e-commerce ammunition and shooting categories.
• Rural King: Mid-sized farm and rural lifestyle retailer carrying hunting, firearms, ammunition, and outdoor apparel across a network of stores in the South and Midwest. Comparable mid-market outdoor sporting goods format serving similar customer demographics.
• Bass Pro Shops: National outdoor sporting goods superstore chain selling firearms, hunting gear, fishing, and outdoor apparel across large-format retail locations. Most directly comparable peer given Simmons' claim as a large single-location outfitter in the same hunting/outdoor vertical.
• Academy Sports + Outdoors: Multi-category sporting goods retailer with strong southern U.S. footprint selling firearms, hunting gear, and outdoor apparel in big-box formats. Competes head-to-head with Simmons on firearms and hunting assortment across the same regional geography.
• Cabela's: Iconic hunting, fishing, and outdoor recreation retailer (now owned by Bass Pro) operating destination-sized stores with deep firearms, hunting, and outdoor apparel assortments. Directly comparable product mix and category positioning to Simmons.
• Natchez Shooters Supplies: Online firearms, ammunition, and shooting supplies retailer with deep catalog across handguns, long guns, and accessories. Competes with Simmons on the same firearms-and-ammo e-commerce shopping mission for hunters and sport shooters.
• MidwayUSA: Long-standing online and catalog retailer specializing in firearms, reloading, shooting, and hunting accessories. Competes with Simmons on the e-commerce channel for the same hunting/shooting customer with deep SKU depth.
• Gander Outdoors: Outdoor sporting goods chain (relaunched after Gander Mountain's bankruptcy) selling hunting, fishing, camping, firearms, and apparel across Midwestern and Southern stores. Operates in a similar physical retail format for the same outdoor enthusiast customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simmons Sporting Goods