Böhmler

What Böhmler does

Böhmler Einrichtungshaus GmbH is a Munich-headquartered, family-owned furniture and interior design retailer founded in 1875 and currently in its fourth and fifth generation of family ownership. The company operates four interconnected business divisions: Inneneinrichtung (exclusive furniture, kitchens, designer carpets, wallpapers, fabrics, and accessories for private customers), Büro- und Objekteinrichtung (office, restaurant, and hotel interior design delivered through a dedicated subsidiary, Böhmler Büro und Objekt GmbH), Bodenbelag und Parkett (flooring and parquet consultation), and Innenausbau (interior construction and renovation, including trade coordination). Operations are concentrated in southern Germany, with five physical sites — a flagship 750 sqm showroom at Tal 11 in Munich, plus locations in Nuremberg, Korntal-Münchingen, Kornwestheim, and Feldkirchen.

The business runs on a traditional, sales-led go-to-market model with no proprietary technology platform. Customers purchase via physical showrooms, an e-commerce product catalog, and appointment-based design consultations booked through a Calendly-style system. Böhmler is an authorized (and in several cases exclusive) partner for premium international manufacturers including Vitra, Poliform, B&B Italia, Walter Knoll, DEDON, Cassina, Jan Kath, Treca Paris, and Herman Miller, and has executed high-visibility projects for clients such as Allianz Arena, Bayerische Staatsoper, and Hotel Jungbrunn.

Revenue is generated through three streams: (1) one-time retail furniture sales to private consumers via showroom and website, (2) B2B object furnishing projects delivered through the Büro und Objekt subsidiary as professional services, and (3) interior construction services. Pricing is unit-based with periodic promotional discounts (e.g., Walter Knoll bar stool from €2,288 reduced to €1,499; Herman Miller Aeron chair from €2,724 reduced to €1,490). The company is privately held with no disclosed parent, external investors, or public funding rounds. In 2025, Böhmler celebrated its 150th anniversary and received an honorary certificate from IHK München und Oberbayern.

Name

Böhmler

Legal name

Böhmler Einrichtungshaus GmbH

Website

https://boehmler.de

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

1–10 employees

Short description

Böhmler is a Munich-based, family-owned furniture and interior design house founded in 1875, offering premium furniture, flooring, and full interior design services to private and commercial clients across southern Germany.

Ownership category

akta.pro rank

Product category

Furniture & Interior Design Retail

NAICS

Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712), General Bldg Contractors - Residential Bldgs (1520), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

Keywords

• Furniture retail
• Interior design services
• Office furnishing
• Flooring and parquet
• Interior construction

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Retail Furniture Sales: Direct sales of furniture, décor, and interior design products to private consumers through physical showroom and website. Products include exclusive furniture, kitchens, designer rugs, wallpapers, fabrics, and accessories.
2. B2B Object Furnishing: Commercial interior design and furnishing services for offices, restaurants, hotels, and other business properties. Includes space planning, design concept development, and full project execution.
3. Interior Construction Services: Interior renovation and construction services including floor installation, ceiling cladding, and coordination of trades for residential and commercial projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Böhmler is a Munich-based furniture retailer and interior design house offering exclusive designer furniture, kitchens, carpets, wallpapers, fabrics, and accessories alongside comprehensive interior design services for both private customers and commercial clients. The company provides holistic project execution across four divisions: interior design, office and object furnishing, flooring and parquet, and interior construction, sourcing products from premium international brands including Vitra, Poliform, B&B Italia, Walter Knoll, Cassina, and Herman Miller.

Product overview

Böhmler is a first-class furniture and interior design house in Munich operating since 1875. The company offers four interconnected business divisions: (1) Inneneinrichtung for exclusive furniture, kitchens, designer carpets, wallpapers, fabrics, and accessories; (2) Büro- und Objekteinrichtung for complete office, restaurant, and hotel interior solutions; (3) Bodenbelag und Parkett for flooring and parquet solutions; and (4) Innenausbau for interior construction and renovation services. The product portfolio includes furniture from international manufacturers such as Vitra, Jan Kath, Poliform, Flexform, Treca Paris, Walter Knoll, B&B Italia, DEDON, Kvadrat, Carl Hansen, Hay, Arco, Baxter, Herman Miller, Thonet, Montana, Gubi, Artemide, Audo, KYMO, Zeitraum, and Andreu World. The company operates showrooms totaling 750 square meters in Munich where customers can experience individual furniture pieces and complete room solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Inneneinrichtung (Interior Design) Curated interior design service offering exclusive furniture, kitchens, designer carpets, selected wallpapers and fabrics, and unique accessories for sophisticated private home interiors, including collaborative work with the customer's architect on holistic material and color planning.
• Büro- und Objekteinrichtung (Office and Object Furnishing) Complete commercial interior design service for offices, restaurants, hotels, and other business properties, including space optimization, furniture selection, lighting and acoustic concepts, and full project execution from concept to handover, operated through the dedicated subsidiary Böhmler Büro und Objekt GmbH.
• Bodenbelag und Parkett (Flooring and Parquet) Flooring and parquet consultation, supply, and installation services for both private and commercial customers, available across four locations in Munich, Nuremberg, Korntal-Münchingen, and the Stuttgart area.
• Innenausbau (Interior Construction) Interior construction, renovation, and upgrade services for residential and commercial spaces, ranging from single rooms to complete commercial renovations, including coordination of trades (flooring, ceiling cladding, wall work).

Quantifiable outcome

• Interior furnishing for major commercial projects including Allianz Arena, Bayerische Staatsoper (Rheingoldbar), Hotel Jungbrunn, and numerous private residences

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and flagship.

• VitracoreTechnology or IntegrationExclusive showcase and sales partnership for Vitra designer furniture at Böhmler's Munich showroom. Böhmler serves as authorized partner for Vitra products including the Vitra München dedicated showroom.
• PoliformcoreTechnology or IntegrationAuthorized partner offering Poliform kitchen systems and furniture. Böhmler maintains dedicated Poliform showroom presence.
• B&B ItaliacoreTechnology or IntegrationExclusive authorized partner for B&B Italia designer furniture and interior solutions at Böhmler.
• Walter KnollcoreTechnology or IntegrationDedicated Walter Knoll showroom partnership for premium office and seating furniture.
• DEDONcoreTechnology or IntegrationAuthorized partner for DEDON outdoor furniture, known for combining traditional craftsmanship with modern technology.
• CassinacoreTechnology or IntegrationExclusive partnership for Cassina designer furniture, including the Capitol Complex chair collection.
• Jan KathcoreTechnology or IntegrationDedicated Jan Kath showroom for exclusive designer carpets and rugs.
• Treca PariscoreTechnology or IntegrationExclusive partnership for Treca Paris luxury beds and mattresses.
• Herman MillermajorTechnology or IntegrationAuthorized dealer for Herman Miller ergonomic office furniture including Aeron chairs, Cosm, and Zeph task chairs.
• BauwerkmajorTechnology or IntegrationPremium parquet flooring partner, including showroom renovation project for Bauwerk in Munich.
• Bayerische StaatsoperflagshipGTM or Marketing PartnerPremium Circle Partner relationship with Bayerische Staatsoper (Bavarian State Opera). Böhmler furnished the Rheingoldbar and hosted exclusive events including the Opernstudio performance for Böhmler's 150th anniversary.
• Netzwerk BodenmajorStrategic or Co-development PartnerNetwork partner in the flooring industry, strengthening Böhmler's position as a flooring specialist.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ligne Roset: French family-owned manufacturer and retailer of contemporary designer furniture with own-brand showrooms globally. Comparable to Böhmler in being a design-driven furnishings house combining manufacturing heritage with showroom retail and contract (B2B) project work.
• Lambert: German family-owned retailer of premium designer furniture, lighting, and home accessories with showrooms across Germany. Closest direct analog to Böhmler in terms of luxury positioning, curated international brand portfolio, and integrated interior design services for both retail and B2B customers.
• BoConcept: Danish design furniture franchise with showrooms worldwide, targeting urban professional and B2B customers with modular, designer-driven offerings. Comparable in combining curated brand manufacturing, retail showrooms, and B2B/office services, though at a more accessible price point than Böhmler.
• Roche Bobois: French luxury furniture retailer with a global network of company-owned and franchised showrooms selling high-end designer sofas, dining, and accessories. Comparable to Böhmler as a multi-brand luxury furniture retailer serving affluent retail and contract customers.
• Butlers: German lifestyle and home accessories retailer with a multi-store footprint and curated designer-merchandise assortment. Comparable as a German multi-category furnishings retailer, though at a more accessible price tier than Böhmler's premium positioning.

Broad incumbents

• Möbel Höffner: One of the largest furniture retailers in Germany with multiple large-format stores across the country. Comparable in serving German furniture demand and offering B2B project services, but competing at a mass-market price tier rather than the premium/luxury segment where Böhmler operates.
• XXXLutz: Austria-based European furniture retail group with full-line and design-oriented store concepts including Mömax and Home Interior. Comparable as a multi-category furniture retailer operating showrooms and serving both consumer and contract customers, at significantly larger scale than Böhmler.
• Vitra: Swiss designer furniture manufacturer with flagship showrooms (including VitraHaus) and a global retail presence. Overlaps with Böhmler as both a supplier and a showroom operator in the design furniture category, and a key authorized partner brand for Böhmler in Germany.

Emerging players

• Westwing Group: German-founded online home and living retailer offering curated designer furnishings via e-commerce. Comparable to Böhmler in curating premium designer home products for German-speaking customers, but operating a digital-first model versus Böhmler's showroom-led approach.
• Poltrona Frau: Italian luxury furniture maker with own-brand flagship stores and a contract division for hospitality, residential, and office projects. Comparable to Böhmler's positioning at the high end of the design furniture market, especially on the contract/B2B side, though operating as a manufacturer rather than a multi-brand retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boehmler.de
• Instagraminstagram.com/boehmler

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Böhmler